“The mind is its own place, and in itself can make a heaven of Hell, a hell of Heaven.” John Milton
It’s not that easy but it’s not that difficult too. Yes, if you follow the basics of understanding human psychology, the success comes to you. No matter the business is small or big, it is always managed by humans. Machines and Technology are tools, again; managed by humans. Every human has emotions and feelings, which create desires. To fulfill these desires one reacts differently to each situation. At the back of the mind, it is always heart that controls it. If we learn to manage humans, we can manage the entire business process as management is, above all, a practice where art, science, and craft meet.
The Management Cycle in any business process broadly includes:
There are scores of other branches of Management that need to be perused provided we learn to handle the above Management Cycle.
My area of concern is to explain Psychology and Management, which are analogous to each other. Psychology and Management are two very important aspects of life, in general and in business. Psychology plays a vital role in all aspects of management, be it at home or in business. This book will help two types of people; those who have problems in their business and those who don’t have any problem but can come across such problems at any time during the business process. This book will be useful for entrepreneurs or the embryonic entrepreneurs and their need to understand that business is not financial science; it's about trading, buying and selling. It's about creating a product or service so good that people will pay for it. In every organization be it small or large we come across various new and tricky situations on a daily basis and we have to deal with these situations smartly and carefully. I am going to share some of my learning and experiences through this book.