Squidoo Lens Master: Proven Strategies for Making Serious Money with Squidoo by Ben Harris - HTML preview

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Squidoo Lens Master

a. Legal Disclaimers

All contents copyright © 2011 by Optimum Affiliates. All rights reserved. No part of this document or accompanying files may be reproduced or transmitted in any form, electronic or otherwise, by any means without the prior written permission of the publisher.

This ebook is presented to you for informational purposes only and is not a substitution for any professional advice. The contents herein are based on the views and opinions of the author and all associated contributors.

While every effort has been made by the author and all associated contributors to present accurate and up to date information within this document, it is apparent technologies rapidly change. Therefore, the author and all associated contributors reserve the right to update the contents and information provided herein as these changes progress. The author and/or all associated contributors take no responsibility for any errors or omissions if such discrepancies exist within this document.

The author and all other contributors accept no responsibility for any consequential actions taken, whether monetary, legal, or otherwise, by any and all readers of the materials provided. It is the readers sole responsibility to seek professional advice before taking any action on their part.

Readers results will vary based on their skill level and individual perception of the contents herein, and thusly no guarantees, monetarily or otherwise, can be made accurately. Therefore, no guarantees are made.

b. Licensing Documentation

[YES] You May Use This Product For Your Own Personal Use.

[NO] You May Not Give This Product Away For Free.

[NO] You May Not Make Any Changes To This Product In Any Way.

[NO] You May Not Resell This Product.

[NO] You May Not Resell Private Label Rights Or Master Resale Rights To This Product.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Table of Contents

a

. Legal Disclaimers .................................................................................................................................................................................. 2

b

. Licensing Documentation ...................................................................................................................................................................... 2

1

. Introduction .......................................................................................................................................................................................... 5

M

y Squidoo Experience ......................................................................................................................................................................................................... 5

H

ow To Use This Book ........................................................................................................................................................................................................... 6

2

. What is Squidoo? ................................................................................................................................................................................. 8

S

quidoo and SEO Synergy .................................................................................................................................................................................................... 9

3

. Why Most People Fail to Make Money With Squidoo ........................................................................................................................ 12

C

reate What the Market Wants ............................................................................................................................................................................................ 13

4

. What Are You Looking to Gain From Using Squidoo? ....................................................................................................................... 14

A

Word on Passive Income .................................................................................................................................................................................................. 17

S

etting Your Goals ............................................................................................................................................................................................................... 18

5

. Making Your First Squidoo Lens ........................................................................................................................................................ 20

6

. Intro to the Money Making System .................................................................................................................................................... 22

T

he Four Pil ars .................................................................................................................................................................................................................... 23

7

. Keyword Research ............................................................................................................................................................................. 24

W

hat are Keywords? ............................................................................................................................................................................................................ 24

T

he Google Adwords Keyword Tool ..................................................................................................................................................................................... 25

T

he WordTracker Keyword Tool ........................................................................................................................................................................................... 31

M

oney Keyword Finder ........................................................................................................................................................................................................ 34

8

. Lens Creation and Monetization ........................................................................................................................................................ 38

P

icking your Monetization Method ....................................................................................................................................................................................... 38

T

ypes of Affiliate Programs .................................................................................................................................................................................................. 39

C

lickbank Marketplace ......................................................................................................................................................................................................... 40

A

mazon's Affiliate Program .................................................................................................................................................................................................. 42

O

ther Affiliate Networks ........................................................................................................................................................................................................ 45

G

oogle Adsense ................................................................................................................................................................................................................... 47

C

reating your Lens ............................................................................................................................................................................................................... 47

C

hapter Summary ................................................................................................................................................................................................................ 48

9

. SEO: How to Rank our Lens .............................................................................................................................................................. 51

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

A

nchor Text .......................................................................................................................................................................................................................... 51

C

an I Link My Lenses Together? .......................................................................................................................................................................................... 51

W

rap Up ............................................................................................................................................................................................................................... 53

1

0. The Final Step .................................................................................................................................................................................. 54

Re

sources .............................................................................................................................................................................................. 56

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

1. Introduction

Hey Folks.

Thanks for reading this book! This book is designed to be a comprehensive look at Squidoo lenses. There are a lot of misconceptions about Squidoo and this book is going to address those misconceptions. On top of this, I will guide you step-by-step through my own highly profitable Squidoo money making system.

This is a system that has been tried and tested by me personally. I’ve been an internet marketer for three years now. A large chunk of my monthly income comes straight from Squidoo. I saw that it had some massive potential, so I set out to create a system that would allow me to make consistent money each month from Squidoo.

Using common internet marketing techniques coupled with strategies specifically designed to take advantage of the way Squidoo works, my system has allowed me to have the highest chance possible to create profitable Squidoo lenses.

When each lens you create has the highest statistical chance of making money, it doesn’t take long to reach your target goals and monthly income levels.

My Squidoo Experience

Squidoo was really my first “break out” internet marketing venture. I had been working on making money online for a few months. Things were going okay, but as all new internet marketers know, it’s never really as easy as it sounds.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

I was in a bit of a rut and I knew I’d have to do something quick to start paying off my growing bills. Squidoo was a bit of an epiphany for me. I knew common internet marketing strategies that worked, but I simply didn’t have the time to completely utilize these strategies.

Squidoo offered a shortcut. I’ll discuss this in more detail later on, but with Squidoo, you can cut a lot of corners and make money a lot faster. Once I came to this conclusion, I was able to create an extremely profitable system. That system led to consistent money each month. It wasn’t just a few bucks– it was what most people would consider a full-time income. Remember, this was just from Squidoo.

When people ask me how to get started making money online, I ALWAYS recommend Squidoo. It’s a platform that truly allows people to make a lot of money without spending the amount of time most other internet marketing ventures require.

How to Use This Book

Like I mentioned in the introduction, this book lays out the EXACT system I use to make money on Squidoo. In fact, I like to think of this process as “over the shoulder learning.”

By this, I mean that I wrote this book to illustrate exactly what I do when I use Squidoo myself. While you are reading this, picture that you are watching over my shoulder as I guide you through the Squidoo money making system. Although this system was designed by me, it can and will work for anyone reading this book.

The book is divided into multiple sections. Each section covers an integral part of the whole process, whether it is goal setting or lens creation. Every section is important. For this reason, I highly recommend that you read the book in order the first time around. After you’ve read it all the way through, use the chapters to bounce between sections that you’re struggling with. Remember, this is my entire Squidoo money making system. Nothing is left out. There are no secrets!

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Since this is a “make money online” book, I have a few things to say to the “get rich quick” crowd.

If you’re looking to make hundreds of thousands of dollars each month, this e-book isn’t for you. In fact, Squidoo really isn’t for you if you want to make THAT much money.

This book is written for internet marketers and regular people who understand the secret of life. If you want to get anywhere, it’s going to take work. Sure I can give you the system, but you’re going to need to implement it and practice it before it will make you any serious money.

So no, this isn’t a “get rich quick” method. It has the potential to make you a good amount of money each month. For some people, that amount is a part-time income. For others, that amount is a full-time income. It doesn’t really matter what you want (as long as you know what you want). Squidoo can help you reach your internet marketing goals.

It’s not the end-all be-all, but it’s the best place to start, hands down.

Lastly, a quick word to those of you who already have experience with internet marketing. It’s very likely that a lot of the principals discussed in this book are going to sound familiar. They should, as this book doesn’t attempt to reinvent the wheel. Instead, it puts all the well known techniques together in a system you can use to make money with Squidoo.

If you already know what Squidoo is, feel free to skip the “What is Squidoo” section. This section is for the complete beginners and doesn’t really contain any new insights for those of you who already have experience with Squidoo.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

2. What is Squidoo?

A few years ago, the phrase “article directories” became quite common on the internet. These were revolutionary new websites that served two purposes. The first purpose was to provide great information to people who use the internet. The second purpose was to allow people with websites to both gain exposure to their websites and rank higher in the search engines.

This whole process was extremely synergistic and innovative. The article directory had a fresh stream of content coming out and the web masters who wrote that content received a lot of traffic and higher rankings in the search engines.

The model was sound. There was one slight problem with it. It was such a small problem that most people didn’t even REALIZE it was missing. The problem was that no one could directly make money on these article directories.

Although it was true that you would inevitably make more money thanks to these article directories, you couldn’t make money simply by writing for the directories. As a result of this, the model wasn’t as efficient as it could be. This is where Squidoo comes into the picture.

Squidoo came onto the scene as a completely new approach to article directories. They had the same basic structure, meaning that they provided information and gave writers traffic and search engine authority. However, they ALSO added the possibility for people to make money by creating “lenses.” These lenses were a part of Squidoo.com, but they were basically owned and maintained by the person who created the lens.

This means that when you’re creating a Squidoo lens, you’re creating your own website, not just writing an article. You have complete control over your Squidoo lens. There are a lot of different ways you can use your lens to make money, which is what this book is fully centered around.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Squidoo and SEO Synergy

Before going into the actual money making system, you need to understand WHY making a Squidoo page is a better option than making a website from scratch.

There are two main reasons why Squidoo is better than starting out from scratch. Both of these revolve around traffic and exposure.

When you visit Squidoo.com, you’re met with a huge selection of categories. Remember– a lot of people go to Squidoo just to get information, not make money. This means that when you make a lens, people will likely look at it just because it’s on Squidoo.com.

This is traffic you would’ve never gotten if you had started from scratch. This traffic comes to Squidoo looking for information. If your lens matches the information they’re searching for, you’ll get traffic to your lens. This is the first reason why Squidoo is better than making a website from scratch. If you create a lens, you already have a good chance of getting traffic DIRECTLY from Squidoo.com.

The second reason is a little more complicated. It’s important you read this section, though, as it talks about one of the top strategies used in this Squidoo money making system. The second reason revolves around search engines.

Here’s a phrase you might’ve heard before: search engine optimization (SEO). SEO involves getting a website ranked high in the search engine rankings. When people search for websites, the first page is where they’ll go in almost all situations. If you have a website listed on the front page, you have an extremely good chance of collecting traffic from search engines.

This is high quality traffic. These are people who were LOOKING for your type of website. This means that they’ll be in a buying mood if you’re selling something. The people who will visit your website based off of search engine results are incredibly profitable.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Unfortunately, SEO is rather difficult. We have a lot of strategies and techniques that have been proven to work, but we don’t have the last word. We can use all the techniques and strategies, but at the end of the day, Google and the other search engines have the last word.

These techniques work, though, so usually it’s just a question of time. How long until your website ranks? Can you wait a few months?

Can you wait a year before your website is getting traffic from search engines?

Maybe. If you’re anything like I was, though, you need a way to make money NOW.

Even if we’re urgent, the search engines aren’t going to care. They just want to provide the best possible resources for those who are using their search engine.

Another reason why SEO is so great is the fact that the traffic is free (basically). Most other methods of attracting traffic revolve around spending money. Advertisements can definitely bring you traffic immediately, but it’s going to cost you.

Search traffic turns the tables. Instead of looking for your customers, they’re looking for you.

Therefore, if we want to make money as quickly as possible, we need to find a shortcut. Well, it just so happens that Google and other search engines take a preference for websites who already have authority. Websites that are already established.

If I was to create a new website on “goldfish bowls,” it would take me anywhere from months to years to actually start ranking for it.

However, if the website “goldfish.com” decides to make a webpage on goldfish bowls, they will likely be ranking in a matter of days. This is because they’re already an authority on the subject of goldfish. Since they already have authority, Google assumes that they’ll post respectable content within their niche.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Squidoo works in a very similar fashion. If you were to make a brand new website on goldfish bowls, it would take an undetermined amount of time to rank. However, if you were to make a Squidoo lens for goldfish bowls, you would likely be ranking much quicker. Since Squidoo isn’t necessarily an authority in the goldfish niche, you probably won’t be ranking in days. However, it’s very reasonable that the time frame would be weeks to months instead of months to years.

Sounds like a pretty sweet deal, doesn’t it? Although there are a few disadvantages to using Squidoo, it’s still your best bet if you’re looking to make some quick money online.

Let’s do a quick run over the information we’ve covered so far.

Squidoo is an article directory. Unlike other article directories, though, Squidoo allows you to choose your own monetization (money making) methods. If you want to make money with Squidoo, you can do so any way (within their terms of services) you would like.

Squidoo has a large advantage over starting a brand new website because it already has built in authority. This means that our lens will rank much quicker than a brand new website. We use this fact to give us a shortcut to making money online!

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

3. Why Most People Fail to Make Money with Squidoo

In my introduction, I know I have the tendency to make people feel that making money with Squidoo is easy. That’s not my intention. My intention is to show you how powerful having a system can be. It can turn something that is usually quite difficult into a simple and repetitive task.

Apparently, though, making money with Squidoo is NOT easy. Not even close. The vast majority of people who use Squidoo fail to even make a dollar.

Why is this? How can I claim to make consistent income with Squidoo when almost everyone who uses it as a money making opportunity fail to make any money?

Once again, the answer lies in a system. Having a system gives you a path from point A to point B – proven to work.

In this case, point A is no income online and point B is whatever your goal is (we’ll get to that).

Here’s what most people do when they try to make money with Squidoo (and online). Most people have an idea in their head of something they’d like to write about. Maybe they really enjoy gardening, so they decide to create a lens on special gardening techniques. They spend a few hours creating a very nice lens. It’s informative, interesting and has ads speckled across the page. Squidoo monetizes each page with Google Adsense (among other things), and you split the revenues.

After they make that lens, they sit back and watch to see whether or not it will make them any money. Some get lucky and their lens does make money. Most aren’t so lucky.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

For the people who DO make money with their initial lens, they go about creating another one the same way. They decide what they want to write about and then put together a lens based on that specific thought process.

Usually these people don’t get lucky twice in a row. The second lens won’t make any money. At this point, they will usually give up on Squidoo and use that same strategy in other areas of internet marketing.

Create What the Market Wants

So what did they do wrong? They wrote a high quality lens that contained useful information. There were ads on the page which encouraged their users to click on them. However, theses lenses made no money.

Here’s the first problem. They made a Squidoo lens based off what THEY wanted to write about. They didn’t do any market research.

They didn’t test the waters. They looked inside their heads and determined which topic THEY thought would be interesting. At that point, they did the research and put together a lens.

In most cases, what THEY want to write isn’t necessarily what other people want to read. If you’re writing a lens based off of what you want to do, you’re already increasing your odds of failure. I don’t want to sound depressing, but that is the reality.

Second, since they just wrote about what they wanted to write about, they probably weren’t writing about a subject that was easy to monetize. For that reason, their only monetization method was the default Squidoo ads. Since the lens wasn’t geared at getting people to click on the ads, they didn’t make any money with these ads.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Can you see where I’m getting at with this? Most people make a lens based on what they want and then think advertisements is what monetization means. When this inevitably fails, they blame Squidoo and use their same techniques in other aspects of internet marketing.

Not only will this prevent you from making any money on Squidoo, it will prevent you from making any money regardless of what you do online. Stop writing and creating businesses based on what you want to do! The market is where the money is at, so listen to the market when creating your lens! By keeping this one idea in mind, you will give yourself a MUCH higher chance of making money with Squidoo.

Here’s the second part of why these people fail. They don’t treat the lens as a website. They treat it as an article they submitted to an article directory. Although this is technically true, it will drastically help you to think of a lens as your own miniature website. Remember, we’re using a lens to cut corners. We’re not using it because it’s different from a website built from scratch. We’re using it because it’s the SAME besides the fact that a lot of the work is already done for us.

Think of your lenses as your own individual websites. Don’t think that you’re just writing some content for another website. You’re writing content for your own website (in the form of a Squidoo lens).

Lastly, people fail with Squidoo because they give up too easily! Squidoo is completely different from most other online money making opportunities. Because of this, there’s already a learning curve associated with it. Books like this one can and will help you make money with Squidoo. However, you still need to take a trial-and-error approach to Squidoo. You need to try the things out in this book and put your own spin on them. Take what’s working for you and continue to use it. Take what isn’t working for you and get rid of it.

Don’t expect to make money with your first lens. This is the time when you’re getting accustomed to the system. Until you get it down, you’re not going to be making as much money as you want to be. Don’t worry– this is completely normal!

When I first started using Squidoo, I had to create around ten lenses before I started making ANY monthly income. Is this going to be the same for you? Probably not. Remember, I didn’t have this book when I started trying to make money with Squidoo. You do!

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

Remember these three factors as you go throughout this book.

Write What the Market Wants to Read

Don't rely on the default Squidoo ads to make your money

Treat Your Squidoo Lens as a “Real” Website

You Only Fail When you Stop Trying

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

4. What Are You Looking to Gain From Using Squidoo?

Alright, folks. This is the goal setting section of the book. This is IMPORTANT. In other words, don’t skip this section.

Most people go into internet marketing with the concept of “a lot” inside their heads. When you ask them how much money they want to make online, they say “a lot.” If you ask them how many lenses they’re planning on making, they’ll probably say “a lot.”

Here’s the problem with that, though. “A lot” isn’t measurable. You have no control over how much “a lot” is. If you plan on making “a lot” of Squidoo lenses, does that mean you’re going to make 20? 50? 2000? How much does it mean, and more importantly, HOW did you come up with that number?

To be truly successful with Squidoo, we NEED to set goals. This is a numbers game. The more lenses you make, the more money you make. It’s that simple. However, it’s nearly impossible to determine how many lenses you’re going to need to make to earn money. Sure, we can know what helps a lens actually make money. We can even use that information to “fix” the game. We can use that information to make sure that we have the highest odds of making money with each lens we create.

We can really only control one aspect of our Squidoo making money online system. That aspect is lens creation. We can directly control how many lenses we actually want to make. Since this is a numbers game, all you really need to do is determine how many lenses per day you want to create. Depending on how much money you want to earn each month, you will need to make more or less lenses.

Once you determine what your end goal is, you can set how many lenses you want to create. Once you know how many lenses to create, you have something that you can work on EVERY DAY.

If you’re planning on creating 28 lenses a week, for example, that would be four lenses created each day. 28 lenses a week equals 112

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

lenses a month. If you’re putting out 112 lenses a month (using my system), I can all but guarantee you’re going to be making money.

Imagine if the average amount of money earned per month is $10 with those lenses (this is conservative). In just one month, you’ve gone from making no money online to making $1,120.

Now, it doesn’t always work this way. Sometimes it’s going to take your lenses a few weeks or months to begin ranking well (more on that later). However, by giving yourself a solid goal to work towards, you are giving yourself something you can work on starting TODAY.

This is powerful stuff.

So what DO you want out of Squidoo? For me personally, I wanted a nice supplemental part-time income which was separate from my other internet marketing ventures. I had a lot of expenses to pay each month and I wanted my Squidoo earnings to cover all those expenses. By using my own system, I was able to determine how many lenses to create per day. Once I did that, it was a simple matter of completing them and collecting the money.

A Word on Passive Income

One of the main reasons why people get into internet marketing is the idea of passive income. Passive income is all about earning money no matter what you’re doing. Would you like to earn money while you sleep? Would you like to be able to take a vacation and get paid while you’re away?

Sure, we all would! The great thing about Squidoo is the fact that the income earned is almost 100% passive. People will be visiting your lens at all hours of the day. If you have 100 lenses all capable of earning money, you’re going to be making money at all hours of the day.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

This is my favorite part of using Squidoo, hands down. I wanted part time income to pay for my bills WITHOUT having to work more.

Squidoo allowed me to do this.

There’s another aspect to passive income, though. It’s overlooked by almost all new internet marketers. You don’t get passive income instantly. That takes work. Passive income is the end goal, but the only way to get there is to work.

It’s a lot of work, too. When I first started my Squidoo journey, I was spending anywhere from five to ten hours a day just working. I was spending a TON of time working without getting paid for doing so. After a few months, I had some Squidoo lenses that were earning me some consistent income each month. At this point, I began to have some passive income flowing in.

If you want passive income, Squidoo can help you get there. However, you HAVE to remember that you will need to put a lot of work in before you get to the passive income point.

Setting Your Goals

So now you know enough about Squidoo that you can set some realistic goals. Depending on the scope of your goal, you will need to determine how many lenses you will need to set up each day to get you to your goal.

For example, if you wanted to earn a part-time income every month, I’d recommend no less than two lenses created per day. If you don’t have enough time for that, I’d say you do one a day– no less.

If you want a full-time income, you’re going to need to work full-time for the first few months. This means making anywhere from 2-5

lenses per day. Yes, it’s a lot of work, but the end result is a full-time income passively.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

I know, I know. You don’t actually know how much each lens is going to make. However, as a rule of thumb, just imagine that each lens is making $10 a month. This is a VERY conservative estimate. A lot of my lenses make $100+ per month at least. The highest earners earn close to that in one single day.

If you use this conservative number, you can easily determine how many lenses you’ll need to create before you reach your goals.

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

5. Making Your First Squidoo Lens

Note: If you already know how to create a Squidoo lens, feel free to skip this section!

Alright, now that we’ve gone over the basic intro as well as set some goals, let’s get started with creating a Squidoo lens!

The first step is to navigate on over to Squidoo.com. Look towards the top of the screen and click the big orange button that says “Sign up Now!”

Choose a username, enter your email address and pick a password. Submit the form and move on to the next section.

Welcome to your Squidoo dashboard! This is where you can see how many lenses you currently have and also create new ones. Creating a new Squidoo lens is extremely simple.

I know we haven’t gone over the lens creation process yet, so make a lens based on whatever you’d like to write on. I know, I know… I said NOT to write based on what you want to write. I still stand by this, of course. However, you need to get acquainted to the overall Squidoo lens creation process. By creating a simple lens on something you want to write about, you’re getting your feet wet and learning all about the submission process.

Squidoo has a very interesting creation process. First, you decide what the overall title of your lens will be in the dashboard section. After you pick a title, a tag and a few modules which you can use for your lens, you’re immediately taken to the actual lens page. Remember–

this is your website! This is where you write your content, sell products, do whatever you’d like with your website!

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

I’m not going to spend too much time describing how you can put your lens together, as Squidoo already does an excellent job at doing this. When you’re in your lens creation page, take a look at the right side of the lens page. You’ll see a list of objectives. These are all designed to get you familiar with the interface and system of Squidoo. If you’re unsure on how to complete an objective, simply click the question mark beside the objective and a helpful tip will pop up.

Anyways, I’ll leave you to that. Complete as many objectives as you need before you feel familiar with Squidoo and then read on!

©Copyright 2011 ● Squidoo Lens Master ● All Rights Reserved Worldwide

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Squidoo Lens Master

6. Intro to the Money Making System

Are you familiar with Squidoo now? Great! Time to move on to the good stuff: the money making system. This system will allow you to achieve all the goals you’ve set and earn the type of income you’d like. Remember, we’re working towards passive income here!

My Squidoo money making system was created after about a month of lens creation. In my first month, I went CRAZY on Squidoo. I was making at least two lenses per day, giving me a fairly decent amount of lenses after the first month.

Working that hard for the first month was one of the best decisions I’ve ever made. The reason? Since I had 70+ lenses, I was able to see results after just one month of working.

I wasn’t very good at internet marketing back then, it was pretty hit or miss. However, as I was creating lenses, I was also learning. The more I learned, the more I implemented into my lenses. At the end of the month, I was left with around five lenses that actually generated income. Not the best results, but not bad for the first month!

Looking at the lenses that were successful, I was able to determine what I was doing different in those money making lenses.

The next month, I used all the new techniques I learned from the five successful lenses in ALL my future lenses. Remember, I was still studying internet marketing techniques and implementing them.

The second month I had around a 20% success rate with my lenses. Not bad, right? The next month it improved even further.

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The Four Pillars

After a few months of seeing improvement, I felt like I had finally created a system which would allow me to make as much money as I would like on Squidoo. Here are the key components of this system:

Conducting Thorough Keyword Research (Market Testing)

Creating Lenses and Determining Monetization Methods

Determine Whether the Lens Needs Additional SEO Help

Rinse and Repeat!

In order to have consistent success on Squidoo, you must follow each part of this system. If you neglect any aspects of it, you won’t have nearly the same levels of success. The reason behind this is that this system is designed to be repeatable. It is designed to give us the absolute BEST chance of making money with Squidoo. If you follow this system in its entirety, you will make money on Squidoo.

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7. Keyword Research

Alright, on to Keyword Research! This is the first aspect of our money making system and arguably the most important.

This is the part of the system which gives us consistency. If you can master the keyword research process, you will be able to repeat the system as often as you’d like. Obviously, since we’re playing the numbers game with Squidoo, the more lenses you create the better!

Whenever people first get started with Squidoo, they almost always experience some form of writer’s block. They sign up for Squidoo and try and brainstorm new writing ideas. Sometimes they think of what they’d like to write about and other times they try to think about what the market would like to hear.

Although trying to determine what the market wants is the right idea, it’s all guesswork if you just sit down and brainstorm. Sure, you might be able to come up with a topic that other people will be interested in, but how can you prove that? Is there any way to get REAL

information on the market to determine your lens topic? There sure is!

Remember, your mindset should be focused on what OTHER people want to hear, or what products OTHER people are interested. If you’re interested in a topic, that’s great, but make sure that the market is also interested before you spend time to create a lens!

What are Keywords?

For those of you who aren’t SEO savvy, keywords are simply phrases and words that people commonly search for when looking for information regarding a specific topic. Everyone has their own preferences when they enter in a search term, but there is some consistency.

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For example, if you were looking for a good dog food manufacturer online, you would probably type something similar to “how to find cheap dog food” into a search engine. Search engines ignore filler words (in this case “how to find”), so the keywords are “cheap dog food.”

Once a search engine user submits these keywords, Google finds all the web pages with the phrase “cheap dog food” in the web content.

It then ranks these websites based on additional factors, which we will discuss in the SEO portion of this book.

So when we’re doing keyword research, we’re really just looking for the types of words people are using when searching for something specific. We use these keywords to title our Squidoo lenses, effectively eliminating that part of writer’s block.

There three keyword tools which I will be talking about in this chapter are the Google Adwords Keyword Tool, WordTracker Keyword Tool, and Money Keyword Finder.

The Google Adwords Keyword Tool

The Google Adwords Keyword Tool is, by far, the most popular keyword research tool available on the internet. It’s made by Google themselves, meaning that the information they share with this tool directly relates to the types of keywords people are using every day. It’s one of the most accurate tools and also gives us some great suggestions for which types of keywords we need to target.

Here’s what we’re looking for. We’re looking for a keyword which works with the format of a basic Squidoo lens article. We want a keyword that gets a decent amount of searches each month (remember, we don’t want to write to no one) and has little to no competition.

Remember both these factors, as they are incredibly important.

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Although it might seem like we should be targeting the keywords with the most amount of traffic going to them, you need to remember the competition factor. The more people searching for a keyword, the more competition there is going to be for that specific keyword. Although Squidoo does give us a boost in rankings and authority, it’s not going to be nearly enough to get us ranking on ultra-competitive keywords (such as “credit cards).

For this reason, we’re going to target keywords that don’t get quite as much traffic but have minimal competition. This will allow us to create multiple lenses and then let them rank on their own, saving us hours of time each day.

Here’s a picture of the free Google Adwords Keywords Tool:

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As you can see, it’s pretty basic and straightforward. The first step is to do some brainstorming. Although these keyword tools will help us find our topic and keyword, we need to give it somewhere to start off. Don’t worry, this part is very easy.

We want to start off BIG. Enter a keyword into the Google Keywords tool. Make sure it’s broad. For this example, I went with the keyword

“lizards.”

Here’s what the Google Keyword tool gave me when I typed in “lizards.” As you can see, there’s a ton of interesting stuff going on here.