Profit with Classified Ads! HTML version
BE STRINGENT WITH WORDING
The best way to write your ad is to disregard size and cost at first. Just start writing
everything on paper that might attract readers. Tell it all. Stress the need for what
you have to offer, what it will do for readers, how they will benefit, what they can
expect by using your product, how easy or more pleasant life will be for them.
When you have finished writing, you might have a long paragraph or a full page.
Now is the time to think of size and cost. You will pay by the word, so you will have
to be selective in your choice of words in the final ad.