Video Marketing Strategies for Small Business by Colin Martin - HTML preview
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Who are we and why should you listen to us?
Both Colin and Marc have been helping hundreds of small business people from all over the world produce and market their short videos. They both have trained under and been in the employment of Tom Antion, at Antion and Associates, for years: Colin since 2007 and Marc since 2008. As you may know, Tom Antion is one of the most successful and prolific Internet marketers on the scene today and his use of videos has made a huge impact on his business.
Colin's title is Marketing Manager and Marc's is Head Video Producer.
Together, Marc and Colin have shot, produced, edited, uploaded and marketed hundreds of videos for the mentees of the Great Internet Marketing Retreat center plus dozens of other authors, speakers, coaches, consultants and small business people. Video is the fastest growing and most powerful online marketing tool available today and they know how to do it inside and out.
Their expertise in unsurpassed and their experience has been proven over and over again. Always staying on the cutting edge of technology, Marc and Colin are the experts that can walk you through points A – Z in every aspect
Video Marketing and Hosting Sites
Video marketing is one of the fastest growing and powerful ways to spread information around the Internet. Online video has become easier to use over the years with better quality players and more vivid video formats. With the ever growing advancements in software and technology, you can get a consumer level camera and inexpensive video editing software to create informative productions to use on websites, advertising and marketing of your business.
Web based video productions are usually short and informative. They can be produced to drive traffic to your website or business and to welcome visitors to your website home page. They can be made to offer customer service ideas, training for product use and even to advertise specials, discounts and promotions.
Due to the limited attention span of Internet users and to limit the file size of videos for quick web page loading, video productions are best kept to 2 - 5
minutes. That's a lot of time however, to train or advertise a particular topic.
The key to efficient video marketing is to produce many small shorts based on keywords that a searcher will be looking for.
In the past few years there have been a large number of free hosting sites where you can upload your videos for sharing. Sites such as Youtube, VideoGoogle, VideoYahoo, Revver, Vimeo and DailyMotion let video makers of any size or professionalism to create an account, called a channel, where you can upload and share an unlimited number of videos that are easily searchable on search engines. In your account you can build a subscriber list, brand your channel with logos and information about your business, make friends and promote your videos by sharing them via email with other users.
You can use a mass video uploading and distribution tool like the one at: http://www.tubemogel.com to upload a video to multiple hosting sites Simultaneously. The advantage above just saving time is that you can have a presence on multiple sites to get more views: 50 videos x 100 views each x 20 hosting sites = 100,000 views total!
And videos work for you 24/7. You shoot the video once, upload the video once and people all over the world can view it for years to come, each one with a clickable link to your website in the video description.
By creating a video that has a sensational, humorous, outrageous or unique title and content, you could get your video to go "viral." Going "viral" is a good thing and means that viewers share the link to the video on their websites, blogs and email. Youtube and other hosting sites provide an "embed code" that viewers can simply copy and paste into any blog or website and the video will play.
This can create hundreds of thousands of views in a short period of time and send valuable visitors to your website. using what is called a "lower third", your video has basic copyright protection from someone stealing the content and claiming it as their own. A lower third is a watermark with your website address or telephone number that is placed in the lower third of the space in the video. You have probably seen examples of this on television during commercials or infomercials.
E x a m pl e o f a lo w er third
Simple editing techniques that can make a video more professional looking and create interest are the use of fade in/fade outs, light intro or background music, titles for the opening of the video, ending credits or ending "slate"
with website or contact information and basic yet dramatic lighting techniques. You can accomplish a majority of these editing techniques with a simple video editing program such as Sony Vegas.
The two basic types of videos for the web are ones that drive traffic to a website and the ones that welcome visitors to a web page. Here's a simple formula for YouTube videos designed to drive people to your site (as opposed to videos where people are already on your site):
=> "Hi, I'm [insert name]"
=> "I know you're here looking for information on [insert keyword]"
=> "Well you've come to the right place."
=> Add some of your credibility. Example: "I've been working in the field of feng shui for 22 years..."
=> Give them a tip.
=> "For more great tips like this visit [insert your website and spell it out if necessary] where you can download [insert your freebie here]"
=> "I hope to see you at my site!"
This is effective website traffic generation for people interested in learning more about your products and services. Once the visitor arrives at the website, here is a simple formula to welcome them:
=> "Hi, I'm [insert name] and welcome to my site!"
=> Tell them what they will find at your site
=> Remind them to sign up for your freebie so that you build your database and give them a command to do so. You could also give them a call-to-action to buy something.
Here are some tips when shooting your videos to make them as professional as possible:
• Tilt eyeglasses forward to prevent a reflected glare from lighting.
• Avoid clothing colors that are bad for video: Black, white and red.
• Avoid clothing with stripes or tight patterns.
• Avoid wearing jewelry that may make noise when you move.
• When possible, have a spotter to check for neatness of hair and clothes.
• Have a mirror handy.
• If your sitting, prop a pillow behind your back to prevent slouching. Or stand up if that feels more comfortable.
• Use a wireless lapel microphone and a camera with microphone input capabilities. This will give you much better sound quality than using the microphone attached to the camera.
• If you mess up your dialogue, don't panic. Simply go back to the most convenient spot at the beginning of a paragraph, pause a second and start over from that point. If the mistake is close to the beginning of the video, it makes sense to just start from the top.
• Always smile and wait a couple of seconds before speaking at the beginning of the video. This gives you time to create a nice fade in.
• Always smile and wait three seconds and the end of the video, looking directly into the camera lens before looking away. This gives you time to create a nice fade out.
• Speak clearly and directly while looking into the lens of the camera.
Use bullet points taped just beneath the camera lens if you need them, but avoid reading a script. The camera will see your eyes moving back and forth.
• Show products such as books, CD's, DVD's you have created when you can. Encourage viewers to contact you for customer service questions, comments or input.
• Show your staff, offices and product manufacturing techniques when you can. This builds needed credibility and trust with your viewers.
Post your videos wherever you can. Social networks such as Facebook give you the ability to upload and share your videos with your friends. Post them to your blogs, landing pages, sales letters, website home pages, bookmarking sites and of course, the dozens and dozens of free video hosting websites.
Be sure to watch the 1 hour Video Creation and Marketing Webinar recording absolutely free at: TopInternetConsulting.com/FreeVideoTraining
What Kinds Of Videos Can You Make?
What kinds of videos are best for your business?
Well, it depends on what you do and who your target audience is. Each profession has a clientele that reacts to visual advertising in different ways.
This is not to say that we all are not processing the information the same, but different industries usually promote or sell their products and services with a similar pitch. Look at these examples of different professions and how they might use a video production:
Artists and craftspeople - you can use video to show off the artwork, get testimonials from customers and even demonstrate your art right on the video. You can teach 1 - 12 part lessons as a money making course or as a lead generator. Each of these video types have different lighting concerns, however.
Authors - you can create a book "trailer" just like you would see for a movie. These can range from very expensive productions to very cheaply made, without sacrificing quality. It just depends on how much of your book will be "brought to life" by actors or if you simply want to read parts aloud as a voice-over with nice visuals.
Coaches and consultants - A professional setting where you are portraying yourself as an expert makes people feel comfortable. The main product a coach sells is a results-based solution within someone's life or business.
That's when testimonials really work the best. Get your happy clients on film.
Musicians - interviews with band members, footage shot at a club or gig or even a full blown music video is what your fans have come to expect growing up on MTV and Youtube. As a band, you may have tons of footage lying around that needs to be cohesively put together. Bands are signed to major labels everyday from just being seen on Youtube alone!
Public Speakers - you know all that footage of you onstage? Learn to divide all those shots into a "video brochure" that you can use on your website to market your services. Sending a link to meeting planners and bureaus gives them a chance to see you action without creating costly one-pagers that probably get tossed into the garbage by the secretary anyway.
Manufacturers - show your products in action for your prospects! Have you ever seen the "Will It Blend" series of videos on Youtube for the BlendTec Corp? Those entertaining videos get hundreds of thousands of views and have turned the companies profits around.
Retail stores - use videos to answer customer service questions, interview happy employees and customers. Show off your store inside and out and create videos that inform your customers of promotions and specials.
Real Estate Agents - use videos as a "parade of homes" and take your clients on a virtual tour of the properties for sale. Seeing a property online before driving all the way out to a location gives the client an idea of what they are looking for and increases sales conversions.
Online Marketers and Trainers - use screen capture videos to show off software, teach people how to use programs and show off money making sites that you want your students to know about. Set up a "live TV" so people can ask questions and you give your answers right on your video channel, making you the expert in your field.
Blossoming Actors and Directors - there is no better venue to show off your talents than online videos. For most people starting out in this industry, there was no way to show your acting skills, directing talents and video editing techniques just a few short years ago.
There are videos for every kind of business ranging from infomercial style ones to performance art to comedians. The common thread here is, no matter what kind of business you have, people are using the power of videos to promote, share and sell their products and services. Just browsing a site like Youtube for all of the examples of video style could take a century.
Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales.
In fact, a recent University of California study discovered:
- A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
- A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
- The marketing message can be communicated and visualized more easily from a video than from the written word.
- A client is more prone to believe video messages over a written one.
That's because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible.
All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That's why a business who ignores video marketing will be in danger of playing catch up with their competitors.
Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors.
Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that's why those who can effectively use video messages will reap the largest rewards in the future.
Video marketing is a part of the formula companies who have the competitive edge enjoy now. That's the quiet secret most companies who effectively use video marketing hope their competitors never find out.
Here's The Top 3 Video Marketing Secrets That Attract Eyeballs and Sales, according to our latest study. Does your company, product or service have these in place. If not you're leaving huge amounts money on the table and quietly falling behind.
1. A Video That Introduces A Product or Service This type of example doesn't attempt to sell directly from the video, it's merely an introduction. For example, introducing the company, product or service to the consumer. Then next, quickly introducing a short list of how the viewers will benefit, then ending with an effective call to action. For example, writing for more information, signing up for newsletter or calling for more information, etc.
2. A Video That Sells A Product or Service This type of video clearly explains and demonstrates how the customer will benefit. This where video shines. Why? Because no matter how good the written word is, you can't demonstrate like video can. A video can help smart marketers to show and tell, which makes selling easier. This is also a place where it's helpful to have video testimonials of satisfied customers. Studies show a video testimonial is almost ten times more effective than a written one in convincing customers to buy.
3. A Video Newsletter Customers or Prospects Can Subscribe To Video newsletters continue to grow in popularity. Why? Because they're more personal than written or printed newsletters. Video newsletters help to establish relationships quicker and more effectively with customers than written or email newsletters. In addition, people tend to stay on video newsletter lists longer than email or printed newsletters.
Marketing your videos takes time and dedication, but it's easy to learn.
With a few little known techniques you can have literally thousands of potential prospects viewing your business videos. But just learning how to spread them around is only half the picture.
Videos are powerful tools for creating dynamics and intimacy with your viewers. Commercials do this all of the time. The way they look and how they are lighted, framed and edited make an explosive impact on the viewer and push emotional or psychological triggers to get them to buy or sign up.
Learning the techniques to making a Hollywood looking video using cheap equipment that you can buy at Wal-mart is amazingly easy. But the information can be hard to find. Most movie and video directors and production people don't want you to know this stuff so they can keep charging expensive hourly rates to do it for you. Our friend Craig Sexton, a 25 year veteran director of movies, commercials and television shows taught us some amazing secrets to get the perfect lighting, framing and dynamics to
make your videos look super professional. Videos with intimacy, music and great lighting convert 200% more than amateurish looking productions.
Video Marketing is great way to instantly build a rapport with your prospective customers. A further way to keep your customers engaged is to run a series of videos. The concept is like a television series. Each video is a story and is able to stand on its own, but it leaves a cliff hanger which leaves the customer keen and eager to watch the next episode.
An easy way to achieve this is to record one video and then split it into short, sharp clips or smaller videos. Splitting your video down also allows you to expand the information you are able to provide in a range of ways and to try out different marketing video methodologies.
Keep your videos short and sweet and keep to the point. Don't ramble on.
Anything longer than five minutes will definitely send your prospective client to sleep. A person's attention span is short, so make sure your video is captivating and punchy.
Youtube is one of the most popular and highly trafficked Internet sites ever.
Alexa ranks it as the 4th largest website in terms of traffic just behind Google, Yahoo and Facebook. It consumes as much bandwidth as the entire Internet in the year 2000 and generates almost $1,000,000 a day in bandwidth costs. There are over 20 hours of video uploaded every minute and the site hosts nearly 1 billion videos to date. This is a marketers dream.
Youtube is considered a social networking site for the fact that acquiring subscribers and making friends is the key to marketing success. Networking with other users, leaving comments on user channels, uploading video responses and emailing users are effective ways to gain viewership.
The search engines love videos. Google's Universal Search specifically looks for videos to include in their results to give the searcher a choice of media for their needs. The combination of keywords in your titles and tags and gaining subscribers for your channel can create a marketing powerhouse to show off your products, make entertaining presentations, produce customer testimonials and exploit your expertise.
A great way to piggyback off of the high views on other videos is to leave a video or written response on that channel, leaving your URL in the comment box. Viewers love to read the comments and the activity that takes place there is lively. You can use the Youtube search engine to look for channels and users that would be interested in your subjects.
Youtube has released a free stats tool for your videos called YouTube Insight.
This great new and easy to use tool tracks important stats for each of your videos. Information includes:
• Which videos are being watched the most.
• Age group of viewers.
• Countries in which your videos are viewed.
• Male vs. Female demographics.
• Percentages of videos watched based on the whole.
• and many more interesting facts.
This information is important to you because you need to know if your hard work is reaching the targeted viewers you had intended. Every business has targeted marketing strategies and this tool will show you if you are reaching those goals. If a certain video with specifically chosen keywords are getting more targeted views than others, you will know what new videos to create for additional leverage.
We have really been pushing video production heavily for quick search engine positioning results. Video marketing has been the big results winner and we have heard many great testimonials to how fast the strategy is working.
YouTube Insight is a great tool to have for your video strategies. It's free and there is no download or sign up. You can access it from your YouTube account.
• Select "account"
• Select "My Videos"
• Select "YouTube Insight" from the bottom left of page
• Page loads automatically
Be sure to watch the 1 hour Video Creation and Marketing Webinar recording absolutely free at: TopInternetConsulting.com/FreeVideoTraining
Video Production Basics
In order to create the best video you can, you need some equipment to make it happen. The most important pieces of equipment you will either need to buy, rent, or borrow are:
With just these three things, you can create a professional looking video to market your products.
Lights - Before you record your video, it’s a very good idea to set up some lights. Setting up lights is an art form to perfect, but there is a common lighting set up that you can use in order to create a very nice shot. Here is an example of a three point lighting technique: Camera - Of course you will need a camera to record your video; but what kind of camera? Well, that depends. You have to decide what you are shooting for. Are you creating videos only for Youtube or do you want to create DVD products and sell them? Answering that question will help make your decision easier and cheaper.
Microphones - Believe it or not, audio is one of the most important things to have perfect when making a video. If you shoot a video and the audio is bad, there’s no fixing it. If you shoot a video and the audio is good but the picture is bad; you can cover the bad picture up with a cutaway. You really need to invest in a microphone to make your videos the best they can be.
Video Post Production Basics
Once you have your video shot, you will need to put all the pieces together.
After the pieces are put together, you have to save the video as a file that’s ready to be uploaded to the Internet.
Editing - Editing software is what’s used to put all the pieces together. There are many different companies offering video editing software. What we use is a program call Final Cut Pro. This is an extremely powerful program and also expensive. Luckily, there are other options that are a lot more cheaper and almost as powerful. What editing software you use is up to you, but since the learning curve can be a little steep, you should make sure you get training in how to use it.
Titles - When putting together you video, one important element that should be included in it is a title. Putting a title in specific spots on your video can help viewers distinguish what it is and how to get more information.
Lower Thirds - Lower Thirds are graphics that contain text at the lower third area of your screen near the bottom. These usually contain the name of a website, a phone number, a name, or some other form of contact information.
These are very important to have in a video, not only for information purposes, but also for protection of your video.
Exporting - Exporting your video is taking your final edited video and converting it into a file that will be accepted online. It’s fairly easy to export your video. Most people have problems with it not because it’s hard but more-so because there are just so many exporting options that it gets overwhelming. Once you know the proper export settings, everything else becomes a whole lot easier.
After your video is exported, you can now upload to video sharing sites.
Youtube is the largest video sharing site and I’m sure you’ve heard of it. It’s free to sign up and free to upload videos. You have to use Youtube in order to get the most marketing juice your video has. Youtube is the most important site to upload to. But there are other sites out there as well, and just because they don’t get as much traffic that does not mean they aren’t valuable. You don’t want to fall into the trap of only using Youtube and nothing else.
YouTube exceeds 2 billion views a day, that's more than double the viewers than all 3 of the major television networks combined. The average person spends 15 minutes a day watching videos. 24 hours of video is uploaded every minute. More video is uploaded to YouTube in 60 days than the 3
major networks combined have created in 60 years! After reading these stats, it's pretty incredible to think that it's free for you to create an account and put up there almost anything you want. That is some major marketing power you need to take advantage of.
1. Uploading them to multiple video sharing sites. Just because they might not get as many members as YouTube, sites such as Vimeo.com, Break.com, MetaCafe.com, etc. are still heavy hitters when it comes to viewers.
Break.com receives over 1 million page views a month, Vimeo.com receives over 1 million page views a day, and Metacafe.com receives over 3 million page views a month. These page views all add up, and keywords on these sites may not be as heavily loaded as well.
2. Put videos on your page. Specifically videos for your webpage, not the same thing as what you put on YouTube (and the other sharing sites). These videos can be a welcoming nature, or they can talk about new products, ebooks, etc. that you have to offer. You can also use this video to help direct new visitors to exactly what they want to find.
3. Videos on your blog. You do have a blog, right? Put specific videos on your blog as well. Feel free to use YouTube if you want for blog videos, just plop the embed code in there and you're done. However, if you use YouTube for your blog videos, once the video finishes playing, suggestions from YouTube come up on the screen. This is an opportunity for your visitors to click away from your site. A better alternative would be to post your blog and website videos using a standalone player, for example uploading to Amazon's S3 via Mike Stewart's Media Player.
Options 2 and 3 can be done by either uploading to Youtube and then using the Youtube embed code to put video in your site, or it can be done by putting video code in there that you create and host yourself. There are many advantages to hosting your own videos.
Be sure to watch the 1 hour Video Creation and Marketing Webinar recording absolutely free at: TopInternetConsulting.com/FreeVideoTraining
We use Amazon S3 for our video storage needs. Amazon S3 (Simple Storage Service) is used by many people to store files, any type of files they want; including web hosting, image/video hosting, and as back-up systems. This service offers a cheaper option to storing files compared to uploading them to your own server.
Here's the steps you need to take:
1. Open up a Free Amazon S3 account. You will need an Amazon account to use S3.
2. You set up your S3 account, including your Access Key.
3. Go to the AWS (Amazon Web Services) Management Console.
4. Start uploading files.
We were using Firefox's S3 Organizer plugin (on Firefox only) to organize our files on our S3 server. This is a very good option to consider when viewing, rearranging, and uploading/downloading files. The option that we will be using from now on is the AWS Management Console. It allows you to do the same thing on any browser and gives you better flexibility with your files.
ATTENTION: Since we are using S3 for video storage, there is one more step we take. Depending on what you use Amazon S3 for, you may or may not need to do this step.
5. We use a program that takes our video file, uploads it to Amazon S3, adds a player to the video, and then gives us an embed code for us to use on our sites. We just embed the code onto a page and that's it, people can view our video.
There are a couple program options you can use if you want to do the same thing. Two of the most widely used programs are EZS3 and the other is Mike Stewart's S3 Media Player. EZS3 is a monthly, "in the cloud" service. They charge $20 a month. Mike Stewart's S3 Media Player is a downloadable application and costs a one time fee of $249. We use Mike Stewart's S3
Media Player and are pleased with the results. It's very easy to use; three steps is all it takes to get the embed code.
The nice thing about Amazon S3 is that the files you upload to the server are available to you anywhere in the world as long as you can connect to the internet. This is a prime example of cloud computing*. Another nice thing is that Amazon guarantees S3 to have a 99.9% uptime. Probably the nicest thing about Amazon S3 however, is the price. Amazon S3's pricing is based on a tiered system starting at .15 cents a Gigabyte(GB) per month for up to 50
Terabytes(TB) of storage. If you have over 50 TB of storage, the price per GB gets lower.
You can see the whole pricing structure here:
And the best part is you only pay for what you use, nothing more. Make sure you check out Amazon S3 and decide whether it'll work for you.
*Cloud Computing, or "in/on the cloud computing" is the term used to describe Internet-based computing. This is where software programs, services, and files are all available on servers on the Internet. As long as you have an Internet connection, you will be able to access and use these programs, services, and files anywhere in the world. Many experts believe Cloud Computing is the way of the future, thereby eliminating the need to install software on your machine and/or keep files on your hard drive.
Here's how to set up your Amazon S3 access key.
Once you have received the confirmation email, your Amazon account is set up. You now need to set up the Access Key, to be used in the Simple Storage Service. In the confirmation email, click on the link relating to Setting Up an Access Id. On the page that is displayed, are two key pieces of information you will need for a variety of services and software you will use. Keep a note of them here for safe keeping. You will also probably want to keep an electronic copy, as it is much easier and less error prone, to copy and paste these keys, rather than typing them out. Please store them securely. The key screen will look something like this:
Your Access Key ID, will obviously not be obscured, but you will need to click on the [+ Show] to see your Secret Access Key.
Now click on “Products” at the top of the screen and then click on the Amazon Simple Storage Service (Amazon S3) link. You will probably want to explore a few of the links on this page. When you are ready, click on the
[Sign Up for Amazon S3] button. You are now ready to link your credit card to your Amazon account. This is the credit card to which the monthly charges will be charged. Once you have verified your credit card details are correct, click on the [Continue] button.
You now have the opportunity to verify that everything you entered is correct. Once you are satisfied, click on the [Complete Sign Up] button. Once you receive a confirmation email, sign up is complete.
One of the greatest and cheapest resources that you should use to create videos is a Flip Cam. Flip Cams come in varying options, usually by hard drive space. The original Flip Cams recorded in standard definition format.
Although these are still very good to use, the newer high definition versions are better and the price difference is minimal. Over time, the standard definition versions will go by the wayside and all that will be available is the high definition version so you should go ahead and get the high definition version now to save yourself trouble later on.
Flip Cams are basically a small handheld video recorder. They consist of a lens, a built in microphone, and a start/stop button. Along with these features, there is a USB flip out section in order to connect to a computer and transfer your recorded files.
There are many pros and cons regarding Flip Cams.
Here are the Pros:
Flip Cams are cheap but don't let the price fool you; they do what you need them to do - record video. They are easy to use with only one working button. They are also small and light, making them great to take with you anywhere.
When you would want to use a Flip Cam:
Flip Cams are great for testimonial videos. They can be brought with you and you can take it out, turn it on, hit record, and have somebody give a quick 1-2
minute testimonial. After that, take it home, upload it to your computer and you're done.
Flip Cams are also great for videos you want to put up on Youtube or other video sharing sites. Usually, these videos are talking heads - a shot of you or your talent from the waist up - and they are short; 1-3 minutes at most.
Here are the cons:
The quality of the actual shot is good enough for talking heads and testimonials, especially since they are going to be on video sharing sites such as Youtube. So many videos on these video sharing sites are homemade or uploaded from a webcam, not the best quality to begin with, so the Flip Cam video fits in with that caliber of video.
The quality of audio is that of a basic built in microphone. You will hear the audio of the person on screen along with the audio of everything else in the room. On nicer cameras you have a microphone input, that you can connect a nicer mic into. This gets you a much cleaner sound and only focuses on your subject. As of this time, no model of Flip Cam gives you the option of plugging in an additional mic.
Don't Take It Personal
Video Marketing is becoming increasingly popular as a medium to promote businesses. It has now started to be included in adverts as the technology becomes more advanced and streaming more efficient.
For many people, video marketing feels like an expose of themselves.
This leads to fear, shyness, concern, inappropriate video content, negativity and boredom. These are just a few of the problems which makes the whole marketing concept of videos a non-starter.
There are several ways in which video marketing can be achieved without putting yourself in front of the camera lens and still achieve your objective.
Firstly, decide on what the subject matter is you are going to promote. For the purpose of this article let's say you are going to choose a physical product such as a video camera. One of the options for advertising this in a video is to undertake a product review. This can be achieved by a Powerpoint presentation, photographs, interviews, show-casing or indeed a mixture of all of these.
Once you have decided upon your method of delivery in the video, ensure you have all the facts and information to hand to tell your story accurately and in an informative manner. If you do not have the skills to deliver and provide an interesting voice over, then start listening to your family, close friends and colleague. Ask one of them to help you with the project. The voice over needs to be clear, concise, enthusiastic and short and to the point.
A very important factor is not to sell the product. In this instance, we have used the example of a product review. To even try to do any selling of any kind in this video would be wrong and switch off the viewer completely.
The aim is to make your video interesting and the customer wanting more.
You need to engage the customer, make them want to find out more information and the way to do this is to leave them with a call to action.
The action for the customer to take, is to click on the website information you have placed within your video. This is key. Provide your website link at the front and end of the video. Ask them to visit your website to find out more information.
* * *
There are many more techniques to making your video marketing as effective as it can be. If you are interested in learning how to make Hollywood looking productions on a shoestring budget, you can access our 8 hour video training series for only $7.00! Click on the link below to get started.
We were taught the secrets of great home video production from a 25 year veteran director of Hollywood films, television shows and commercials. We include everything in this training series:
• Going Viral
• Social Networking
• Email, newsletter and sales letters
• Mobile technology
• Editing and Music
• And much, much more!
Be sure to check it out.
Watch the 1 hour Video Creation and Marketing Webinar recording absolutely free at: TopInternetConsulting.com/FreeVideoTraining
Make money becoming an affiliate! Recommend the Easy Video Creation Training System to your clients.
Video marketing is a first step in engaging your prospective customer.
Getting them to see you as a person of value, someone who can be trusted and someone they wish to find out more about and ultimately remain loyal to, is the ultimate objective to achieve.
See you soon!
Marc and Colin