Aesthetics Appeal in Food Presentation and It's Effect to Customer Satisfaction Chapter 1 & 2


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This Study Aimed to determine the effects of aesthetics in food presentation to Customer Satisfaction. Specifically, it seeks answer to the following question regarding aesthetics appeal in food presentation and service in terms of color, texture,shape, arrangement and garnish. Question in Marketing Strategies in terms of product, price and promotion and the level of customer satisfaction as affect the aesthetics in food presentation in terms of food quality, menu variety, customer services and cleanliness.

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