We touched on the importance of authority in the Content Factory guide.
Generating authority for your content is an instant leverage. If you get authority on your page or content make sure you take it down so you can refer back to that authority.
By building authority you can allow others to showcase your expertise and others will also look to invest since that authority is built. Continue building up your authority on both brand and content. The video below of Dennis speaking has a more in depth explanation of building that authority and the importance of it.
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