Mail Order in the Internet Age by Ted Ciuba - HTML preview

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Introduction

Attention Anyone Who Wants To Work At Home In A Clean Respectable Business

The Genuine Opportunity To Live Your Dreams!

$3,288.90 In Less Than 1 Hour!

Money. This ebook is about you and money.

I put together a little part-time business venture. You see, I really like to spend my time in love with my family. So I only allow myself a few hours work each day - if you can call doing what you passionately love to do working - yet that business frequently earns me more than $3,000 per day. Even $3,288 per hour! That’s right, I recently did a write up of how I earned $3,288 in less than 1 hour - just hanging out! From home! And how you can do it too!

The world is changing, and today you have an opportunity to share in that world!.

What Is This Amazing Business?

It’s one that’s been around for years, but it’s never been so easy for the ordinary guy to get into it and to make a lot of money.

It’s mail-order. Only it’s actually grown past strictly "mail" order. In fact, it’s more accurate to call it direct response marketing. These techniques are easy, precise, predictable, cheap to implement, and powerfully profitable! I call it Mail Order in the Information Age.

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You see, today there’s little things we take for granted - like the phone, a fax, your computer hooked to the Internet, and the neighborhood copy machine - that make it possible for you to do from your desktop what it used to take a major corporation to do. You can literally run a worldwide business from a corner of your room!

When you learn the success secrets of modern mail-order, you find that the amount of money you make is NOT connected to the time or effort you put in.

These secrets work for any product or service. You just have to learn how to cash in on this boom for yourself.. That’s because when you apply your skills in the biggest market in history, today’s booming Information Age, you can quickly, easily, safely, and insanely enjoy all the time, money, and freedom you want to do whatever you want in life!

Make Money When You Work, Make Money When You Don’t

Last week I took Thursday, Friday, and Saturday and went and flew out to see my good friend Brian Keith Voiles up in Salt Lake City. 100% tax deductible, even though I had a great time!

We talked about advertising. Now, listen close, Friend. I wasn’t even in the office, I wasn’t even in town, I never once answered my phone! Yet when I went to check the fax in my spare

bedroom, I was overwhelmed! I had $3,115.50 worth of sales!

Don’t get me wrong... $3,115.50 is not solely the impressive thing... We mark our success in $3,000 hours. And this was a long weekend. But what is impressive is that these days I wasn’t even tending the ship! I walked into my bedroom, and Bingo!! This all came in with no effort on my part! True Auto Pilot Riches!

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$636 Per Hour

And yesterday, I took the afternoon off to be with my teenage son, God bless him,. School let out early, so we went shopping for new tennis shoes. Then enjoyed pizza together at the Alien Eatery. This is what life’s about! I didn’t ask or explain to anybody, I just went.

It’s against my religion to work before 10am. If you call and get me earlier than that, it’s a miracle! But, I did work about 2 hours before I went. It was a fast-paced 2 hours while I raked in $1,496. I returned to my home office around 4:30 and gladly took another $413.50 from a customer who made me work past 5:00! He wanted overnight shipping, so I carried his package to Mail Boxes Etc, right away. Do the math! That’s $1,909.50 worth of business in 3 hours.

Hmmm... How would you like to work 3 hours at $636.33 PER HOUR!

And today, as I write this letter, on a Tuesday, working about 4 hours, I’ve already pulled in $8,272.60. That’s $2,068.15 per hour.

On one of my favorite days I earned $15,465.97 in 2 hours. Not only for the money, but because it was on my wife’s birthday. Need I say it’s a great life?!!! And it can be your life!

What Is This Amazing Business?

It’s one that’s been around for years, but it’s never been so easy for the ordinary guy to get into it and to make a lot of money.

It’s mail-order. Only it’s actually grown past strictly "mail" order. In fact, it’s more accurate to call it direct response marketing. These techniques are easy, precise, predictable, cheap to implement, and powerfully profitable! I call it Mail Order in the Information Age.

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“Mail Order in the Internet Age” by Ted Ciuba

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You see, today there’s little things we take for granted - like the phone, a fax, your computer hooked to the Internet, and the neighborhood copy machine - that make it possible for you to do from your desktop what it used to take a major corporation to do. You can literally run a worldwide business from a corner of your room!

When you learn the success secrets of modern mail-order, you find that the amount of money you make is NOT connected to the time or effort you put in.

These secrets work for any product or service. You just have to learn how to cash in on this boom for yourself.. That’s because when you apply your skills in the biggest market in history, today’s booming Information Age, you can quickly, easily, safely, and insanely enjoy all the time, money, and freedom you want to do whatever you want in life!

Excuse me. It’s 9:06 a.m. and I’ve just been interrupted by the beautiful sound of the fax.

I’m sitting at my desk in Nashville, Tennessee, writing these very words you see. There’s only 3

easy steps on level ground between my desk and my fax. A distributor is faxing in a $1,047

order.

It’s so nice of him to do that for me. He lives in Midland, Texas, but his website, of course, spans the globe. A man from Ft. Lauderdale, Florida called him up, then the distributor faxes me the credit card info in and, Voila!, that money’s in MY bank account!

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Do you see how today’s simple technology tools interact?

The fact is that more money has

The client saw the product on the Internet, used the phone

been made in direct marketing

to order it, and our distributor uses the fax to transmit the

than any other business

order. I use my computer’s modem to run the credit card.

opportunity in history.

Later today I’ll copy the manuals at the Insty-Print.

- Kevin Trudeau

I don’t have any of my own money tied up, I’ll use the customer’s money that’s already in my bank account to pay for the printing. (Hang around, I’ll talk more about publishing-on-demand.) Finally, I’ll tell UPS to deliver it. These are the only tools you need!

Nothing to it!

I don t know of an easier and more profitable business in the world! Remember that I didn’t do any ‘work’ to earn this money:

BINGO! You’re living wealth principle #1 - Multiplication!

Get away from selling your time... to selling something independent of your time and effort...

...get into making a profit!

We set the website up for the distributor. By the way, he’s now churning in orders like this nearly every day. We can help you the same way. I’ll be sure and give you more details later.

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Anyway... to continue!

Throughout this book I’m going to share a number of true stories. Every time I do, imagine that you are the character in each story. Why? There’s a variety of reasons.

1. Psychologists, and Napoleon Hill, tell us that what we ‘see’ for ourselves tends to come true.

2. You can be the person in each of these stories!

In truth, none of these stories are of exceptional people or exceptional accomplishment. Normal people who, because they had a vision (refer to sentence above), took a little step... the step of action. What happened was a result.

See it first, that is the law. And it’s become so easy! Anyone who will dare to use today’s simple technology can easily match each of these accomplishments.

The truth is that there are individuals and companies raking in millions of dollars every week in this business; the big mail order houses like Columbia Music Club, Lilian Vernon or Fingerhut.

But, think about it... until recent days, who had heard of

√ Bill Gates?

√ Jeff Bezos?

√ Amazon.com, or

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√ Yahoo.com?

Household words today. Lifetime fortunes in a few light days... On the Internet... Think it can happen to ordinary folks like you and me? I sure do!

But first, excuse me again. I’ve just been delightfully interrupted by the sound of the fax again!

I just can’t keep my composure when that beautiful fax emits that abbreviated ring. Next, comes the whirr-r-r of a nice fat order.

Hmm. A nice lady in Inglewood, California wants to start with our Paper Profit$ I & II. A $247.90 order.

You Can Be Dumb Or Dumber And Still Succeed In This Business!

Once I was dumb. Technology dumb. Even the word ‘technology’ sounded high-tech to me. I was poor, too. Then I stumbled my way in.... over the course of a few months. I became rich and independent easily.

It started when I saw lots of ‘normal people’ with the ability to use the fax. So I asked one of them to help me. Five minutes later, I knew how to send and receive faxes.

I needed to know about marketing so I went to a mail order seminar and sent for some direct response marketing courses. Following the simple instructions I’d received, I wrote a classified ad and a 15 page sales letter. But, this time, they had the sure-fire power elements I needed to win.

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And win I did. A few weeks later I quit my lousy job. That was several years ago. I got rich in the first few months.

Please excuse me again. ...It’s 10:02 a.m. I’ve just been interrupted by my e-mail software. I have it set up so there’s whooping and hollering every time an order comes in.

Yahoo! A $997 order! The customer completed the secure, online order form and here it is. Total Internet. Everyday vanilla uncomplicated 21st Century technology.

She’s going to get an e-mail confirmation - in fact, it’s already delivered; that’s how fast the system is - from us, confirming her order, telling her to look for Parthenon Marketing on her charge slip and generally reminding her what a great choice she made.

In fact, she’s going to get a whole series of followup letters from the killer system we use -

http://www.AutoPilotRiches.com/

It's 10:05 a.m.

As I was saying........

Oh, I m sorry - Please excuse me one final time. After I take this telephone call, I promise that I’m going to get my laptop and go down to the first floor. I’ll write on the dining room table -

away from the profitable diversions of the phone and the fax and the computer.

But first... this is an affiliate on the line that we helped to go independent. He enrolled in the full

‘Paper Profit$ program at $737 a few months ago. By doing exactly what the manuals explained to him, Scott Pentecost earned a smacking $42,629.15 on his first deal. Today, he wants me to

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take his credit card number to the tune of $997.00. Hey, he's seen what our programs can do for a person. Especially a guy like himself ( a guy exactly like yourself).

You ve seen it all..

Some people prefer to use the phone.

Others like to use the fax.

Others like the convenience of doing everything on the Internet

- those orders come in by e-mail. Others, like you and me, orchestrate your profit-taking using all the mediums of communication; they all make you money.

The more, the better, right? .........

Whew! That's better. Now that I'm downstairs, I'll be able to write without thinking about all the money that I'm earning.

I had a friend show me in 30 minutes how to surf the worldwide web. Later, I took a class at the community college to build a simple web site. Then I scanned a couple of books on Internet marketing at Barnes and Noble.

Believe me. It's not important to have a whiz-bang web site that will purr-and-cat and whiz-and-bang the latest graphical marvels... In fact, that could work against you.

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By now, we’ve all heard the stories of venture capital funded web-based companies spending millions one year, going broke the next. The media has labeled them the ‘dot-bombs’. Or huge companies spending anywhere from $100,000 - $250 million.

They only spent that money because they had it... Ironically, you and I can put a site up for less than $600 and make more money.

That's why I’m sharing my story with you; to get you going so that you can learn what it takes to be successful both online and offline.

I’m not untouchable. I’m not claiming to be the world’s best Internet guru. But I still make a bit of money off the web. Hey, it’s the 21st Century, the New Millennium! You can do the same thing.

It also illustrates the simple truth which is, Get going! The Internet is so happening that, today, any moderately executed Internet business can give you an independent living. If you want more, the Internet will serve it up on a silver platter!

Review: Let’s remind ourselves of a few things that we just saw happening in this real life event.

I just made $3,288.90 in less than 1 hour. But, I can’t say that it was for ‘work’. I didn’t do a single bit of work to have this money come in! In fact, each order was a delightful interruption of the work I was trying to get done. Mail Order on the Information Highway did most of the work for me. The fax sounded off a couple of times... On the 4th , I simply chatted on the phone a little bit, concerning Internet marketing. No high-pressure sales.

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Everyone of these orders was generated from the Internet. My costs, after putting up my $100

per year web site, are totally zero. When you don’t have to spend any big bucks to market, it sure makes it easy!

Everyone benefits in this marketing maneuver. The client who buys the product receives the highest value instruction available today! This is where millionaires are born. The affiliates each make a healthy profit. Marketing on the Internet, expenses are zero so, when a distributor gets $300, that’s a good hour’s work.

I know of no business in the

Myself, the licensor, as the writer of the copy and some of

world that requires such a small

the products, I make a pleasing profit on every transaction

investment to start, yet holds

without doing any work. This is one of the things I like best

promise of such tremendous

about writing, hiring, or commissioning an ad or product.

financial gains as mail order.

You do the work (or pay the bill) once, but it pays off for

- E. Joseph Cossman years! Talk about leverage!

Finally, the joint venture partners who supply the outside products, have just made another sale (and got another paying client!) with no effort on their part. Win, win, win, win.

There’s money for everyone who wants it today.

What makes it all work? A combination of savvy marketing and today’s simple technology tools.

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When you study the ‘Mail Order in the Internet Age’ System you will have all the marketing savvy you need to write the same kind of killer classifieds, sales letters and web sites that I do.

And technology? Not much...

√ the phone,

√ the fax,

√ the computer, and

√ the Internet

are the only technology tools in this true slice of life, this very moment as I write these words.

And they’re easy to master.

The biggest part, however, is knowing how to use the technology tools. Lots of people know more than me about the Internet and the computer. Lots of people can do things I can’t. But I make a lot more money than any university computer professor I’ve ever heard of. Indeed, it’s the marketing that makes money; people sending you orders, at all hours of the day and night, like crazy!

Talk about the Information Age! That’s the kind of information I like. Those little digital impulses that transfer $97, $300, or $1,000 directly into your bank account without your intervention or knowledge that it’s even happened. Yahoo for the Information Superhighway!

Anyone can earn BIG Bucks today!

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You know I like the money flowing in this way while I do nothing but kick back and design another product that will make me even more money! And, if you’ll simply implement the things I’m sharing with you, you can have the same identical experience!

Well, that just about wraps up this writing session. I’m going back upstairs to the 4th floor and

‘work’ a little.

I’m a lot richer now than I was when I sat down an hour ago. My $3,288.90 for an hour’s worth of hanging out is greater than a month s take-home pay for millions of ‘successful’ Americans!

I can t wait to get the real mail! Who knows how much I'll have waiting for me there?

Are you ready for your share?

P.S. If you’re interested in becoming an Instant Internet Marketing affiliate and earning up to $1,000 for a single sale, surf up to http://www.InstantInternetMarketing.com/affiliates/ I’d love

to share the wealth with you!

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You2

I really value my time with my family, so I only allow myself a few hours ‘work’ each day - if you can call doing what you passionately love to do ‘working’ - yet that business earns me more than $3,000 per hour.

When you learn the success secrets of Mail Order in the Internet Age, you find that the amount of money you make is NOT connected to the number of hours you put in.

These mail order principles when applied to the Internet (which is, after all, just electronic mail order) bring the money in even faster, in greater quantities and with less effort and investment on your part.

Super kool!

If you’ll read to the end of this book, you’ll find out exactly how you can get the same identical system up and running - chugging out thousands of dollars for you while YOU enjoy life!

Don’t get me wrong... $3,288.90 is not solely the impressive thing... although I’m sure you won’t mind marking your success in

√ $3,000 hours... or

√ $3,000 days or

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√ $4,000 days or

√ $10,000 days.

But, what you’ll like the most is that, unlike a job, all this money floods in with little active effort on your part!

Success Can Be Yours

The good news is that the difference between success and failure in life is no more than 4";.the space between your ears. And no thicker than 4 pages, the number of pages in a successful direct mail out. In fact, Gary Halbert blasted from poverty to millionairedom on the fuel of a 1 page letter.

Actually, the difference between success and failure is even less than the thickness of a letter...

I would like to say the difference is in the information you’ll learn in this book... After all, this book contains the proven secrets that currently earn millions of dollars for thousands of adventurous and fulfilled home based entrepreneurs!

It’s true - you can’t succeed without this secret knowledge. But that’s not telling the whole story, either. The difference is really in what drove you to purchase this book, and in what drives you to put these principles into action.

Mindset

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Is it this easy? Are you willing to consider an alternative to the grind? Are you willing to set aside doubt and disbelief long enough to give it an honest try?

Actually, because the motive power of what we’re talking about here almost certainly comes from the subconscious, I sometimes prefer to call it heartset.

However, mindset seems to be generally more acceptable.

The law is: See it first.

You see, what happens to most people is that they get surrounded by limiting circumstances and take them to be the horizon of the world. In fact, they’re nothing but a particular set of circumstances surrounding an individual at one particular time.

Lo and behold!... If they would move, the horizon would change!

Most people are not open to new ideas. Most people, for instance, cannot believe success can be so easy. Statistics tell us that 90% of the people who buy any book never read past the 1st chapter. Perhaps, when they read about making $3,288 in a single hour, that’s the ridiculous point where they’ll feel justified in laying this book down. ...dooming themselves to blunder along in the same dark and favorless rut they’re already tired of struggling in.

Whereas, if, rather than being convinced it must be difficult - SELF-sabotaged from even trying!

- IF they would believe that it is easy, then theyd go to work looking for solutions.

The answers would come; they always do.

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Either way, you get what you think.

It’s all about thinking differently... It’s a lot more fun and a lot more rewarding being rich and happy!

Price Pritchett opens his breakthrough book, You2, with a ‘True Story’. He tells of a time when he’s sitting in a quiet room in a peaceful inn nestled among the pines about an hour’s drive out of Toronto. How can you enjoy life more?

Then he hears something... He focuses his vision, and sees a fly at the window.

An ordinary fly wants outside - to freedom, food, and, of course, the pleasures of good sex.

Beating its wings at higher and higher velocity, bracing its head and neck like a bull, it pounds the glass pane again and again and again. Trying harder and harder. Even in its fatigue, it raises itself once more - again and again - and makes a valiant attack.

Pritchett comments, “This little insect has staked its life on reaching its goal through raw effort and determination. This fly is doomed. It will die there on the windowsill.

Across the room, ten steps away, the door is open. Ten seconds of flying time and this small creature could reach the outside world it seeks. With only a fraction of the effort now being wasted, it could be free of this self-imposed trap. The breakthrough possibility is there. It would be so easy.”

A true story... And Pritchett intends that you understand he’s talking metaphorically about you.

You see it every day;

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Both partners working.

Different hours

Two jobs

- no insurance, no quality time and permanently fatigued.

Guilt about how you’re treating your children and your family - but you’re pressed by your job.

Work A Few Hours A Day. There is an easier way. Breakthrough!

They envy me...

√ working a few hours a day, most weekdays, that is...

√ from home...

√ 3 hour lunches...

√ Entertaining at the best places in town...

√ Constant vacations to California, Las Vegas, Florida, Mexico, and Latin America...

√ Living in a 4 story home.

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They can’t quite figure me out... but they know, in one word, I enjoy something they only dream about -- independence!

But I’m revealing it all to you! It’s mail order. Specifically,

I m a lot richer now than I was

‘Mail Order’ in the Internet Age.

when I sat down to write an hour

ago. My $3,288.90 for an hour s

Everything that I share with you in this book, in my courses, worth of hanging out is greater in everything I say and do, you can do, too.

than a month s take-home pay

for millions of successful

If you will. Just like the fly. That’s what stops most people,

Americans!

you know - not ‘ability’. The fly had the ‘ability’ to fly out

the open door.

Your job is wearing you out, stealing the best of your life, to enrich somebody else!

√ I log on to the Internet, and I’ve got hundreds or thousands of dollars worth of orders.

√ I check my fax machine and I’ve got hundreds or thousands of dollars worth of orders.

√ I open my mail, I’ve got hundreds or thousands of dollars worth of orders.

√ I pick up the ringing phone and I’ve got hundreds or thousands of dollars worth of orders.

I just kick back and smile while my bank balance grows every day, plan my next getaway and talk marketing with people all over the world.

You can too!

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Start Working Easy! But none of it happened until I swore off working hard, quit my last job and started working easy. The biggest hurdle you may have is believing it can and should be so easy!

Just like the fly.

And that fly, and his approach to working harder for success? He dies; beat up, wore out on his back on the window sill. Pritchett tells the truth:

‘Trying harder’ isn’t necessarily the solution to achieving more. It may not offer any real promise for giving what you want out of life. Sometimes, in fact, it s a big part of the problem.

If you stake your hopes for a breakthrough on trying harder than ever, you may kill your chances for success.

I invited Pritchett to tell you this story because it applies directly to you. ‘Mail Order’ in the Internet Age can make your life easy, prosperous, and productive! Can t you just see it?!!

Grab hold of that feeling and go for it!

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Blowing The Lid Off The World’s Most Profitable Business

And why you should be selling ‘How-To’ information products

How can I cruise the strips in the two U.S. Hollywood’s, pick coffee beans on the Colombian slopes of the high Andes with Juan Valdez or go running on the beaches of Bermuda and still make tens of thousands of dollars back home?

Better yet, how can you do it?

How can I have my website churning out orders all of the day and all of the night, each of them with eager instructions for me to rush a product out, because the funds are already in MY bank account, ready for my immediate use? How can I bring an interested social friend in to my office on New Year’s Day and, just coincidentally, have a $782 order come faxing in during the 3

minutes that we happen to be in that little office (a spare bedroom in my home)? How can I make $3,288 an hour while I’m just hanging out?

Most importantly - how can you?!

The ‘Mail Order’ Metaphor

It’s all possible because technology has advanced to the point where anyone that is willing to spend a few hundred dollars can have it all; simple technology things like the fax, the computer and the phone.

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Your neighborhood Kinko’s has several hundred thousands of dollars’ worth of equipment just waiting for your $25 order. And, of course, we still have the old reliable pony express. But, when you want it, you’ve got overnight delivery and wire transfers. There’s been a revolution, and you are the beneficiary! You now have everything that a giant multinational conglomerate has.

But what all this really says is that it’s not ‘just’ MAIL today. You know, that’s how it got started. People received a Sears Roebuck or Montgomery Ward catalog in the mail, sent their order in through the mail and received their order through the mail. It’s still a great treat to receive merchandise through the mail, isn’t it? Everyone loves it!

However, though it remains an integral component of the direct response business, the

communications channels have expanded way beyond the pony express. Back then, at the beginning of last century, mail was all there was.

Today, ‘mail’ no longer plays the preferred role. We still use the term ‘mail order’, but it is a metaphor for all the mediums of direct response marketing and fulfillment.

And, by the way, mail is still a very big component of the mail order business. A look at the mail that enters your house any week will amply testify to that. It still carries the operational onus of the business for the majority of direct response businesses (Internet-based companies being the significant exclusion, much to their cost-saving benefit!)

But you can go the other way, too, 100% online. That’s mail order too. There are more and more businesses opening up every day that solely operate online. Of course, there’s the obvious ones like Amazon.com, but there’s already hundreds of thousands of others. Corey Rudl, a ‘little guy’

Internet success legend, has made over $5.4 Million with his computer set up in his garage.

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Yes, ‘mail’ order has expanded. In today’s Internet Age, it is multi-dimensional. So what mail order has come to mean is direct marketing using any or all of the means available, commensurate with your resources and ambitions; The mail, the phone, the fax, the Internet, courier services, wire transfers... You’re not limited as to how you put the word out and you’re not limited as to how you take the money in! Nor are you limited in delivery options today.

Direct response marketing is essentially a form of marketing where advertisements, publicity, web sites, e-mail and, yes, regular mail; whichever is used, solicit the order directly from the ad.

It’s the famous ‘not available in bookstores’ line - it’s not!

You order it

√ from the TV 800#, prompted by a commercial of some sort, or

√ from the radio, or

√ from a magazine ad or

√ from reading an exciting letter that really pounds on all your hot buttons....

Even though mail does much of the work, it’s just a component channel.

For instance, Columbia Record Club runs an ad... You can respond by mail, fax, phone or on the Internet. That’s what you want - ease of ordering.

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Your product may be delivered by mail but fewer and fewer people are taking the time today to write a check and mail it in. Instead, they use their credit card on the phone or, as more and more people do today, go to the fax or the computer.

So, why not deliver your digital product (your info product in e-book or program form) to them at the computer? Your costs are $0, the process runs on autopilot and their satisfaction is higher.

Most people with discretionary income today have a fax and a computer. And if your prospects don’t have discretionary income, you’ll go broke!

Millions more join the Internet revolution every month!

p.s. if you want a free fax number, simply surf up to www.jfax.com or www.efax.com and get

your number today!

What’s so different today, from the days or yore, is that everything in business today is readily accessible by anybody!

√ By printing letters on your computer

√ by building a simple website and

√ by putting a professional sounding message on your answering machine,

….you have the ability to create the same appearance as a giant multinational corporation!

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Now, don’t get me wrong, you can get started with nothing but a phone and the mail... In fact, some people only accept orders by mail as their way of doing business. These people simply want a low-key income with no hassles. But an ambitious marketer would ask, “Why not let people send me money however they like?”

And even if you start with nothing but a phone and the mail, surely, you’ll want to get a fax and computer once the money starts pouring in (not that you ever have to figure out how to actually use them yourself). It just makes your reach and your profitability so automatic, so easy, so L-A-R-G-E, and so OUTRAGEOUSLY FUN!!!

Phone, fax, Internet, mail... It all works.

You say you don’t accept credit cards?! Some people think ‘credit cards’ bring problems but your sales can easily double when you do accept cards!

Well, I’ll tell you what... I’ll give you guaranteed sources that will accept and process your credit card orders - no matter who you are. They’re called ‘fulfillment centers’ and ‘order-taking services’. You can find them in the yellow pages of any big city.

Try out Mountain West Communications at 1-800-642-9378. They’ll take your orders, process the credit cards 24 hours a day and send you the money!

That makes mail order easy!

If you want to accept and process credit cards yourself, surf up to

www.InstantInternetMarketing.com/resources There, you’ll find a link to E-Commerce

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Exchange. You’re looking for reliability, customer service, a low discount rate, real-time Internet processing, and shopping cart compatibility (for your web sales).

You can also call them at 1-800-675-6573. Tell them Ted Ciuba of Parthenon Marketing sent you and they’ll treat you like a king... They’ll waive your start-up fees.

At any rate, to stay advised of the latest merchant breakthroughs, cyber up to my web site. We’ll always have the latest posted there.

The Advantages of [Not Only] Mail Order

It’s good that this business isn’t just done by mail. You’ll learn to love this fact. From our point of view, the fax, the phone and the Internet are all better! You’re asking your customer to do less work, which means he or she is more likely to order from you. Additionally, you get the transaction completed immediately and the money in your account definitely brings a flush of satisfaction.

Mail is slow and puts more distance between the transacting parties. It’s burdensome to write a check, find a stamp and mail it in. Plus - and your consumers all know this - it means the product delivery will be slowed by 3-7 days. Not what they want!

The phone, fax, and e-mail collapse that distance. It’s truly a ‘High Tech, High Touch’ world.

Customers want the assurance of personal attention when they want it. You can give it to them!

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Page 43 of 231

How you get the majority of your orders depends on your marketing approach. For example, in this comparison between the published figures of 2 successful direct response marketers, you can see which one does and which one does not market on the Internet, can’t you?

Marketer #1

Marketer #2

85% telephone

45% phone

10% fax

35% Internet

5% mail

15% fax

5% mail

What you surely see, in both cases, is the relative un-importance of mail in today’s market. 5%

of the business in either case. Yet it’s still called mail order. It’s a metaphor. It’s romantic to talk about it, because it still represents the physical asset called cash.

Today, we even call TV and radio ‘conventional’ media.

Yes, today, the Internet is hotter than ever! If you’re especially interested in making your fortune on the Internet, stay tuned... You’ll be glad you did.

The Surprisingly Small Math To A Million Dollars

Most people I run across think you have to have a blockbuster seller to make tons of money.

Wrong! The media has us thinking that way. But, if you would like to earn a million dollars, it takes only 50,075 copies of a $19.97 book to earn a million dollars!

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And what if you wrote 1001 Ways To Be Romantic, like Greg Godek, and sold 1,000,000 copies at $19.95. How about a sizzling $19,950,000!!

There’s one more math step that I’d like to take you through. When you sell 50,075 units of a book at $19.95, how much do you actually get to keep?

What if, after all marketing, production and fulfillment costs - all the costs of your business - you only get to keep 50% of that? $499,998.88. Not too shabby for a few hours work, is it?

And if you sell a million units, you only get to keep $9.9 Million!

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See It For Yourself!

Units Price

To Earn...

50,075 $19.97

$1,000,000

25,019 $39.97

$1,000,000

10,309 $97.00

$1,000,000

3,367 $297.00 $1,000,000

1,357 $737.00 $1,000,000

358 $2,797.00 $1,000,000

Reality Chicklet

"It's Your Turn!"

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Page 46 of 231

Try a few price points of your own

Formula:

Units

To Earn

Divided By

Price Point

Required

$1,000,000

[example]

$29.97

33,367

$1,000,000

$1,000,000

$1,000,000

Just get started!

Literally! Money comes in all hours of the day and night; phone,. Fax and e-mail. Only the mail is predictable - Monday through Saturday.

Hey, life is great! I wouldn’t want it any other way!

You too can start humbly. You too can be successful. Just follow the simple instructions in Mail Order in the Internet Age and YOU too will be successful!

Ted Nicholas started with a $97 ad. He was an ordinary guy one day, an apparent failure -

deeply in debt and worried about survival. A few days later he was getting bags of mail from the

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Page 47 of 231

post office every day at his house, filled with orders - with beautiful cash, checks, and money orders! He pulled in $400,000 in 4 months. Over $500 Million in his career of some 20+ years.

Gary Halbert got the electricity turned back on, wrote a 1-page letter and borrowed a first class stamp. That project has earned over $1 Billion to date! Gary routinely spins out million dollar projects today.

Cindy Cashman wrote and self-published a book under an assumed name. While most

publishing house ‘authors’ are grateful for a single purchase, Cindy never sold a ‘single’ book.

She sold Everything Men Know About Women, by Dr. Alan Francis, only by the case lot - 100

books at a time! Her book was absolutely blank - nothing but a cover and 128 blank pages. Talk about leveraging information! Now she’s retired with her million dollars to the posh side of Lake Travis in Austin, Texas. I first met the charming lady when she was vacationing in Bermuda.

Russ von Hoelscher is a mail order icon. He was visiting with two friends on a summer weekend, sharing what he knew about mail order. The recorders were running all the while. They edited them into 8 hours of cassettes and offered them by mail order. They sold 6,743 sets of the

‘Program’, for a total of $1,314,885. (6,743 x $195 = $1,314,885. See how easily the ‘Math To A Million Dollars’ multiplies out?!!)

P.S. That’s off only one ‘information product’ in his catalogue!!! Russ says it. “We took in an average of $25,286.25 a week!

Ted Ciuba started with a free classified on the Internet. Today he runs a worldwide multi-million dollar consulting and direct response company giving aspiring millionaires and business

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Page 48 of 231

people the information, resources, motivation and assistance to easily and, almost instantly, capture their own million dollar goals.

Terry Dean, an experienced Internet Marketer, decided he’d like a new Mustang GT

convertible. So he sends an e-mail to his list, and, lo and behold, pays $30,000 cash for the car.

Mark Nolan let the tape recorder run when he was giving a talk. A typist transcribed it and he called it a book. Next, he writes and mails a 4-page letter. Sitting at his kitchen table, he’s sold more than $3,000,000 worth of that book.

Dave Ramsey hopelessly screwed up his financial life. Then he hit upon Information Marketing.

Today he’s a millionaire several times over, selling people advice on how to get out of, or avoid, financial trouble. Seminars, books, tapes, radio, franchises.

Peter Sun had a job delivering hot buns from the bakery - by bicycle! He scraped up a few bucks from tips, ran a small ad and the response swelled until, in a few months, he was earning $10,000 per week! He quit his lousy delivery boy job...

Earning More Money In A Week Than

You ever Did In A Whole Year!

Robert Allen is fond of saying, “You Are One Classified Ad Away From A Fortune!” He knows whereof he speaks. He placed a cheap classified ad, costing less than $20, in his local paper one day. His phone went berserk and, within weeks, he was earning $10,000 a DAY in the

information business, pulling down six figures a month!

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Page 49 of 231

Eileen & T.J. Rohleder of Goessel, Kansas, sent off thousands of dollars for one business opportunity after another. Most were based solely on theory and lacked key processes to make them practical. Some were outright scams. Many the nights they labored. Then they came up with an original way to use classifieds and the telephone to sell. No more carpet cleaning for the Rohleders! Success FLOODED in!

“This business made us rich. Just 4 years after we started, we had taken in a total of over $10-million dollars. Our lives were changed forever. All our dreams came true. We bought new homes, cars and great vacations. We gave money to our family and did all the things we used to dream about”.

Success brings a certain change...

√ People respect you more...

√ They look up to you...

√ You’re an expert, a guru, a respected person

If you’ve earned a lifetime’s worth of cash in a few months, you’re suddenly no longer ‘normal’

- even though you were perfectly normal 6 months earlier when you were still struggling...

Which is exactly my point. All these people are ‘normal’. They may appear bigger than life today but it’s just the glow of success. Of course, they’ve each learned a lot and can maintain and repeat the performance. But, though they have more success and connections today, there was a day when there was NO DIFFERENCE between where you are now and where you want to be.

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Page 50 of 231

A lifetime’s worth of cash in a few months. How would you like to go into your job with a $400,000 bank account and quote Johnny Paycheck, “Take this job and shove it!” ?

The More You Mail The More You Make

And, you say you want more money?!.. The more you mail the more you make! What’s holding you back?

Let’s look at the mechanics of a real life mailing of 1,000 pieces. Your first effort doesn’t have to be like the example below but, after you’ve been at it awhile, you’ll probably think this is a relatively small effort. Assume a mere 7% response rate - quite legitimate for a $39.97 + $7.00

s/h = $46.97 book to a targeted audience. Of course, you’re going to have some expenses.

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Test Mailing

Pieces

1,000.00

Printing

$277.00

Stuffing

$40.00

Postage

$320.00

List

$185.00

Cost to mail

$822.00

Evaluation

Cost per letter

$0.82

Number letters

1000

Response rate

7.00%

# of purchases

70

Amount of purchase

$46.97

Gross Income

$3,287.90

Expenses

Mailing

$822.00

Product Cost

$3.00 $210.00

Fulfillment

$3.00 $210.00

Overhead & Returns

$3.00 $210.00

Total Expenses

$1,452.00

Total Profit

$1,835.90

Total profit per book

$26.23

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Total profit per letter

$1.84

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After all the shooting’s over, you’ve made $1,835.90. That’s $26.23 per book sold, or $1.84 per letter actually mailed.

Okay, $1.84 per letter mailed may not sound like too much...

√ Even though you made $1,835.90 on the whole package.

√ Even though you didn’t really do anything.

This profit includes having someone else do ALL the shipping and handling.

Remember also, when you mail to your own list online, though you still have fulfillment costs, you eliminate the largest single expense - the printing and mailing expenses just to get your sales message out. Sure, it can seem somewhat complex the first time you go through the process. But, after you’ve done it a few times - had your learning curve and got relationships set up, it’s just a matter of making a few phone calls.

But, you see, the real beauty comes on the rollout. Up to now, you’ve just sampled the waters...

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You Get Rich On The Rollout!

Here’s where it gets

Mail order allows business

really sweet! Put the leverage of mail

order to work for you! Want More Money? Simple, mail

owners to tirelessly, relentlessly,

more mail!

and inexpensively make their

best, most compelling, most

Think this over for a moment. If you make $1.84,every time

powerful cases without ever

you mail out a letter, don’t you think that’s pretty easy

deviating from their rehearsed

money? If you want to earn $1,000,000 then simply make a

sales pitch, without ever getting

few phone calls & direct that 543,478 letters be mailed out.

cold feet, without ever forgetting

an important point, without ever

But there’s more! Here’s where you really appreciate the

flinching when a customer gives

business control that you get from direct mail! Strap

them a difficult retort, countering

yourself in, because you’re about to go crazy with

every objection, and delivering

excitement and I don’t want you to get hurt!. We’re

the perfect close

breaking out the Multiplication Tables!

. - Jay Abraham

When you roll out, the picture changes. There’s lots of things working together for you on the rollout! Let’s say that, because of your headline, bonus, warranty, and price tests, you’ve been able to raise the response rate from 7% to 9.85%, while increasing the package price from $39.97

+ $7.00 s/h = $46.97 to $47.00 + 7.00 s/h = $54.00, again confirmed by a few more introductory test mailings. Also, because you’re now a bulk customer, your price per direct mail letter drops slightly from 824 to 684, and your product production cost drops from $3.00 each to $2.38 each.

These are realistic figures.

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Indeed, let’s see!

Cost per letter

$0.68

Number

1000

letters

Response rate

9.85%

Number of

98.5

purchases

Amount of

$54.00

purchase

Gross Income

$5,319.00

Expenses

Mailing

$680.00

Product Cost

$2.38 $234.43

Fulfillment

$3.00 $295.50

Overhead &

$3.00 $295.50

Returns

Total

$1,505.43

Expenses

Total Profit

$3,813.57

Total profit per

$38.72