Making Money With Affiliate Programs by David McKenzie - HTML preview

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words. But in the online world words often sell much better than pictures. Especially when they’re promoting your web site or affiliate programs.

Text Sells!

When you’re marketing your affiliate programs on the Internet try using text instead of pictures.

©2002 David McKenzie, A l l R i g h t s R e s e r v e d

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To prove the sales benefits of text over pictures do a little test. If you currently have a picture link at the top of your web site, monitor the click-throughs you’re currently getting. Do this for two weeks.

Then change the picture link to a clever text link and monitor these click-throughs for another two weeks.

I would be very surprised if the results were not much better for the text link. I know from my own testing that text links always perform MUCH better than the graphic/picture links. Other successful affiliates tell me that they have also have had similar results.

You see people have trained themselves to ignore banners, and since most banners are pictures the banner click through rates have fallen through the floor.

But guess what?

Some banners are actually doing really well. Cleverly designed interactive text banners are getting very high click-through rates.


Online it’s words that sell best. Words prompt the person to find out more information. They’ll take further action, and click on the text link, where they won’t do this with a graphic link.

People are extremely resistant to being sold to. They want to get to know someone first. They want to be able to trust someone.

Someone who’s selling something with flashy pictures could be seen as untrustworthy. Text links however are more believable. Let me give you an example.

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Often when I receive an email there’s information at the end of the email in the form of a text link. The text link could read something like ‘For more great ideas click here’.

Well if the information in the email was interesting to me then I’ll want to know what other great ideas the sender of the email has to tell me about. I want to see what other content they have at their site.

As affiliates you need to give your visitors great content. So, why divert their attention away from your great content with pictures?

Give them more content.

Give them quality content.

To get them to read your valuable content..

Use text links.

Use interactive text banners,

Use text links in your emails,

Use text links on your web site.

For affiliates, text links work!

©2002 David McKenzie, A l l R i g h t s R e s e r v e d

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Are You Using Classified Ads in Ezines?

If not, then you should be. They are much more effective than traditional online classifieds. This is mainly because they’re more targeted.

How many ezines do you think there are on the Internet.

No one really knows. However there are some estimates of between 160,000 -


And, guess what? Most of these ezines have a subscriber base of fewer than 2,000

subscribers. Few people target these low subscriber base ezines. The big boys just target the large subscriber base ezines.

So, there’s a huge overlooked market here that can get your targeted ezine ad in front of tens of thousands of people. Don’t overlook the smaller ezines.

These are three ways you can negotiate deals with ezine publishers for mutual profitability.


Ezine Ad Swaps.

You can swap ezine ads with other ezine editors. The cost to you – ZERO! You just approach another ezine editor and ask them to swap 6 ads in their next 6 issues. And you will feature their ezine ad in your next 6 issues.


Paid Ezine Ads

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You could negotiate a deal to pay for your ezine ads. If someone has a subscriber base of 1,000 subscribers and they currently run little or no ezine ads ask them if they would like to receive some money to run your ezine ad. I bet they won’t say no.


Swap Ezine Ads for Articles

Instead of swapping ezine ads why not feature another editor’s article in your ezine and they feature your ezine ad in their ezine. Both sides benefit.

What about receiving money for running ezine ads in your own ezine?

Once you get to 1,000 subscribers you can run paid ezine ads. However, don’t run any more than 3 per issue. You do not want to clutter your ezine with a whole lot of ads.

Readers will “tune out.”

Ad rates vary tremendously, but let’s assume you negotiate a deal of $10 per thousand subscribers for each ezine ad. You run 3 ads per ezine.

If your ezine is a weekly publication then that’s an extra $30 per week, or $1,560 per year… a nice little bonus earner for little effort.

When you get to 2,000 subscribers this would be over $3,000 per year. Can you see the potential here?

So if you’ve never tried ezine classified ads, then give them a shot. Compared to online classified ads they’re more focused and it’s been proven by independent studies that they get a higher response rate.

You can find numerous ezines to advertise in at the granddaddy of ezine directories; The DOE team have a variety of advertising

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packages you can purchase, and in addition to this it’s an excellent resource for placing your articles. Many of the Ezines listed also accept articles. However, to access this resource you need to pay a very modest annual membership fee Does Your Headline "Grab" Their Attention?

The sole objective of a headline is to get the reader to keep reading.

Whether it’s an article, a sales letter, an ezine ad or just

the subject heading in an email, the objective of the headline is to get the reader to read more than just the headline. Its purpose is to get them to read the next ‘bit’.

Your headline is a sales tool that sells the rest of the article to the reader.

So what makes a headline an attention grabber?

Let’s look at 4 elements within a headline that will “grab” the reader’s attention, and keep them reading.

1. Ask the reader a question

If you ask a question in your headline the reader will be more inclined to get an answer to the question by continuing to read. The reader becomes intrigued. This prompts them to read on. Asking a question is one of the best ways to ‘grab’ the reader’s attention.

2. Use Inverted Commas

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Use inverted commas around a single word, such as I have done with the word

“grab”… or around a group of words…or even the whole headline. The inverted commas themselves actually highlight something that the reader can latch on to. If you had ten headlines and one used inverted commas in it, then it’s more likely it would be the most read headline.

There is another benefit in using inverted commas around the whole heading. It often means that in an alphabetical listing of headlines you will be near the top. This is because inverted commas come before the letter “A”.

3. Capitalize the First Letter of Each Major Word in the Headline Capitalizing each ‘major’ word in the headline grabs the

reader’s attention. However do not capitalize every word, such as ‘a’, ‘the’, ‘of’, ‘to’,

‘on’, ‘in’ and ‘an’ unless they’re the first word of the headline. It’s unnecessary.

Take a look at the ‘headline’ above (Point 3.) The words ‘the’, ‘of’ and ‘in’ are not capitalized. Let’s see what this headline would look like if they were: Capitalize The First Letter Of Each Major Word In The Headline See how capitalizing each word reduces the impact of the headline. It just does not impress as much. There is no distinction between the words. The ‘major’ words do not stand out as much.

However, in the headline (Point 3) the main (selling) words stand out more because they’re separated by the not so important words:


First Letter

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Each Major Word


4. Use powerful words

“Grab” is a powerful word. So is “Free”. Even “Powerful” is a powerful word for that matter. Use at least one or two powerful words in your headline. These powerful words will draw in the reader’s attention and prompt them to keep on reading.

These 4 techniques will help you to write better headlines. When you get the headline wrong there is no use in writing the article, the ezine ad or the sales letter. However, get the headline right and you’re half way to making the sale or obtaining a new ezine subscriber.

A Guide to Creating Your Own Affiliate Newsletter

Want to publish your own affiliate newsletter?

It is something that you should think about doing. This is not something you need to publish every day or even every week. Publish it once a month if you want.

And it is so easy to do, as it’s all done by email.

Publishing your own affiliate newsletter is a great way to get your message across and to keep people informed about your web site. You can update people on your affiliate programs, any changes that have taken place at your site, and any new ideas or articles.

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Also you can do ad swaps with other newsletters. This is actually a really good way of marketing your affiliate

programs. You do an ad swap with another newsletter and place an ad for one of your affiliate programs in their newsletter. I have had very good results using this technique.

But isn’t it a lot of work to publish a newsletter?

Not really.

Let’s say you publish your affiliate newsletter

once a month. You could have a couple of articles that you or someone else has written as well as some information about any changes made to your web site. You could also include information on a new affiliate program that you’ve recently joined and offer your opinion about it.

Then as an additional marketing tool you can publish each of your newsletters on a separate page of your web site. This enables people to have a look at your newsletter before they decide to sign up.

To get people to sign up to your newsletter need not be

difficult task either. You could just ask them to send you a blank email or an email, which includes the word ‘Subscribe’ in the subject heading.

Some of the most important things to consider here is to make sure that your newsletter is professional, that it invokes trust with your subscribers and that it has NO SPELLING MISTAKES. I’ve received newsletters in the past that were riddled with spelling mistakes and the first thing I did was unsubscribe. Poor spelling means poor attitude.

And, that’s another thing. Make sure it’s easy for subscribers to UNsubscribe. Put a message at the bottom of each newsletter giving them the option to unsubscribe. The

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message could be to simply send an email to you with ‘Unsubscribe’ included in the subject heading. Of course, if you’re using an automated mailing system this will handle these unsubscribes automatically.

One final thing…TRUST.

If you can build trust at your site then you will get more subscribers. People want to be able to trust you before they give you their email address.

Tell your visitors before they subscribe that their email

address will never be sold or given away to anybody, under any circumstances. People are very concerned about spam and the last thing they want is a whole lot of junk email because you gave their email address away.

So think seriously about starting your own affiliate newsletter. You can publish it as frequently or as infrequently as you like. It is a great marketing tool for your affiliate programs.

Put Your “Resource Box” on Autopilot

If you write articles then you’ll also need to include a resource box. Have you thought much about what to put in your resource box?

If not, then you should. It is probably the most important part of your article!

Here are three different techniques to use with your resource box to maximize its selling potential. Remember, a resource box is a call to action. You want your reader to take some action. That action should be to either to send you an email or to visit a specified web site.

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Your resource box can prompt a reader of your article to…

1. Subscribe to your Newsletter

Write a couple of different resource boxes that promote subscription to your newsletter. Make sure you have sign up instructions, a link back to your web site (so they can sign up there if they want to) and try to give something away for free as an incentive for signing up. Telling your visitor that they’re going to get something for free when they sign up is a great way of encouraging people to subscribe. All this information needs to go in your resource box, so make it concise and catchy.

2. Sell Something

Got something to sell?

Tell everyone about it in your resource box. Make sure you include a link back to the particular page on your site where you sell the product or service. Make it as easy as possible for them to purchase. Also make sure you include your email address in the resource box so people can contact you for further information.

3. Promote Your Affiliate Program

If you are in an affiliate program, you can promote it in your resource box. Have a link to the product or service itself, or better still, provide a link back to your web site that then redirects to the affiliate program site. You will need to set up a separate page to do this.

However, make sure the affiliate program site you are promoting ties in with the content of your article.

The resource box is a powerful, yet under-used marketing tool. By using a number of pre-written resource boxes in these three key areas you can put your resource box on autopilot, and market yourself in three different ways.

This will mean more traffic, more subscribers, and more sales and affiliate commissions.

©2002 David McKenzie, A l l R i g h t s R e s e r v e d

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Tips for Writing Articles To Promote Yourself

Writing articles is an excellent way to promote yourself, your web site and your affiliate programs. Here are some helpful tips for writing articles on the Internet.

1. Use lots of white space in your articles. People like to read on screen information in ‘chunks’, so always use lots of space.

2. Use short paragraphs. Following on from tip 1 keep it short and let your visitor read little pieces of information at a time.

3. Use the occasional exclamation mark (!) to get your readers attention. But please do not overuse this, as many people now appear to be doing.

4. Ask a question so that your visitor will read on to find the answer. This focuses the attention of the reader.

5. Put a lot of thought and effort into your heading. If the heading does not get the visitors attention straight away then they will just move on and not even read your article. Here’s an example:

Try ‘The 7 success secrets of breeding Cane Toads’ rather than ‘How to breed cane toads’.

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6. Use bullets to quickly outline a number of points that may be important in your article. Readers can scan through these.

7. Use numbers, if this is appropriate in the article. For example the way I am writing this article.

8. Outline the benefits to your reader. They want to know what they can get out of reading the article so portray the benefits of what you are writing about.

9. Do not waffle. This is never more important than on the Internet. People get bored quickly and there are a million other articles they could be reading instead of yours.

Get to the point quickly, in the very first line!

10. Target your article. Make it on one topic only and stick to the topic. Do not try to write about 2 or 3 things in the same article. Keep your focus on one topic to keep the interest of your reader.

11. Conclude with a strong message. A message that summarizes your article or gets your reader to take further action.

12. Be humble. People admire people who are humble. And, never talk down to your readers.

Learn as much as you can about writing on the Internet. It’s a different form of writing than that used in the offline world. Read as many articles as you can. Study those that you find easier to read. Find out why, and then duplicate the techniques used.

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How to Market Your Free Articles with No Money

What? You mean that you’ve written these great, informative, valuable articles and now you have to market them! Surely if they’re free, people will just come and read them.

Ah, the Internet.

Thou shalt market, market again… and then market some more on the Internet. It does not matter if you’re selling a product or service, or giving your information away for free. You still have to market your stuff.

Otherwise no one will find you to read your excellent articles or content.

These twp free marketing techniques will help increase the readership of your articles.

1. Newsgroups.

With google groups, newsgroups are suddenly easier to use and easier to post to.

Google groups are basically newsgroups in html form.

Here’s a quick action plan for getting your article read by people in newsgroups.

Go to

and search for groups related to your topic. Either search using the search box or by manually scrolling through the newsgroups. If you’re familiar with newsgroups there may already be some groups you know you can post to.

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Select about 12 groups related to your topic and monitor these groups for the next 2

weeks to get a feel for the group. Then after this time, if appropriate, post a message offering your free article.

Include a link back to your web site where your free article is located.

2. Signature


A signature file or ‘sig file’ is a message that you include at the bottom of your email.

For example one of my simple sig files is:


David McKenzie

The sig file does one important thing. It tells people who receive an email from me who I am, and how to find out more about me. By having a link back to my web site people are inclined to click on that link.

You can also use your sig file to give away your free articles.

For example:


David McKenzie

For a free article on writing articles on the Internet go to

This way people can go to your web site and read your free article.

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These are just two of many free marketing techniques available to you to market your free articles. Use them and you will increase the readership of your articles.

How To Sell Through Other People’s Articles

When you join a high quality affiliate program the affiliate program operator will provide you with many different promotional tools.

As well as traditional banners, these might include text links, ezine ads, interactive banners, buttons, sig files, and others.

Sometimes they will even give you their own articles.

The best thing about using THEIR articles is that you can have an affiliate link in the resource box at the end of the article.

A smart way to use the affiliate link in the resource box is to “hide” your affiliate link code.

How do you do this?

There are two ways to do this, the 2nd way is the more advanced.

(Note: The example uses the current information from the affiliate program) These two examples assume that the affiliate program operator has not put your affiliate code in place.

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1. Partially hidden affiliate link”>

For this affiliate program you would replace “xxxxx” with your own affiliate link code.

What this link will now show is on your web page AND the affiliate link

‘behind it’. You cannot see the affiliate link directly but place your mouse over it and it will show up.

This is a partially hidden affiliate link.

2. Fully hidden affiliate link

Here, I will put in some additional code, which prevents the visitor from viewing the code when the mouse is placed over the affiliate link. Your code will now look like this:” OnMouseOver=


return true” OnMouseOut=”window.status=’’” title=


Now when you place the mouse over the affiliate link you cannot see the code.

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Why is this so important?

Well, when your visitor is reading the article (including the resource box), it just looks neater and more professional. There is nothing worse than looking at a long affiliate link. In the example the affiliate code is still there, it’s just ‘underneath’.

Using other people’s articles to sell products and services through affiliate programs means you are using one of the most powerful marketing tools that are available to affiliates.

I know. I do it and it works!!

How to Create Redirect Pages for Affiliate Links

As an affiliate I use affiliate links throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have numbers or words to identify the affiliate.

As well as using these ‘direct’ affiliate links I have also

used redirect pages (or what I might call ‘indirect’ affiliate links) on my web site as well. These are blank web pages with the sole purpose of redirecting the visitor to the affiliate page.

I recently did a comparison between direct affiliate links and redirect pages and the results were astounding!

The redirect pages outperformed direct affiliate links about 2 to 1 when placed in the same position on my web site. This meant twice as many people were clicking the indirect affiliate link as were clicking the direct affiliate link.


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I have no idea about the logic behind this but it appears that visitors are less inclined to click a link when they know it is an affiliate link. It seems that they would rather

“buy direct.”

I must admit I do not think like this. Many times I’ve bought via affiliate links but I guess I’m an affiliate, so perhaps I think differently to people who are not affiliates.

So if redirect pages work so well, how do you create one?

It’s simpler than you may think.

First, create a new web page on your site. Just leave it as a blank page.

Then just put the following piece of code between the header tags:”

You will need to replace the URL “” with your own affiliate program link.

If you are promoting five different affiliate programs you’ll need to set up five separate pages… one page for each affiliate link.

Now you can use each redirect page link in your promotions instead of an elongated affiliate link.

When someone clicks on your redirect page link the following two things happen: 1. They’ll be taken to your redirect page, which is a blank page. This lasts a few seconds.

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2. The command in your header tag then forwards the visitor directly to the affiliate site.

The best thing about redirect pages is they do not look like affiliate links. They just look like normal pages. For those people who DO have a problem buying through affiliate links, they are unaware that the redirect page is actually an affiliate link.

So, try using re-direct pages for your affiliate own links. I think you’ll be pleasantly surprised with the results.

Secrets of Using Popup Pages

Many affiliates run their own newsletters, often producing them either once a week, or once or twice a month. And, if you don’t already run a newsletter, you should.

The constant struggle is to increase subscriber numbers. I know, because this is my constant struggle.

You’re probably already are very familiar with Popup Pages. But for those who aren’t, Pop-ups are separate pages that (literally) POP up when you either enter a site or exit a site.

I have been reluctant to use pop-ups in the past for fear of the backlash that they might create.

I know many people hate them. In fact some people hate them so much they install software on their computer to prevent these pop-ups, popping up!

So I struggled on, gaining new subscribers each month and building my ezine. But it just didn’t seem that I was gaining as many subscribers as I should have?

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I had read how some people really lived for pop-ups. They stated they increased their subscriber numbers and/or sales dramatically.

Anyway, a few months ago I thought, “Oh heck, I’ll give these pop-ups a shot.”

WOW !! [Is a complete understatement of my reaction to the results.]

I set up a simple popup on my home page for subscribers to subscribe to my free twice-monthly newsletter for affiliates.

The first month my subscriber uptake increased 366%. The second month my subscriber uptake increased a whopping 600%!

And all this was because I’d put a very simple popup on my home page, which only pops up when people leave my site.

But guess what else happened?

Since I’ve put up the popup page I have not received one single complaint. Not one!

Now, this doesn’t mean that I’m going to put dozens of pop-ups all over my site.

On the contrary. From my own research it seems that people generally do not mind one simple popup page about a quarter to a third of the size of a normal page. It’s when these pop-ups get out of control that people get angry.

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You have all probably seen those pages where another three full pages popup immediately behind the site you’ve just landed on. Quite frankly these types of sites would annoy just about anybody.

However, one simple popup page working off the home page to get visitors to subscribe to my newsletter has worked like “magic” for me.

"Don't just Get Sales. Get Affiliates in the 2nd Tier!"

Most affiliates get sales from the respective affiliate

programs they belong to by selling directly to their visitors.

But, what about the 2nd Tier?

Many affiliates programs allow you to sign up affiliates under you so you can earn commissions from the sales that YOUR affiliates are making. This is commonly referred to as the 2nd tier.

However, this tier is often ignored.

Many of the most successful affiliates have built a huge 2nd tier with the programs they promote. They have hundreds of other people all earning commissions for them.

This means they earn a lot of their commissions from these indirect (2nd Tier) sales. It also means they don’t have to concentrate so much on direct sales. This frees up more of their time to work on promoting some of their other affiliate programs.

Think about the power of the 2nd tier.

You do one piece of work… getting an affiliate signed up under you in one of your affiliate programs.

Then each of these affiliates sell the particular product or service separately themselves. On any sales that they make, you also make a commission.

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The commission you make for the 2nd tier is much less than the direct commission.

However, if you have hundreds of affiliates under you, these many small amounts dwarf the 1st tier (larger) commission amount.

With a 2nd tier system…

If they sell this week.

You get paid.

If they sell next week.

You get paid again.

And if they sell next month.

You STILL get paid.

You get paid each time they get paid.

Some affiliate programs allow you to earn commissions from your affiliates for many years. So by doing a little work today you can be earning commissions for years to come from these 2nd tier affiliates.

So do not just sell direct to your visitors. Get your

visitors to become your 2nd tier affiliates as well.

Show them the benefits of joining an affiliate program. Tell them how much money they could make. Motivate them to sign up as an affiliate under you.

In the long run this strategy will prove to be very successful, and most lucrative for you.

Don’t forget the 2nd tier. It can be more valuable to you than you think.

Honesty is Lucrative

What is the biggest fear for people on the Internet?

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It is probably the fear of losing money, or being taken in by some scam. It is the fear of having to deal with, or lose their money to dishonest people.

As an affiliate with your own web site you need to take this fear away from your visitors. You need to be up front and honest with your visitors at all times. You need to give them a feeling of trust and security whenever they deal with you.

It’s a virtual certainty that most of your visitors will never buy from you on their first visit. So your objective should be to give them a reason to come back. A good place to start is by ensuring that your site is honest.

If you are honest and are not telling tall tales on your site, then people will find your story much more believable. This will mean they’re more likely to return.

When they return they’ll already know that you have an honest site as they established this on their first visit. On this first visit they’re more likely to dig a little deeper into your site. They are more likely to become more pro-active.

When they return they might even subscribe to your newsletter if you have one. Then you have established a relationship.

If you offer a newsletter make sure you tell them you will not give their email address away to anyone. Then after they have received a few issues of your newsletter they’ll trust you a bit more.

Now they’re ready to become a sub-affiliate of one of your affiliate programs. Now you are making money for every sale that they make. Isn’t this the objective for affiliates? Of course!

By being honest at the very beginning in your first paragraph on your home page, you’re starting to build a long-term relationship with your visitors.

Another advantage of being honest is that people will recommend your site to others.

And those people will in turn recommend your site to even more people. Suddenly you have a web site that people feel safe and secure about.

They’re happy to buy from your site.

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They’re happy to join affiliate programs from your site, because you’re honest.

Other webmasters will put a link to your site on their site because they believe that you are a trustworthy online business to deal with. This in turn will bring more traffic.

So next time you think about writing that headline "$30,000 in 30 days Guaranteed"

stop and think. Am I being honest? Will my visitors believe me?

If the answer is no, then start being HONEST. Many dollars over many years is better than one quick dollar today!

©2002 David McKenzie, A l l R i g h t s R e s e r v e d

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Thank you

Well, that’s about it.

These are just some of the things I’ve learned on my journey to becoming a successful affiliate.

However, as with all learning, the journey to knowledge never truly ends. I’m constantly learning.

I sincerely hope that you’ve found the information here beneficial. Drop by and “say hello” some time.

I wish you success in your ventures.

David McKenzie.

Glossary Of terms

Affiliate Program

An Affiliate program is a commission-based program run by a

web site to generate more sales for their products or services.

Affiliate A person who works on a percentage of sales for an affiliate program.

Super Affiliate

An affiliate who is making large amounts of money promoting



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Click throughs

A click through is when a visitor to your site clicks on an




address that takes them through to the



Two Tier

Some affiliate systems have payment systems that pay out over

a number of “tiers” or levels. You may get x% of the sale from the person who clicked through and bought the product or

service, and then (if they become an affiliate) you get x% of the sales they make. This is the 2nd tier.

Sig File

This is short for signature file. It’s a message that you place at the end of your email to promote something.

Text Links

Links which use text (usually an affiliate site URL.)

Graphic Links

Linking to an affiliate site URL through an image, graphic or




Email that is not requested.

Affiliate Mini-Site

This is a site that’s set up to sell one affiliate product or service.


Web based groups of individuals who have a similar interest in a




People who subscribe to an affiliate program or ezine that



Conversion Ration (CR) The conversion ratio is the amount of clickthroughs that convert




An autoresponder is a web-based email technology, which




a request for information. Pre-

written email messages can be pre-set to be delivered in a pre-determined


©2002 David McKenzie, A l l R i g h t s R e s e r v e d

Making Money With Affiliate Programs


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An electronic newsletter.

Resource Box

Information that is attached to the end of a web-based article to identify and promote the writer, their products and services.


A page that pops up on entry to or exit from a web site. Usually used to gather email addresses.

©2002 David McKenzie, A l l R i g h t s R e s e r v e d

Making Money With Affiliate Programs


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All graphics in this book are copyright © by, all other material is copyright © by the author, and no part of the book may be reproduced or re-used in any form whatsoever without prior written permission of the copyright holders. This book is supplied for information purposes only and, as experienced in this subject matter as the Author is, the material herein does not constitute professional business advice. The reader is advised to consult with an appropriately qualified business professional. Neither the Author, nor, nor any book distributors accept any responsibility for business decisions made by purchasers of this book.

An eBookWholesaler Publication

©2002 David McKenzie, A l l R i g h t s R e s e r v e d