Social Media Marketing Secrets for Online Business HTML version

Social Media Marketing for Business – A Personal Guidebook
Getting Started on the Social Media (Tracking) Frontier
Social media marketing is about people and communication. But, it is a lot more than just making
conversation: there are some serious metrics at work behind the scenes. Market researchers analyze the
entire social media marketing process to measure the return on investment (ROI).
The following columns (next page) provide examples of website activity and survey metrics that can
occur through a casual conversation with friends or following a shopper through a buying experience.
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