The YouTube Catalyst by The Moral Blogger - HTML preview

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Fire Up Your Marketing

With The YouTube Catalyst!

By: Moral Blogger

http://moralblogger.com

Disclaimer

You agree that by following this guide the author is not

responsible for the success or failure of your project and any

figures where stated are to serve as an estimation guide

only.

You also agree that the author is not responsible for any

consequences resulting from using the information herein.

This guide DOES NOT come with RESELLER RIGHTS.

In other words, this guide can be given away, but not sold. If

you do give this guide away, be sure not to change any part

of it, including links, strategies and text. It is forbidden.

With that being said, we can now move on to the very simple

issue of optimizing and uploading a video to YouTube that

includes a clickable link inside the video to your website or

product.

There are no affiliate links in this guide.

Authors note:

Welcome to my little guide about how ‘I’ optimize videos for

YouTube that include a clickable link inside the video to my

websites, products and affiliate offers.

This is the Catalyst that fires easier conversions!

There are many, many ways to make, upload and optimize videos to

get the best position in YouTube and other Search Engines,

particularly, the Big G.

This guide will hopefully go some way to showing you how to, at

least, stand a better chance of ranking your videos and getting

more conversions by getting that all important start.

I’ve been marketing online since 2009 and still pick up bits of

excellent advice from other marketers as well as finding out for

myself what works and what doesn’t in today’s, often cut-throat,

Internet Marketing world.

So if you’re new and a bit confused about all this optimization stuff,

video marketing, affiliate marketing or whatever, don’t worry!

Every marketer, including the experts, are still learning new stuff

every day…we have to because it’s an ever changing game where

the goalposts move almost every week. What works today may not

work tomorrow.

I have changed strategies more times than you can shake a stick at

and sometimes it can get pretty frustrating, but it’s part of the

business. At the end of the day, you have to tow-the-line, or else

you may as well give up and do something else.

My advice? Do what works…often. Stop flitting around shiny objects,

roll your sleeves up and get on with it.

It will come.

The YouTube Catalyst guide is about getting, at least, a good chance

of ranking your video in the search engines with imbedded clickable

links to your promotions.

Clickable links inside your videos make conversions easier, simply

because the viewer doesn't have to scroll down to the description

and then find your link, they can just click the video instead!

As for ranking videos, just be aware that a little common sense is

needed with keywords; you won’t rank a video called ‘ Dog Training’

for instance, but you may have a chance of ranking ‘ Jack Russell

Terrier Puppy Problems’.

I have taken the liberty of presuming you already have a website,

or are willing to get one just for this guide (all will become clear

why we need a website later on).

You can use an old one that’s been stuck on your hard drive

gathering dust, or a shiny new one for a couple of bucks.

So, to reiterate, you will need a domain name and hosting for the

purposes used here. Again, I presume you have those two items.

If not, go get them. If you don’t know how to set up hosting or

buying a domain name, shoot me an email from the contact page

on the Moral Blogger website, I will tell you what to do.

Or, if your prefer, go to our best friend, YouTube, and search for

‘setting up hosting’ or ‘ buying a domain name’ it’s really easy and won’t take you more than 10 minutes to do both.

This guide will use lots of images of every step, starting with your

website set up, then moving onto choosing a product to promote,

then on to the video, and finally optimizing that video, with clickable

links inside, and uploading it to YouTube.

I would advise a new website, and a new Google email account so we can set up our YouTube channel, Google analytics, Webmasters

Tools, AdWords account, G+ and Gmail.

I would also register with Clickbank (if you haven’t already) as I will

be using it as an example in the guide. You don’t have to, but they

are a pretty big fish to have in your aquarium!

I will be starting from scratch with the beginner in mind, but if you

already have a website, Google accounts and a YouTube channel

you can go ahead and use those for The YouTube Catalyst guide.

I’ve deliberately done things a little over the top in this guide. Some

more advanced marketers may say I’ve complicated matters by

doing it so methodically, but I really wanted to be thorough.

Advanced marketers may do things a little differently, cut corners

and not use some strategies I use, but they might also leave out a

cog that makes all this work.

The end product will have the basic things you will need to start

Video Marketing properly, so feel free to add items on such as WP

Plug-ins, a different WP theme, more backlinking or whatever you

think can improve the end product.

I hope beginners will learn something valuable and intermediate

and advanced marketers find something new to add to their

arsenal.

Enough blabbering…let’s get to it.

What's inside The YouTube Catalyst Guide?

Part 1…Website Creation

How to get the right look for a website that will not only be a back-

up to our videos, but will also be our ‘human’ touch.

Part 2… Setting up Google Accounts

Setting up a bunch of essential Google accounts for tracking,

keyword research, using YouTube and other matters.

Part 3… Choosing a Product to for our Video

Finding a product we can sell that pays well and is likely to convert.

Part 4… Finding the right Key-phrase

We look for a keyphrase that will give us a chance to rank in

YouTube, Google and other Search engines.

Part 5 … Part 5 – YouTube Video Optimization

Giving your video the best chance of ranking and also inserting a

clickable ‘Call to Action’ Inside a video.

Part 6… Simple Backlinking

Nothing too demanding here, just a very simple backlinking guide

using social sites and the odd Fiverr gig.

Part 7… Resources

A list of free resources to get you started in promotion of any

product you feel can fill your bank account with moolah!

Doing this will give you the Catalyst to start getting the

conversions you deserve.

Let's get onto Part 1 - Your Website:

You can use any domain name you wish, just don’t make it sound

spammy or dodgy such as www.buy-from-me-now.com or

www.you-really-need-this.com they look like a sellers website.

Yes, I know you are a seller, but these types of domains look shady

and will put people off visiting. People don’t like being taken for a

ride.

You can use a generic name like ‘ mypersonalreviews’ or

samswebsite’ but I like to go for real names such as

jamesappleby.com or, as in the case of this guide, the name I’ll be using is callumreeves.com (my Brother-in-Law) This gives the web address a personal touch and instils a little

confidence in the visitor. Searchers these days would rather hear

from real people rather than a website they know they will be sold

to.

I use almost exclusively use Wordpress websites and I use mostly

Hostgator for my hosting because of the cpanel facility which

includes a program call Fantastico Deluxe. This allows setting up

Wordpress in a matter of a few clicks.

If you don’t know how to do this, either contact me or do a YouTube

search to see how it’s done…again, it’s really easy.

Presuming you have your website up and ready, just sitting there,

we now go over to choose a theme and set up the basic plug-ins.

You can add more plug-ins if you like, but try to keep them in single

figures!

I will start with the really basic theme below and change it to one I

like.

As you can see below, this is a brand new website with the latest

2014 default Wordpress theme.

We need to change a few things.

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So, log in (http://YOURWEBSITE.com/wp-admin) and to get to the

dashboard. Let’s get rid of the sample post, sample page and

comment.

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These will be named ‘Hello World’ in the posts, ‘Sample Page’ in the Pages section and a comment in the ‘Comments’ section (the

comment might have already gone by the time you’ve deleted the

post page)

Just click on each entry and ‘Trash’ them. They serve no purpose

for us, so away they go.

Next, we need a new theme. The Wordpress default 2014 theme

does nothing for me and we need just a basic theme that’s clean

and clear.

You can choose any theme you like just as long as it’s not too busy.

I recently found the Expound theme pretty good. It’s responsive

and easy to use. It also has some decent features, but we only need

the very basic stuff…we won’t be SEO’ing this website too much, it

will be just used for, mainly, YouTube purposes, so the cleaner the

better.

Go to your dashboard and click ‘Appearance’ then click ‘Themes’.

Here you will see the default themes loaded into Wordpress.

Click ‘Add New’ at the top and search for Expound (or if you’ve found one you like, go for that instead)

Then click the ‘Install Now’ button and then ‘Activate

There…how basic is that!

We now need to tidy it up a bit by altering the title, tag line and

widgets.

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Go over to your Dashboard and click ‘Appearances’ then

Customise

I’ve just capitalized the CallumReeves.com and added a tag line

quote shamelessly pilfered from Napoleon Hill!

Then I ‘Saved’ at the bottom. Now we get rid of some widgets that

appear on the right hand side of our site.

Go to ‘Appearance’ then ‘Widgets

All the widgets in the sidebar have to be dragged and dropped into

the space on the left, so there should be nothing left. All those

shown below can be removed.

Now the site will look even more basic, but things will fill out over

time. Don’t worry; it will be looking better after this guide has been

completed.

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Ok, with that done, we need to install some plug-ins to help with

getting the site a little optimized in case we do get any visitors.

Once we’ve made a video for our product, we will write an article or

review about it and place that review on our website with a link

back to our video and, of course, our product offer.

The product may be your own creation or maybe an Affiliate offer

that you found on Clickbank. But remember, this website won’t be

the main link to our products…the video will be, but it does no

harm to promote the product on your website too.

All will become clear soon…promise!

Now, let’s get some plug-ins.

Plug-ins

The Plug-ins we will be using are the very basic ones that every IM

Wordpress website will need, these are all free too:

- All In One SEO Pack

- Form 7

- Google XML Sitemaps

- Pretty Link Lite

- Black Studio TinyMCE Widget

- WSA Favicon

Now, if I’m being picky, you don’t even really need all these six

plug-ins, but I’ve added them because they only take 5 minutes to

set up.

Explanation of the Plug-ins.

All In One SEO Pack

This plug-in will make sure you have the title, meta tag and

keywords filled out on your review page. It also helps with the

home page etc, but I’ve included it here just to make sure the on

-age optimization is done correctly. There are others, Yoast for

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instance, but there is a learning curve involved in how to use it

properly.

Contact Form 7

Having a contact form on your website helps with its authenticity.

This is so simple to set up, that it would be silly not to include it.

Google XML Sitemaps

Helps Google find your website and useful for when setting up

Google analytics which we’ll do later.

Pretty Link Lite

A must have! This is the little plug-in that will enable us to directly

link out from our YouTube videos. Again, easy to use.

Black Studio TinyMCE Widget

Not really needed, but a clever little tool that lets you use html in

your widgets without any coding. You’ll see what I mean later.

WSA Favicon

This Plug-in lets you place a tiny picture on your website tab at the

top. It makes the site look more professional. I’ll go through all of

these in turn.

So, we need to go over to our Dashboard again and this time click

Plug-Ins’ on the left hand side.

Click the box next to the ‘Hello Dolly’ plug-in and delete it, it

serves no purpose. Keep the Akismet plug-in, but don’t do anything

with it. We might need it later if our site takes off. The Akismet

plug-in stops spam hitting your comments box, but as we won’t be

allowing comments, it’s not worth enabling.

Now go to the ‘Add New’ box at the top and search for ‘All in One SEO Pack’ and click install. It will ask you if you’re sure, you just click yes.

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The next page will ask you if you want to activate it. Go ahead and

do that.

Ok, do the same for the other plug-ins…it’s the same process. When

that’s done, we’ll configure them one at a time.

Using the Plug-ins

First thing we’ll do is make a little Favicon. This tiny pic sits next to

your tab on your pages when someone visits your website.

Make a small pic, or upload one, that is 128x128 in size, it must be

saved and uploaded as a .png file.

Then go to the settings in your Dashboard and click the ‘Favicon

word. Find the .png file on your computer and upload it. Then Save

changes.

If your little pic doesn’t show up immediately, do the same process

again.

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The Favicon might not show up at the top of your pages just yet,

but it will do soon. If you see the little pic as above, you’re good to

go.

Now, you don’t have to do this, but I think it does make the website

look as if someone has actually taken a little time with it.

We’ll configure the other plug-ins as we go along.

Now we need to set some things with the SEO pack plug-in, starting

with the Home Page setting. Just go to the ‘All in One SEO’ tab on

the left and just fill in the Home Page stuff for now and save

changes.

There’s really no need to do much here, it's just a case of filling out

the boxes. Remember, SEO is not needed at this point.

Next we go back to the Dashboard and click ‘Settings’ then

Permalinks’.

We need to change the ‘Custom Structure’ to /%postname%/

to make our posts (if ever we use them) to look tidy.

We may never use posts because we will be using Pages instead…

but that’s just a personal preference, you may prefer to use posts,

but I think we have more control over pages.

Hope that made sense? Pages are easier to link to in the menus that

we’ll be setting up later.

Don’t forget to save changes after changing the Permalink setting.

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That will do for the plug-ins for the moment, but we’ll be back!

Now, we need to add some pages to our site.

These are what we will add:

- About Me

- Affiliate Disclosure

- Privacy Policy

- Contact Me

So, back in the Dashboard, Click ‘Pages’ and ‘add new

We are going to add an About Me page!

Why? Well, people like to see reality, so be honest about yourself

here.

Write a 400-500 piece about yourself. Tell them what you do, what

you like and why you made this website. Be creative.

It shouldn’t be hard to write an article about yourself surely? :)

It adds the human touch that searchers prefer these days. I believe

more and more people are clicking on ‘About Me’ pages…and

Google likes them too.

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Scroll down and fill in the SEO bit at the bottom, it’s not actually

needed but I like to keep everything all tidy!

We don’t really want search engines to find these few pages here so

well check the little boxes next to the ‘indexing’.

We won’t do this with our review pages through…We WANT our

pages indexed then!

When that’s done, go ahead and publish it by clicking the publish

button to the right. You can see your handy work by hitting the

preview button.

It might look a bit boring at the moment, but we’ll be adding

widgets soon to brighten it all up a bit!

Next we Move onto the Privacy Policy Page.

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This has to be on your site by law because you may be taking email

addresses in the future. It also explains what cookies are to the

visitor and what they do, so it’s got to go in I’m afraid!

Just add a ‘new page’ and get a Privacy Policy to suit your website.

These are pretty generic and you can copy mine if you like from the

Callumreeves.com website.

Just make sure you change the URL's throughout and the personal

stuff at the bottom to your details.

So, once you’ve added a new page and titled it ‘Privacy Policy’ and

added the policy itself, AND clicked the no follow boxes as we did in

the About Me page, go ahead and publish it.

Next we go to our Contact Page:

Go to the dashboard and click ‘Contact’ on the left.

This will open up a new page and all you need to do is copy the little

piece of shortcode as below.

Now go to ' Pages' in the dashboard and ‘add new

Now, title the page ‘Contact Me’ and put a little note about how

people can contact you, then just paste the code you copied whilst

in the Contact area a short while ago.

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Scroll down and check the ‘no index – no follow’ boxes and publish.

You can now preview the page.

Nice!

Next, we have to have an ‘Affiliate Disclosure’ that lets people

know we may earn a commission on products if they click through

and buy a product affiliated with our website.

A simple transparency page is all that’s needed in most cases, but if

you’re promoting Amazon products, be sure to put the proper

Amazon Affiliate Disclosure on ALL your pages.

It’s against the Amazon TOS if you don’t do this and they may well

ban your account…and we don’t want that!

Amazon also does not allow cloaked links, apart from their own,

that is!

It would be wise indeed if you went over ALL the Amazon

conditions before building a website or promoting Amazon Products.

This site won’t be promoting Amazon products, it will promote

Clickbank, JVZoo and other digital products, but we still need an

Affiliate Disclaimer on our site.

I like to be open and a little tongue-in-cheek with my affiliate

disclosures…as long as the message comes across, to whoever is

reading it, that you may make a commission after someone has

clicked your link and bought something, then that’s all that matters.

So, ‘Add a new page’ and title it ‘Affiliate Disclosure’.

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Write a little about earning commissions from possible clicks, check

the ‘no follow- no index’ boxes, publish and that’s that done.

OK, that’s all the pages done for now, we’ll start linking them to our

site now in the menu and widget area.

Go back to the dashboard and click ‘Appearances’ then ‘Menus

Name your Menu in the little box, something like ‘side menu’ or

inside pages’ then click ‘Create Menu’.

Check the boxes below in the pic. This is going in the sidebar and