Facebook for Dollar a Day by Dennis - HTML preview
PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.
Download the book in PDF, ePub, Kindle for a complete version.
Understanding Greatest hits for Each Stage of the Funnel
When analyzing your awareness and consideration stages, always use top of funnel metrics to determine which ad is top performing, these include:
Impressions
Reach
Engagement
Video Views
In Conversion campaigns, always use conversion purchase value as the measurable metric, along with ROAS to give you context through a counter-balancing metric.