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The 2nd Edition Encyclopedia of Free Online Advertising

By Luke W Parker, creator of the Surefire Success System 00001.jpg

Completely updated for Web 2.0! This valuable eBook reviews all of the best tactics and techniques that anyone who markets on the internet needs to be aware of!

Branding Rights of this Viral eBook available for readers who act quickly… Click here for your branding kit!

This is a free eBook. You are welcome to pass this document along as you please as long as no content is modified. Only those that use the branding kit have permission to change any of the links within this eBook, all others can & will be prosecuted. This document copyright © 2007 Luke W Parker and the Home Biz Factory. All rights reserved worldwide.

Introduction

A lot has changed on the web since I wrote the first version of this eBook six months ago, but advertising your business effectively on the internet is still the single most important skill to learn for any business to survive online.

So why is it so difficult to find the effective advertising sources you need?

I probably don’t have to tell you that the internet is full of free advertising. It comes in many forms, from websites that advertise other websites, to text-box ads on the sides of pages, to spyware, spam, blogs, bookmarking tools, & autosurfing… There are almost too many ways to get visitors to your website or blog now, because creative entrepreneurs are figuring out new ways to do it daily.

This industry has grown so large in fact that there are even many FREE ways to get traffic to your website. Legitimate traffic for free… And plenty of it, too. This represents an awesome opportunity for new business owners without a huge advertising budget.

That’s what this Encyclopedia is all about. I’ve spent years exploring, building, and testing these resources, and I’m going to share them all with you today. I’m even going to review them all for you with quick-glance indicators that reflect each free traffic source’s:

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Quantity (How many visitors you can get.)

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Quality (How Targeted the Visitors can be to your niche.)

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Time to Delivery (How fast all of your traffic can arrive.)

They will be rated on a scale of one to five, 5 being the best possible. A Zero rating means that it’s not applicable.

 

It is my goal for this book to be a completely indispensable handbook for all online businesses that advertise.

A common misconception that many webmasters have is that all free forms of traffic are very low in quality. Some will even quote the instances that software “bots” will be delivered as a visitor instead of a human.

Scams do happen from time to time, there’s no dismissing it. All of the traffic methods reviewed in this encyclopedia however, are genuine methods that are usually scam free. A great benefit about using free advertising is that there’s no reason for a scammer to try to target you, since you’re not a paying customer. No credit card number, no scam. A mild case of spyware is the worst you should expect. (So get your anti-Spyware and anti-virus up to date before trying some of these!)

The fascinating thing is that research has revealed that these forms of traffic are not usually just cheap, un-targeted surfers. There’s plenty of free Pay-Per-Click traffic out there, just as targeted as Google’s AdWords. In fact, when you get down to the “P” section, I’m showing everyone reading this book exactly where they can pick up their own free 100,983 visitors in paid, WELL-TARGETED traffic!

There are also free ways to get incredibly large amounts of traffic, that only require a modest amount of your time working on the front end. SEO, Link Building, and Article Marketing all can make your site the most popular site on the net for your niche market, yet they don’t cost a single penny to do correctly.

Furthermore, targeted traffic isn’t the only traffic you’ll ever likely need. I’m sure you would be ok with a couple hundred thousand semi-targeted or Non-targeted visitors on your site tomorrow, building up your Alexa Ranking and showing the world how powerful a draw your website has… Also, with those kinds of numbers, you stand to make more than just a sale or two, no matter how unrelated the referring site is.

I’m going to spill the beans on a method to do just that for you under the “Traffic Exchanges” section. The rest of this book is just as useful, in fact, what I’ve mentioned here are not the only juicy bits! However, juicy or not, you must choose a strategy for your marketing efforts and stick to it, because different strategies require different types of advertising.

What it all comes down to is which KINDS of traffic you need for your marketing strategy. You’ll be sure to find a few in this eBook to fit your needs.

So before we get started, let me reiterate that every technique in this encyclopedia is completely free for you to use to drive some form of traffic to your website with. All techniques listed here have been tested, not just by me, but by other online marketers and even ratings services in some cases.

There are no sources of traffic here that require you to use a credit card. (Unless you upgrade to some premium level of service, of course.) With these free services alone, anyone easily build up enough traffic to their site to make you wonder how Google can charge so much for AdWords listings!

So why am I giving this knowledge away for free, instead of hoarding all the traffic for myself? I thought you might ask that… I certainly would. You’ll find the answer to that question here under the letters “E” and “V” - This is a Viral eBook, which is one of the methods with the highest “Quantity” & “Time to Delivery” out of all free traffic generation types that there is. Yes, I’m getting tons of free traffic from this eBook, because it is so jam-packed with useful information. Keep that in mind as you read any section of this book; no matter which of the methods you use to drive your traffic, it all works out in the end that the only real way to convince anyone online to visit your website is to offer them something valuable.

In my case, I’m handing out this book to everyone in hopes that they check out my Surefire Success System. It’s quite likely the only system online that can very easily make you cash in your bank account within 48 hours, and meanwhile, it builds many multiple residual streams of income without duplicating your work. Naturally, it has an affiliate program too, where affiliates make a generous 51%, so if there was ever a product online worth using the methods in this eBook to promote, Surefire Success would be it.

Now that my motives are exposed, you should seriously ask yourself what yours are. Are you promoting any products that you can be proud of? Are you just testing these methods to see if anything online actually pays? Or are you just looking for an extra way to increase efficiency so that your current stream of income starts to really take off?

I can’t stress enough that used properly many of the methods in this book are very POWERFUL. They may be free, but quite a few entries here are the exact same things that the pros use to gain massive, passive traffic.

So don’t waste this knowledge on something that doesn’t make you good money!

If you’re not absolutely sure what will make you real, attainable cash this week, then I highly encourage you to swing by Surefire Success and check out all that we have to offer.

Anyway, I hope you find this Encyclopedia as useful as many of my past readers have, and that it helps to make your business a huge success, no matter what that business is. I’m rooting for you, and if you ever need any advanced tactics on any aspect of your Home Business, swing by the Home Biz Factory and I’ll be sure to have just the training you’re looking for, all for free.

To Your Surefire Success!

Luke W Parker
The Surefire Success System The Home Biz Factory

Table of Contents

THE 2ND EDITION ENCYCLOPEDIA..................................................................................................... 1
INTRODUCTION ......................................................................................................................................... 2
TABLE OF CONTENTS............................................................................................................................. 5
A..................................................................................................................................................................... 7

AFFILIATE PROGRAMS.............................................................................................................................. 7
ARTICLE MARKETING (A SUBSET OF LINK BUILDING).............................................................................. 8 B................................................................................................................................................................... 11

B LASTING (SCAM ALERT!).................................................................................................................... 11
BLOGS (A SUBSET OF LINK BUILDING) ................................................................................................... 11
BLOG COMMENTS (A SUBSET OF LINK BUILDING) ............................................................................... 13
BANNER AD EXCHANGES ....................................................................................................................... 13

C................................................................................................................................................................... 15 CLASSIFIED ADS - (A DIRECTORY OF NOTHING BUT SPAM).................................................................... 15 CRAIGSLIST (A SUBSET OF LINK BUILDING)......................................................................................... 15 D................................................................................................................................................................... 17

D OORWAY SITES - (A SUBSET OF LINK BUILDING)................................................................................. 17
DIRECTORY SUBMISSIONS - (LINK BUILDING)......................................................................................... 18
DESKTOP DIRECT MESSAGING (LIST BUILDING).................................................................................. 19
DIGG ..................................................................................................................................................... 19

E................................................................................................................................................................... 20

E BAY (A SUBSET OF LIST BUILDING)...................................................................................................... 20
EBOOKS (A SUBSET OF LIST BUILDING)............................................................................................... 21
EZINES (YOUR OWN NEWSLETTER, OR YOUR “LIST”) .......................................................................... 23
EZINES YOU CAN ADVERTISE IN FREE..................................................................................................... 24

F ................................................................................................................................................................... 26 FFAS OR “FREE FOR ALL” LISTINGS..................................................................................................... 26 FORUM MARKETING (A SUBSET OF LINK BUILDING)............................................................................ 26

G ................................................................................................................................................................... 28
GOOGLE ADWORDS
(USUALLY REALLY EXPENSIVE)........................................................................... 28
J.................................................................................................................................................................... 29
JOINT VENTURES
..................................................................................................................................... 29
K................................................................................................................................................................... 31

KEYWORD PLACEMENT SEE “SEO”................................................................................................... 31
KEYWORD SELECTION – SEE “SEO”..................................................................................................... 31 L ................................................................................................................................................................... 31 LINK SWAPPING (A SUBSET OF LINK BUILDING).................................................................................. 31 LIST BUILDING SERVICES ....................................................................................................................... 33 M .................................................................................................................................................................. 34 MSN ADCENTER- (ALSO USUALLY NOT FREE)...................................................................................... 34 MYSPACE................................................................................................................................................ 34

N ................................................................................................................................................................... 36
NEWSLETTERS SEE EZINES
............................................................................................................. 36
O................................................................................................................................................................... 36

OPT & OPL OTHER PEOPLES TRAFFIC & OTHER PEOPLE’S LISTS.................................................. 36
OPT-IN AS IN OPTING INTO A SUBSCRIBER’S LIST................................................................................ 36 P................................................................................................................................................................... 37

P AY PER CLICK FREEBIES...................................................................................................................... 37
The HBF PPC Freebie Database: ............................................................................................... 37
PODCASTING........................................................................................................................................... 39
PRESS RELEASES (A SUBSET OF LINK BUILDING) .............................................................................. 40

R ................................................................................................................................................................... 43
RSS
(SYNDICATED CONTENT) ............................................................................................................ 43
S................................................................................................................................................................... 44

S AFELISTS............................................................................................................................................... 44
SEO (SEARCH ENGINE OPTIMIZATION)................................................................................................ 45
Keyword Selection......................................................................................................................... 46
Keyword Density............................................................................................................................ 46
META Tags....................................................................................................................................... 47
Site Flow........................................................................................................................................... 47
SiteMaps........................................................................................................................................... 48

SOCIAL BOOKMARKING .......................................................................................................................... 49
SOLO ADS ............................................................................................................................................ 52
SQUIDOO LENSES ................................................................................................................................... 52

T ................................................................................................................................................................... 54

T ESTIMONIALS (A SUBSET OF LINK BUILDING) .................................................................................... 54
TRAFFICBARS (BUILT INTO YOUR BROWSER)........................................................................................ 55
TRAFFIC EXCHANGES MANUAL........................................................................................................... 56
TRAFFIC EXCHANGES AUTOMATIC...................................................................................................... 57

V................................................................................................................................................................... 59 VIDEO MARKETING - (INCLUDING YOUTUBE.COM)................................................................................. 59 VIRAL MARKETING.................................................................................................................................. 61

W .................................................................................................................................................................. 64
WEB 2.0
(AN OVERVIEW)..................................................................................................................... 64
Y!.................................................................................................................................................................. 65

Y AHOO! ANSWERS.................................................................................................................................. 65
YAHOO! GROUPS .................................................................................................................................... 65
YAHOO! SEARCH MARKETING................................................................................................................ 66

THE LIST-BUILDER TRAFFIC STRATEGY ........................................................................................ 68

*L UKES FREE RECIPE FOR COMPOUNDING TRAFFIC*............................................................ 68
SO, WHICH METHODS ARE BEST FOR ME?.............................................................................................. 76
CONCLUSION........................................................................................................................................... 77
Final thought ..................................................................................................................................... 78