Marketing Made Easy HTML version

Table of Contents
Chapter I: Getting Inside the Mind Of Your Customer
o Part One - Information Rules Over Entertainment
o Part Two - The Annoyance Factor of Online Advertising
o Part Three - Look At Behavioral Traits Not Demographics
Chapter II: Develop A Plan of Action That Works
Chapter III: Successful Copywriting
Chapter IV: Offline Marketing With Online Results
Chapter V: Publicity - It's FREE & It Works
Chapter VI: Don't Waste Your Time - Track Your Advertising