Tips For Your Home Jewelry Business Success HTML version

Tips For Your Home Jewelry Business Success
How To Use Incentives To Attract A Host For Jewelry Parties
Moving people from their comfort zone to a win-win business relationship
It happened when you least expected it. You became a salesperson! You not only
design beautiful handcrafted jewelry, you have the opportunity to recruit people who will
help you share your art with the world. You need simply to find them, create a
successful environment for them, and help them succeed. After all, this is a win-win
When you sell at jewelry parties, you will share a portion of the revenue with the host.
This can be accomplished through percentages of sales; i.e. $1000 worth of sales =
$200 to the host, and $800 to you, or you can “gift” your host with jewelry. Of course, for
you, the profit margins are better with gifting. However, in this case, you want to offer
the kinds of incentives that motivate hosts to work with you, and the small profit you save
may not be worth losing the 20 sales you make.
It Begins With Your Mindset
You will need to decide how many parties you would like to do a month. Are you game
for once a week or once a month? Whatever your goal, you need to be clear with
yourself about it, and follow up on all leads that come your way. Once you have a few
parties, you can work with a “warm market;” people who are familiar with your work and
the party idea. The key is in the follow up!
You might want to set a specific time of day that you spend making contact with people.
Make it your goal to contact a consistent number of people a day or a week, and make
the calls when you are in your best energy. If you are a morning person, call first thing!
Get yourself into action before you talk yourself into procrastination.
Don’t be Afraid to Share the Wealth
Of course, when you are starting a business, the last thing you really want to do is share
the profits. You need every penny you can get. But in reality, you can have a lot more
pennies by rewarding the people who help you.
As mentioned above, you want to share your profits strategically with your hosts.
It is their job to invite people, provide the refreshments, set up the seating etc. They
work with you for your mutual success.
You can decide to:
1. Reward your host with a percentage of your sales in cash.
2. Reward your host with a percentage of sales in product.
3. You can create a mix of numbers 1 and 2 by graduating the reward.
Let‟s say, for the first $500 in sales you give 20% to your host in jewelry.
That means you gift them with $100 of jewelry at retail cost – or less than $50 at
your cost. From $501-$1000 you gift for the first $500 in jewelry and the second
$500 in cash. For sales at $1500, offer gift certificates that the host can use
within a year from the date of the party.
4. You can reward your host for parties booked at the party.
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