Secrets the Weight Loss Industry Hopes You Never Find Out by Jason Simpkins - HTML preview

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Introduction

Like the waistlines of many North Americans today, the weight loss industry is growing at a rapid rate with no sign of decreasing any time soon.

We are bombarded through mass media with more exercise gadgets, fat burning supplements, fitness gurus, diet books, specialized weight loss centers and weight loss television programs than ever before. Yet somehow more than half of all North Americans are overweight and even worse, one third of the population is now classified as clinically obese.

Logic would dictate that with the vast sums of money being spent on all of these weight loss products, that everyone would be the proud owner of “six pack abs” and “buns of steel”. Unfortunately for most people the only six-pack and buns they're familiar with, come from cases of beer and the fast food industry.

So what’s really going on here? How can so many continue to fail in their efforts to shed excess body fat permanently? Could it be that an entire generation of people have been cursed by their parent’s bad genes or is it simply an over abundance of readily available fast foods that is the major culprit?

The sad truth is that the very individuals and companies you look to for answers when it comes to weight loss are not actually in the business of helping you to lose weight. I know it sound preposterous, maybe even down right crazy to claim that the weight loss industry doesn’t want you to lose weight, but read on and I promise you it will start to make sense…

You see it's really all about making money on the promise of a better body and not the actual delivery - selling the sizzle and not the steak. The commercial weight loss industry is built upon and depends on yo-yo dieters and fad exercisers, without whom the entire house of cards would come crumbling down and billions of dollars in profit along with it.

The sad fact is that there is no big reoccurring revenue in helping people become fit and healthy permanently. Helping people to help themselves and coaching them to become independently healthy just isn’t very profitable. After all, most of the companies involved in the weight loss industry are not selling health; they’re simply selling widgets.

If you feel you’ve been taken advantage of by some aspect of the weight loss industry, then what you’re about to discover in this report can help you to avoid wasting another dime of your hard earned money on ineffective weight loss products and services.

You will finally learn the truth about healthy sustainable weight loss that will have you looking and more importantly, feeling great for the rest of your life!