Sales Tactics HTML version
Fight for Power
Everything we have said so far will be useful in just about every situation, but
when the struggle for power gets more intense, some other methods are needed.
When the person(s) you are talking to has been open-minded and your powers of
persuasion have been working from the moment you first started talking, the
usual techniques can be used. But what if you are dealing with someone whose
mind is closed to your ideas and influence from the start, or who feels he is in
direct competition with you? Then things must be handled somewhat differently.
Most important, be in control of the situation at all times. If you feel your control
is slipping, do something to regain it. You could do something vividly dramatic
and totally bewildering to the other person, like suddenly shouting or pounding on
your desk. Or you could press a secret buzzer to have someone rush in and
interrupt when the other side is coming on too strong.