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“Quick and Easy Blogs”

Make Blogging Work for YOU!

By John Williams

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" Quick and Easy Blogs " by John Williams

Page 2 of 100

Please Read This First

Terms of Use

This Electronic book is Copyright © 2008. All rights are reserved. No part of

this book may be reproduced, stored in a retrieval system, or transmitted by

any means; electronic, mechanical, photocopying, recording, or otherwise,

without written permission from the copyright holder(s).

You must not distribute any part of this ebook in any way at all. Members of

eBookwholesaler are the sole distributors and must abide by all the terms at

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Disclaimer

The advice contained in this material might not be suitable for everyone. The

author obtained the information from sources believed to be reliable and

from his own personal experience, but he neither implies nor intends any

guarantee of accuracy.

The author, publisher and distributors never give legal, accounting, medical

or any other type of professional advice. The reader must always seek those

services from competent professionals that can review their own particular

circumstances.

The author, publisher and distributors particularly disclaim any liability, loss,

or risk taken by individuals who directly or indirectly act on the information

contained herein. All readers must accept full responsibility for their use of

this material.

All pictures used in this book are for illustrative purposes only. The people in

the pictures are not connected with the book, author or publisher and no link

or endorsement between any of them and the topic or content is implied, nor

should any be assumed.

The pictures are only licensed for use in this book and must not be used for

any other purpose without prior written permission of the rights holder.

Copyright © 2008 All rights reserved

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" Quick and Easy Blogs " by John Williams

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Contents

Please Read This First........................................................................................2

Terms of Use ...........................................................................................................................2

Disclaimer................................................................................................................................2

Contents ..............................................................................................................3

About the Author ................................................................................................6

Introduction .........................................................................................................7

What Do You Want a Blog For? .........................................................................9

Keep your Information Safe .............................................................................11

Protecting Your Usernames and Passwords.........................................................................11

Blogging Tips ....................................................................................................13

WordPress or Blogger?....................................................................................15

PART 1: Starting with Blogger.........................................................................16

Naming and Hosting Your Blog .......................................................................20

Using Blogger and blogspot.com to Host Your Blog. ..........................................................20

Using a Blogger Blog on Your Own Web Space ...................................................................22

Giving Blogger FTP Access to Transfer Your Blog to your web site..............................22

Select the Design for Your Blogger Blog........................................................24

Posting to Your Blogger Blog..........................................................................26

Sending Posts to Your Blogger Blog by Email .....................................................................26

How do I post via email?..........................................................................................................26

Set up Your Blogger Mobile Blog ....................................................................29

Enhancing Your Blog Posts.............................................................................31

Add a Picture to Your Post ......................................................................................................31

Adding a Video to Your Blog Post ..........................................................................................32

Personalizing Your Blog’s Layout ..........................................................................................33

Using the LayOut Editor on Your Blogspot Hosted Blog.................................................33

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" Quick and Easy Blogs " by John Williams

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Make Your Blog a Community .........................................................................35

RSS Feed ...................................................................................................................................35

Comments .................................................................................................................................35

Let Visitors Comment about Your Blog .............................................................................35

Keep Comments Relevant - Moderation? ..........................................................................37

How to Remove Comments .................................................................................................38

How Blogger Reduces Comment Spam .............................................................................39

Your Profile is About You.................................................................................40

How to Add Your Photo to Your Profile. ................................................................................40

Your Privacy..............................................................................................................................41

Editing Your Profile ..................................................................................................................41

Using Different Display Names and Profiles .........................................................................41

PART 2: Starting to Blog with WordPress ......................................................42

Making a WordPress Blog on Your Own Web Site ........................................43

Let Fantastico Set up Your WordPress Blog..................................................44

Set Up Your WordPress Blog Yourself ...........................................................51

Setting up Your WordPress Files ....................................................................55

Using Your Website Control Panel to FTP the Files .............................................................58

Using Your FTP Program to Transfer the Files .....................................................................62

Setting up your Blog in the /public_html Folder ...............................................................65

Setting up your Blog in a Sub-folder Below the /public_html Folder .............................67

Set up Your Blog...............................................................................................71

Install WordPress..............................................................................................73

Security Note.............................................................................................................................74

Getting Started with Your Dashboard .............................................................76

Screen Options – Only Show What You Need .......................................................................76

Make a Post .......................................................................................................82

Keeping in Touch with Your Blog’s Readers..................................................85

Secure Email Subscription Form ........................................................................................85

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" Quick and Easy Blogs " by John Williams

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RSS Feed ...............................................................................................................................85

Power up Your Blog..........................................................................................86

Using Themes ...........................................................................................................................86

Selected Themes ......................................................................................................................90

Plugins .......................................................................................................................................92

Selected Plug-ins......................................................................................................................95

Resources .........................................................................................................98

Themes ......................................................................................................................................98

Plugins .......................................................................................................................................98

Afterword ...........................................................................................................99

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" Quick and Easy Blogs " by John Williams

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About the Author

I’m a professional magician who started writing books and getting them

published on the Internet a few years ago.

I started my first blog shortly after that. It was a bit more difficult to produce

results with a blog then.

That’s enough history!

I wrote this book to show you how recent developments can help you to use

a simple blog (online journal) to help reach your personal or professional

goals.

I will show you how almost anyone with an Internet connection can express

their ideas, promote their services, products or community group with a

minimum cost in time, money and energy.

My books are focused on explaining each topic in clear language with pictures

that help the readers’ understanding. They’re not there just to decorate the

pages.

I am excited about the potential which blogs have for encouraging greater

communication between people who share common interests and concerns

around the world.

I believe that your own web site can broaden your options and potential for

success but I guarantee that you DON’T need a web site or any knowledge or

experience designing web pages.

And, you certainly don’t need any formal training or qualifications to write

stuff for your blog. That would rule me out and thousands of other happy and

successful bloggers.

The main requirements are a desire to communicate your ideas, a positive

attitude and this book.

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" Quick and Easy Blogs " by John Williams

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Introduction

It's a good idea to read through the whole book before you start to set up

your blog.

Make notes of the various pieces of information which you will need to type

in during the setup process which you have chosen to follow.

A blog is:

9 A personal or business journal on the Internet which others can read

and comment on.

9 A tool to help you achieve business or personal goals.

9 A way to connect with people that have similar interests to you.

9 A way to keep in touch with customers and find new ones.

A blog's greatest advantage over a regular website is that it is people-

focused and often appears less formal than most web sites.

This is the best possible time to start your own personal or business blog.

Recent improvements in the available programs and services, along with

significantly lower costs for software, hosting and other Internet services

make it easier than ever to get started.

You don’t need your own web site, any technical knowledge apart from the

basic points I cover in this book and you certainly don’t need to be formally

qualified to write interesting material for the readers of your blog!

This book will help you to create your own blog and maintain it at low cost in

money and time.

I’ve tried to use only everyday language and clearly explain the technical

terms which cannot be avoided.

I’ve used lots of pictures to make everything as clear as possible. None of the

pictures are just there for decoration!

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I concentrate on two ways that you can get your blog up and running;

1) Blogger.com is a web site where you can create a blog without the need for any technical skills or your own web site. Blogger will host the

blog, provide professional standard designs which you can just add

your pictures and text to - all at no cost to you.

2) WordPress.org is a web site that provides a free computer program for bloggers. It’s called WordPress and is available for both Windows and

Apple Macintosh systems. There is also an associated site,

WordPress.com, which provides free hosting and other services.

The minimum requirements for using the services and programs which I

explain in this book are just a computer, some time and an Internet

connection.

You may put your blog on your own web site if you have one. But, you can

use hosting at blogger.com for your blogger blog or at WordPress.com if you

use WordPress to construct your blog.

I use a computer with the Microsoft® Windows operating system, so some

suggestions will not be as useful for people that use computers with other

operating systems.

I am happy to help my readers, if I can, with any questions that you have

about blogging.

I’d be very grateful to hear from readers with comments and even criticism

of the book. How else can we improve?!

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What Do You Want a Blog For?

People have many reasons for starting their blogs.

They may want to:

9 discuss their hobby

9 show some examples of what they produce

9 share some ideas or techniques which they have developed or found

useful and

9 connect with other people that enjoy the same interest.

Create a blog to share with distant friends and family members. These blogs

take the place, to some extent, of posted letters. They have the advantage of

the news being shared much faster on an Internet blog than it would be if it

was sent by mail. You can add photos of a trip or a new arrival - a pet or a

baby!

9 create a blog which shares and explains your religious beliefs or other

views

9 make a blog to promote your business or services; you can add

pictures of your products and links to your main website

9 use your blog to promote a cause, a person you admire or almost

anything else.

Another great advantage of communicating through your blog is that you can

draw the interest of people and organizations around the world. Sharing

ideas will take on a whole new meaning!

The cost of having a blog, or even several, can be very low.

It does not take much time to set up and even less to add a new Post every

few days. But, I recommend that you do add at least a Post each week so

that your visitors know that you will have new material for them to enjoy if

they return to your Blog.

Writing a few posts for your blog is good practice for other kinds of writing

and great mental exercise. And, you don’t need to have any particular skill

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" Quick and Easy Blogs " by John Williams

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with words – people read your blog to learn about you as well as the topic

which you write about.

If you have always wanted to write a book, use your blog to develop your

personal writing style. You could put short pieces that you have written,

complete stories or even new chapters of your book for the readers’

enjoyment and to get some feedback.

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" Quick and Easy Blogs " by John Williams

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Keep your Information Safe

I suggest that you, like me, use a pocket-sized notebook (the paper kind) for

recording the information about all your Internet accounts and the sites

which visit regularly, such as the Usernames and Passwords which you need

to get into the web sites.

This is cheap insurance against the possibility of a disk crash. It is also

preferable to keeping this information your computer where it might be

stolen by someone using your machine or a spyware program which might be

introduced to it from the Internet.

Make sure you have a reputable antivirus and anti-spyware program actively

protecting your computer and keep it up-to-date.

A software or hardware firewall is also essential.

Protecting Your Usernames and Passwords

As with all sensitive information, protecting your Usernames and Passwords

are your responsibility.

Do not:

× Share them.

× Log in from a shared computer where your information may remain on

the machine after you use it and be stolen or mis-used by someone.

× Use them on any page which you are not certain is really the home

page of the organization (Bank, http://www.blogger.com, or whoever).

Many crooks set up pages which they use to try to steal user names and

passwords so that they can use them for their profit by installing

dangerous programs onto your computer. These programs may record

what you type into your computer (such as user names and passwords,

credit card numbers etc.) and then send them without your knowledge to

the crooks. They call this phishing.

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" Quick and Easy Blogs " by John Williams

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× Leave another web site and type in http://www.blogger.com/

address into the same window. Always open a fresh window in your

browser.

× Exit from your Blogger account at blogger.com and type in another

web site’s address into the same window. Always close that window

and then open a fresh window in your browser.

× Use your computer unless you have a reputable anti-virus program

and firewall. Keep them updated.

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Blogging Tips

These tips apply to whatever sort of blog you set up.

They are my views and, of course, not everybody agrees with them.

You certainly don’t have to use them but they work for me.

Visit Other Blogs: I always look for other blogs that focus on my areas of

interest. If you find something which you want to comment on in your blog,

make sure that you put in a link to your source.

Limit your “Research” Time: It’s really easy to spend too much time on

“research” also called web-surfing. Your first aim should be to improve your

own blog so everyone comes to you!

Only State Facts: Don’t spread rumors or anything negative about anyone.

You can risk prosecution or a civil suit even if you live in a different country

to the person or group you say something malicious or false about.

You are free to state your opinions but you are solely liable for any

consequences. Remember that it is almost impossible to erase anything

which you say anywhere on the Internet – there are many places where

copies of old web sites, discussions and blogs can be located years later. Just

imagine that a lawyer or your grandchildren could be reading everything you

wrote at some time.

Support those who Supply Free Products: Many of the free themes and

plugins and other aids to good blogging take a lot of time to prepare.

The producers then try to upgrade their products to keep pace with changes

in blogging software and other parts of the Internet.

Many give some support through forums which they host on their own web

sites (hosting costs money too.)

Always be Respectful: If there is one thing which turns off many people

about some bloggers, it is their high opinion of their abilities and intolerance

of most other people, including many that take the time to comment on their

posts.

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" Quick and Easy Blogs " by John Williams

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Enjoy your Blogging: This is Rule No1. Don’t let any temporary problems

with your blog or your computer ruin your day – it’s only a small part of your

life.

Don’t let yourself be provoked into an argument on the Internet. Some

people (called Trolls or Flamers) roam discussion forums and other sites and

deliberately start arguments by stating outrageous rubbish or insulting other

people who are visiting the site.

They may even post comments on your blog. Then, you just delete them

and, if possible, ban that person from making further comments.

On other sites, walk away or you’ll waste some of your valuable time feeding

the troll’s ego.

If you have a computer problem that you cannot fix, seek help from

knowledgeable friends (be considerate of their time and other interests) or

professionals.

But, don’t let the fact that you couldn’t get to some cool new blog ruin your

day. It’ll be even better tomorrow.

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WordPress or Blogger?

You will probably be surprised how easy it is to set up your own blog with

either Blogger or WordPress.

Most people, including you, could have their first blog on the Internet in less

than one day after reading this book!

Blogger is ideal for those who have no time or desire to learn anything more than absolutely necessary about the design or administration of their blog.

Most of the behind the scenes tasks are handled by Blogger itself.

You can have several blogs in the one account and the total cost remains

zero at this time.

To get the best results you can with WordPress, you will want to make at least a few tweaks from time to time. The upside is that a blog created with

WordPress can be expanded and personalized to a far greater degree than

one based on the Blogger system.

I suggest that you read the whole book first, even if you have made up your

mind which system you want to use for your first blog.

If you decide that you don't have the time, knowledge or inclination to take

the WordPress option, you can still benefit by reading the WordPress section

for ideas and strategies that you may be able to adapt to use in your Blogger

blog.

You may also decide to create another blog in the future using WordPress or

another blogging platform.

If you already have some experience with making and using a web site, or if

you plan to invest a little time in learning to use WordPress so that you can

benefit from its greater flexibility and features, the section of this book about

using Blogger may still yield some tips that will be useful to you.

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PART 1: Starting with Blogger

There are no special requirements or costs when you set up your blog on

blogger.com. Everything, apart from the pictures and text you put on your blog, is done efficiently by the blogger system with only the most basic input

from you.

Write some possible usernames and passwords on to a page of your

notebook

Open a new window in your web browser (Internet Explorer, Firefox or

whatever web browser you usually use).

Type in http://www.blogger.com/

When the website opens in your browser window, you could just click on the

link which says, "CREATE A BLOG".

If you have already read this book and have a good idea what you want your

blog to be about, you can safely do that. You will be able to change almost

everything about your Blog later.

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This blog can be your test area. When you have some experience, you can

change it about or create one or more new blog and delete this one if you

want to.

In the next screen that you see, you will create your Blogger account so that

you can make and maintain your Blog.

If you already have an account for other Google services such as Gmail,

Google Groups or Orkut, then you can use that to use the Blogger service as

well!

Just fill in each box (called a “field”) as I explain them below.

Your Email Address: If you already have a Google Account because you

use any of the other Google services, you will use the same email address for

Blogger.

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Otherwise, type in an email address which you have already set up with your

Internet Service provider, or your hosting company if you have a web site.

I would not use my main email address for this but set up one, perhaps with

Google’s Gmail service, just for email related to your dealings with them.

Create Your Password: You need a password which is not easy to guess

but is something that you will be able to remember.

Even if you have an excellent memory, you should write down your

usernames and passwords. Don't just write it on a scrap of paper - write it

into a notebook that you keep just for this sort of sensitive material.

The password needs to be a minimum of six characters. I suggest that you

use at least 8 and make them a mix of letters and numbers.

Now, type your password into the, "enter your password" box.

Blogger will show you their estimate about how strong (hard to guess) the

password may be. You may want to make some changes until you get a

Strong” rating.

Then, retype the exact same password into the second password box.

Create Your Display Name: Now, type in the name which you want

displayed after each post which you make on to your blog. This can either be

something relevant to the topic which your blog is focused on or based on

the name your readers will know you by.

Word Verification: This is called a “captcha”. It is one of the ways which Blogger tries to ensure that blogs are only set up by real people like you and

not by automated robot programs that spammers use to try to just put

advertisements and other useless information on the web site.

Type in the text which is displayed.

If, for any reason, you cannot read the letters, left-click on the small symbol

to the right the field where you type in the letters and you will hear the

letters spoken through your computer speakers.

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" Quick and Easy Blogs " by John Williams

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If you get it wrong, you will get another chance with a different random set

of letters.

Accept the terms of Use: Before you click on the "Continue" button and go to the next screen, you should right-click on the link to Blogger's Terms of

Service and open them in a new browser tab or browser window.

You should at least scan them quickly so that you know what your obligations

are when using the Blogger system.

When you have ticked the box, you are legally bound by them even if you

didn’t bother to read them. You should be aware of what you sign up for.

Otherwise, you might unknowingly break the Terms and have your blog

removed without notice from Blogger and not be able to get a copy of all

your hard work.

Then, check the box. If you don’t accept the Terms, you will not be able to

use the services which Blogger offers.

Then, click on the Continue button to go to the next screen.

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Naming and Hosting Your Blog

With Blogger, you can either let Blogger provide web space for your blog

(free at this time) or have the files set up on your web site.

You can make one choice now and change your mind later!

I suggest that you read the whole section before deciding which you will use

for your first blog.

This first part explains how to use Blogger and blogspot.com to set up and

maintain your blog.

If you have decided to use Blogger’s Advanced Blog Setup to set up your blog on your own web site, please click through to here.

Using Blogger and blogspot.com to Host Your Blog.

Use this screen to select a name for your Blog.

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" Quick and Easy Blogs " by John Williams

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This might be a short phrase, a single word - even a word that you make up.

It should, in some way, relate to the subject which will be the main focus of

your posts to your blog.

In the next box, you put the name of your blog into the web address which

people will use to find your blog when Blogger has set it up on the Internet.

If you are writing about cats in your blog and you used, "Crazy Cat " as the name of your blog, then you might use, "crazycat" here.

If Blogger accepts the name and it is not already taken by someone else that

likes crazy cats, the web address of your blog would be

http://crazycat.blogspot.com/

Your blog name replaces the "www" in the address.

blogspot.com is the web site where Blogger hosts your blog for free.

I used “crazycat” as an example and don’t know if there really is a crazycat

blog on Blogger already or not.

If you want Blogger to give you free hosting for your Blog on their

blogspot.com website, you can go to the next page after carefully checking

that you have entered everything in this page correctly.

If you have your own web site and you want Blogger to create your blog but

host it on your web site, then you can click on the Advanced Blog Setup link.

You can set up your blog on blogspot.com first and then change to hosting it

on your own web site later if you want to by ignoring the Advanced Blog

Setup link.

If you are using Blogger and blogspot.com to host your blog, you can skip

the next section, about the Advanced Blog Setup for now.

Just left-click on the "Continue" button.

Copyright © 2008 All rights reserved

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Using a Blogger Blog on Your Own Web Space

If you have your own website, you can simplify the process of creating your

blog by using the blogger service, but placing the blog on your own website

hosting instead of putting it on blogspot.com.

If you want to put your blog on your own website but do not already have

one then I will give you some basic instructions about registering and setting

up your own website in a separate chapter.

After you create your blogger account and fill in your username, password,

display name and e-mail address, you will be taken to the second Blogger

screen.

Ignore the first three fields. Just scroll down and click on the link for the

"Advanced Blog Setup".

When the new page opens, type in a Title for your blog.

Please keep in mind the suggestions which I made in the earlier section.

Giving Blogger FTP Access to Transfer Your Blog to your web site

Now you must fill in the necessary information to give Blogger FTP [file

transfer] access to your website so that the blogger system can transfer the

files which make up your blog to your website.

If you are unsure what information you need to put in these boxes, check

with your hosting provider.

The first box is for the address where blogger has to send your files. This

might be ftp.example.com if your website was called example.com

But, the address for access to your site might be quite different. If you have

any doubts, please contact your hosting service and get the right

information.

Most readers will need to select the FTP option rather than SFTP.