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Methods Of Website/Product Promotion
Search Engine Optimisation
This is undoubtedly the most powerful internet marketing technique out there.
Without question the people who make the most money, or get the most traffic,
are those who are in the top five spaces in the google rankings for their particular
category. In a perfect world you could get to the top of the google search engine
with no money and very little effort. Unfortunately it doesn't work this way. These
days you have to either be a SEO expert, or have enough money to be able to
hire one, and believe me they don't come cheap.
So unfortunately, nowadays search engine optimization is only an option for the
experienced or the rich. In any case, using this technique will usually take weeks
or even months to show any real results. We live in a world where what used to
take hours or days can now be accomplished in seconds. Impatience is
programmed into us at birth and enforced through our early years. We want it
Pay-Per-Click Advertising
It was absolutely fantastic when pay-per-click advertising first came out. Those of
us who got in there early were able to make a killing in our niche market. Yes it
took a bit of work, but it was worth it. Qualified clicks to your websites were
cheap yand if our sales letter was good enough you could do extremely well for
yourself. How quickly things changed.
Whilst some people believe that pay-per-click advertising is still a hugely effective
advertising technique, others disagree. BIG companies are now getting in on the
act and they have the budget to pay a heck of a lot more than the one-person
businesses that used to be able to profit from pay-per-clicks. And with so much
competition out there, pay-per-click is yet another option that the average
marketer would be wise to avoid.
The possible exception here is "Google Adwords". I don't know because I haven't
tried it. Let's move on ...
Buying Traffic
Why, oh why, do so many of us internet marketers fall for these silly pie-in-the-
sky schemes and software packages? We've all seen the adverts:
"100,000 visitors for just $47."
"Brand new software will get 1 million hits on your site GUARANTEED!"