Disclaimer and/or Legal Notices

The information herein represents the authors current views as of the time of publication. Because there are many factors that may change such views, the author reserves the rights to alter such views based on the new set of conditions.

This course is for strictly informational purposes and the author accepts no responsibility or liability for the use of this information.

While every attempt has been made to verify the information provided here, the author and her sources cannot assume any degree of responsibility for errors, inaccuracies, and/ or omissions. Any slights of people or organizations are unintentional and the author holds no responsibility for such slights.

How to Avoid Economic Ruin: A Survival Guide by Dana Brown

 

© 2009 by REAL Software Inc.

Introduction 5 Chapter 1: The Idea 7

Determining If There is a Market for your Idea 10

Chapter 2: Software Made Simple 11

Choosing a Development Tool 11
Choosing a Platform 11
Choosing a Language 12
Testing Your Application 14
Naming Your Creation 14 Spreading the Word 15

Chapter 3: Creating a Website 16

Text and Organization 16
Get Found: Search Engine Optimization 17
What Not to Do 19 Creating a Demo Video 19

Chapter 4: Selling on Your Website 21

Available E-commerce Tools 21

Chapter 5: Marketing your Product 23

Viral Marketing 23
Facebook 24
Flickr 24 Twitter 25
Free Listings 26
Public Relations 26
Press Release Template 28
Sample Press Release 29
Paid Search Engine Advertising 31
YouTube 33 Blogging 34

Chapter 6: Conclusion 35 Appendix A: Resources 36 About the Author 37