Internet Article Resource by Ian Basford - HTML preview
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What Is Your Motive?
Briefly, what do you hope to achieve from writing and submitting articles? Fame? Do you have a product to sell or an affiliate program to promote? Have you populated your personal homepage with strategically placed Google Adwords? Do you just want visitors for the sake of it?
We all need visitors. What's the point of creating a website if no-one knows it's there? I'm going to show you the best and most powerful way to increase the number of visitors to your website and it won't cost you anything except your time.
Think about this for a moment:
- Let's pretend that you own a website about fishing. You write an article about fishing and submit it to a couple dozen article directories. Most article directories will post your article within a couple of days, although some are so backed up with article submissions that it could take quite a bit longer. Within a week, your article is posted for all the world to see on almost all of the article directories that you submitted to.
- Along comes Bob, who likes fishing and is looking for information on the subject. He sees your article and thinks that it is very informative. Now, Bob has a website about fishing and he thinks that your article would sit well on his website, so he goes and copies it and places it on his website - along with the article resource box, which has links to your website, etc. Now, the people reading your article on Bob's website are pre-disposed to what you have to say, because if they weren't they wouldn't be reading your article on a fishing-related website.
- Bob also has a newsletter which he sends to his list once a week. There are approximately two thousand names on his list. In one of his newsletters he includes your article. In other words, he emails a link to your fishing website to two thousand fishing enthusiasts.
- Imagine the exposure your website would get if a hundred Bob's, or even a thousand Bob's, all came along and used your article!
- This example may be fiction, but the theory is sound. People all over the world are realising just how powerful writing articles actually is as a marketing or promotional tool. Forget about search engines and the like. Submit your website to Google and Yahoo and forget about search engines for the time being. Over a relatively short period of time, you will have so many links back to your website that a higher ranking in the search engines is guaranteed. This in turn will bring even more visitors to your website, and so it continues ...
Choose A subject
This should be obvious. Write an article that is related to whatever it is you are trying to promote. If you are unsure on this point, read the above section "What Is Your Motive?" again.
Research Your Subject
Because of the internet research has become, to a certain extent, a matter of cut-and-paste. This is important though - never copy someone else's work! If you find information that you can use, re-work it and re-word it until it bears little resemblance to the original - make it your own.
Use a search engine to find relevant matches to your subject. You'll quickly find that you have enough information for several articles or more. Write about different aspects of your chosen subject. With the fishing example, write an article about specific types of rod, or the latest innovation in rod design. Another article might be about the best way to catch trout. And so on ...
Ensure that the quality of information you are harvesting is good. No-one wants to read rubbish. If your article is sub-standard with regards to the information it contains, no-one will pick up your article to include on their website or in their ezine.
How To Write An Article
Read other articles. Familiarise yourself with accepted layout, the length of the article, etc. Remember, though, that it is not the length of the article that matters but the content. Content is king on the internet.
Make sure that the grammar, punctuation and spelling of your articles is up to scratch. If your article is a labour to read, then no-one will bother. Have a friend or colleague proof-read it for you.
Don't make your paragraphs too big. Try to keep them around five or six lines maximum. Long paragraphs online are a major put-off to a lot of people.
You want to have a benefit or tip every two paragraphs. Start with your biggest benefit and work your way through. Simply write a few paragraphs with a benefit or tip to help your reader and you've got an article. Remember that people will read your article to gain more knowledge about their subject, or what it is that interests them.
This is perhaps the most important part of your article. The headline will, in most cases, be the thing that persuades people to read what you have written.
Your article is going to be light to read and packed full of tips and tricks. Your headline should convey this. For example:
- 7 Simple Steps ...
- 6 Things You Really Should Know ...
- More Tips To Improve ...
- 8 Big Reasons Why ...
- 10 Deadly [SUBJECT] Sins ...
As another example, here's an article I had particular success with:
- Four Key Points To Your Success Selling Niche E-Books Online.
It's obvious what that article is about. If you are interested in reading the article, click here.
Notice that I used "Success" in the title. Here are some other power words that you should try to include:
- How/How To
- Why/Reasons Why
You can probably think of a lot more words, but you get the picture. The Summary
This is simply a few lines to describe your article. Most article directories have a summary of the article content to go with the title, before the title is clicked on and the reader is taken to the entire article. I usually copy and paste a paragraph from my article or cobble two small paragraphs together which adequately describe the article content.
Your Resource Box
This is where your information goes, and is perhaps the most exciting part of the whole process.
You could have a great headline and winning content, but if your resource box is poor you won't get any traffic to your website, which of course is your main objective. A resource box is quite simply a call to action. You want to have excited the reader with your article, and then get them to your website with a great resource box. Too many article publishers fail miserably at this. They think that by saying how great they are they'll get people to their website. It's not an ego trip, it's a traffic boost!
You must follow the AIDA formula when creating an article:
Your resource box is your call to action. You want to get people to your website. Here are a few great ones:
- "Joe Bloggs get's results. Get his free ebook and find out how he helped five thousand people start a new unique ebook business EVERY month at www.YourSite.com."
- "Joe Bloggs makes it easy to launch a successful ebook autopilot business every month. His step by step 5 part free mini course "ebook mastery" shows you exactly how. To receive your free course go to www.YourSite.com."
You must offer the reader a benefit. You must give them a reason why they just have to visit your website. Do this, and you'll get tens of thousands of highly- targeted visitors to your website for FREE!
Avoid hype or over-exaggerated claims. Just offer a free report, free email course, 2 free chapters of your ebook or whatever. But DO offer something for free.
Submitting Your Article
Now you're ready to submit your article to directories. The more directories you submit to the better. The Problem is that it's nigh on impossible to locate all the article directories on the web. I have taken the time to list quit a few. If you own an article directory and it's not listed here, accept my apologies and send me an email at firstname.lastname@example.org . I'll update this ebook straight away. Likewise, if you know of any other article directory not listed in this ebook, send me an email.
I know that submitting your article is an arduous task, not to mention time consuming, but when it's done, it's done. If you have a little cash to spare, you might want to consider using a submission service - I've listed a few of those aswell. But whichever route you take, soon you'll be reaping the rewards of what you sow...