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The Ultimate eBay Marketing & Advertising Secrets Revealed

How to Turn a Personal eBay store into a full-fledged business

 

Success on eBay largely depends on your ability to market your business. If you

 

don’t drive traffic to your store, you’re not maximizing your sales potentials. The more

 

buyers you have looking at your store, the more sales you will achieve. eBay is a

 

marketing giant. It advertises in almost every advertising venue that exists. However,

 

eBay doesn’t drive traffic directly to your store. You are the person who has the ability to

 

drive people directly to your store so they can purchase items directly from you, without

 

going through your competitors. This eBook is written to help you maximize the

 

potentials of your sales through advertising and marketing, right from eBay!

 

First, you need to open up webspace. If you want to go big in business, it is

 

crucial that you must open up a webhosting plan and have a website to sell more of your

 

products to your customers. Even if you don’t plan selling products through your website,

 

just let it act as an “about our business” page. Such a page is not hard to set up at all, yet

 

it will significantly increase the credibility of your business. I recommend that you get a

 

webhosting plan at 1and1 Webhosting as in my experience they are one of the most

 

reliable webhosting providers that I've been with and their prices are extremely

 

reasonable. If you do not have a domain, you must first register a domain, and then sign

 

up for webspace. Your eBay user ID can serve as a wonderful way to advertise your website. Even

 

though eBay does not allow the use of a website to be a username, you can bypass this

 

rule by adding the * to the front and back of your ID. For example, even though eBay

 

does not allow the username www.showmyebook.com it will allow the username

 

*www.showmyebook.com* - This is an absolutely fantastic way of advertising your

 

website through your eBay username.

 

Cross-sell to your customers. Cross-selling is a practice of suggesting to your

 

customer the purchase of an additional product that may not necessarily relate to the

 

original product. What's the best way to do it? Put a link to your store in each and every

 

single one of your listings. Don't just say “remember to check out my other items I have

 

for sale in my store.” Provide them an easy way to do it. I always have an animated store

 

sign that says "click here to visit our store." So even though your buyer may not be

 

interested in the item that you're offering, there's a good chance that they'll check out

 

your store to see what other item you offer. The more buyers you have looking at the

 

products you offer, the more sales you'll get. The html code to link a buyer to your store

 

is: <a rel="nofollow" target="_blank" href="http://stores.ebay.com/******/">Click Here </a> where ****** is the name

 

of your store.

 

The best way to get buyers to actually visit your store when you cross-sell is to

 

say something that will get them curious. Don't just do the old click here to visit eBay
store
line. Write something like: please take a moment to check out one of the most

 

amazing collection of ***** ever seen on earth at rock-bottom prices by clicking here (where ***** stands for whatever product your store specializes in). Of course, click here

 

links the buyers to your store. There are many other ways you can form your

 

advertisement. But remember, if you can get the buyer to be curious, they're more likely

 

to click the link and visit your store.

 

Cross-sell to your customers when responding to emails. If your email has an

 

autoresponder, set one up that says something along the lines of thanks for your inquiry.

 

We will get back to you as soon as we can to answer all of your concerns. In the

 

meantime, please take a moment to check out this absolute best collection of ***** ever

 

seen on earth at rock-bottom prices by clicking here ********* (where ********* is a

 

link to either your eBay store or your website, or both!). This will allow you to get every

 

person who sends you an email a direct exposure to your eBay store as well as your

 

website. When you answer emails, again include the link to your store in your signatures.

 

This will once again expose that buyer to your store. If the buyer wasn't curious enough

 

to click on it the first time, he/she will probably do so after being exposed to it the second

 

time. Never send out an email without a message at the bottom advertising your store.

 

The use of the feedback system is also a great way to market your eBay business.

 

Be careful as eBay does not allow the use of links to be left in feedbacks. However, it’s a

 

good idea to leave feedbacks that relate to the items that you sell. For example, lets say

 

you sell plasma TV’s on eBay. When leaving feedbacks for other users, it would be very

 

wise to leave a feedback which advertises what you sell as well, for example:

 

A++! Come back&shop with us again any time for the lowest prices on Plasma TV's!

 

This allows every person who views the feedback of the customer to get a direct

 

exposure to your advertisement. Many will become curious and will come take a look at

 

what you offer as well.

 

Volume is a huge key in most businesses. In eBay business, you’ll usually need to

 

list a lot of items to get a lot of sales. Try to use titles are that eye-catching and list them

 

in multiple categories that are relevant to the item. Remember this, the more items you

 

list, the more people you will get looking at your items. The more people looking at your

 

items, the more of them will check out your store to see what other items you have to

 

offer. The more people who purchase from you, the more sales you’ll make from your

 

website. So even though one listing didn't sell, it's more than worth it if that listing

 

allowed you to receive other sales through cross-selling to your store. The more items

 

you have running, the more chances you have of cross-selling your items from people

 

checking out your eBay store. The more relevant categories you list under, the more

 

exposure you will get.

 

When you ship out a product, always include a printed note which lists your

 

website, as well as any piece of advertisement. For example, whenever I ship out my

 

items I always include a note: Please always remember to check my website at:

 

http://www.showmyebook.com to find the absolute best eBooks deals on Earth! This

 

allows each and every single customer who receives your package to get a direct

 

exposure to your website. It doesn’t cost much at all to print out a large number of these

 

ads. Yet the sales you can make from this are potentially huge. Purchase an address stamper so that you can easily stamp your address on all

 

packages that you ship out. Put your website instead of the name of the person who sends

 

out the item. For example, my address would look something like this:

 

http://www.showmyebook.com

 

123 Main Street

 

San Jose, CA 95125

 

This way, every time your customer receives your package, he/she will get a

 

direct exposure to your store before even opening the package / envelope. Even the

 

mailman and every single person who handle your package along the way will get an

 

exposure to your website.

 

Use your website as your contact name in your email. For example, if your name

 

is John Doe, instead of using John Doe as your contact name in your email, consider

 

using your website, such as www.showmyebook.com as your contact name. This way,

 

you’ll receive even more exposure to your website just from sending emails to your

 

customers. You are granted free resale rights of this eBook. You can resell this eBook for as much as

 

you want and keep 100% of the profits! You can also give it away to as many people as

 

you wish. The only restriction is you must keep this eBook in its original form. You are

 

not allowed to edit this eBook in any way.

 

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Thank you again for your continued business.

 

The author of this eBook is one of eBay’s oldest eBook entrepreneurs. Take a moment to visit one of the most recognized eBooks store in the world by clicking below: