How to Avoid Economic Ruin: A Survival Guide by Dana Brown - HTML preview

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Appendix A: Resources

Twitter: http://www.twitter.com/createsoftware

REAL Software: http://www.realsoftware.com

RBLibrary, a collection of REALbasic articles: http://www.rblibrary.com

REALbasic Forums: http://forums.realsoftware.com

Principles of Software Development Leadership Book: http://
www.leadingswmaniacs.com/resources_books_psdl.html

Beginning REALbasic Book: http://realsoftware.com/community/booksandmags.php

REALbasic Cross-Platform Application Development Book: http://realsoftware.com/ community/booksandmags.php

REALbasic Developer Magazine: http://www.rbdeveloper.com/

13 Marketing Tips for Indie Developers: http://www.gigliwood.com/weblog/Business/ indie-marketing-3.html

Optimizing Conversion Rates: Less Effort, More Customers: http://
www.smashingmagazine.com/2009/05/05/optimizing-improvig-conversion-rates-less effort-more-customers/

Optimizing Conversion Rates: It’s All About Usability: http://
www.smashingmagazine.com/2009/05/15/optimizing-conversion-rates-its-all-about usability/

Optimizing Conversion Rates: Use Conversions to Generate More Conversions: http:// www.smashingmagazine.com/2009/05/23/optimizing-conversion-rates-less-effort-more customers/

42+Social Media Marketing Tools: http://blog.junta42.com/content_marketing_blog/ 2009/06/42-online-content-sharing-and-productivity-tools.html

How to Avoid Economic Ruin: A Survival Guide 37

About the Author

Dana Brown is Director of Marketing for REAL Software and has spent most of her career in the high tech industry. Dana holds a BA in Communication and an MLA with a dual focus in Advertising and CrossCultural Communication from St. Edward’s University in Austin, Texas.