Introduction: The Power of the Niche ......................................................... 5
What Is Niche ......................................................................................... 6
First: Niche Is Targeted....................................................................... 7
Second: Specific Needs ....................................................................... 7
Third: Product Must Fit The Needs ........................................................ 7
Finding Your Specific Niche ....................................................................... 9
Your Very Own Interests...................................................................... 10
Niche Finding Exercise ...................................................................... 10
Following Online Trends....................................................................... 11
What to Do With All These Tools ........................................................... 17
Discovery Keywords ............................................................................ 18
Discovery Keyword List ..................................................................... 18
Discover Ideas with Free Keyword Tools.............................................. 19
Other Niche Sources............................................................................ 21
Ads Tracking Method ........................................................................ 22
EzineArticles.com Method.................................................................. 23
Common Sense and Wisdom.............................................................. 24
Researching Your Niche.......................................................................... 24
Why is researching your niche important............................................. 25
Strategy #1: Keyword Research ........................................................... 26
Strategy #2: Scoping the Competition................................................... 27
Strategy #3: Search for People ............................................................ 31
Strategy #4: Look for Actual Products ................................................... 31
Profitability of Your Niche ....................................................................... 33
Strategy #1: Keyword Research… Again ................................................ 33
Strategy #2: Product Research… Again.................................................. 35
Strategy #3: Cost of a PPC Campaign ................................................... 36
Strategy #4: Ask Your Market .............................................................. 37
Summary of Niche Finder Mechanics ........................................................ 39
Take Action Now! .................................................................................. 40
