Local Citations Workbook by Dennis Yu - HTML preview
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An example of a local citation for Master Touch Pool Services on FourSquare

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Who is This Guide For?
This guide is for local service businesses who want to rank better in Google Maps plus improve their local search engine optimization (SEO) efforts:
Virtual Assistants (VAs): Learn how to build local citations correctly.
Local home service business owners: Plumbing, HVAC, roofing, pool builder, landscaping, and other categories, even if you're a SAB (Service Area Business) with no storefront that customers can visit.
Small Business Owners: Whether you run a café, boutique, or personal service, managing local citations can boost your visibility. Accurate business information helps attract more foot traffic and online inquiries.
Local Marketers : For marketing professionals working with small businesses, local citations are a vital part of an effective SEO strategy.

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