Email Marketing Simplified by Alex - HTML preview

Introduction

What’s an autoresponder? ............................................................................... 5

How can I make money with autoresponders? .................................................. 6

Pick a topic

Your personal interests and areas of expertise .................................................. 8

A self-quiz for finding a topic ......................................................................... 10

Marketability: Will they buy? .......................................................................... 13

A quiz for marketability.................................................................................. 13

Research your market

Searches: Google, eBay, Amazon ................................................................... 17

Groups and forums ....................................................................................... 23

Survey Says? Conducting marketing surveys ................................................... 25

Sample marketing survey .............................................................................. 29

Create content

Original content ............................................................................................ 30

Affiliate and reseller programs ....................................................................... 33

Craft your autoresponder messages

Making your product irresistible ..................................................................... 42

Testimonials: A marketer’s best friend ............................................................ 44

Spam-Me-Not: Avoiding too much hype .......................................................... 47

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Email Marketing Simplified

Spam filters: Is your message zap-proof? ....................................................... 49

Formatting your autoresponder messages ...................................................... 50

Set up your site

Name your domain ........................................................................................ 54

Web hosting: free or fee? .............................................................................. 57

Accounts you need: NameStick, PayPal, ClickBank .......................................... 62

A note on web site content ............................................................................ 63

Build your opt-in list

Free methods: articles, e-books and mini e-courses ........................................ 64

Paid methods: PPC campaigns, classifieds, and co-registration lists .................. 66

Drive traffic to your site

Keywords: Optimize, don’t stuff ..................................................................... 73

Keep visitors coming back ............................................................................. 74

The No-Spam Diet: Black and white listing ...................................................... 75

Launch your list building campaign ................................................................. 77

Sample Autorseponder Messages ............................................................................. 79

Recommended Reading ......................................................................................... 105

More Resources .................................................................................................... 107

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Email Marketing Simplified