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Downloads: 797         Pages: 54

Published: 2 years ago

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What is an ‘inner brand’? Is it another new fad or instant ‘cure’ for businesses that aren't growing fast enough? Far from new, successful businesses have been using ‘inner branding’ for decades to establish their market leadership. It is a big reason why small organizations that do not have dedicated teams whose sole roles are to focus on the business fall behind their larger competitors. We will show you how you can apply the same knowledge and skills these large and successful companies use so you too can have some of their success.

ABOUT THE AUTHOR

Isabel Wu

Founder and Managing Director of Meta Management, Isabel has a history in retail, hospitality, events, human resources and business management. Having worked with major companies including Crown Melbourne, P&O, Qantas, Myer, TNT and McDonald’s, she has a deep understanding of the impact of the most overlooked of all company assets - the organisation itself. Her company focuses on the the development of the intellectual assets that are produced through effective organisational management and which can significantly improve organisational performance.

Author's Social Media:   Twitter Account |FB Profile

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