What Makes Money Grow on Trees by Shane Russell - HTML preview
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This is the second book in the series “Money „Does‟ Grow on Trees.”
In the first book I discussed “Why” I do the things I do and what drives me to do those things. I gave you the foundation, the peaks, and the pitfalls to my success. My goal was to motivate and inspire you.
In this book I am going to share with you “What” will assist you in becoming successful using the same techniques I use on a daily basis. When you are done reading this book, you will be fully equipped and well on your way down the road to success. The most important task I ask of you is that you share my series of books, my website, and any other work I‟ve done with anyone you know who may be interested in greatly enhancing his or her life.
The foundation of my success is built on helping other people. I love helping others and don‟t ever want to stop. My time on this planet is short and I want to make an imprint so that I‟m remembered for generations to come.
In return, I will give you all the tools necessary to become successful! I will teach you everything I know. It‟s a simple step-by-step process and once you have mastered the techniques, there will be no stopping you. I am going to be your coach and your mentor. I am going to help you accomplish all the goals you have set out for yourself. And, I‟m going to help you have the life you have always dreamed of. There‟s only one thing you must remember and that is “I can only show you the door; you have to walk through it.” I can‟t guarantee your success; only you can. Your success is up to you. You have to have the strength, desire, and will to be successful which lies deep within you. I can guarantee you one thing: - my techniques are proven methods of success and if you follow them properly, you will be successful.
OUR CONSULTING SERVICES
Although this eBook will teach you the basic principles of creating a successful business, there are only 24-hours in a day and you must leverage your time wisely. We are the professionals and we are here to assist you. You focus
on what you do best. We focus on your success. Whether you are an individual who just needs a little guidance, or someone who needs help with each step in the business-building process, we are here for you. We have multiple services to fit anyone‟s budget.
We combine traditional with new-age marketing techniques. Our consulting will help you to think critically and outside the box, as well as to Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at firstname.lastname@example.org
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heighten your productivity and creativity skills. Our consulting will also give you the extra nudge whenever you need it and encourage you to be the very best you can be! We will be holding you accountable each step of the way to ensure you have the best possible experience and success! We‟re in this for the long-haul.
Please visit our website and contact us to get started on your journey today. We look forward to coaching you to the top!
MAKE THIS A PRIORITY: VISIT OUR WEBSITE TODAY!
WE WILL SHOW YOU HOW TO START BUILDING YOUR
BUSINESS RIGHT NOW!
WE WILL ALSO GIVE YOU UPDATES ON NEW PRODUCTS,
PROMOTIONS, & VIDEOS.
Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at email@example.com
“What” Makes Money Grow on Trees 7
STEP 1 – GETTING STARTED
1. LOOKING FOR AN AREA OF OPPORTUNITY
Whether you already own your own business or are looking for an area of opportunity, I will be able to help you. My goal is to help you become successful no matter which field you choose.
I will be teaching and mentoring you on techniques which will allow you to be successful in any field.
Being in the middle of the technology boom, I have seen many opportunities come and go. I have wished time and time again I had invested in Google™, Yahoo!®, MySpace™, or YouTube™ when they were still on the ground floor. If I would have known 10 years ago what I know now, I‟d be a very wealthy person. Unfortunately, life doesn‟t always work that way but my vision for the future is very bright because I know I have created an amazing business.
I presently see life through a set of eyes unlike most people. I woke up from a dream and a different set of eyes were placed on my head. When going through my day-to-day activities, I am always looking for areas of opportunity and ways to help others. The secret to my success has been to come up with a way for me to serve as many people as possible. It took a very long time to accomplish, but I know now I have found it.
I am an Entrepreneur and a Mentor – As I mentioned before, I enjoy teaching, helping, building, entertaining, and partnering with others to create a better life for them as well as myself and my family, which is why I‟m going to share with you the best opportunities available today for FREE! All you have to do is send me an email at the address below. I look forward to hearing from you!
2. PURSUING YOUR OWN BUSINESS VENTURE
Once you have found an area of opportunity you can be passionate about as well as devote all your free time to, you will need to come up with a plan. I will be providing you with insight, direction, and resources to make that happen for you.
Starting from scratch can be very difficult and time consuming because there is no proven system already at work. You may want to consider Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at firstname.lastname@example.org
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purchasing a franchise with the systems already in place, but if you‟re the daring type, the following is what you need.
SWOT Analysis – Your number one priority will be to create a SWOT
Analysis (Strengths, Weaknesses, Opportunity, and Threats). This information is crucial to ensuring you are making the wisest business decision possible.
Basically, you need to know you will be able to make money in your chosen field not only now, but for years to come.
Strengths: The areas of expertise you have to offer the company.
Weaknesses: The areas you need most improvement and/or support.
Opportunity: The areas you will be most able to make money.
Threats: The areas competitors can steal business from you.
Business Plan – Your second priority will be to come up with a business plan.
This is a very important level of planning. It was once said, “People don’t plan to fail; they just fail to plan.”
While writing your business plan, you will have to lay out everything you intend to do with your business, including the SWOT analysis previously mentioned. This plan will not only be your roadmap to success, but will also be used to show to potential future investors and/or business partners. There‟s only two items an investor cares about: the bottom line (how he will make money from investing in your business) and how long it will take him to make his money back. Without a well-thought out plan, he will never take a look at what you or your business has to offer.
Eight Key Points to Writing an Effective Business Plan –
1) Strategic Planning
2) Essential Elements of a Good Business Plan for Growing Companies 3) Writing the Business Plan
4) Business Plan Workshop
5) Using the Business Plan
6) Finding a Niche
Discussed later in the book
7) Business Plan FAQs
8) A Business Plan: The Roadmap to Success
Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at email@example.com
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Coming Up With a Business Name –You must come up with a very good business name because it can make or break your company. It all goes back to the saying, “You can‟t judge a book by its cover.” Although that may be true, it‟s human nature to judge by appearance. If your business name doesn‟t stand out from the rest, and is not memorable, you will quickly be forgotten!
1) Make your business name catchy and unique - People enjoy saying catchy names and phrases. (i.e., Hulu™, Ebay™, Facebook®, Google™, Yahoo!®). None of these names have anything to do with the business but are extremely memorable and unique.
2) Keep it short and simple - A long, difficult name to say is oftentimes easy to forget and/or may be changed by people, which you don‟t want. (i.e.,
“Tammy's Hair and Nail Salon” might be changed to “Tammy‟s Place” or
“Tammy‟s.”) With so many similar businesses, it would be difficult to tell whether someone is talking about Tammy as a friend, Tammy‟s house, Tammy‟s store, or Tammy‟s Hair and Nail Salon. No one will be able to tell what Tammy does without explicitly saying, “Tammy cuts hair and does nails.”
3) Research unique words and business names online - Search engines are a great place to start. In the search box you can type in key phrases such as
“unique words” or “unique names” and you will instantly have thousands of sites at your fingertips to help you come up with a catchy and unique business name.
4) Combine words together and/or abbreviate - There are many businesses which have combined the meaning of two separate words or used abbreviations as a way to make them memorable and unique. (i.e., “FUBU” – For Us By Us;
“Verizon” – a combination of the Latin word Veritas (truthfulness), and the English word Horizon (apparent junction of earth and sky). These two words were put together to label the company as „reliable and visionary.‟)
5) Have some meaning behind the name - Just like the name Verizon, you may want to create a memorable name with meaning. This tends to build instant trust between your business and the clientele. I chose Suited Marketing because I wanted to be known as the man always in a suit -- Always professional and always ready to do business. I also wanted my company to be considered
“Suited” for any job. You catching on yet?
Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at firstname.lastname@example.org
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3. ENSURING YOU HAVE THE BARE ESSENTIALS
To get your business started you will need a list of specific items.
There are some you may need more than others, which is why I will be telling you what is pertinent and what you will need at a later time to continue to grow your business.
Cell Phone – In today‟s fast paced world and many consumer options, clients or potential clients want to get in touch with you at the drop of a dime. If you receive a phone call from a number you're unfamiliar with, make sure to answer the phone, even if it's just to tell the person you will call them right back. In general, people feel good when speaking with a person rather than an automated machine because it makes them feel important. If you choose not to answer the phone, it could cost you a lot of money over time and may even cost you your business. Most people won't leave messages and will end up shopping elsewhere.
Laptop/Tablet and Mobile Broadband Internet – Having the world at your fingertips is another necessity to creating a successful online business. Once your website is up and running, and the flow of traffic increases, you will begin to get phone calls and/or emails from potential advertisers, investors, partners, and clients. It will be imperative that you have instant access to your email, the Internet, your online store, customer documents, and any other business-related uses.
Customers will ask you questions or voice their concerns about your products or services and will greatly appreciate having the response from you immediately, rather than a few days later. This will highly increase your level of customer service, customer loyalty, and customer appreciation. This is all more money in your pocket!
If, for the time being, you only have a desktop computer at home, don‟t be frightened. You will still be able to grow your business, but make it a priority to get a laptop as soon as possible. They are very inexpensive.
Business Cards – This is the best tangible marketing tool there is. Your business card is an extension of you. This is the item people will look at most when you aren't around and will, or will not, remember you by. It's highly recommended you invest a little extra money into getting the highest quality Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at email@example.com
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business cards available. Do your very best to be creative, unique, and to make your business card stand out from the rest.
According to an Internet guru named Ivan, "You want a new business card, don‟t you? Of course! This is the most important element of your visual identity. It's the first thing people see when they meet you."
Since you may not be able to afford fancy business cards when you are first starting out, there are some other options for getting FREE business cards through vistaprint.com. You will just have to pay for the shipping. The only requirement they have of you is that you have their business name printed in small print on the back of the card. No big deal.
BUSINESS CARDS – BARE ESSENTIALS
Business Name and Logo
First and Last Name
Position / Title
Cell Phone Number
o Office Phone Number/800 Number (If possible)
o Fax Number (If applicable)
o Website URL
o Email address
o Physical Address (If possible)
Virtual Assistants – Rent A Smile – Life Gets Easier With Rent A Smile Virtual Assistant – When getting started with your business, you most likely aren't going to have the funds and/or resources available to hire a staff of employees but your clients don‟t have to know that. The important thing for you to remember is you must always appear very professional and successful to your clients and/or potential clients. The very best, and most cost effective, way to do this is to hire a professional virtual assistant company to do all the work for you. You will get all the benefits of having an assistant at a fraction of the cost. One of the best companies I have found so far is Rent A Smile.
What does Rent A Smile offer? –
Rent A Smile is a solid organization whose core principles reside in offering administrative solutions for your business at competitive prices. The Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at firstname.lastname@example.org
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structure of the company has been customized to fit the needs of today‟s professional, offering administrative solutions for you or your business.
Their staff of Virtual Assistants has been trained to assist you in a variety of tasks that take up your valuable time. Using their efficient - easy to use - Online Task Manager you will be able to delegate almost any type of task to their team.
Administrative Support Services
Marketing Support Services
Customer Support Services
Travel & Concierge Services
Purchases & Bill Payments
3rd Party Calling
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STEP 2 – CREATING A WEBSITE
About fifteen years ago, a person had to know .html (the coding to write web pages) to create a website. But, with today‟s technology, anyone can create a website with a little creativity and a computer simply by dragging and dropping pictures, writing content, and organizing the format. This is all done through pre-made templates and a website hosting service such as GoDaddy™, Yahoo!®, or Google™.
Whether you are a beginner or an advanced web designer, there is a website design program available. For beginners, I recommend using GoDaddy™. They have a very user-friendly website design program with templates for any industry. You can also hire them to create and manage a professional website, design a logo, market your business in search engines, and many other services. I highly recommend using GoDaddy™, especially for beginners.
Some of the other services they provide are: Blogs, Instant Messaging, Picture Sharing, a “Contact Us” page, a “Testimonial” page, email, and many more. Your visitors will have many ways to voice opinions and interact with you.
I would recommend having a professional create your website to save you time and to have the best page your budget can afford. Do this as soon as possible. Remember, the name of the game is to appear very successful and larger than life to everyone who comes in contact with your business.
Online Sources for Professional Web Design –
For advanced users, or those up for the challenge, I would recommend using either Dreamweaver or Adobe Creative Suite. These are great programs but require a lot of skill, patience, time, and an artistic background because the website has to be created from scratch.
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1. CONTENT IS THE MOST IMPORTANT ASPECT
“Create a need for people to come to your website time and time again.”
Key Point – The more traffic to your website, the higher the value.
Mission Statement – Builds trust in you and your company for new visitors.
Suited Marketing Mission Statement We are a company of honesty, trust, commitment, loyalty, empathy, and compassion.
We will always ensure every order is done quickly and accurately.
We can be reached at anytime to address questions and concerns.
Our goal is to be the best in the industry.
We will always strive to be the best service, client, and outward-focusing company in the industry.
We will bend over backward to make certain our clients are always happy.
Our clients will always be our number one priority.
Members Only – This will allow you to acquire contact information (name, email, phone number(s), address, interest/hobbies, etc.), keep in touch with your clients, and to keep people informed of new marketing promotions, pricing, website updates/new content, and anything else you would like to share.
There has to be a reason for the visitor to become a member of your website. Have special pricing, promotions, and discounts, as well as secret tips, a referral program, or a weekly newsletter available only to members.
Weekly eZine Newsletter – Builds value in your expertise and your business.
Will be discussed in more detail later in the book
Discussion Thread – Allow visitors to ask questions and write comments.
They will be able to interact with each other, as well as your company. This is another way to build value in you and your business.
Weekly Tips, Tricks, and a How-To Guide– Not only will people come to Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at email@example.com
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your site when they need help with an issue, they will also remember how you helped them which will build more value in your expertise but will also increase customer loyalty.
Content and Pictures – Have a friendly and positive theme throughout your website. This will make people feel good about your company and will also increase trust.
YouTube videos, games, jokes, or any other form of entertainment – People like to have fun and laugh. By incorporating this into your website, visitors will always want to come back to your page to see what’s new or to share with their friends and family.
I create fun and exciting YouTube videos from my home computer to drive traffic to my website. All you have to do is re-record a home or YouTube video, learn how to do video and sound editing, and incorporate your business website into the video. Before you know it, you will have an exponential increase of traffic to your website.
I will go over this in more detail later in the book.
For some of my creations (before and after editing) o suitedmarketing.com
Consulting/Coaching Program – Just as I have done, find something you are good at or passionate about and teach people how to do it. Then find a way to tie it to your business. It can be anything you‟re good at or excited about such as “how to knit a sweater” or “how to build a successful online business.”
The more you give, the more you shall receive. My primary focus has shifted to helping others. I used to be a very selfish person which created an unhappy life. Not only do I feel great about helping others, but I also have more people coming to me for personal and/or business related needs than ever before. It‟s one of the greatest feelings in the world!
“It’s not who you know that’s important,
but who knows you!”
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STEP 3 – HOW TO MAKE MONEY ONLINE
Whether you already have a business, or are looking for an opportunity, you are probably wondering by now just how you will make money online.
This chapter is going to be the nuts and bolts of the whole operation. After reading this chapter, you will have a very strong understanding not only how to harness the power of your website, but also how I will be able to help you build the successful business you want to. I have personally researched and utilized these techniques to help others as well as myself. Each of these techniques has been proven to be successful strategies to help you earn residual income for many years. Just remember, don‟t ever stop growing. Once you stop growing, so will your business.
Marketing is “Key” But “Free” is Better – Try to find sources that will cost you little to no money to get your business name out to the world.
KEY POINT: Website traffic is the most important element to building a successful online business.
Marketing is one of the most important aspects of running a successful business because it allows a business to sustain and also to grow. Without spending money on marketing such as is in a newspaper, a magazine, online, mailers, flyers, etc., the only way to keep a business afloat or growing is through word-of-mouth advertising.
There are only 24-hours in a day and only seven days in a week, and with today‟s technology, marketing allows a business to be in thousands of places at any given time.
In a very well written article about Marketing it was said that “the best defense is a good offense.” In other words, in today‟s economy businesses are cutting back on expenses to stay alive because their income has decreased dramatically but the quote, which originated from a book entitled “On War”
written by Karl von Clausewitz in 1832, essentially meant that “rather than sitting around and waiting for things to get better, you must get out there and make it happen.” (Labonte, 2009).
A prime example of this would be McDonald‟s®. Whether driving down the road and peering up at a billboard, relaxing on the couch while watching the television, searching a topic online through Google™, keeping in touch with friends on MySpace™, or waiting to get teeth cleaned at the dentist Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at firstname.lastname@example.org
“What” Makes Money Grow on Trees 17
office, you would come across a McDonald‟s® commercial at some point. They have also successfully branded their company with the goofy-looking guy on all their ads who uses the famous branding quote, “Can you hear me now?”™
Marketing is very challenging but can be very rewarding if done properly.
According to Patton and Toth (2009), Samantha Toth stated that “If you don‟t want to grow or sell your practice, and just plan on closing the door when you retire, then don‟t bother marketing” (p. 47). She also went on to say that her research tells that a person needs to be touched with some form of medium at least 20 times before he will make a change in his buying habits (Patton & Toth, 2009).
Whether you realize it or not, marketing would be the best investment/cost you could spend your money on because it would allow for your business to grow and thrive.
I would highly recommend staying away from advertising through traditional channels such as TV, radio, magazines, newspapers, etc., at least in the beginning stages of building your business. I would hold off spending money in these areas until you have built a solid foundation for yourself and can afford the costs. It‟s very expensive and isn‟t very cost-effective if you‟re just advertising in one or two places.
People will gravitate more towards your business through referrals, word-of-mouth, credibility builders, and your ability to be unique rather than through traditional avenues. In today‟s business world, success is revolved around trust and building relationships. When I first started my entrepreneurial endeavors, I spent thousands of dollars on advertising in traditional places, only to receive one or two leads (literally). It was a waste of my time, and especially, my money.
1. AFFILIATE MARKETING
Affiliate marketing is an online advertising channel in which advertisers (online merchants selling products or services) pay you, the publisher (an independent party promoting the products or services of an advertiser on your Web site), only when results are accomplished. For example, let‟s say a visitor comes to your website, sees a link to a company she is interested in, follows the link, and makes a purchase… you get paid for the referral over and over again.
This "pay-for-performance" model is the modern version of the
"finders'-fee" model, where individuals who introduce new clients to a business‟
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products or services are compensated. The difference in the case of affiliate marketing is that advertisers only pay you when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
How it works – Advertisers in the CJ Marketplace network populate their ad links in the interface, making them available for placement by publishers. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser's Web site. Publishers looking to monetize their traffic apply to join an advertiser's program. Upon acceptance, the publishers select and place the advertiser's links on their Web sites, in their email campaigns or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Upon recording the transaction, Commission Junction handles all of the collection and processing required ensuring fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure quality sales and leads for the advertiser.
Resources – AffiliateTips.com provides you with a complete guide on how to make money online with the best affiliate programs. Here you find extensive resources on affiliate marketing. We review and compare all top affiliate programs and rank the best ones. A stop here will give you all the information you need to start making money online and become a successful affiliate.
CashParking – Another form of Affiliate Marketing which helps users to monetize their parked domains. Once you have associated your domains with your CashParking account, GoDaddy‟s™ advertising partner will place context-relevant advertisements on your parked page(s). Each time a page visitor clicks on a displayed advertisement you will receive a share of the generated click-through revenue based on your CashParking plan.
You can add keywords to your CashParking domains to optimize the advertisements that are shown for your domain. When specifying keywords, make sure to use keywords that relate to your domain name, while avoid using trademarked words.
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Remember, the more traffic to your website, the more It‟s worth. This form of marketing/advertising is most beneficial for any unused or under construction domains you may own.
2. PAY PER CLICK
Use your niche (discussed in next chapter) to drive traffic to your site, but increase the value of your company and website by harnessing the power of the Internet to obtain more business and traffic than ever before!
Once you have enough traffic to your website, which is why you need to have some way to measure it (GoDaddy™ offers this), companies will pay you money to advertise on your site. Plus, you can charge companies every time someone buys something from them by going through your website (Affiliate Marketing). The more exposure your site has, the more valuable it is for companies to advertise with you. This means more money in your pocket!
Google™, Yahoo!®, and any other search engines – Every time someone searches for information pertaining to the content on your website, your business will be highlighted as a business sponsor or placed higher in the search results (based off relevancy), but your business has
to pay a fee every time someone clicks on the link to your website.
Search engine optimization –
Put yourself at the top of the search engine with relevant content from your website.
The more valuable the content, the higher the ranking, but the more it costs to have people visit your site.
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target
market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines
and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
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“The more traffic to your site, the more value
it has to potential advertisers and investors.”
Social networking, search engines, and similar companies make a ridiculous amount of money because they offer free services to the members/viewers and make the majority of their money from advertising, exposure, and traffic.
YouTube™ is said to be worth $1 billion dollars
The social network valuations have been remodeled based on current
The bottom line: If Facebook® is worth $10 billion today (2009), MySpace™
is worth just $6.5 billion. Bebo® is worth $1.8 billion, Twitter™ is worth $1.7
billion and LinkedIn® is worth $0.8 billion. Facebook® also accounts for 37%
of all social networking value points in our model. Another way of saying this: If Facebook® is worth $10 billion, the value of the entire social networking industry is $27.1 billion.
3. CREATE A NICHE
In today's competitive business climate, you've got to separate yourself from the pack-you've got to create a niche. By offering something no one else has and by targeting your business to a few select markets, you protect yourself not just from the competition, but also from the twists, turns and plunges of the economy.
Make people want to come to you!
What sets you apart from the rest?
Have fun! (Make people laugh)
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"Niches are like bathrooms; you never notice one until you need it."
- Primm (The Niche Man)
FACT: The person, who finds or creates a special niche, gets the cream of our societies financial rewards; whether you're Bill Gates or Joe Average.
The most difficult task I‟ve had to do has been to create a niche. I have spent years trying to come up with one. With thousands of businesses, services, and products available on the market today, it‟s usually the business with the most money that continues to grow and thrive, regardless of the state of the economy.
One day I was playing with my computer and accidently stumbled upon an amazing way to transform regular home videos into amazing YouTube videos! With millions of YouTube videos on the Internet, I decided it would be the perfect way to market my business. I taught myself how to edit videos, add music, sound effects, and most importantly, my business name on the bottom of the video. By following my simple techniques, you can learn how to do this and build a huge network of followers.
You know all about YouTube: More than 100 million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on. It‟s time for you to harness the power!
Utilizing YouTube –
So, you've probably watched YouTube videos. But have you ever uploaded your own creation? Probably not!
According to the Web-audience measuring service Hitwise Pty., only 0.16 percent of U.S. visitors to YouTube uploaded videos in a recent week. The rest are just watching.
What's holding you back? It's easier than you think to post video, and there are even some good business reasons for doing it. I'll explain the steps for producing corporate video and throw in some home video tips for off-hours fun.
Watch this YouTube video to see how easy it is to make a YouTube video!
o If you're in a small company, or a larger one that doesn't want to mess with video hosting and access issues, YouTube
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