Sales Tactics HTML version

Be the One in Demand
Power isn’t just you being able to call someone and tell him what to do. It’s also
other people calling you and asking for your business or wanting to associate
with you.
If you are a person who seems to possess a wide knowledge of the world, and
awareness of trends, if you are the early-bird who catches sight of opportunities
first, if you are the person who is capable of handling many different kinds of
situations, then people will seek you out. They will invite you to vacation at their
country homes, to meet their influential associates, to join their social clubs and
their business syndicates. And when they do, all of these will enhance you
image of power, and widen your power base so you can zoom ahead even more.
By mere association to you, people assume that your power will spill over on
them. Even though ‘assuming’ can be dangerous, it is not in this case. True
assumption is the ultimate placebo motivator.