(Courtesy Ignite Social Media)
REVISITING THE DEFINITION OF WEB 2.0
Rather than a defined technology, Web 2.0 is an "attitude" or perspective. The outstanding characteristic of this perspective is to enable and encourage participation in an "open" environment. This openness refers to the behind-the-scenes technology AND the socially open policy, granting rights to the audience to contribute and use the content in a variety of contexts.
WHAT MAKES WEB 2.0 WORK?Simply defined web 2.0 is “a combination of online platforms, applications, and media created with the aim of facilitating interaction, collaboration and sharing of diverse range of content types.”14 14 http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf
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