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The ULTIMATE Small Business Internet Marketing Guide How to get customers from the
internet – even if you don’t have a website!
by Keith Daggett
Table of contentsCoc
Disclaimer: The information contained in this guide was created from my own experience, and is in no way a guarantee of any results you may experience by implementing any of the tools or techniques represented. By reading this guide, you agree that I am not responsible for any success or failures you may experience through the use of any of the information presented within. I do not sell, rent, or distribute the personal information that you submitted when you downloaded this guide to any person or corporation.
Although this guide is offered at no cost, there is a possibility that I may benefit financially from any future purchases that may be made for support services.
Legal: All Rights Reserved. The contents of this publication may not be sold, distributed or modified in any way without the expressed written consent of the author.
This guide was created to help small business owners use the internet to get more customers.
I was originally planning on selling it, but decided to give it away instead. But just because it’s free doesn’t mean it’s not packed with valuable tips and tricks that can help you get more customers from the internet. In fact – if you consider the fact that most of your competitors have no idea how to get people to find them online – it’s pure gold.
If you own a business, you’ll probably agree that getting customers is one of your biggest challenges – especially in today’s economy. This book will show you how to do it.
Most of your potential customers will expect you to have a website. I recommend that you have one, but it’s not required. With the recent growth of local search directories, article directories, video sharing sites, and social media sites, you can certainly get customers from the internet without having your own site.
Many of the steps listed in this book are things you can do yourself, while some of them may require the help of a web designer. But, let me stress that none of this stuff is rocket science. Some things may sound foreign to you, but you don’t have to do it all yourself.
This book will show you what to do.
By following the steps outlined in this book you will be able to identify changes that may need to be made to your website, and you can pass these simple (in many cases) changes on to your web designer.
In addition to helping you identify and correct basic elements within your own website, this book will show you how to use third-party sites to dramatically improve the visibility of your business online.
If there are any areas that you feel you lack the expertise, time, or willingness to do –
my team and I would be happy to assist you in any way we can.
The information in this book really is gold, because of all the businesses marketing online, very few are aware of the basic fundamentals of getting content ranked high with the search engines.
This book will provide you with the knowledge that most of your competitors have no clue about.
To your success,
How To Get Customers Using the Internet
To get customers from the internet, people have to be able to find your web pages and content when they are entering search phrases that describe what your business does or the products you carry.
In order for this to happen, you have to have web pages or other relevant online content that is attractive to search engines like Google. Since practically everybody today uses search engines to get information about products and services, it’s important to understand a few things about them so your customers will be able to find you.
No matter which search engine someone uses, there are two types of results: organic, and paid, as shown in the image below.
The advantage of paid advertising is that you can pretty much guarantee that your ad will be shown on the first page of any search engine, provided that you are willing to pay enough each time someone clicks your ad. But, this can get to be quite expensive -
depending on the industry, some keywords require a bid of $3 to $5 just to get an ad on page one of Google. This means that every time someone clicks on your ad it will cost you between $3 and $5.
However, we want to concentrate on organic results because they are free, and because most people click on organic listings when looking for information about a local product or service.
Search Engine Optimization
If you have a website and you’re not getting many customers from it, it’s probably because it isn’t optimized properly for the search engines. Search Engine Optimization (SEO) is the process of using specific words and phrases in a web page in such a way that it can be easily read and categorized by search engines.
Properly optimized web pages are the difference between someone finding your site or one of your competitor’s instead.
While it’s important that the pages of your website contain certain SEO elements in order for search engines to find it, it’s also important to have content about your business on third-party sites such as local search directories or article sites.
Third-party sites are critical to your online marketing success because most of these sites are larger, contain more relevant content, and are viewed as more trustworthy than your site. Because of this, they are given more weight by the search engines, and often have a better chance of getting on the first page of Google (or any other search engine) than your site does.
Check out the image below to see how having content on third-party sites can get your business on the first page of Google. For the phrase auto repair Fridley, three of the last four sites that show up on page one are from third-party sites; Yelp, Facebook, and YouTube.
If you want to get more customers from the internet, you definitely need to make a point of putting content on these types of websites.
Local Search Directories
If you were only going to do one thing to improve your online presence and generate more customers, that one thing without a doubt would be claiming or registering your business with local directories like Google Places, Bing Business Portal, or Yelp. When someone searches for a local product or service, results from local search directories usually appear at the top of the page.
Over 75% of all searches are related to local products and services. So when someone uses Google to find a dentist in Tucson, the very first results that are shown on the page are Google Places listings of dentists that are located in or near Tucson.
Google usually lists six to eight businesses from Google Places as the top results on a page. But it doesn’t really matter which search engine you use, because they all use local search directories in one way or another.
You simply can’t afford to overlook local directories as a way to market your business online. Not only is it really important, it’s also free, and it’s easy – you don’t need a webmaster or any special skills.
You should register with as many local directories as you can. When completing your business profiles, include as much information as possible. The more your profile is complete with hours of operation, payment types, photos, videos, selection of appropriate categories, and other additional details, the better chance you will have to rank high in these directories.
Below are the instructions for claiming or registering a Google Places page. Most of the other directories will follow the same format, so it is a good general guide to follow.
Your business may already be listed with some of the directories, so if that’s the case, simply claim your business listing and begin enhancing it with your business information.
Steps to Your Business Listing in Google Places 1. Claim or List Your Business in Google Places – This is one of the basic steps
- if your business is already listed in Google Places, claim it. If it’s not listed, then list it.
2. Use Complete Address and Phone Numbers – Make sure you always use a complete address in Google Places. Local numbers always better than a toll-free number.
3. Description – Add a description that best describe your business. Be sure to not add repetitive keywords, as this may result in your listing being penalized.
4. Choose Categories that Best Suit Your Niche – This is one of the most important steps that may play a vital role in rankings. Google Places gives suggestions, and it’s best to choose suggested categories whenever possible.
You may choose your own categories as well, but be sure to select at least two categories suggested by Google.
5. List Your Primary or Main Website – Some business have more then one website, in that case list your main website in Google Places.
6. Add Photos and Videos – Try to improve user experience - it may help a lot when your prospective clients visit your Google Places page.
7. Add Additional Details to Your Listing – Add custom details in your business listings.
8. Coupons – Give special discounts to potential customers if possible.
9. Reviews – Encourage users to post reviews over your Business Listing 10. List Your Business in Yahoo Map, Bing Map and Other Local Business Directories
Now that you are aware of the power of local search directories, it’s up to you to capitalize on it, because most business owners don’t know anything about it.
Top Local Directories
Listed below are some of the top directories that you should register with. If for some reason you think you may not want to register with all of them, I would definitely make a point to register with Google Places, Bing, and Yahoo.
Yellow.com Area Connect
Bing/MSN Local Listings
Yahoo Local Listings
Switchboard Super Pages
Although you can get started on this right away if you really want to, I would recommend looking at the following section on keywords and keyword research before you dive into registering your business with the local directories.
When it comes to attracting customers to your website, everything starts and ends with good keywords. Keywords are the words or phrases that someone types into a search engine like Google to find information about something.
Knowing the specific keywords that your potential customers use when looking for information about your product or service is critical to your success online.
If your site is targeting the wrong keywords, search engines may never find you, and worse yet – your potential customers won’t either.
The time you invest into doing keyword research will pay huge dividends because once you determine the proper keywords to use, you will use them over and over in your online marketing so more people will find you, and more people will buy your products and services.
Keyword research is the process of finding and selecting the appropriate keywords to use in your web pages and any other types of communications such as articles or blog posts that will end up online. You should select keyword phrases that not only describe your product or service, but also phrases that people use when searching for information about what you do. You find out what those phrases are by doing keyword research.
A great free tool to use for keyword research is Google's Keyword Tool. To use it, simply enter a few words into the box below “Word or phrase”, type in the bolded characters (for security purposes) and click Search. You can also get the keywords used in any website by entering the website address in the box below “Website.”
Note: Although you may be familiar with the keywords that relate to your business or
service, I recommend using this tool as you might just discover some terms you were
not aware of and were not using. This can equate to missed opportunities, which
inevitably cost you in terms of customers and sales.
To start your keyword research, you should create a list of words and phrases that you think your customers might use to find you. Try to think like a customer, and brainstorm to come up with as many as you can.
Let’s say you own a plumbing company in Santa Monica, California. What words will people type into search engines to find companies that do what you do? For starters, I would think “plumber” and “plumbing company” would be pretty obvious choices, so for this example I’ll start with those two phrases and enter them into the Google keyword tool and click “Search.”
Google found 100 terms related to plumber and plumbing company. In looking at the list above, you can see the first column next to the keyword is Competition. This refers to the amount of competition among paid advertisers, and can give you some insight into how many businesses may be using a certain phrase to get more customers.
The next column over is Global Search Volume, followed by Local Search Volume. Both of these columns are averages of search volume for each phrase, but unfortunately neither one really gives you an idea of how many people in your local area – city and state, are searching for a term.
But - you have just uncovered some very important information. By knowing the primary keywords that people type into search engines when looking for a business like yours, you can begin to optimize your web pages and other online content for these phrases to attract more potential customers to your website.
A few of the phrases that stuck out to me from this list are: plumbing company, plumbing companies, find plumber, find plumbers, licensed plumbers, 24 hr plumber, 24
hour plumber, emergency plumber, etc. You should select phrases with the highest volume of monthly searches.
The number of keywords you should use will vary depending on your business, but you should aim for at least 6-8 main keyword phrases. If you have a diverse business or carry many products you may have many more. It really depends on your business.
The next step is to take the top keyword phrases that you came up with, and add city, or city and state to the phrase in the keyword tool. In the case of our plumbing company, we would take the top phrases and add Santa Monica to them.
In case you’re wondering why we didn’t just start step one by entering “Santa Monica plumber” the reason is because we want to uncover broad, general terms first. In some cases, there may not be enough search volume for your keyword phrase with the city added, as is the case in the figure above for “plumbing company santa monica.”
But while there may not be very many searches for plumbing company Santa Monica, we can see that a good number of people are searching for “santa monica plumber” and
“santa monica plumbing” so those look like good keyword phrases to use as well.
Also, we can assume that there are people that live in or near Santa Monica that are entering the phrase “plumber” or “plumbing company” without adding the city to their search phrase. Luckily, the search engines know where people are geographically (based on their i.p. address) when searching for products and services, and this is where local directories come into play - by displaying business listings in their local area at or near the top of most search engines.
Now that you have identified the top keyword phrases that identify your business, you can use them to optimize your website and begin using them in any off-site content you create.
But before you do, it’s a good idea to find out what type of competition you are up against with the keyword phrases you’ve come up with.
Knowing who your competitors are is basic to any business. You will have a tough time succeeding in marketing your business online if you don’t understand who is ranking high for the keywords you plan to use.
By researching who your competitors are online, you not only find out who they are, but you can also find out which keyword phrases they are using in their web pages by using the Google keyword tool and entering their website. This can bring to light new keyword phrases that you did not uncover during your initial keyword research, and you are free to use the same keyword phrases they are using. You can also “borrow” some of their ideas and techniques!
Note: You should never “copy” anyone’s web content, including text, images, logos, etc., as this can be considered plagiarism or copyright violation.
To find out who your competitors are for your keyword phrases, go to Google and enter your keyword phrase and see what comes up. If we use our previous example of plumber Santa Monica, we see that there is a lot of competition for this phrase…
If you look right below the box where the keyword phrase is, Google tells you how many other pages there are about your keyword – in this case, about 559,000 other pages!
That’s a lot of other sites to have to climb over to get to the first page, so while you can use this phrase, be aware that it will not be an easy road to get to page one, and it will take some time.
However, if we modify this phrase and add emergency, a completely different picture emerges:
As you can see, the phrase emergency plumber Santa Monica only has about 34,300
competing pages, so if you owned a plumbing company in Santa Monica that offered emergency service, this would definitely be a phrase that you would want to keep and use!
You should do this for all of your keyword phrases, trying different variations to see where there may be opportunities to rank high for different keywords.
There is no hard and fast “rule” for how many competing web pages is considered
“competitive”, but any keyword phrase with 100,000 pages or less should be relatively easy to get ranked on page one. You should definitely go after these keywords and optimize your web pages and content for these phrases – as long as they are phrases that have a decent number of monthly searches.
You should also go after keyword phrases with 200,000 or less competing pages, but it may take longer and require more effort to get to page one. Phrases with up to 300,000
competing pages are still doable, but it will require more time and effort.
As a rule, you should always go for the “low hanging fruit” by going after phrases with little competition.
Now that you have identified the keyword phrases that apply to your business, you can begin using this knowledge to optimize your web pages and other content.
If you created your website yourself, then you should be able to make the modifications that need to be done to your site. If someone else created the site for you, then they or someone else will probably have to make the changes for you (unless you have access to the site and feel that you can make the changes yourself.) These changes are pretty
simple to make, and your web designer shouldn’t (not a guarantee) charge you anything. If this isn’t the case, then you should still only be charged a nominal fee.
The title of a web page is probably the most important element in terms of optimization because it’s the first, and arguably the most important thing that search engines look at when scanning web pages. You will use keyword phrases in the page titles of your website, and also in the titles of any other content you create such as articles, press releases, videos, etc.
I continue to be dumfounded when I come across websites that have nothing in the page title at all. This happens because some web designers, unfortunately, don’t know how to optimize websites. All of the time and money spent creating a site is wasted if it can’t be found by search engines. It’s a lot like having a big billboard in the middle of the desert…who’s going to see it?
The image below shows an example of a web page that doesn’t contain a page title.
Out of default, the web browser pulls the file name, in this case “Home” to display in the title bar of the web browser.
Page titles should contain keyword phrases that are relevant to your web page. (This means you should only use phrases that are referred to on the web page.) By using page titles this way, search engines can easily figure out what your page is about, and reward it by listing it high in search engine results for the phrase entered by the user.
Below is an example of a good page title:
As you can see, the title bar is displaying two keyword phrases, as well as the city and state.
You should include at least one, and no more than three keyword phrases for your web pages, and have them separated by some sort of separator, like a dash (-) or vertical bar (|).
You should also have the city and state in the title bar, also using a separator between keyword phrases. If you don’t have your location (city/state) in the title and your keyword phrase is lawn care, then you are competing with every other lawn care site in the world.
Place the most important keyword phrase first, and place your company name last.
If you’re modifying or adding page titles yourself and you used an HTML editor like Dreamweaver, you simply type the phrases into the page title box. With other HTML
editors there should either be a similar area or there should be a place in the page properties tab.
To add or modify page titles directly to the code, it would look like this:
<title> Keyword phrase 1 | Keyword phrase 2 | City, State | Company name </title> Headings
Headings are also a very important element in optimizing your web pages. The <h1> to
<h6> tags are used in the HTML code to highlight or emphasize important phrases, with the <h1> tag defining the most important heading, and <h6> the least important.
You should always have an h1 tag on your pages, and they should only be used once per page. If you have another category that is really important and you feel is worthy of another h1 tag, you should either have it on a separate page, or use an h2 tag. While there is a difference of opinion on how many times you can use the other tags on a page, I’ve seen numerous websites that use up to seven h2 tags, and I rarely see any of the other tags (h3 through h6) used.
On a web page, the heading will look like a bold paragraph heading, much like the word
“headings” at the top of this section. The only way to tell if a website is using proper HTML heading tags, and not just bold formatted text, is to look at the source code.
To view the source code in Internet Explorer, click the “Page” menu, then select “View Source.” In Mozilla Firefox, click “View” and select “Page Source.” When you view the source code, you’ll see a lot of…stuff, so you may have to scroll down the page a bit until you see something that looks like:
1>Dental Services & Treatments</h1>
>Experience optimal, comprehensive dentistry personalized for you. Whether you are visiting us for cosmetic, preventive or restorative treatments, our team listens to your concerns, needs and goals th
en develops a treatment plan to effectively and efficiently craft the smile of your dreams! </p>
The meta description is a summary that describes what a web page is about. It is only viewable in the source code, and is often used by search engines as the text that is displayed in search results.
The image below shows how Google uses meta descriptions in search results.
Here’s what a meta description looks like in the source code:
<meta name="description" content="Get your dental services done professionally by John Carson.
Their dental office handles dental implants, sedation dentistry, and TMJ and JMD dentistry." /> Meta descriptions should only be one or two sentences, and 150 characters or less.
Make sure you include two or three main keyword phrases that are also in the title of that page.
Web Page Content
Content refers to the text and images on your web pages, and also any other online material that is found on third-party sites.
For any of your web pages or third-party site content to rank well with search engines, it must be relevant to the terms that are being searched for.
So for example, if you are a dentist that specializes in dental implants and sedation dentistry, then you need to use those keyword phrases in the body of the text on your page, in addition to having them in your page title, meta description, and headings.
Generally speaking, your content should be keyword-rich, meaning you use the phrases you want to rank for several times. As a rule, you should try to use your keyword phrase within the first three paragraphs.
However, you need to be careful not to overuse your keyword phrases or else you could get penalized by the search engines for trying to manipulate them. To avoid having this happen, you measure the keyword density of your page.
Keyword density refers to how many times you use a keyword out of 100 words. You should shoot for between one and two percent keyword density, which means that if your page is 300 words, you should use each keyword phrase at least three times, but no more than six.
To avoid overusing a word or phrase, you can use synonyms. For example, if one of your keyword phrases is pc repair, then you could also use computer repair in the body of your text.
Here are some tips for creating good web page content:
• Keep page length between 250-500 words
• Make paragraphs brief (1-4 sentences) with few or no long blocks of text
• Keep sentences mostly brief – medium-length and long sentences should be “sprinkled” throughout the text rather than clumped together
• Use bulleted or numbered lists
• Use relevant text with several words and phrases that are related to your keywords, as well as variations of the keyword Capturing Email Addresses and Contact Information
Having a contact form on your website can be very effective in getting new customers.
A contact form is simply a form someone fills out on your site where they enter their name, email address, and anything else you want to capture. Once they click the submit button, their contact information is automatically stored in a database, and you can use this information to send newsletters, sales messages, etc. via email.
Below is an example of a contact form.
Due to the power of the internet in being able to find information on practically anything, we’re now in an age where the buyer or prospective customer has the upper hand.
In certain industries there seems to be different stages of buying a product or service, and the first stage is usually information gathering. Because so many businesses have websites, someone looking for a product or service can do a lot of research without having to pick up the phone and talk to you. And for that reason, they will not contact you until they are ready.
This is where having a contact form on your site comes into play.
By having a contact form on your website, you are able to capture information from visitors that may have left your site and never contacted you.
The best way to use a contact form is to have it connected to an autoresponder, which is an email service that sends email messages automatically.
But – the key is that you have to give them something in return for giving you their contact information. If you have a service-oriented business you can make it as simple as a free quote or estimate. Other techniques, like offering a free report also work well.
There are a number of vendors that give you the ability to generate your own contact forms, as well as set up countless email messages to be sent whenever you want them sent. And, once you get it set up – it all happens without you having to do a thing.
The service that I would recommend is Aweber. They charge around $20 a month, and if you send a lot of emails it can be worth it.
If you like the idea of using a contact form and email autoresponder but don’t like the idea of having to mess with code or writing emails, this is another service that my team and I can assist you with.
Content on Third-Party Sites
I’ve already discussed the importance of having your business listed with local search directories, and in this section I want to talk more about a few different types of third-party sites and what types of content you can create for them.
Article directories are sites that allow people to upload self-written articles about a variety of topics. To help attract more customers to your business, you can create short articles (250-500 words) about your business or industry and upload them to any number of article directories.
Article directories can be very effective in getting good search engine rankings for your keyword phrases. This is because many of the article directories are “high authority”
sites, meaning that search engines give them a lot of weight when ranking different sites for a keyword phrase because they have so much valuable, relevant content.
When writing articles, it’s important to have your keyword phrase in the title of the article, and to use your keywords in the body of the article You should be aware that when writing an article for submission to an article directory, you aren’t selling anything. Not directly anyway. Your goal is to position yourself as an expert in your field, so the articles you write will be written to educate your reader in some way or another.
Your ultimate goal is to either get them to your website or to contact you for more information. So for example, if you have a business that sells motorcycle accessories, you could write an article that gives tips for buying the right motorcycle jacket. In your article you can discuss the reasons why a jacket is important, the different types of jackets available, pros and cons for each style – whatever.
At the end of your article you will put a few sentences in the “resource box” about your business, and a “call to action” to visit the website to learn more.
You can get a list of the top article directories from Google, but if you were going to choose one site to use I would recommend Ezinearticles.com.
Video Sharing Sites
Video sharing sites like YouTube are another type of third-party site that can be very effective in giving your business more visibility online.
Think of a video as a commercial about your product or service. But, the difference between a video that someone can view online and a tv commercial is that the person viewing your video actually wants to watch it! They typed keywords into a search engine that match your product or service, so if you used the right keywords and phrases when you submitted your video, what you have is someone that is interested in your message.
There are many advantages to using video to market your business. First of all, people love to watch videos. And it’s easier to get your message across because people don’t have to do anything, like read a bunch of text.
Another reason video sites are so powerful for getting more customers is because search engines also love videos. By posting a video about your company or product to a video site like YouTube, you have a better chance of getting high search engine results than you do with text alone.
Many video sites like YouTube are high authority sites, which also helps you get high search engine rankings. And, by uploading a video to a site like YouTube, you can actually get pretty quick results in some cases. I’ve had videos make it to page one on Google in less than 24 hours on many occasions.
Videos are also cheap and easy to make. There are a number of free tools available, and chances are good that you already have some of them on your computer.
Videos are very flexible. You can upload a video to sites like YouTube, and you can also post them on your website, on your blog, send them in email, or post them to social sites.
With video you don’t even need a website to attract customers to your business. At the end of your video, you simply display your phone number for people to call you. Just like a tv commercial.
When uploading videos to video sharing sites like YouTube, be sure to use your keyword phrases in the title of your video, the description, and the tags.
Below are some of the top video sharing sites: YouTube
The Inbound Link Factor
Inbound links are links from other sites to your site. Search engines tend to place a lot of emphasis on the number of inbound links a site has, as well as the “authority” or popularity of those links. What this means is that the more high authority sites that you have linking to you, the better your web pages will do in search engine results.
This is another reason why posting content on third-party sites is so important –
because many of them are high authority sites. It’s sort of like when you were a kid – if you hung out with cool kids, then other kids would think you were cool too.
It’s the same way with the search engines.
Additional Web Page Factors
I would be skipping some important information if I didn’t mention any of the additional factors that affect a web page’s ability to rank highly for specific keyword phrases.
Site structure is a very important aspect of optimizing web pages for high search engine results. And while some of the things listed in this section might be a real pain to go back and correct if you already have a website, it will be beneficial for you to incorporate them if you don’t have one yet but are planning on having one created in the future.
Listed below are some technical factors regarding site structure and content that will affect your website’s SEO.
Anchor text is highlighted text that is actually a link to another page within your site, or to a different website. Search engines place importance on them, and it’s a pretty simple concept. Instead of saying, to see our new garden tools click here, you have text that reads: check out our new garden tools.
A sitemap is a page or file on your site that functions as a “map” of your whole website.
This page lists all of the individual pages of your site with links to each one, and literally serves as the blueprint for your entire site.
Sitemaps help search engine spiders find and index your pages, so they are very important.
You can have a sitemap on your site that is visible to your visitors that will assist them in navigating your site, but it isn’t nearly as important as having what’s called an XML
sitemap. An XML sitemap is a special file that is only visible to search engines.
There are a number of sitemap tools available online, and one of the more popular ones can be found at http://www.xml-sitemaps.com. Your webmaster should be able to easily crank one out with this or other free tools that are available.
Image Alt Attributes
Search engines can’t read or view graphics, so it’s important to “translate” the image into text by using Alt text in your website creation program.
For example, if your business sells chainsaws, and you have images of them on your site, you should add a specific identifying phrase like this to the Alt tag: Poulan PP4218AVX Pro 18-Inch 42 CC 2-Cycle Gas Anti-Vibration.
File names or names of pages should be specific and not general. In the above case with the chainsaw, instead of having the name of the image be something like “Image1”
it should be specific so it describes what the image actually is. This would be done before the image is given to your webmaster or copied into a website editor. You should also separate multiple words in filenames with a dash or underscore: poulan-PP4218AVX.
For best results, navigation links should be text, rather than images. Again, this is because search engines can’t read images. If an image or button is to be used, it should contain an Alt Attribute and standard HTML link in the code.
Flash is a piece of software that is used in creating animated and visually attention-grabbing content on websites.
There are a few problems with using Flash. First of all, search engines cannot read and index Flash content very well. Because your main goal should be to get your website found and ranked high with the search engines, using Flash can be counterproductive.
Second, your site visitors may not all have up-to-date, tuned-up systems that can quickly open and display the graphics. If someone has a lot of other things running on their system when they visit your site, the Flash animation graphics may not work properly, and you could lose a visitor right away that could have become a customer.
Personally, I don’t like Flash sites, and most of the time when I visit one I end up leaving right away because they generally take too long to load. Many people are impatient, and my recommendation is that unless you are a rock band or a Ferrari dealership – don’t have your website done in Flash.
If you must use it, make sure that there isn’t any important text in the Flash unless it is repeated somewhere else in text.
Here is a quick and easy rundown of all the things you need to do to optimize your web pages, as well as the quickest and most effective ways for getting better visibility with the search engines.
1. Use Google’s keyword tool to identify the top keywords for your product or service.
You can also use this tool to identify the keywords that any of your competitors are using by entering their website address.
2. Register or claim your business with local search directories - Google Places, Bing/MSN Local Listings and Yahoo Local Listings at the very least.
3. Place keyword phrases in the titles of your web pages: Keyword phrase 1 | Keyword phrase 2 | City, State | Company Name 4. Use keyword phrases in the meta description for your web pages - Write a few sentences (using the same keyword phrases in the page titles) to describe what the page is about.
5. Use keyword phrases in headings on your web pages – Use one or more of the same keyword phrases used in your page title. If your web designer is making the changes, just make a note to “make this an <h1>”, “make this an <h2>”, etc.
6. Write an article and submit to Ezinearticles.com (at the very least) and other article directories.
7. Use keyword phrases in titles of articles, blog posts, videos, etc. and also as “tags”
for submissions to video and social media sites.
8. Make a video and upload to YouTube and your local search directory pages at the very least. You can also put the video on your website.
Congratulations on making it through this guide! As I said in the introduction, getting your business to show up high in the search engine rankings and getting customers from the internet is not rocket science.
I’m very confident that if you follow the steps outlined in this guide, you will get better results and more customers from your online marketing efforts.
If you have any questions, or would like assistance with anything outlined in this guide, please don’t hesitate to contact us – we would be more than happy to assist you.
You can visit us at www.SmallBizInternetMarketing.net To your success,
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