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Newbie Marketing Guidebook

00001.jpgAll Rights Reserved

 

No portion of this report may be reproduced, altered, changed, modified, or

 

transmitted in any form whether electronic, recording, or photocopy without

 

expressed permission from the author.

 

Legal Disclaimer

 

Please note the information contained within this document are for educational

 

purposes only.

 

The information presented herein represents the views of the author as of the date

 

of publication. Because of the rapidly changing nature of the internet, the author

 

reserves the right to alter and/or update their opinions based on these new

 

conditions.

 

While every attempt has been made to verify the information in this report, the

 

author as well as resellers and affiliates assume no responsibilities for any errors,

 

omissions, or inaccuracies. Any slights of people or organizations are

 

unintentional.

 

This report is for informational purposes only and the author assumes no

 

responsibilities for any liabilities resulting from the use of this information.

 

Table Of Contents

 

Chapter 1: Introduction 4

 

Chapter 2: Creating Your New Business 7

 

Chapter 3: Finding Your Niche 10

 

Chapter 4: Keyword Research 101 19

 

Chapter 5: Setting Up Shop 30

 

Chapter 6: Affiliate Marketing Profits 46

 

Chapter 7: Quick Traffic Generation Tactics 52 Chapter 8: Conclusion 58

Chapter 1:
Introduction and Welcome From Angel Taylor

I want to start off by thanking you for getting a hold of this book. It has taken

 

me quite a while to gather all of the information that I share with you here, and I

 

only want to give you what works. I hope that you find it exceeds your

 

expectations and gives you all of the knowledge you need to get up and running

 

quickly.

 

In case you don't already know who I am, let me give you a quick overview.

 

My name is Angel Taylor and I am 24 years old from Columbus, GA.

 

Due to some unforeseen circumstances, I have become the sole supporter of my

 

family and the guardian for my younger brother who starts college this year. I am

 

so very proud of him and I have worked hard to give him every opportunity that I

 

can, however I only make so much working full time as an operator for the phone

 

company. So wanting to improve our situation I began to learn everything that I could

 

about internet marking and building an online business. There is simply so much

 

information out there that it's hard to pin down the best options, but for me I have

 

found that building a mlm business is a good way to go. However, getting to the

 

point of success is far from easy and there is somewhat of a learning curve. With

 

all of the information swirling around about how to build a list, drive traffic, or

 

find quality leads, there seems to be an abundance of different routes you can take.

 

Venturing into the world of Internet Marketing can be a confusing and frustrating

 

challenge, especially if you are brand new to online business, and aren’t quite sure

 

where to begin putting the pieces of the puzzle together. For many, they spend

 

countless hours in front of their computers, doing everything possible to

 

successfully crack the code, only to end up back at square one, no further ahead,

 

and no profit to show for their hard work.

 

This is why the Newbie Marketing Guidebook was written. To provide newcomers

 

with a clear-cut strategy for making money online by dissecting the most important aspects of Internet Marketing and breaking it down so that it is easy to

 

understand, and more importantly, put into action.

 

I’ve done my absolute best to present the information in the more comprehensive

 

format I could, and by the end of this guide, you will know exactly what you need

 

to do in order to set up your money making system and see your efforts pay off,

 

again and again. Whether you have been discouraged in the past because you

 

simply believed that Internet Marketing was just too difficult to break into, or too

 

saturated to make room for your own ideas, you really can make a full time

 

income in this industry.

 

From niche research to generating traffic, the Newbie Marketing Guidebook

 

guide covers the fundamental basics of getting started in Internet Marketing. I

 

leave nothing to guesswork, or trial & error. It’s all right here. Are you ready to

 

start your journey in the right direction? 00002.jpgLet’s get started!

Chapter 2
Creating Your New Business

When it comes to making money online, you need a solid strategy in place that

 

will guide you through the critical elements to ensuring that your business is a

 

success.

 

You need:

 

A product that people will buy, and are currently buying within the market.

 

A focused, hungry crowd of buyers within your target niche.

 

A strategy for driving targeted traffic to your website and landing pages.

 

Additional products to offer as backend products or upsell offers.

 

Replication and Automation, so you can quickly set up your business on

 

auto pilot.

 

When it comes to choosing your niche market, you will need to spend some time

 

conducting keyword research as well as overall niche profitability.

 

Don’t skip out on this!

 

It’s a very important part of the process, and if you overlook it, you may end up

 

building a website around a niche that simply isn’t profitable.

 

This exact situation happened to me when I first started working online. I created a

 

website around my personal interests rather than evaluate whether there were

 

enough people out there who also shared the same interests as me, but more

 

importantly, where looking for information on the topic and willing to actually

 

buy it.

 

Failing to thoroughly research my niche prior to investing time and money into

 

building my website, I learned a very hard lesson.

 

If you do things in reverse, and you fail to examine every niche before you even

 

consider creating products for it, you are putting yourself at risk of building an

 

online business without an existing customer base.

 

While researching a niche market isn’t difficult, it will take a bit of time, as you’ll have to go through the steps manually.

 

Unfortunately there isn’t an automation tool that will dig into niche markets and

 

tell you everything you need to know about it in order to make an informed

 

decision, however by following my step by step guideline, you will be able to

 

dissect your niche markets and determine which one is likely to yield the best results.

Chapter 3
Finding Your Niche

If you aren’t sure what a niche market is, here is a summary offered by Wikipedia:

 

“A niche market is a focused, targeted portion of a market. By definition, then, a

 

business that focuses on a niche market is addressing a need for a product or

 

service that is not being addressed by mainstream providers. A niche market may

 

be thought of as a narrowly defined group of potential customers”.

 

All this really means, is that a niche market is a sub market, or a smaller market.

 

Where a mainstream market is usually broad, a niche market is smaller, but still

 

profitable.

 

Before you can even begin to explore how lucrative niche markets are, you need to

 

jot down some ideas that you have for potential products.

 

Even if you don’t intend on creating these products yourself, and instead purchase

 

private label rights or resell rights to existing products, you still need to go through this process, and ensure that the demand is there.

 

Think of potential niche markets that you would be interested in exploring.

 

While it isn’t always the best choice to focus on markets that you are personally

 

involved in, from a profit based standpoint, as you become more experienced in

 

marketing you will be able to expand your outreach and begin to cater to markets

 

in a variety of categories and industries.

 

It’s always best, when starting out, to focus on a topic that you believe you could

 

personally create content for, and be actively involved in.

 

Are you interested in the “money making” industry, such as affiliate marketing?

 

What “niche” within that market could you get involved with?

 

Are you interested in personal development, parenting, crafts, weight loss, pets,

 

music?

 

Take notes of as many topics as possible that you are personally interested in or experienced with so that you can evaluate each topic closely.

 

In truth, there are an endless number of opportunities and niche markets that you

 

can penetrate and begin to make money in, that include everything from hobbies to

 

self-improvement.

 

Within those markets are even smaller markets, called “micro niches”, that cater to

 

an even smaller group of people, but if this niche is untapped and competition is

 

limited, you can still make enough money to justify your time and effort.

 

Part of choosing a profitable niche market, involves evaluating the target audience

 

itself. What do these people currently purchase? What are they interested in?

 

What problems do they have that you could solve?

 

Understanding your market is as important as evaluating the profitability of it,

 

because once you have a solid understanding of what your niche wants, you will

 

be able to create products that are sure sellers, or choose third party products that

 

you can promote as an affiliate marketer. Think of yourself as the middleman in a niche where on one side you have an

 

active consumer base looking for specific products, and on the other side, you

 

have the ability to choose those exact products and hand them over to your

 

audience.

 

As an affiliate marketer, or even a product developer, that is exactly what you will

 

do. Analyzing what people want makes it exceptionally easy to make money by

 

simply giving it to them.

 

If you have a difficult time coming up with niche market ideas, here is a method

 

that a seasoned marketer shared with me a few years back that literally changed
the way I did niche market research
, and opened up the doors to an unlimited

 

number of profitable ideas.

 

Best of all? It takes less than 5 minutes of your time to generate a list of 10

 

potential niches to get involved in, based on existing demand.

 

Here is what you need to do:

 

Visit http://www.dmoz.org and review their existing categories. You will find

 

everything from Business categories to Computers, Recreation and even Science.

 

00003.jpgWithin these categories are sub categories and even smaller categories within

 

those.

 

To show you how it works, click on one of the main categories as shown below:

 

00004.jpgAfter clicking on the Health topic, I find sub categories that include: Alternative,

 

Fitness, Mental Health and Medicine.

 

00005.jpgClicking on “Alternative” brings up yet even more results including “Chinese

 

Medicine”.

 

00006.jpgWhat you want to pay attention to, is the number of listings contained within each

 

category. The higher number of listings, the more popular the niche is.

 

Clicking on “Acupuncture and Chinese Medicine” brings up some interesting

 

results:

 

00007.jpgStarting off with the generic, broad category of “Fitness”, we have narrowed down

 

a handful of niche markets (and micro niche markets), in a matter of minutes!

 

Our niche “Fitness – Alternative – Acupuncture – Chinese Herbal Medicine”.

 

By writing an ebook or offering a report on this topic, we could easily build a list

 

and grow a following.

 

Spend some time going through the categories yourself, and in matter of minutes

 

you will have a highly targeted list of potential markets.

 

Better yet, you can then browse through the actual website listings featured at

 

dmoz, to explore potential affiliate programs, joint ventures and to simply get a

 

feel for what people are already selling successfully.

 

Once you have a good idea of what your niche will be, the next step is to explore

 

potential keyword phrases that you can use in your content. The reason why this is so

 

important is that search engines like Google will determine your niche and ranking

 

based on the keywords that its spiders find when exploring your website pages.

 

Furthermore, by using the same keyword phrases that people enter into the search

 

engines manually, you are able to generate highly targeted traffic, as these people are looking for the same information that is featured on your site.

 

Even before you set up a website or register a domain name, you should choose your

 

niche market and create a keyword swipe file of popular keyword phrases

 

that people are using when searching for relevant information in the search engines.

Chapter 4
Keyword Research 101

Keyword research doesn’t have to be a difficult task, nor does it have to be time

 

consuming.

 

Using a handful of free tools, you will be able to create a highly targeted listing of

 

relevant keywords for your niche.

 

Here is how to do it:

 

In the same manner that you began to generate ideas for your niche, you need to

 

start by writing down keywords and keyword phrases that you believe sum up the

 

niche market you are going to tackle, as well as phrases that people are likely to

 

enter into the search engines when searching for information in that niche.

 

For example, if I had a website showcasing products on photography, my keyword

 

list might look something like this:

 

Photography Enhancements
Photography Equipment
Photography Tutorials

 

I would also include question based keyword phrases that people might enter into

 

the search engines like:

 

How do I edit digital photos?

 

Then, when creating my article content on my website, I would feature these

 

keyword phrases throughout my pages.

 

You also want to consider possible synonyms for your niche topic. For example, if

 

you were catering to the “freelance” marketplace, you could also use words like:

 

Ghostwriter
Writer Telecommuter
Work At Home

 

Write down everything that you can think of that relates to your niche market.

 

Then, once you have a listing of potential keywords, run them through Google

 

Adwords Keyword tool to verify popularity, and break down your list so that all

 

you are left with, are active keyword terms.

 

Here is how to do this:

 

Visit: https://adwords.google.com/select/KeywordToolExternal to begin.

 

00008.jpgStart by entering in one of your keyword phrases or primary keywords into the search box. Then, click “Get keyword ideas” to generate a listing of results.

 

Let’s start by entering in “Photography Equipment” per my earlier example.

 

You should see a page that looks similar to this:

 

00009.jpgUsing this tool, you will be able to verify your existing keyword phrases, to

 

determine profitability, but you will also be able to generate a quick listing of other keyword phrases relating to your market.

 

In this example, keyword phrases including:

 

“Photography Studio Equipment”

 

“Photography Lighting Equipment”

 

and “used photography equipment” are other keyword phrases that I hadn’t

 

thought of, but are being entered into the search engine consistently.

 

Scroll through the listing of keyword phrases and click “Add” with each keyword

 

phrase that you believe you could create content for and download the list to use

 

when you create your website pages.

 

When you are evaluating keyword phrases that are generated by Google’s

 

Keyword tool, note that the approximate search volume shown above the search

 

results is not an exact number of searches conducted for each keyword phrase, but

 

rather provides you with a general idea of how popular each of your keywords are.

 

Another great way to come up with ideas for content and products is by visiting Yahoo! Answers, and exploring the different questions that are being asked within

 

your niche.

 

http://answers.yahoo.com

 

You begin by searching for questions in your niche using the search bar on the

 

main page:

 

00010.jpgThis will generate a listing of recently asked questions from people interested in

 

this topic (you can also use the advanced search tool to review archived questions

 

as well, to determine any patterns). 00011.jpgBy reviewing the listing of questions above, I see that people are looking for

 

wholesale or discount equipment as well as what they need to start out.

 

You can also join Yahoo! Answers as a contributor and answer questions that are

 

being asked in your market. By doing this, once you have your website created

 

and ready to go, you can include a link back to your website in the “Source” box

 

of every question you answer. A great, free way of generating highly targeted

 

traffic to your website!

 

So far, you have chosen a niche market and have a keyword swipe file of popular

 

keyword phrases. You are over half way through the initial research process, and

 

will be able to create your website and start to make money very shortly.

 

Before you do that however, there is yet another step that you should complete,

 

and it only takes a few minutes.

 

If you are planning to offer your own products on your website, this is STILL an

 

important part of niche research because it will give you an idea of how many

 

competing products are available, in the event you wish to promote relevant

 

products and generate a profit from affiliate commissions.

 

To begin, visit http://www.Clickbank.com and click on the Marketplace tab in the

 

navigation bar.

 

I start by entering in my primary keyword (if you enter in a keyword phrase, make

 

sure to wrap quotations around it so that the ClickBank search engine will pull up

 

relevant results, instead of every listing that includes one of your keywords). 00012.jpgSince “Photography” is my target niche, I enter in the keyword and press the “go”

 

button to bring up listings from merchants selling information in that niche.

 

00013.jpgWithin the search results, you will be able to explore merchant websites that are

 

already catering to the same niche that you are going to get involved in. This is an important aspect of niche research because it allows you to see the types

 

of products that are already successfully selling, as well as provides you with ideas

 

and information on the types of products YOU can create as well.

 

For your reference, here is what the different symbols and date below each

 

ClickBank product listing means:

 

$/sale: - This represents how much you will earn if someone buys the product

 

from your referral link.

 

%/sale – This represents the percentage that we would earn from the products

 

price. Some merchants offer a percentage rather than a flat fee.

 

Grav – This represents what is known as “Gravity”, and simply depicts how

 

popular a product is. You should focus on promoting products that feature a high

 

gravity, so you know that they are currently hot sellers. If you look at the ads above, you will see two links below the statistics. One is

 

titled “View Pitch Page” and “Create Hoplink”. View Pitch Page will lead you to

 

the merchants website, while Create Hoplink will create an affiliate link that you

 

can use when promoting the product and earning commissions for each sale.

 

Niche marketing research is quick and easily, and by this time, you should have a good idea of the market that you are going to focus on.

Chapter 5
Setting Up Shop

In order to create your online presence, you will also need a domain name and a

 

hosting account.

 

While there are hundreds of domain registrars and hosting providers to choose

 

from, from a cost effective angle, I suggest going with NameCheap.com for your

 

domain name and Hostgator.com for your hosting account.

 

Since you are a reading this ebook, I'm going to give you your first month with Host

 

Gator for a penny (yes, you read that correctly, one cent for your first month). Just use

 

the coupon code: nmgpenny when you check out.

 

You're welcome :)

 

When it comes to choosing your domain name, you will want to make sure that it

 

is memorable and easy to spell. Here are a few things to consider:

 

Choose a top-level domain name (.com) whenever possible.

 

Make sure your domain has less than three words, so that it is easier to

 

remember for direct type-in’s.

 

Includes your primary keywords, based on your niche and website topic.

 

Contains no numbers or hyphens, for easier spelling.

 

Once you have registered your domain name and set up your hosting account,

 

there are a few other tools that you will need in order to maximize your income

 

and grow your business successfully.

 

The first is an autoresponder account. As an online marketer, you need to focus

 

on building a targeted list of subscribers, and buyers, that you can broadcast

 

promotional messages to on a regular basis.

 

By spending time building a list, you will have a built-in customer base that is

 

interested in your products (and the products you promote as an affiliate marketer),

 

making it even easier for you to jump-start your launches, and drive traffic to your websites.

 

There are many different autoresponder services available, including:

 

Aweber
Getresponse

 

Personally, I use Aweber simply because it’s very easy to set up and customize.

 

All of these autoresponder services are affordable, so spend time evaluating each

 

one and determine which provider you’d prefer.

 

Here is how an autoresponder works:

 

You can set up what is called “campaigns”, where you can write a series of email

 

messages that are delivered to your subscribers after they confirm their request to

 

join your email list.

 

Each email can be assigned a specific date that it is released, meaning that you can

 

have your welcome email message delivered instantly, with follow up emails sent out, in sequence, throughout the upcoming weeks.

 

As an email marketer, you will want to work hard to establish a reputation with

 

your list, and build a relationship that shows them that you are someone they can

 

trust. You can do this by offering valuable, free content, as well as in

 

recommending only solid products that you have personally evaluated.

 

Building a targeted mailing list is CRITICAL if you want to be successful online,

 

so don’t overlook the power of having a responsive customer base at your

 

fingertips.

 

When it comes to finding your subscribers and building your list, it’s a very

 

straight forward process. To begin, you need to create a product of some kind that

 

you can give away, in exchange for their subscription.

 

Many marketers create a short report covering tips associated to their market with

 

an advertisement located within the report that links to a sales page for the full

 

product. Others use e-courses or email training, which offers your subscribers with the opportunity to subscribe to your list and receive weekly tutorials or

 

guides focusing on your topic.

 

Whatever you decide to create, you want to make sure that it represents you and

 

your brand in the best possible light. Don’t just throw something together and

 

assume that because you are giving it away for free, the quality isn’t as important.

 

It is. This is your introduction, your message, that can either reflect your focus on

 

providing high quality, or can give people the impression that if the report or

 

product you are offering free is of low quality, perhaps all of your other products

 

are of the same grade, so keep this in mind.

 

One problem that many new marketers encounter is that they simply don’t know

 

what to write about, or they don’t believe their writing skills are up to par.

 

A quick solution is to simply hire a freelancer who is experienced with your topic.

 

You can find them on freelance marketplaces as well as niche specific forums.

 

Here are a few freelance marketplaces to help you get started:

 

www.Getafreelancer.com www.Elance.com
www.Guru.com

 

If you are interested in hiring someone from a community forum, you should

 

check out:

 

www.Warriorforum.com
www.ConquerYourNiche.com

 

Remember, the report doesn’t have to be long, it just needs to be of high quality,

 

and provide solid information on your niche.

 

If you are planning to create an ebook product to sell on your website, the report

 

should serve as a primer, an introduction to your ebook, offering your subscribers

 

with a ‘taste test’ of your quality and your focus.

 

Once you have your giveaway product created and ready to add to your

 

autoresponder, you simply need to create a squeeze page.

 

Squeeze Pages are designed to showcase the benefits of your mailing list (what people are going to receive in exchange for subscribing) as well as the actual optin

 

box that asks for their name and email address. This code is generated from

 

within your autoresponder account, after you create your new campaign.

 

If you know a little about web design you can put together your own squeeze page,

 

or search Google for free templates.

 

In case you don't know, a squeeze page is a very basic web page that features your

 

opt-in box and autoresponder code. This is where potential subscribers enter in

 

their name and email address to be added to your list.

 

You want to focus on keeping your squeezes pages simple, and avoid posting any

 

external links or complicated navigation bars, in fact, squeeze pages should consist

 

of ONE page that prompts your visitor into subscribing to your list, eliminating

 

any distractions or chance of your visitor being distracted by internal pages.

 

If you are an experienced designer, you can create your own customized landing

 

pages, however regardless whether you decide there are important aspects to your landing page that you will want to keep in mind, including:

 

Powerful Headline

 

Just like a headline to a sales page, you need your squeeze page to capture your

 

visitor’s attention and prompt them into action (subscribing to your list).

 

Your headline should be written so that you are able to keep them on the page long

 

enough to subscribe, while your secondary headline should feature one of your

 

major points of interest (or main benefit).

 

You want to really spend some time crafting your squeeze page’s headline,

 

because it’s ultimately the most important part of your page. Consider what your

 

target audience is looking for, and speak to them directly.

 

If your niche will focus on losing weight, create a report titled “Ten Tips To Ten

 

Pounds Lighter”, and use emotion response headlines such as:

 

“Free Report Reveals Exactly How To Shed 10 Pounds In 10 Days! Limited
Time Only. Download Now!”

 

Body - Summary

 

With squeeze or landing pages, you should typically keep the body text to a

 

minimum, describing only the highlights and benefits of subscribing to your list as

 

well as a brief overview of what your subscriber can expect to receive once a

 

confirmed member.

 

You need your headline to meld with your body text to create a sense of urgency,

 

and motivate them to sign up quickly, before your offer is gone.

 

The body text of your squeeze page should be brief but descriptive. What this means

 

is that you need to cut down the amount of text featured on this page, yet still

 

highlight

 

what it is that you are offering and what your subscribers will receive.

 

You will also want to ensure that your summary creates a sense of urgency and prompts your visitor to sign up before your free offer is pulled from your website.

 

When it comes to setting up your autoresponder account, here is exactly how I

 

create my campaigns (using Aweber in my example below):

 

First, log into your Aweber account.

 

Click on the “Lists” top tab then click “Create a New List” on the right.

 

00014.jpgThis will setup your new list and it will then walk you step by step on how to fill

 

in all of the information.

 

00015.jpgOnce you have your campaign set up, it’s time to enter in a series of emails. The

 

first one should consist of a brief thank you or welcome email, that is sent out

 

automatically after a new subscriber confirms their request to join your list.

 

You could include information on what your subscriber can expect to receive from

 

you, and should also include a download link to the free report or giveaway that

 

you are offering on your squeeze page.

 

In order to create the follow up emails that are sent out each week, you will need

 

to determine your objective:

 

Are you promoting your own product?

 

Are you planning to promote affiliate products?

 

Do you wish to promote both?

 

I highly recommend both if you are in the position to create your own info product

 

(or outsource it to an experienced freelancer), but when just getting started it is

 

often easier to cut your teeth on email marketing by promoting third party

 

products.

 

To do this, you simply go back to the ClickBank marketplace and explore

 

categories relevant to your topic.

 

You can create a ClickBank account at no cost, and generate customized affiliate

 

links instantly.

 

Simply include these within your email broadcasts and each time someone

 

purchases the product using your affiliate link, you will earn a commission.

 

One thing to keep in mind however, is that you should balance both free content that feature absolutely no advertisements, with promotional based material, so that

 

your list is able to receive useful information, without feeling as if they are being

 

spammed with continuous offers.

 

Remember, you want to build a relationship with your list so that each time you

 

recommend a product, they trust your judgment and purchase from your affiliate

 

links. You also want to develop a reputation as someone who is honest,

 

straightforward and interested in helping your subscribers.

 

That means that each time you promote a product, you need to make sure that you

 

have personally evaluated it, and feel it is beneficial to your list.

 

Do NOT abuse your list by spamming them with offers that you have never even

 

looked at yourself. If you do this, you will lose all trust with your subscriber base,

 

and end up starting back at square one, all over again.

 

One way of being able to evaluate potential products to promote without having to

 

purchase a copy of every one, is by joining visiting JVNotifypro, which will notify you of new product launches, and offer joint venture opportunities to

 

marketers.

 

You can go to www.JVNotifypro.com

 

If you are at a complete lost as to what to write, check your email for messages

 

you have receive from others about their products. See how they have written

 

them and once you find some that you find are effective copy them into a file and

 

call it your “swipe file”. While you don’t want to copy these emails word for

 

word, it is completely acceptable to use them as a starting point for your own

 

emails. Find what works and copy it!

 

Here are 5 steps you can take in order to build up a responsive list.

 

1. Personalize Your Emails

 

One of the easiest ways to help increase your emails effectiveness is to use

 

personalization. Your prospect will be more inclined to open it if they feel it is

 

directed to them. Plus it makes them feel as if you really connected by simply calling them by name.

 

2. Brand Your Emails

 

Just as it is important to use your prospect's name, it is equally important to use

 

your name as the sender. You want to get your prospect used to seeing your name

 

and to be able to recognize your emails on sight. This is all part of branding

 

yourself.

 

3. Stay in Contact With Your List

 

The whole point of building your list is to build a relationship with your prospects

 

so it is important to stay in contact with them. Some will say to send them

 

everyday, but I know that the idea of writing that many emails is daunting. So try

 

and have about 30 emails planned out and send them every 3 or 4 days. This way

 

they will be used to getting your emails and they will be looking for them.

 

4. Give Great Free Content

 

One of the best ways to build trust is to give your readers great free content. You

 

should be giving your prospects tips and tricks on whatever your subject may be. The more free content you give away, the more your prospects will look to you for

 

answers. Thereby making it easier for them to buy from you when you make

 

suggestions.

 

5. Share special promotions or offers

 

A great way to show your prospects you are there for them is to offer them some

 

kind of special discount or promotions strictly for them. Give them a reason to

 

want to stay on your list. Show them that they benefit by being on your list, and that they get special treatment because of it. It's not quite a bribe but it's close!

Chapter 6
Affiliate Marketing Profits

Now that you have your domain name, squeeze page, have chosen your niche

 

market and have your keyword swipe files ready to use in all of your content and

 

autoresponders, it’s time to take a closer look at the tactics used by the top affiliate

 

marketers to generate insane amounts of money every single week.

 

Whether or not you intend to become a full time affiliate marketer or you are

 

interested in using affiliate marketing as a ‘doorway’ into the world of online

 

business, it’s a very profitable industry to be a part of, in fact, many of the Internet

 

Marketing’s top gurus got their start by first becoming a skilled affiliate and then

 

going on to create their own products.

 

Affiliate marketing is by far, one of the easiest industry’s to get involved in as

 

well, and you can use these strategies to not only make money without having to

 

create your own products, but as a way of learning the ropes to online business,

 

including traffic generation, pre-selling, exploring markets, and of course, building your email marketing list.

 

In order to become a successful affiliate marketer, you need to find a hungry

 

crowd of buyers and connect them with relevant products available by established

 

merchants. You want to focus on promoting products from those who have

 

already developed a brand, because it will be easier to pre-sell the product, and

 

convince potential prospects that the product is of high quality and contains

 

valuable information.

 

Consider earning $50.00 for every product you sell, without ever having to deal

 

with customer support, create your own products or build websites.

 

All you have to do is find customers, pre-sell customers and guide them to the

 

merchants website. It’s no wonder affiliate marketing is such a popular market for

 

both newcomers and seasoned professionals alike.

 

Here is a quick start method to helping you find hot products, and begin promoting

 

these offers.

 

ClickBank – www.ClickBank.com

 

We’ve already discussed how Clickbank works, and as an affiliate marketer, you

 

will quickly become very familiar with the marketplace, and categories featured

 

within it. ClickBank is the largest network of affiliate marketers and products,

 

containing over 200,000 products spanning over a dozen categories.

 

Once you create an account at ClickBank as an affiliate, you will be given a

 

unique referral ID that will look something like this:

 

http://affiliate.publisher.hop.clickbank.net

 

Affiliate will be replaced with your ClickBank username, while Publisher is the

 

username of the merchant who owns the product that you are promoting.

 

Whenever you preview products from within the marketplace itself, you can simply

 

click on “generate hoplink” to have the ClickBank marketplace script

 

create a custom affiliate link attached to your account. ClickBank isn’t the only network that you will be focused on as an affiliate

 

marketer, however it is the largest and easiest to get involved with.

 

Another marketplace worth considering is www.CJ.com, which stands for

 

“Commission Junction”.

 

Commission Junction is the second largest affiliate network online and contains

 

both digital products as well as physical products, that typically sell at a higher

 

value, than the products featured at ClickBank.

 

When you begin to select the products that you intend to promote, you want to

 

make sure that you choose ones that are likely to convert well.

 

After all, you will be spending your time generating traffic and pre-selling

 

customers, and you need the merchant to take care of things on their end, both

 

with the structure of their website and sales copy, and in the actual product itself.

 

As an affiliate marketer, whenever a customer receives a refund, websites like ClickBank.com will remove your commission from your account, so you want to

 

do your best to focus on products that are solid, and less likely to generate a lot of

 

refund requests (another reason why you should personally evaluate products that

 

you intend to promote).

 

To start, you should choose between 8-12 products to promote to your list. These

 

products should be highly focused on your niche market and recent releases (anything

 

that has been on the market too long is difficult to sell because it’s likely

 

that your subscribers may have already seen it).

 

You can use tools such as www.CBEngine.com to evaluate products as well as

 

stay on top of new releases across the ClickBank marketplace.

 

Another useful site is featured at www.CBTrends.com that provides information

 

on product performance, overall statistics as well as what other products specific

 

merchants are promoting.

 

When selecting products, keep the price point in mind as well. You should include both products on the higher spectrum as well as lower priced products, to ensure

 

that you cater to your entire list.

 

You also want to make sure that you will earn a decent profit from your

 

promotions, so pay attention to the percentage that is being offered per sale and focus on products offering at least 40% commissions or higher.

Chapter 7
Quick Traffic Generation

Regardless whether you are focused on affiliate marketing campaigns or in

 

promoting your own products, your website needs traffic, preferably highly

 

targeted traffic.

 

Thankfully, this doesn’t have to be cost you a lot of time and money, in fact, you

 

can use a handful of free resources to set up an automated traffic generation

 

system that will send traffic to your landing pages, websites and blogs within days.

 

Here are my top traffic generation strategies:

 

Social Networking

 

With websites like Twitter (follow me on twitter) and Facebook (add me on facebook)

 

it’s very easy to quickly establish an online presence and attract new

 

visitors and subscribers.

 

With social marketing, the more active you are, the more your brand will be seen, creating an opportunity to consistently generate traffic to your website.

 

I suggest spending an hour a day, going through the various social communities,

 

posting updates and communicating with other users in your niche.

 

Here are a few social communities to help you get started:

 

http://www.StumbleUpon.com

 

http://www.Digg.com

 

Blogging

 

Blogging is a great way to not only generate traffic but become an authority in

 

your market, by posting relevant, high quality content and communicating with

 

your website visitors who will leave comments and messages on your website.

 

Search engines absolutely love blogs, and it only takes a few minutes to register a

 

domain name and install a copy of www.Wordpress.org on your hosting account, and

 

using the built in installation options with Fantastico, you can have a full featured blog

 

set up and running within minutes. Apart from using your own blogs to generate traffic, you can also build a list using

 

blogs, and since they are so quick and easy to set up, you can create blogs

 

covering multiple niche markets.

 

This is, by far, the easiest way to create a large network of websites without ever

 

having to hire a designer, mess around with code, or learn HTML.

 

You should also take your blog marketing one step further by joining blog

 

networks, which are social communities designed for bloggers.

 

The ones that have produced the best results for me, have been:

 

http://www.MyBlogLog.com

 

By far, the easiest way of generating quick traffic to your website.

 

http://www.FeedBurner.com

 

Creates and broadcasts RSS feeds.

 

http://www.Technorati.com

 

A blog based search engine (has been responsible for generating a TON of traffic

 

to my websites).

 

http://www.BlogCatalog.com

 

Blog Catalog is essentially, a blog directory that offers the option to join relevant

 

groups, create lists of contacts, and interact with other bloggers in your niche

 

market. Very worthwhile community to be a part of.

 

Other Resources:

 

http://www.BlogCarnival.com
http://www.Blogarama.com
http://www.BlogPulse.com

 

Here are some other ideas to drive traffic to your sites, all of which are free!

 

-Write Articles

 

The biggest way you can create and distribute content on the web is to write articles on a subject related to your product or service. Offer up information on

 

how to do something or maybe write a review of certain products your are

 

offering. Then submit them to article directories. There are a number of directories

 

out there but you need to stick with those that have high page rankings or else it is

 

a waste of time. You are after all trying to build traffic so you need to submit to a

 

directory that actually has traffic to give you. You can check rankings by visiting

 

alexa.com.

 

Some Article Directories:

 

www.ezinearticles.com
www.goarticles.com
www.articlecity.com

 

-Participate in forums

 

This is a great way to build traffic and you can meet some great people while

 

doing it. However when posting on forums you don’t want to actually push your

 

product, this is a no no. You will want to find forums that you are interested in and

 

then become involved. Post messages, answer others posts, make yourself visible. Then you want to make sure that every one of your posts have a signature file at

 

the end. It just needs to be a quick 1 or 2 sentence description or ad for your

 

product and a link to your site. You’ll be amazed how effective this can be.

 

Some of my favorite forums:

 

www.betternetworker.com
www.warriorforum.com
www.work-at-home-forum.com

 

-YouTube

 

Last but definitely not least is posting videos on YouTube.com. This has become

 

one of the greatest free ways to market your business online. YouTube videos are

 

completely viral and you could be receiving traffic for a year from posting only 1

 

video. Think about how this could explode if you posting a couple of videos a month or a week even.

Chapter 8
Conclusion

The Newbie Marketing Guidebook is a comprehensive primer into the world of

 

Internet Marketing.

 

While you know have the knowledge you need to begin to create your websites,

 

generate profit from affiliate campaigns, and create a traffic funnel that will draw

 

in targeted prospects to your websites, you should dedicate yourself to

 

continuously expanding your library of knowledge, and exploring other markets

 

and methods of making a living online.

 

Even after several years of doing business online, I am still constantly learning

 

new things that help maximize my outreach and my bottom line.

 

It’s truly an industry where you should never stop growing and evolving, so that

 

you are able to effectively cover more ground, and in turn, make more money. I wish you the very best with all of your future endeavors! -Angel Taylor