Marketing Guru's Lies Exposed! by Michael Kelley - HTML preview
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First Of All I Wanted To Say Hello!
My name is Michael Kelley and like
you I am a real person (with kids and a family).
I love travel, helping people succeed
with their business and one thing for
certain, I am a practical person. I
hope you come to appreciate this in
the next few pages.
A lot of what I see online is pure GARBAGE from a marketing standpoint. I see product launch after product launch of almost USELESS content that does nothing to really help people and in fact, it enslaves them to gurus who then milk them for months, even years with over priced and overcomplicated marketing strategies.
Quite frankly I am pissed off about it and have had enough.
So here is the deal, ok?
What I am about to reveal to you is information that was HARD
WON, took me time to figure out but absolutely will save and even grow your business if you follow this free advice.
I guarantee if you read this short report, it WILL change the way you look at marketing and traffic generation and provide some much needed TRUTH to the chaos and information overload I bet you are going through on how to market and succeed online.
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Table of Contents
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Here Is What You Will Discover In
1. How you are being LIED to by the majority of the GURUS
and also lied to by the “FREE Traffic Niche” people 2. The top traffic BS scams you need to avoid or you will never make any real money
3. How to BREAK FREE from the LIES and information overload and learn exactly how to make your business work 4. How to generate / find real traffic nodes that CONVERT to sales which are the reason you are a marketer in the first place . . .
If you focus on these things you can be earning money literally in days. You don’t need anything else but this information to really supercharge your marketing.
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Why You Should Listen To Me?
Over the years I explored almost every kind of marketing that is possible online. I've been an online coach, published numerous guides, started a successful SEO company and currently have over 100 top ranked niches, websites and been involved in numerous product creation and marketing deals and have developed many unique ways to generate website traffic.
I have been hired as a consultant by several fortune 500
companies; I have spearheaded marketing plans that have resulted in successful (million dollar) product sales.
I have published numerous guides on exactly how you can obtain traffic from some pretty amazing places. . .
In addition I am an avid Internet marketer and am excited to reveal to you this information today because you will finally be able to generate high quality totally FREE traffic and END the confusion about marketing.
I work for some of the top marketers helping them promote their products, have published over 40 books on traffic generation, making money online and have worked for some of the top fortune 500 companies.
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I am not telling this to you to toot my own horn,(honestly) rather to show you that you should at least consider what I am going to share with you as some damn good advice.
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The REAL TRUTH about Gurus
It is a land of smoke and mirrors, a carnival of lies that is directed at you for the sole purpose of taking your MONEY.
These gurus want to turn YOU into their affiliate machine, recurring ATM and USE
YOU to make THEM traffic regardless of what they promise to teach you.
The gurus are actually SETTING YOU UP TO FAIL as they know that the MORE you fail, the more you will SPEND out of sheer frustration. You will be given just enough information to get your interest up and then you will be asked to spend more money.
Yet the REAL TRUTH is that these people laugh at you all the time as being too stupid to know any better!
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How Do I Know This?
Recently I attended an internet marketing convention and actually heard some of the biggest names (you would recognize) discuss the best ways to relieve you of your money. I actually heard someone say:
“Sucker punch them with a new lifestyle, dazzle them with ideas and dreams that you and I know they will never achieve, make them believe in all of this and then go for the juggler and wallet!” Yes, YOU are being LIED TO by most of the top gurus. I wanted you to really let this sink in because until you get this you will spend more money than a drunken sailor on leave in a foreign port!
The same is true of the “free traffic generation” Gurus. In fact a lot of these people got their start with the traffic niche as this appeals to almost everyone online who is clueless, the guru’s favorite target.
Some of these gurus were well intentioned and had great ideas for building traffic but they learned it was just easier to resell crappy traffic, almost worthless programs and marketing courses for the easy money, over and over.
The following pages we will take a look at the biggest traffic scams so you can avoid them and focus on real traffic and both conventional AND unconventional marketing methods that really do work.
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First let’s have a look at the top scams so you will NEVER fall victim to these again…
The TOP All Time Traffic Scams
Traffic Exchanges . . . One of the biggest wastes of time If you ever wanted to be a hamster
on a wheel then fell free to join one
of the many traffic exchanges that
I know people love traffic
exchanges as they are flashy,
colorful and there always looks like
there is a whole lot going on.
Some of the top exchanges even
have incorporated a social aspect
into them making them enjoyable.
The truth is that these services are only great if YOU own them.
Yet 99% of traffic exchanges are being used by newbies for traffic which means most of the people who see your ads or pages on the traffic exchanges are simply other desperate newbie marketers exchanging equally frustrating failures to one another.
The other 1% are the savvy “vultures” who prey on the 99% by telling the 99% how stupid they are for clicking and failing when they have the answers they need and to come join THEM.
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I have seen people devoting hours each day “clicking” like mad to earn credits and what is equally ridiculous about this is that on the other side of the computer are equally desperate marketers clicking as fast as they can to do the same.
THE TRUTH IS, NOBODY is actually LOOKING at anyone’s offers EXCEPT for the GURUS who prey on the clickers!
The only good way to leverage traffic exchanges is to get people to sign up to ADDITIONAL traffic exchanges and hope they will spend money for credits and you get a few bucks as an affiliate.
You might be one of the few people who can harvest leads from traffic exchanges but for most ordinary people they end up dropping these after a few months of failure.
I was recently online with some
top traffic exchange owners and
marketers and they admitted
their principal business was
selling “hits” for people too
stupid to understand they are
being taken advantage of and
set up by dozens of systems
that exploit their ignorance.
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If you love traffic exchanges then buy one; although there are many issues with this as well but at least you will have a captive audience to market your things to.
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Ad Swaps, Solo Ads and Gurus
Many people have discovered they can build a business selling ads in the form of mailings if they have a good size list to offer.
At first glance, this seems to be a great way to build traffic; pay a little money get a guru to do a mailing for you to their list. You can make money selling your products and even grow your own mailing list at the same time. Brilliant!
While this is possible, beware:
Scam #1 FREEBIE LISTS
You will probably see clicks and signups but many of these scammers build huge lists of freebie seekers (lowest class of marketing segment) and then resell these “Solo Ads” to people.
They promise many open clicks for your email and usually you can get some sign ups too. The problem is that the real value is to a marketer’s BUYER list. It is easy to get freebie seekers to sign up but many of these tire kickers will not buy anything.
Scam #2 – Low Cost Solo Ads From Over Seas Be careful with deals from overseas areas. You will get sign ups to your offer but sometimes they are all from one place! More than likely the people you just signed up are sitting in “overseas sweat shops” and are paid a few pennies every time they join a list or do something related to this. And they are getting cleverer with this scam with software that rotates their IP’s or multiple proxies.
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BE VERY CAREFUL!
This has become big business and unsuspecting marketers (even the big names) fall for this scam all the time.
If you do decide to try this make sure you do your homework on who is selling / swapping a list to. Be wary of overseas list sharing or paid ads and if you see signups coming all from one IP address or geographical location, odds are you have been had.
If you are going to do this try a site called Safe Swaps that is policed by its members and is a paid list building service so there is at least a barrier to entry, a history of swaps and their effectiveness as well as a way to suss out scams.
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Blast It Ads, Sell Your Ad to MILLIONS –
This scam has been around forever. You are told for a fee (or your email) you can blast an ad to MILLIONS of websites or safe lists.
What you are NOT told is that these free for all sites simply place your ad on some buried website by a bot and that your ad is never seen by ANY human eyes except perhaps yours.
The same is true for website owners who are trying to get their site either additional exposure or backlinks. (Avoid these, Google HATES these kinds of places and they can even hurt your ranking)
Sure your ad will be either sent to or posted to millions of these kinds of sites – yet if almost no human ever sees these ads . . .
what good are they?
In the case of safe-lists many people have dummy email accounts and never see your ad either and have their email accounts set up to delete ads that arrive in them over time.
This means 99% of ads in safe-lists will get deleted, totally unread. Safe-lists make money by attaching their (the owner of the safe-list) promotions to everybody’s E-mailings.
They know their safe-list members will look at their blast emails (even if no one else is this captive audience scam works wonders as everybody who blasts an ad will check it to ensure it went out) thus the safe-list people know you will occasionally buy upgrades, products and services believing this will work.
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Free Viral Traffic Scams
Most are unworkable or just feed your emails to a list that someone will try to sell you crap – and of course you will be stuck promoting other people’s product(s) first before you see any real traffic or forced to “upgrade” to the paid version to make it work.
I have seen this variation in all kinds of marketing. In general you are told your URL will go viral and you add your website to a list of say 5 other people who have done the same. No go somewhere and send this to some people and they will do the same causing your ad / url to be seen by millions . . .
This seems probable and the math makes sense; but the real issue here is human nature – the focus of this tool is supposed to be to get people to look at your site. The problem is just like the traffic exchange issue; NOBODY cares about you or your business unless you give them a really good reason to do so and they only care about their success, thus there is no motivation to seriously consider visiting your site and using your offer!
So again this fails miserably as people are only concerned with themselves and do not care about your success.
The best viral traffic offers that seem to have some promise always include a what’s in it for me aspect but it is the ORIGINATOR of this program that gets the real traffic benefit not the people who add their link and push this to other people.
Again you need to be the CREATOR of a viral traffic idea and make part of this page dedicated to something you know these people can benefit immediately from or this will not work.
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Traffic Getting Software
Almost weekly, even daily there are the latest “secret release” about how some dude struck it rich because they uncovered the latest “plugin” or freak algorithmic discovery software, or how some underground internet marketer from Russia broke the traffic code . . . that allows you to hack the internet and drive tons of traffic to your website with the push of a button.
In 15 years of marketing products online (remember AOL?) I have never seen anything software based that actually works like these claims say and are pure hogwash.
The ads make this stuff sound cool and sleek and how fortunate you are to have found this software and how this can’t stay on the market long to protect the product so you had better sign up or else miss out.
Don’t be FOOLED! I guarantee you it is pure bullshit. If you take the time to do your homework you will discover that these kinds of scams set up shop, rip people off and vanish. I have seen this scam done so many times it really shocking to me how many people fall for this. NO software can generate the kind of traffic you need not without a human component.
There are legitimate software offers that can help you generate traffic, but nine times out of ten you can only partially automate the process. Perhaps someday there really will be a “magic bullet” software but don’t bet on it.
Do your research before you buy and search the internet for unbiased places for product reviews (like internet marketing forums where members review this kind of stuff)?
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It has been my experience that almost all “guaranteed traffic” sites are little more than frauds. You pay money and they deliver supposed high quality traffic. Here are some of the ways they rip you off:
1. Pop unders that are annoyances and are usually blocked (and hardly visible if they are not) and people click off immediately but counted as legitimate traffic
2. Bots visiting your site every few minutes (no human) until your
“traffic” is delivered and your hit counter or analytics record it 3. Overseas sweat shops that sell clicks (dozens of people sitting in a room in China clicking on ads that have no intention or even the money to buy anything from you even if they wanted to) These can be easy to spot as you will see traffic all from the same IP address. More complex scams have software that rotates their proxies and IP addresses.
Spotting out these frauds is easier if you have a look at your weblogs. Your average visitor will stay at the page for sometime before closing it. So have a look at your logs and see how long people are staying. Take your average user and weigh that against some of the more suspicious ones.
Keep in mind that bots such as Google or Yahoo will identify themselves very clearly in your logs and might have a short visit period. The unique visitor that stays say 5 seconds and seems to stay only 5 seconds visit after visit is most likely part of a scam.
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NEVER pay for traffic except possibly for legitimate and proven media buys or other reliable tried and true sources Increased traffic is useless unless it consists of users who are interested in the products, services or information that you offer. I would rather have a daily visitor increase of 25 targeted users who are interested in my offerings, than 10,000 who are not.
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The Path to REAL Workable Traffic
I'm sure the you are aware or have at least heard that some of the top traffic strategies like: article marketing, article writing, article submissions, pay per click advertising, media buys, blogging and of course social media.
I do agree that many of these
techniques can be properly
used and marketing funnels
set up to make them very
effective. In fact you should
focus on these as they are
The problem is that in order
to really make any of these
techniques to work well for you, you MUST become an expert in that specific kind of traffic generation technique; something FEW
people want to do or have the time to invest doing.
Each has pitfalls, can cost you either gobs of time or countless hours often with crappy results initially because many people do not understand that these “traffic” methods are actually an investment in time versus eventual payout.
You must specialize, practice, fail repeatedly and in the case of pay per click spend a fortune before you finally reduce the learning curve sufficiently so that you can begin to have proper conversions.
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In addition simply driving traffic to something is USELESS unless you have a method designed to CONVERT buyers from tire kickers.
The gurus will sell you fancy high packaged “courses” on how to do this – but all of these methods OMIT one truth or gloss over it -
unless you can devote FULL TIME to these techniques you are probably wasting your time or will only see minimal results.
The question is do you have a LIFE?
The TRUTH is that most people FAIL with these techniques or give up way too soon because they DO have a life and it isn’t marketing for 10 hours a day.
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Another BIG Concern . . .
After the recent Google panda updates, the effectiveness of article marketing and anything related to mass article marketing has greatly deteriorated or has tanked and caused real havoc for webmasters.
I know there will be people who will argue that point with me and have built entire businesses simply on writing articles; I would agree that article marketing is still highly effective but the content now needs to be 100% original AND for the volume of work necessary in order to achieve even a small steady flow of targeted traffic, you are looking at months of work.
Still you need to consider that proper marketing is always a good investment of time. Article marketing, search engine optimization, social media, paid media buys and of course affiliate marketing are 100% legitimate IF you understand how to do these.
Yes you can be successful at this IF you devote a systematic approach to generating quality articles and all of your traffic getting activities.
If you haven’t heard of it, one of the most powerful and traditional traffic generation techniques can be leveraged by using this tried and tested system you can check out here -
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highly recommend this because the traffic dashboard will teach you real traffic strategies that are NOT contingent on other people’s activities (like guru promises). In addition this is a proven product with rave reviews built by internet marketers FOR internet marketers; the strategies will tell you everything you need to do in order to be a successful marketer, step by step and will reduce your learning curve by months, even years.
I own this product as well and I used it successfully to build real traffic over time and it has nothing to do with many of the “junk food” traffic techniques. The system is based on sound tried and true marketing principles that still work well but this will take time to grow as a business.
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Search Engine Traffic
After spending many months examining Google I still believe that search engine traffic is perhaps some of the best that you can deliver because you can target it.
Where people fail with search engine traffic is that they simply drive clicks directly to an affiliate offer and do not properly pre-sell people that are searching for information or target the correct buying keywords.
I really wanted to see if there was a way to provide good quality targeted traffic from the search engines that was not only generated from the search engines but also was a one-stop shopping for all of my traffic needs AND was FREE!
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I want to talk to you today about a system called Google alerts.
The Google alert system was devised so that you could keep up on current events and trends as well as things happening of interest to you; all without having to search all over the Internet.
It is based on Google’s algorithmic queries so it uses the same engine that Adwords and all the major search engines do – so the results it can deliver to you are just as good as anything online.
Clever marketers have discovered that they can use Google alerts in numerous ways including how to target specific niches, traffic as well as using Google alerts to reverse engineer the pay per click process and not having to pay a single dime!
In fact I've written several books and videos on this whole process, and I have different methods that you can use this tool to generate free traffic, backlinks and stay on top of your game with cutting edge information in your niche.
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How It Works – An Overview:
By setting up a Google alert you will be notified by e-mail whenever a topic of interest is published online. This can include virtually anything you can imagine. Savvy Internet marketers are using the Google alert system to target their niches, Let me give you an example: let's say you've published a book on dealing with aggressive dogs. You set up several Google alerts with the keyword aggressive dogs and anytime there is information published you will be given an e-mail with links to where this information can be found.
Clever marketers have figured out ways to target specific buyer keywords for people searching for this information is a form of a solution to a problem that they have.
So let's say Mary Smith in Houston Texas is having problems with her dogs fighting with each other and behaving aggressively.
Like most people she spent several hours a day on Facebook and also search the Internet for entertainment and fun. She decides to post a question on Yahoo answers and the question is,
"I am having problems with my dogs behaving aggressively. They are fighting all the time and I'm not sure how to deal with these aggressive dogs. Does anyone have any suggestions on ways to deal with this situation?"
I bet you're already thinking and I see the wheels turning!
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You will receive an e-mail alerting you that this question has been posted you can then answer this question for her and if you do it correctly you will have a new client AND this post can stay up for YEARS answering similar questions and driving traffic to you!
Of course there's much more to this whole process and if you understand exactly how to create the right kind of keywords to help you promote and sell not only will you be able to track down many more people like Mary, this process is done simply an hour today should allow you to make all the sales you need and drive targeted traffic as well as generate high PR back links.
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Everything you need to know about
making money online is here . . .
The gurus want to highly complicate
things, make extended courses that
you have to buy for big money and
keep you hooked for years paying
them a fortune.
Below is honestly all you need to know
and DO to be wildly successful and the
blueprint below has made millionaires
over and over:
1. Your offer needs to be to people that want to hear it and have a true interest in the problem you will solve them. Do NOT force the market to want your product, instead find a problem in a niche and solve it with your product.
2. You need HIGH quality BUYING traffic (free traffic is almost worthless here except for traffic from the search engines) that drives interested people into a marketing funnel (mailing list) that educates them into desiring how effective the problem you will solve is
3. Your offer must be interesting, powerful and compelling and prove to people that you can help them (called written copy)
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4. Your offer must be for something people truly want to buy not what YOU want to sell them
(ask them, hang out in forums to see what they want) 5. You have to qualify or pre sell your traffic in order to actually SELL something NOT just send traffic because people will only buy from people that they have a relationship with.
If you are focusing on anything else you are wasting your time.
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How One Website May Hold
ALL the Answers You Need
Wouldn't it be nice if you could go to a single website obtain information about your niche, see exactly what business models are currently working, find out how much traffic their websites are getting, and be able to analyze exactly where this traffic is coming from so you can do the exact same thing?
The website I am about to show you, you may already know about but I urge you to take another look at this remarkable resource and how this will allow you to obtain all the information you need to be a highly successful marketer.
Please don't reinvent the wheel here. One of the best ways to succeed in your online endeavor is to copy what other successful marketers have already built and tested.
Being able to observe different marketing models, observe their Google analytics, analyze where the traffic is coming from and obtain detailed information on their revenue streams is all that you need to be successful as you can REVERSE engineer the ENTIRE PROCESS!
We’re going to talk about an amazing site called Flippa.com Despite what you think you may know about Flippa.com, I'm here to tell you some pretty amazing things you may not realize.
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Flippa.com is already recognized as the largest website that both buys sells and trades in Internet real estate. If you're looking for good website, a new domain, and established workable business model, even pre-created websites entirely built for you, you have come to the right place. Yet this is not the most powerful use of Flippa.
Flippa is one of the few places on the Internet where you can literally examine, completely, and entire business model from top to bottom.
Since people are trying to sell their websites on Flippa, they are required to provide detailed information on everything about their existing website, business, revenue and keyword information.
This literally is an open book explaining how they built their business, how they got their traffic, how their site is being monetized, what affiliate programs are working best for their niche, and keywords, exactly how they are making money, as well as the best markets that they have discovered.
This kind of detailed information would only be available if you hired a team of professionals or spent literally months doing intensive pricey research.
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Savvy Internet marketers have learned that Flippa is the place to buy exclusive packages of pre-created websites including graphics packages, blogs, pre-done affiliate websites, mailing lists, buyers mailing lists, affiliate marketing mailing lists all in one nice neat little package.
If you consider the typical Internet marketer spends thousands and thousands of dollars simply to study their craft imagine the hassle and time you could've saved by simply buying a pre-created money producing website!
Perhaps one of the most important things that you need to consider about Flippa is the mailing lists that people have acquired.
One of the best ways for immediate traffic to any website is acquire an existing mailing list through a domain and website that people have already subscribed to and push these people to your site (just make sure it somehow is related).
I'm sure that you know the importance of building a mailing list. I am here to tell you that simply acquiring an active mailing list that people are already subscribed to is one of the best ways to get in the game.
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Time is money as a marketer. If you're going to be selling your products and services you must be able to do this quickly.
Acquiring an existing domain or pre-generated website content that has a proven track record, that is making money monthly could be the single best investment that you ever make online.
Think of all the money that you spent the thousands of dollars (if you are an avid marketer) buying useless marketing materials, trying to figure out how to be successful online, when simply purchasing an existing moneymaking domain on Flippa could put you in that position overnight.
Will this cost you more money? I guess that depends on how you equate your investment versus time. Let me give you an example.
I spent many months developing testing tweaking and finally launching a website. When I was done six months of my life were gone, and it took another six months to develop a reasonable traffic flow and another year to build up a good mailing list. My total investment on this one site (NOT including my time energy money investment) was over $15,000.
I simply could've bought someone else's work that was closely related to my niche and expertise. I recently saw on Flippa a similar website that was getting close to 5000 visitors a day, with an existing mailing list of over 50,000 people selling for $8000.00.
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Sure $8000.00 seems like a lot of money, but we are talking immediate business that is functional, earning money and with a few tweaks from my background and knowledge in search engine optimization, I knew I could've doubled the output of this website in less than three months.
All the hard work is done, the products work pre-created, the website was rated for many top keywords in Google, there were hundreds of back links, and yes this would've been an awesome investment and would've allowed me to be exactly where I am now minus a year and a half of hard work and twice the investment.
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I discussed how the Gurus will take advantage of you if you are not careful and I exposed the top scams to take money from you, keep you on the hamster wheel and broke.
Next we exposed outright traffic frauds that have little chance of working so you stop wasting time doing these things. I showed you one of the best traditional ways to begin your marketing career and discussed the traffic dashboard as an alternative to the ridiculous “Fast Food Traffic Generation” mentality.
In addition I also shared with you one of the best free sources of traffic which is targeted and from the search engines.
I then discussed with you the SAME model the Gurus are using to rake in the money and what you MUST focus on if you want to be successful in simple steps.
We then discussed how to bypass month’s even years of struggle by analyzing existing marketing models on Flippa and how you can simply buy your way into success by looking for a similar existing niche you have some knowledge about and simply leapfrogging to immediate success.
I hope you learned something here and I hope you will take this advice! Blessings to you and your family!
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