The Art of Public Speaking by Dale Carnegie - HTML preview

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(a) Set the image of your audience before you while you prepare. Disappointment may lurk here, and you cannot be forearmed for every emergency, but in the main you must meet your audience before you actually do--image its probable mood and attitude toward the occasion, the theme, and the speaker.

(b) Conceive your speech as a whole while you are preparing its parts, else can you not see--image--how its parts shall be fitly framed together.

(c) Image the language you will use, so far as written or extemporaneous speech may dictate. The habit of imaging will give you choice of varied figures of speech, for remember that an address without fresh CHAPTER XXVI

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comparisons is like a garden without blooms. Do not be content with the first hackneyed figure that comes flowing to your pen-point, but dream on until the striking, the unusual, yet the vividly real comparison points your thought like steel does the arrow-tip.

Note the freshness and effectiveness of the following description from the opening of O. Henry's story, "The Harbinger."

Long before the springtide is felt in the dull bosom of the yokel does the city man know that the grass-green goddess is upon her throne. He sits at his breakfast eggs and toast, begirt by stone walls, opens his morning paper and sees journalism leave vernalism at the post.

For whereas Spring's couriers were once the evidence of our finer senses, now the Associated Press does the trick.

The warble of the first robin in Hackensack, the stirring of the maple sap in Bennington, the budding of the pussy willows along the main street in Syracuse, the first chirp of the blue bird, the swan song of the blue point, the annual tornado in St. Louis, the plaint of the peach pessimist from Pompton, N.J., the regular visit of the tame wild goose with a broken leg to the pond near Bilgewater Junction, the base attempt of the Drug Trust to boost the price of quinine foiled in the House by Congressman Jinks, the first tall poplar struck by lightning and the usual stunned picknickers who had taken refuge, the first crack of the ice jamb in the Allegheny River, the finding of a violet in its mossy bed by the correspondent at Round Corners--these are the advanced signs of the burgeoning season that are wired into the wise city, while the farmer sees nothing but winter upon his dreary fields.

But these be mere externals. The true harbinger is the heart. When Strephon seeks his Chloe and Mike his Maggie, then only is Spring arrived and the newspaper report of the five foot rattler killed in Squire Pettregrew's pasture confirmed.

A hackneyed writer would probably have said that the newspaper told the city man about spring before the farmer could see any evidence of it, but that the real harbinger of spring was love and that "In the Spring a young man's fancy lightly turns to thoughts of love."

2. Imaging in Speech-Delivery

When once the passion of speech is on you and you are "warmed up"--perhaps by striking till the iron is hot so that you may not fail to strike when it is hot--your mood will be one of vision.

Then (a) Re-image past emotion--of which more elsewhere. The actor re-calls the old feelings every time he renders his telling lines.

(b) Reconstruct in image the scenes you are to describe.

(c) Image the objects in nature whose tone you are delineating, so that bearing and voice and movement (gesture) will picture forth the whole convincingly. Instead of merely stating the fact that whiskey ruins homes, the temperance speaker paints a drunkard coming home to abuse his wife and strike his children. It is much more effective than telling the truth in abstract terms. To depict the cruelness of war, do not assert the fact abstractly--"War is cruel." Show the soldier, an arm swept away by a bursting shell, lying on the battlefield pleading for water; show the children with tear-stained faces pressed against the window pane praying for their dead father to return. Avoid general and prosaic terms. Paint pictures. Evolve images for the imagination of your audience to construct into pictures of their own.

III. HOW TO ACQUIRE THE IMAGING HABIT

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You remember the American statesman who asserted that "the way to resume is to resume"? The application is obvious. Beginning with the first simple analyses of this chapter, test your own qualities of image-making.

One by one practise the several kinds of images; then add--even invent--others in combination, for many images come to us in complex form, like the combined noise and shoving and hot odor of a cheering crowd.

After practising on reproductive imaging, turn to the productive, beginning with the reproductive and adding productive features for the sake of cultivating invention.

Frequently, allow your originating gifts full swing by weaving complete imaginary fabrics--sights, sounds, scenes; all the fine world of fantasy lies open to the journeyings of your winged steed.

In like manner train yourself in the use of figurative language. Learn first to distinguish and then to use its varied forms. When used with restraint, nothing can be more effective than the trope; but once let extravagance creep in by the window, and power will flee by the door.

All in all, master your images--let not them master you.

QUESTIONS AND EXERCISES

1. Give original examples of each kind of reproductive imagination.

2. Build two of these into imaginary incidents for platform use, using your productive, or creative, imagination.

3. Define ( a) phantasy; ( b) vision; ( c) fantastic; ( d) phantasmagoria; ( e) transmogrify; ( f) recollection.

4. What is a "figure of speech"?

5. Define and give two examples of each of the following figures of speech[30]. At least one of the examples under each type would better be original. ( a) simile; ( b) metaphor; ( c) metonymy; ( d) synecdoche; ( e) apostrophe; ( f) vision; ( g) personification; ( h) hyperbole; ( i) irony.

6. ( a) What is an allegory? ( b) Name one example. ( c) How could a short allegory be used as part of a public address?

7. Write a short fable[31] for use in a speech. Follow either the ancient form (Æsop) or the modern (George Ade, Josephine Dodge Daskam).

8. What do you understand by "the historical present?" Illustrate how it may be used ( ONLY occasionally) in a public address.

9. Recall some disturbance on the street, ( a) Describe it as you would on the platform; ( b) imagine what preceded the disturbance; ( c) imagine what followed it; ( d) connect the whole in a terse, dramatic narration for the platform and deliver it with careful attention to all that you have learned of the public speaker's art.

10. Do the same with other incidents you have seen or heard of, or read of in the newspapers.

NOTE: It is hoped that this exercise will be varied and expanded until the pupil has gained considerable mastery of imaginative narration. (See chapter on "Narration.") 11. Experiments have proved that the majority of people think most vividly in terms of visual images.

However, some think more readily in terms of auditory and motor images. It is a good plan to mix all kinds of CHAPTER XXVI

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images in the course of your address for you will doubtless have all kinds of hearers. This plan will serve to give variety and strengthen your effects by appealing to the several senses of each hearer, as well as interesting many different auditors. For exercise, ( a) give several original examples of compound images, and ( b) construct brief descriptions of the scenes imagined. For example, the falling of a bridge in process of building.

12. Read the following observantly:

The strikers suffered bitter poverty last winter in New York.

Last winter a woman visiting the East Side of New York City saw another woman coming out of a tenement house wringing her hands. Upon inquiry the visitor found that a child had fainted in one of the apartments.

She entered, and saw the child ill and in rags, while the father, a striker, was too poor to provide medical help.

A physician was called and said the child had fainted from lack of food. The only food in the home was dried fish. The visitor provided groceries for the family and ordered the milkman to leave milk for them daily. A month later she returned. The father of the family knelt down before her, and calling her an angel said that she had saved their lives, for the milk she had provided was all the food they had had.

In the two preceding paragraphs we have substantially the same story, told twice. In the first paragraph we have a fact stated in general terms. In the second, we have an outline picture of a specific happening. Now expand this outline into a dramatic recital, drawing freely upon your imagination.

FOOTNOTES:

[Footnote 29: Inquiries into Human Faculty.]

[Footnote 30: Consult any good rhetoric. An unabridged dictionary will also be of help.]

[Footnote 31: For a full discussion of the form see, The Art of Story-Writing, by J. Berg Esenwein and Mary D. Chambers.]

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CHAPTER XXVII

GROWING A VOCABULARY

Boys flying kites haul in their white winged birds; You can't do that way when you're flying words. "Careful with fire," is good advice we know, "Careful with words," is ten times doubly so. Thoughts unexpressed many sometimes fall back dead; But God Himself can't kill them when they're said.

--WILL CARLETON, The First Settler's Story.

The term "vocabulary" has a special as well as a general meaning. True, all vocabularies are grounded in the everyday words of the language, out of which grow the special vocabularies, but each such specialized group possesses a number of words of peculiar value for its own objects. These words may be used in other vocabularies also, but the fact that they are suited to a unique order of expression marks them as of special value to a particular craft or calling.

In this respect the public speaker differs not at all from the poet, the novelist, the scientist, the traveler. He must add to his everyday stock, words of value for the public presentation of thought. "A study of the discourses of effective orators discloses the fact that they have a fondness for words signifying power, largeness, speed, action, color, light, and all their opposites. They frequently employ words expressive of the various emotions. Descriptive words, adjectives used in fresh relations with nouns, and apt epithets, are freely employed. Indeed, the nature of public speech permits the use of mildly exaggerated words which, by the time they have reached the hearer's judgment, will leave only a just impression."[32]

Form the Book-Note Habit

To possess a word involves three things: To know its special and broader meanings, to know its relation to other words, and to be able to use it. When you see or hear a familiar word used in an unfamiliar sense, jot it down, look it up, and master it. We have in mind a speaker of superior attainments who acquired his vocabulary by noting all new words he heard or read. These he mastered and put into use. Soon his vocabulary became large, varied, and exact. Use a new word accurately five times and it is yours. Professor Albert E. Hancock says: "An author's vocabulary is of two kinds, latent and dynamic: latent--those words he understands; dynamic--those he can readily use. Every intelligent man knows all the words he needs, but he may not have them all ready for active service. The problem of literary diction consists in turning the latent into the dynamic." Your dynamic vocabulary is the one you must especially cultivate.

In his essay on "A College Magazine" in the volume, Memories and Portraits, Stevenson shows how he rose from imitation to originality in the use of words. He had particular reference to the formation of his literary style, but words are the raw materials of style, and his excellent example may well be followed judiciously by the public speaker. Words in their relations are vastly more important than words considered singly.

Whenever I read a book or a passage that particularly pleased me, in which a thing was said or an effect rendered with propriety, in which there was either some conspicuous force or some happy distinction in the style, I must sit down at once and set myself to ape that quality. I was unsuccessful, and I knew it; and tried again, and was again unsuccessful, and always unsuccessful; but at least in these vain bouts I got some practice in rhythm, in harmony, in construction and coördination of parts.

I have thus played the sedulous ape to Hazlitt, to Lamb, to Wordsworth, to Sir Thomas Browne, to Defoe, to Hawthorne, to Montaigne.

That, like it or not, is the way to learn to write; whether I have profited or not, that is the way. It was the way Keats learned, and there never was a finer temperament for literature than Keats'.

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It is the great point of these imitations that there still shines beyond the student's reach, his inimitable model.

Let him try as he please, he is still sure of failure; and it is an old and very true saying that failure is the only highroad to success.

Form the Reference-Book Habit

Do not be content with your general knowledge of a word--press your study until you have mastered its individual shades of meaning and usage. Mere fluency is sure to become despicable, but accuracy never. The dictionary contains the crystallized usage of intellectual giants. No one who would write effectively dare despise its definitions and discriminations. Think, for example, of the different meanings of mantle, or model, or quantity. Any late edition of an unabridged dictionary is good, and is worth making sacrifices to own.

Books of synonyms and antonyms--used cautiously, for there are few perfect synonyms in any language--will be found of great help. Consider the shades of meanings among such word-groups as thief, peculator, defaulter, embezzler, burglar, yeggman, robber, bandit, marauder, pirate, and many more; or the distinctions among Hebrew, Jew, Israelite, and Semite. Remember that no book of synonyms is trustworthy unless used with a dictionary. "A Thesaurus of the English Language," by Dr. Francis A. March, is expensive, but full and authoritative. Of smaller books of synonyms and antonyms there are plenty.[33]

Study the connectives of English speech. Fernald's book on this title is a mine of gems. Unsuspected pitfalls lie in the loose use of and, or, for, while, and a score of tricky little connectives.

Word derivations are rich in suggestiveness. Our English owes so much to foreign tongues and has changed so much with the centuries that whole addresses may grow out of a single root-idea hidden away in an ancient word-origin. Translation, also, is excellent exercise in word-mastery and consorts well with the study of derivations.

Phrase books that show the origins of familiar expressions will surprise most of us by showing how carelessly everyday speech is used. Brewer's "A Dictionary of Phrase, and Fable," Edwards' "Words, Facts, and Phrases," and Thornton's "An American Glossary," are all good--the last, an expensive work in three volumes.

A prefix or a suffix may essentially change the force of the stem, as in master-ful and master-ly, contempt-ible and contempt-uous, envi-ous and envi-able. Thus to study words in groups, according to their stems, prefixes, and suffixes is to gain a mastery over their shades of meaning, and introduce us to other related words.

Do not Favor one Set or Kind of Words more than Another

"Sixty years and more ago, Lord Brougham, addressing the students of the University of Glasgow, laid down the rule that the native (Anglo-Saxon) part of our vocabulary was to be favored at the expense of that other part which has come from the Latin and Greek. The rule was an impossible one, and Lord Brougham himself never tried seriously to observe it; nor, in truth, has any great writer made the attempt. Not only is our language highly composite, but the component words have, in De Quincey's phrase, 'happily coalesced.' It is easy to jest at words in -osity and -ation, as 'dictionary' words, and the like. But even Lord Brougham would have found it difficult to dispense with pomposity and imagination."[34]

The short, vigorous Anglo-Saxon will always be preferred for passages of special thrust and force, just as the Latin will continue to furnish us with flowing and smooth expressions; to mingle all sorts, however, will give variety--and that is most to be desired.

Discuss Words With Those Who Know Them

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acquired in conversation with cultivated men, and when such discussion takes the form of disputation as to the meanings and usages of words, it will prove doubly valuable. The development of word-power marches with the growth of individuality.

Search Faithfully for the Right Word

Books of reference are tripled in value when their owner has a passion for getting the kernels out of their shells. Ten minutes a day will do wonders for the nut-cracker. "I am growing so peevish about my writing,"

says Flaubert. "I am like a man whose ear is true, but who plays falsely on the violin: his fingers refuse to reproduce precisely those sounds of which he has the inward sense. Then the tears come rolling down from the poor scraper's eyes and the bow falls from his hand."

The same brilliant Frenchman sent this sound advice to his pupil, Guy de Maupassant: "Whatever may be the thing which one wishes to say, there is but one word for expressing it, only one verb to animate it, only one adjective to qualify it. It is essential to search for this word, for this verb, for this adjective, until they are discovered, and to be satisfied with nothing else."

Walter Savage Landor once wrote: "I hate false words, and seek with care, difficulty, and moroseness those that fit the thing." So did Sentimental Tommy, as related by James M. Barrie in his novel bearing his hero's name as a title. No wonder T. Sandys became an author and a lion!

Tommy, with another lad, is writing an essay on "A Day in Church," in competition for a university scholarship. He gets on finely until he pauses for lack of a word. For nearly an hour he searches for this elusive thing, until suddenly he is told that the allotted time is up, and he has lost! Barrie may tell the rest: Essay! It was no more an essay than a twig is a tree, for the gowk had stuck in the middle of his second page.

Yes, stuck is the right expression, as his chagrined teacher had to admit when the boy was cross-examined. He had not been "up to some of his tricks;" he had stuck, and his explanations, as you will admit, merely emphasized his incapacity.

He had brought himself to public scorn for lack of a word. What word? they asked testily; but even now he could not tell. He had wanted a Scotch word that would signify how many people were in church, and it was on the tip of his tongue, but would come no farther. Puckle was nearly the word, but it did not mean so many people as he meant. The hour had gone by just like winking; he had forgotten all about time while searching his mind for the word.

* * * * *

The other five [examiners] were furious.... "You little tattie doolie," Cathro roared, "were there not a dozen words to wile from if you had an ill-will to puckle? What ailed you at manzy, or--"

"I thought of manzy," replied Tommy, woefully, for he was ashamed of himself, "but--but a manzy's a swarm.

It would mean that the folk in the kirk were buzzing thegither like bees, instead of sitting still."

"Even if it does mean that," said Mr. Duthie, with impatience, "what was the need of being so particular?

Surely the art of essay-writing consists in using the first word that comes and hurrying on."

"That's how I did," said the proud McLauchlan [Tommy's successful competitor]....

"I see," interposed Mr. Gloag, "that McLauchlan speaks of there being a mask of people in the church. Mask is a fine Scotch word."

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"I thought of mask," whimpered Tommy, "but that would mean the kirk was crammed, and I just meant it to be middling full."

"Flow would have done," suggested Mr. Lonimer.

"Flow's but a handful," said Tommy.

"Curran, then, you jackanapes!"

"Curran's no enough."

Mr. Lorrimer flung up his hands in despair.

"I wanted something between curran and mask," said Tommy, doggedly, yet almost at the crying.

Mr. Ogilvy, who had been hiding his admiration with difficulty, spread a net for him. "You said you wanted a word that meant middling full. Well, why did you not say middling full--or fell mask?"

"Yes, why not?" demanded the ministers, unconsciously caught in the net.

"I wanted one word," replied Tommy, unconsciously avoiding it.

"You jewel!" muttered Mr. Ogilvy under his breath, but Mr. Cathro would have banged the boy's head had not the ministers interfered.

"It is so easy, too, to find the right word," said Mr. Gloag.

"It's no; it's difficult as to hit a squirrel," cried Tommy, and again Mr. Ogilvy nodded approval.

* * * * *

And then an odd thing happened. As they were preparing to leave the school [Cathro having previously run Tommy out by the neck], the door opened a little and there appeared in the aperture the face of Tommy, tear-stained but excited. "I ken the word now," he cried, "it came to me a' at once; it is hantle!"

Mr. Ogilvy ... said in an ecstasy to himself, "He had to think of it till he got it--and he got it. The laddie is a genius!"

QUESTIONS AND EXERCISES

1. What is the derivation of the word vocabulary?

2. Briefly discuss any complete speech given in this volume, with reference to ( a) exactness, ( b) variety, and ( c) charm, in the use of words.

3. Give original examples of the kinds of word-studies referred to on pages 337 and 338.

4. Deliver a short talk on any subject, using at least five words which have not been previously in your

"dynamic" vocabulary.

5. Make a list of the unfamiliar words found in any address you may select.

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6. Deliver a short extemporaneous speech giving your opinions on the merits and demerits of the use of unusual words in public speaking.

7. Try to find an example of the over-use of unusual words in a speech.

8. Have you used reference books in word studies? If so, state with what result.

9. Find as many synonyms and antonyms as possible for each of the following words: Excess, Rare, Severe, Beautiful, Clear, Happy, Difference, Care, Skillful, Involve, Enmity, Profit, Absurd, Evident, Faint, Friendly, Harmony, Hatred, Honest, Inherent.

FOOTNOTES:

[Footnote 32: How to Attract and Hold an Audience, J. Berg Esenwein.]

[Footnote 33: A book of synonyms and antonyms is in preparation for this series, "The Writer's Library."]

[Footnote 34: Composition and Rhetoric, J.M. Hart.]

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CHAPTER XXVIII

MEMORY TRAINING

Lulled in the countless chambers of the brain, Our thoughts are linked by many a hidden chain; Awake but one, and lo! what myriads rise! Each stamps its image as the other flies!

* * * * *

Hail, memory, hail! in thy exhaustless mine From age to age unnumber'd treasures shine! Thought and her shadowy brood thy call obey, And Place and Time are subject to thy sway!

--SAMUEL ROGERS, Pleasures of Memory.

Many an orator, like Thackeray, has made the best part of his speech to himself--on the way home from the lecture hall. Presence of mind--it remained for Mark Twain to observe--is greatly promoted by absence of body. A hole in the memory is no less a common complaint than a distressing one.

Henry Ward Beecher was able to deliver one of the world's greatest addresses at Liverpool because of his excellent memory. In speaking of the occasion Mr. Beecher said that all the events, arguments and appeals that he had ever heard or read or written seemed to pass before his mind as oratorical weapons, and standing there he had but to reach forth his hand and "seize the weapons as they went smoking by." Ben Jonson could repeat all he had written. Scaliger memorized the Iliad in three weeks. Locke says: "Without memory, man is a perpetual infant." Quintilian and Aristotle regarded it as a measure of genius.

Now all this is very good. We all agree that a reliable memory is an invaluable possession for the speaker. We never dissent for a moment when we are solemnly told that his memory should be a storehouse from which at pleasure he can draw facts, fancies, and illustrations. But can the memory be trained to act as the warder for all the truths that we have gained from thinking, reading, and experience? And if so, how? Let us see.

Twenty years ago a poor immigrant boy, employed as a dish washer in New York, wandered into the Cooper Union and began to read a copy of Henry George's "Progress and Poverty." His passion for knowledge was awakened, and he became a habitual reader. But he found that he was not able to remember what he read, so he began to train his naturally poor memory until he became the world's greatest memory expert. This man was the late Mr. Felix Berol. Mr. Berol could tell the population of any town in the world, of more than five thousand inhabitants. He could recall the names of forty strangers who had just been introduced to him and was able to tell which had been presented third, eighth, seventeenth, or in any order. He knew the date of every important event in history, and could not only recall an endless array of facts but could correlate them perfectly.

To what extent Mr. Berol's remarkable memory was natural and required only attention, for its development, seems impossible to determine with exactness, but the evidence clearly indicates that, however useless were many of his memory feats, a highly retentive memory was developed where before only "a good forgettery"

existed.

The freak memory is not worth striving for, but a good working memory decidedly is. Your power as a speaker will depend to a large extent upon your ability to retain impressions and call them forth when occasion demands, and that sort of memory is like muscle--it responds to training.

What Not to Do

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It is sheer misdirected effort to begin to memorize by learning words by rote, for that is beginning to build a pyramid at the apex. For years our schools were cursed by this vicious system--vicious not only because it is inefficient but for the more important reason that it hurts the mind. True, some minds are natively endowed with a wonderful facility in remembering strings of words, facts, and figures, but such are rarely good reasoning minds; the normal person must belabor and force the memory to acquire in this artificial way.

Again, it is hurtful to force the memory in hours of physical weakness or mental weariness. Health is the basis of the best mental action and the operation of memory is no exception.