Facts & figures:
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At the end of 2019, Instagram Stories had 500 million monthly active users (Statista).
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67% of Gen Z and 57% of Millennials use the platform, compared to only 38% of Gen X (GlobalWebIndex).
•
98% of marketers say Instagram is the most influential platform for influencer marketing (Sprout Social).
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Posting videos results in more interactions.
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83% of people use Instagram to discover new products and services (Facebook for Business).
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