The Secret is in the Journey

by Scott Cundill

12 years ago I made a discovery. This discovery was so simple, yet so effective, that it changed my life forever. When I tell business owners, marketing managers and sales reps that it is very possible to achieve marketing responses over 1,200% above the normand to revolutionise their sales in a matter of weeks, most look at me with glazed eyes. Even when I present them with no less than a dozen case studies, I often wonder if perhaps they don’t want to believe it. The discovery of a...