Insider Secrets to eBook Self-Publishing by Younes Boutriq - HTML preview
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“THE INSIDER SECRETS TO EBOOK SELF-PUBLISHING”
“How to Make Your Own eBook From Concepts to Profit”Copyright © 2007 - By Younes Boutriq FOREWORD
First I want to Thank you for your interest in this ebook “The Insider Secrets to eBook Self-Publishing”, and Congratulations! For taking a positive step towards your future as an ebook author .This book is intended to teach a layman on how to create an e-Book and derive profits from its sale in the online market. The book spells out the details required meticulously and was compiled following a great deal of research and top Marketers thoughts and advices such as Bryan Winters, Terry Dean, Robert Smith, Shelley Lowery and others. These experts are earning tens of thousands of $ every month selling information on the internet.
This ebook is good enough to guide a novice and is a handy reference for experts.
Copyright © 2007 Younes Boutriq, All Rights Reserved
No portion of this ebook may be reprinted without express written permission by the publisher.
While all attempts have been made to verify information provided in publication, the author does not assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
The publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws may apply to the user’s particular business.
The author and publisher assume no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials.
You must test everything for yourself and we expressly do not guarantee any results you may or may not get as a result of following our recommendations.
Younes Boutriq TABLE OF CONTENTS
CHAPTER I : INTRODUCTION .........................................................................6 What in the world is an e-Book? ............................................................................7 The multiple advantages of a self-created e-Book .................................................8
CHAPTER II : ACTION ZONE – THE NICHE MARKET............................10 Finding subject matter for your e-Books ..............................................................10 Step 1: Find and focus on a specific target market...............................................12 Step 2: Find out what they want ...........................................................................14 Step 3: Give them what they want by developing it.............................................22
CHAPTER III : WRITE YOUR E-BOOK.........................................................23 Technique 1: Compile interviews of leaders in your industry..............................23 Technique 2: Hire a freelancer / ghostwriter to do all the work for you ..............28 Technique 3: Compile articles written by various known authors focusing on a particular topic ......................................................................................................31 Technique 4: Public domain books.......................................................................35
CHAPTER IV : E-BOOK FORMATS................................................................39 Portable Document Format (PDF)........................................................................39 Hypertext Markup Language Format (HTML) ....................................................42
CHAPTER V : DESIGN YOUR E-BOOK .........................................................48 Portable Document Format (PDF)........................................................................48 Hypertext Markup Language Format (HTML) ....................................................53
CHAPTER VI : PROTECT AND REGISTER YOUR E-BOOK....................61 Copyrighting your e-Book ....................................................................................61 International Standard Book Number (ISBN) ......................................................62
CHAPTER VII : WRITING AND DESIGNING YOUR SALES PAGE........65 Designing your sales page ....................................................................................65 Writing effective sales copy..................................................................................66
CHAPTER VIII : PEOPLE JUDGE A BOOK BY IT’S COVER ...................79 Does a good cover add credibility to the product? ...............................................79 Perception is the key .............................................................................................80
CHAPTER IX : DYNAMICALLY UPDATE YOUR E-BOOKS ....................82
CHAPTER XI : MARKETING TIPS ..................................................................90
404 error page .......................................................................................................95
CHAPTER XII : START PROMOTING YOUR E-BOOKS...........................99
Short-term marketing strategies............................................................................99
Purchasing Advertising .....................................................................................99 Forums (Discussion Boards).............................................................................99 Pay per Click ...................................................................................................100 Long term marketing strategies ..........................................................................102
Search Engines ................................................................................................102 Opt-in List (Ezine) ...........................................................................................104 Affiliate Program.............................................................................................112 Free Trial.........................................................................................................117 Viral Marketing ...............................................................................................119 Articles.............................................................................................................119 Joint Venture....................................................................................................124 Links Exchange................................................................................................127 A FINAL WORD..................................................................................................133
APPENDIX . BIBLIOGRAPHY.........................................................................135
This is a digital age. Today almost every one in the world has a life-line connection to the information superhighway – the internet. This is the time to get into the race and build a new world new age information product. Technology has not only made it possible to make e-World products but has also enabled sales of such products. These products can be very popular and can be used by any person for a growing career. . Information on the internet is experiencing a hot sell - must buy phenomenon. Internet entrepreneurs who provide information are making fortunes simply by taking advantages of the facilities offered on the World Wide Web. The future of mankind is definitely all electronic and service based.
An estimate by Forrester Research says that digital books and information products will be an astounding 7.8 billion dollar market in the next five years. The secret of success is to find valuable information that is needed for specialized work from the incredible maze of data at a reasonable price. The way to create that kind of a product is explained completely in this e-Book.The future of subject matter on-line is in the form of electronic books. No matter what the information is, electronic books are the way to deliver that information.
It is very simple to create an information product. The product can easily be created, published, sold or even given away. The distribution costs of the book are very low by using e-Mail or download from a website. Creation of the e-Book is a simple multi-step procedure and is explained in very simple language in this eBook.
A particular application of e-Books is that it can be used for free give-away at the web-site. This free information promotes your business. Thousands of visitors come to your website to pick up your e-Book and in the process you generate business from the publicity at a low or zero cost. This kind of Digital Publishing will be increasingly used as a sales and marketing edge over the competition.What in the world is an e-Book?
The fundamental concept: An e-Book is just like a traditional paper book in an electronic form. It is read by using a computer. It does not require that the computer be connected to the internet. One way to view an e-Book is through a floppy disk. This eliminates the need for complex plug-ins of reader software. E-Books are full of life and combine media to deliver text, video and audio. Hyperlinks connect various sections of the ebook. It also has links that can connect the ebook to the internet for related articles, programs and even other e-Books. Hence, all the required information comes from a single source.
A common form of e-Books is HTML documents. These are combined with an inbuilt browser and the entire work is compiled to form a single executable file. It is thus a website that can be viewed offline. The author is allowed maximum flexibility in the way he wants to deliver the content. The hyperlinks allow navigation to different sections of the e-Book by the use of the table of content or an internal search engine. The user can then quickly refer to the section that contains information of his interest. The hyperlink process is also very simple and user friendly. The volume of the e-Book on a single floppy includes both an average sized novel and the required reader program. This is way ahead of the Adobe’s PDF option. A PDF document can also be considered an e-Book but the reader program Adobe Acrobat needs to be installed separately. Adobe Acrobat reader software occupies around 12 megabytes when installed. An Adobe e-Book reader is available and has the capacity to read HTML, PDF and other formats combined with excellent features for use. This software occupies around 10 megabytes space after download. That’s quite a bit as compared to an *.exe eBook. It is best that in the online business the information be downloaded fast and the software should not place a heavy demand on the resource capacity. If the entire e-Book and the required software take up very little resource space the need for complex software is eliminated.
A good e-Book is very printable and can be printed both completely and in sections. There are features for incorporating a variety of fonts and colors. These are a help to the visually impaired also.The multiple advantages of a self-created e-Book
Online publishing and marketing delivers the cutting edge of technological progress. E-Books are the way to deliver the work of the author to the customer in an efficient and economical way. As compression methods have improved downloads have become faster. There are no additional overheads pertaining to distribution and packaging as in the case of paper books. Hence e-Books have a cost advantage.
Another aspect of e-Books is security. With the copy and paste functions disabled it is very easy to protect the work from unauthorized use. It is possible to register the book and time limit restrictions for use can be included in the e-Book itself.
While paper books may not altogether disappear immediately the e-Book concept will definitely rule the market. E-Books are the master-key to the implementation of information delivery.Basic skills required for understanding this book
- Skills to send and receive e-Mails
- Skills to surf the internet
- Ability to use copy and paste
- Word processor usage capability
- Some imagination
- Methods to install and upgrade software
- Basic HTML language
And finally you must have the drive required to make your online business succeed. The way an e-Book is made is not at all complex however it requires determined efforts.With this small background let us proceed with the first step of ebook creation... CHAPTER II: ACTION ZONE – THE NICHE MARKET What is a Niche Market?
A niche market is defined as a small targeted group of people who share a specific interest.
This concept is used for whatever product you are marketing online or offline because you need to focus your efforts on those who want your product and not everybody.
Each person has his or her own area of expertise and can write passionately only about those interests. A passionately written ebook is surely a profitable internet product. An e-Book must be written after careful identification of interests and expertise.
Examples of a few interesting topics: Recipes
Makeup and Skin Care
Health and Fitness Child Development Teenagers
Home Maintenance Plumbing
Small Appliance Repair Home Buying
Just as you can have a conventional book on any topic you can have an e-Book on that topic also. The list of topics is endless. However the best selling e-Books are based on niche markets – for the customer’s special interests that are hard to find in conventional books.
The right way to go about doing things is not initially creating a product and then going about looking for customers. The correct way to do things is to target a market and then create a product based on what they need. This is the quick, sure and easy method to market an e-Book.
The focus should be on the prospect and not on the product. The logical question to ask is not “How to find the customer for my product?” but rather, “What would the customer like to buy?”
This is the well-lit road to success instead of groping around in the darkness for leads. The instant a niche market is identified you can develop products for that niche. . For example, a motorcycle biking community could be a niche market for delivering a product on road maps with motel details.
For those who wish to pursue a career online the sooner they make the shift from conventional books to e-Books the better. It is best to make that decision HERE and NOW!
Once you have selected the subject matter there are only 3 simple steps left for complete success. Follow these carefully and you will walk the path to the end comfortably.Step 1: Find and focus on a specific target market
The focus should not be on the combined millions of readers who read. It should be on a select group. Large corporations target the entire market as their products are used by everybody. However for a small online business to succeed the focus must be on a group of people who have similar interests and goals.A large niche is also possible. A few examples of large niches:
Business Opportunity Seekers Small Internet Businesses Dog Lovers
Work at Home Mothers Bodybuilders
Commodity Trader Real Estate Agents Racing Car Hobbyists and more...
The way to find out if you have chosen a correct niche is simple. A correct niche can be identified online consistently as a specific group. It is easy to obtain member lists or listing of people with these interests from the internet. The cost of obtaining these lists should be low or zero. The members can then be targeted. If you cannot find a list of members consistently the niche identification is incorrect.
Another way to find a niche is offline. Magazines are usually created for niche markets. You can also advertise in these magazines. The response from such print media would help your website greatly. Magazine can be found in any local bookstore. If you chose a niche similar to a magazine then you can use the magazine to get ideas. These ideas can be used for information productsStep 2: Find out what they want
Once you have targeted a niche market you must know what the niche market wants. The needs could be varied ranging from products to software. It could be something as simple as an information video. You need to know exactly what the market needs because only then will the deliverable sell.
This market research can easily be done for free. The internet offers facilities online where you can talk to experts and customers. These are forums, discussion groups, chat rooms, mailing lists and newsgroups.
On observation you will definitely find that some things keep coming up again and again. You must ask question the users to find out more about such issues. You can also ask them how much they would be willing to pay if you delivered that product. We can ask for product specifications like color. Brand preferences can be identified. For example, if it is a collection of music what is the number of songs they would like? Who are their favorite music groups? Would they like lyrics also? Would they like live videos also? To put it simply, such questions help make a well-defined customer request. This is the way to know the future customer and his needs.
The following websites provide excellent discussion groups:
- Yahoo Groups http://groups.yahoo.com/
- Google Groups http://groups.google.com/
- Newsgroups http://www.dejanews.com/
- ForumOne http://www.forumone.com/
- Mailing Lists http://www.liszt.com/
A simple procedure is to list down around 3 to 5 keywords. These should reflect your interests. Follow this by searching these databases. You will soon find the groups whose interest lie in those specialized topics.
After you have done this you have to join those groups. Otherwise include them in your list of favorites. Spend some time with a few of these groups every day. This kind of market research will help you identify what exactly is needed by the customer.
As soon as you know what the customer will buy you can create the required internet concept. The requirements are defined by the customer and not by you. If you wrongly assume a product will sell based on your interests only you might end up with no business. However a customer defined businesses has a solid foundation and is sure to succeed.
An excellent and tested way to search the market is through keyword research. We have to find which keywords are searched the most on the search engine. Another way is to visit customer review sites. Let us look at both these methods one by one. 1) Keywords researchOverture's suggestion tool is available at the link given below: http://inventory.overture.com/d/searchinventory/suggestion
This tool help you find out the keywords that are most frequently specified by your target market. You can identify keywords that are not being used by the competition. This helps you identify the markets that are saturated where the business volume is likely to be low. This kind of analysis allows you to identify the correct segment to target.The Overture keyword service helps you find the popularity of your keyword. This in turn helps you estimate the demand for your product.
Another great tool which I highly recommend is WordTracker :
Wordtracker has compiled a database of search terms from various metacrawlers on the Internet. When you enter keywords, Wordtracker will tell you how often people search for them and how many competing web sites use those keywords.
Now type the keyword you are searching for in the search box: “video games” in our example.
The Overture Search Term Tool returns a list of related searches. These searches include your term. It also gives a count that specifies you how many times those terms were searched in Overture in the last month.
In our example:
3865518 Video game
187804 Video game cheat
21596 Used video game
19887 Video game rental
If you compete in a saturated market you can do business only if you have a sharply defined niche. You should restrict your business to this niche as there are plenty of people working on business outside this niche.
Now you have a clear picture as to the how many times your keywords were searched for in Overture. Let us now get down to the concept of competition. If there is competition in your niche you need to know what the others are doing as well. This helps you define your own strategies and action plans.Now click on (2) “View Bid Tool”
After this enter your keyword in the search box:
Look under the head of each advertisement that appears. If you look under the description of each ad you’ll see how much money people are biding on those keywords .The bid price is a good way to measure the competition in the selected niche. If the bids are very high it implies that it is expensive to advertise on this site and also in this niche. You need to find all keywords related to your topic and their combinations.
Let us try some keyword and combination tricks:
- Use both singulars and plurals
- Use all verb forms
For example: Car Race, Car
For example: Try, Trying...
- Use synonyms For example: House Loans, Home Loans...
- Combine two keywords into one without spaces
For example: Fast Food, Fast-food
We need to know customer opinion about competitor’s products. This helps us identify consumer likes and dislikes to develop and improve our product. Consumer review websites are the best place to find such information.Check out these excellent websites:
We have now completed the second step of finding and focusing on a specified target market.
You now know what the market wants. The demand is already established. The time has come to create the product that is required by the customer. The profitable market is ready for the product. Based on your research and exploration you are sure the product will succeed.
It is very simple to develop the e-Book yourself. We will now dive into the process of making a high quality e-Book. The entire procedure is explained in easy steps on the next chapter.CHAPTER III: WRITE YOUR E-BOOK
You now know who the market is. You also know what they want. You know what they will pay for. So go ahead and make that product and cash-in that profit opportunity. For that we have to understand the methods required to create an eBook.A definite often heard concern goes like this, “But Younes, I'm not a good writer? What should I do?”
Rest assured - that concern will be resolved. It's not a problem at all. What we will see right now are a set of proven tactics. These will help you write your e-Book in a short time. No writing experience is required. These techniques require little or no money. Even if you don’t like to write we will show how you can still have an interesting experience.Technique 1: Compile interviews of leaders in your industry
If you approach the leading experts in your industry correctly they will usually agree to give you time for an interview. They will provide expert responses to all your questions.These experts have to be located in forums and by research on the internet using search engines. Note the following points carefully before you start the interviews.
- Do your homework before the interview: you should know exactly what you are asking for.
- Keep your questions short and to the point.
This is a very powerful tactic. Joe Kumar's e-Book offers an excellent example of this tactic. The information can be found on his website:
Consider the story of an 18 years old student from Singapore. He came out from nowhere to become an overnight success. He shocked the internet marketing with the release of his e-Book “30 days to internet success”He posed a very serious and challenging marketing question to several marketing experts - here is what he sent: "Hey <Guru Name Here>,
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone .Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month .You no longer have your big guru name or JV (Joint Venture) partners.
Other than your vast marketing experience, you're an unknown newbie.
The response Joe received form his e-Mails was amazing. He compiled two huge volumes of business plans from the responses of the marketing “Gurus” The total volume of the plans was almost an incredible 1200 pages! That is the kind of potency of this method. The e-Book sold in massive volumes. Just about everyone who purchased the e-Book was full of praise. The price of the e-Book was set at $97.00.
The e-Book was called “30 Days to Internet Marketing Success”. Joe sold 1064 copies in the first 60 days – that makes him $103,208 in less than two months. This is the kind of demonstrated profit potential from e-Books made by e-Mail responses.I don’t think I need to say anything more. I am sure you’ve got the picture.
Some things to keep in mind when contacting people for e-Mail responses:
- An offer should carry a deadline. This helps you do your planning and the respondent also replies in a timely manner to your message.
- Introduce yourself in brief right in the beginning. That helps the respondent evaluate you and increases the chance of a reply.
- You must provide something in return for the information content they provide. Usually you can offer to share the results of your work with them.
- Grammar and spelling mistakes have the power to make even an excellent piece of writing appear terrible. Take care that you spell check and grammar check your questionnaire.
- Pay your complements to the person who has to respond to your e-Mail. Appreciate that persons work and company. That generates a tremendous amount of goodwill and helps in getting a detailed response.
- You must clearly specify how the content will be used. Be clear on whether you will sell the content or give it away. You should also specify whether or not the person to whom you sell or give the product has the resale rights.
- Be specific about what you want .Don’t include questions that are too general.
- Be logical in the order and content of the questions.
A standard expert telephonic interview lasts for half an hour to one hour. You can make these calls to the experts with prior appointment. The information you gather from experts who understand the future can help you create a product that stays in the market for years to come. The interview can be with one person at a time or also with a group of people in a telephonic conference.
The content generated can be left in the audio format or can be transcribed into text. Transcription services are available at Voicetext.com where the calls can be converted into a text format.
The simple sequence of actions is like this:
- Think your questions out carefully.
- Ask these questions to leaders in your targeted niches.
- Record or write down the answers.
- You can conduct a seminar and invite experts to speak on a given topic. The live seminar can then be recorded and transcribed into text.
- Contact experts through instant messaging.
- Contact experts through chat rooms.
- Send questions using a fax machines
- And many more ….
Hire a ghostwriter! This is an excellent strategy. Freelancers and ghostwriters are writing and software professionals. They work for a fee. All the writing work and designing is easily outsourced to ghostwriters. They do all the work… you get the benefit (and the profits)! Of course we understand here that the content has to be designed by us in a basic level of detail.
Here is what a ghostwriter / freelancer can do for you:
- Research on the internet and other sources
- Compilation of all the information
- Professional writing that makes your ideas sound really great
- Write a compelling book that rivets a reader’s interest
- Usage of language that is apt according to the topic
- Delivering the complete packaged product version – ready to sell.
One place to get the best freelancers is Elance.com. In this wonderful website you can find many freelance on many domains. Their services include web development, graphic design, software, engineering, administrative services, business strategy, writing and more …
The procedure is as follows. You have to post your project on the website. The freelancer who is interested in your project will place a bid. The cost of this work depends on the expertise required, the nature of the project and the volume of work. You are free to negotiate. Ghostwriters work mostly for themselves. If you generate repeat business for them a business relationship gets established. The ghostwriter or freelancer may then charge a lower fee for the returning client as it helps generate higher business volumes. The investment you make in a ghostwriter is returned many times over and gives beneficial results. You get an excellent product made and the readers get their value for money through high quality material. This is definitely a win-win situation where you, the freelancer and the client, all are benefited.This is what you need to do on the internet: Go to http://www.elance.com/ Click on “Post Your Project” Then follow the 4 easy steps as explained:
1. Enter your contact information.
2. Select your project category.
3. Describe your project (give a detailed description about your project).
4. Confirm your project description.
This is the simplest technique in this ebook. This is because you can have your ebook ready to sell without any writing on your part. The work gets completed easily and quickly and best it’s FREE.
Firstly, look around for good articles to use. Next, send an e-Mail to the author. You should make a request for permission to use the article written by the author in your ebook. You can find articles with their corresponding authors in discussion boards, reports, information audios and videos and many other sources.The Joint Venture (JV) section of this book will give more details as to where and how we find these experts. All you have to do is ask authors for the right to use their articles in your ebook or report. Just a few points that will help convince the authors to give you permission:
- Your final product will be heavily promoted
- The authors will receive full credit for their work
- The information given by the authors will be available for the reader
- Issue free advertisements for the authors business, product or website on your
ebook or website
- Give a free copy of your ebook to the author
- Offer a discount to the author on the products that you have the right to sell or resell
- Make a free product offering to the author on the products you have the right to sell, resell or reprint
Even if you do not have the resources to look for authors or if you do not wish to spend too much time, money and energy there is no cause for undue concern. All the required information is already compiled. Bryan Winters has created the world’s only copy-right free database. This database contains internet marketing related information! We are sure to see many more such databases in the future.
The Internet Marketing Database contains a growing number of articles and content written by dozen of authors. This content can be used to create an unlimited number of exclusive digital information products. This information is ready for use to make the world’s hottest selling information products. These include:
1) Internet marketing
4) Small business
And many other subjects related to internet marketing... The Internet Marketing Database™ offers digital information marketers a practical way to create exclusive products in as little as 60 minutes each. These products can be sold at whatever price you like. You can even just give them away to build your reputation....the possibilities are unlimited!
Every ebooks or digital information products that you create will become your exclusive, intellectual property. By assembling your own unique product using the articles in part or in whole, you become a legal copyright holder of the finished work.
In order to profit from this incredible resource you have to subscribe to Bryan’s website.
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Public domain is the place where you can find titles for which the copyright has expired or has not been renewed. Thousands of books are out of copy right laws. What I mean is that the copyrights for these books are expired and have not been renewed. A great percentage will never be renewed. Find such books and use them.
Firstly, I want you to know that I’m not a copyright lawyer nor an attorney .It is recommended to get professional legal advice on copyright issues. This is because legal implications are far reaching and in is best not to take a risk.In the US works passes into the public domain when:
- The work was copyrighted before 1923.
- The work was published before 1989 without a proper copyright notice.
- The work was published before 1964 and the copyright was not renewed.
Search for books in the public domain quickly and easily with this FREE Public Domain Book Search Toolbar for Internet Explorer. Provided by Filekit.com http://www.filekit.com/pdbooks.exeMore interesting resources: Public Domain Books and Free Electronic Texts Resources. http://www.ezau.com/latest/articles/public-domain.shtml/
NEW RULES FOR USING PUBLIC DOMAIN MATERIALS by Attorney Lloyd J. Jassin
You can easily create updates to your e-Book by adding 2 or 3 sentences in the beginning or the end of the book. You should say something like this: “If you have any ideas or strategies not mentioned in this e-Book, please e-mail them to me at (your@email). I may use them as updates to this e-Book or maybe in a new one on the same subject .If I decide to use your suggestions you will receive a free copy of the e-Book. You can also add your business ad at the end of the e-Book. I will get your final approval if I decide to add your ideas.”
You can also use this tactic to:
- Create up-sell products
- Write follow-up letters for your subscribers.
- Write articles on the same subject.
- Ask for ideas to incorporate in your next e-Book.
The authors can be requested to offer their work for online publishing and conversion to an e-Book. In return the writer should be given a percentage of the sales. Some authors may allow work reproduction just for the free publicity.- Get excerpts from ezines, discussions boards, articles, reports, websites and audio
Send an e-Mail to the authors / publishers / website owners or the participants asking for permission to use excerpts of their work.
- And many more sources are available limited just by the imagination... The beauty of all these techniques is that you already have JV partners to help you boost your business from the beginning.
Adobe® Portable Document Format (PDF) is a universal format that preserves all of your original formatting. It maintains the specified layout, the fonts, the images and the links - regardless of what application was used to create it. Hence, your eBook looks exactly the way as you want it to look.
Another pro with PDF files is that they are very compact and smaller than the original source files. PDF files can be easily published and distributed in any one of the following ways:
- In Print
- As e-Mail attachments
- Downloaded from the internet
- From web-site links
- On CD-ROMs
- The documents can be opened regardless of the type of browser or the operating system.
- Publishing sites have PDF as the preferred format.
- PDF always prints correctly with any printing device.
In addition to the above advantages, using the Adobe Acrobat 5.0 software, documents can be viewed across multiple media. For example, tagged PDF preserves a document's structure so that it can be viewed on Palm OS® devices as well as on the web. Tagged PDF files also contain information in regard to the content and structure, which makes them accessible to visually impaired readers with the assistance of screen readers.
Disadvantages of PDF formats:
- There are limited creativity options.
- The adobe PDF creator software is rather expensive at $249.00.
- It is required that the user has free Acrobat Reader.
This is a very powerful program. The e-Books you create here can be viewed by everyone on any type of browser or operating system. The original layout is preserved and the documents appear exactly as the way they are intended to appear. Beautiful formatting is possible. Acrobat 5.0 has been released and it offers users increased document security. The software also has the ability to create documents that can be easily viewed by the visually impaired. Along with this these documents can be viewed on Palm OS® devices also. Additionally, Acrobat compliments Microsoft Word. A toolbar shortcut gets added directly to the program. For this you have to open your document in Microsoft Word and click on the Acrobat button. This will automatically convert the Word document into a PDF document. The PDF document can then be distributed.Cost: $249.00 A free trial is available and where you can create your first 5 Adobe PDF files. For this go to: https://createpdf.adobe.com/
Click on “Free trial!”
A PDF document can be downloaded from a link. It can also be viewed directly on the website. It can be easily distributed. It is an excellent way to deliver your eBook.Hypertext Markup Language Format (HTML)
HTML e-Books are formatted just like a website. The pages are connected through hyperlinks for navigation. PDF e-Books have a limited number of design parameters while HTML e-Books design is limited only by the imagination.
You can customize fields in HTML depending on the type of HTML compiler you purchase. This helps create a customized product. You can also provide your affiliates with an e-Book. They can use the e-Book as a sales tool to sell your products and services. Your affiliates can also give the e-Book away and earn commissions. The money will be recovered from product and service sales. Thus HTML e-Books will help establish business relationships. .HTML files can be distributed as follows:
- Internet download
- You maintain complete control over how the e-Book appears and the feel of the eBook.
- The e-Book can interact with the internet perfectly.
- The compilation software is mostly easy to use.
- You can choose from a wide variety of e-Book compilers.
Disadvantages of HTML formats:
- The software required to run “Windows” programs is required.
- Internet Explorer 4.0+ must be installed on the user computer.
This is used to create professional quality e-Books rapidly. The software is very easy to use. Ebook Compiler provides plenty of professional grade options. The result is cleanly formatted high quality books that the customers demand.- You can password protect your entire E-Book, or just protect selected pages and allow your users to see a preview of part of the book before they get their password.
- Every E-Book includes a unique serial number (we call this an "ESBN" - it's a similar idea to "ISBNs" used for off-line books). This gives you yet another way to keep track of, and manage distribution.
- Set your E-Books to expire after a set number of days or uses, unless the password is entered. Giving your users a free trial of all or part of your E-Book is an incredibly powerful tool that can skyrocket your sales.
- Straightforward documentation explaining every menu option - every command and every option in the program. The documentation even covers the steps you should take before using the program. - like how to design HTML files that compile into a high quality E-Book.
And many more features are also provided…
Download a fully working version of the software for free. You do not need to pay a penny until you're absolutely convinced that this software is for you! http://www.ebookcompiler.com/
EasyEbookPRO is software that not only makes publishing any type of e-book or info-product fast, effective, and affordable, but it guarantees the most professional look that can possibly be produced.
EasyEbookPRO comes complete with advanced design features, loads of security options, simple-to-understand icon buttons that serve as "guides" to the features, and a complete "Help Manual" (not to mention video walk throughs) that will lead you through the processes of publication creation, formatting, and set-up. While I love and use each of the compilers that's here, this is my favorite! There are many more interesting features also...Cost: $67.00 USD http://www.easyebookpro.com/
As is obvious both the PDF and the HTML formats have their own advantages and disadvantages. They have unique capabilities and limitations. The buying decision hence requires a good deal of thought.
The correct e-Book format for your project depends upon your own preferences. You need to consider the type of e-Book you are creating and the number of pages it will contain. For example, if you have a few hundred pages long manuscript typed into your word processing program, you would not like to waste your time creating an HTML page for each page of your e-Book. In such a case, your best option will be to purchase Adobe Acrobat. You can then compile your book into the PDF format. HTML compiled e-Books are usually better for smaller projects such as "how-to", "instructional" or "informational" e-Books.
It is important to consider your sales plan also. A self marketed e-Book does not require a particular format.
If however, you wish to sell your e-Book on an e-Book publishing site, you have to see what format they require. Many of them accept e-Books only in the PDF format.
A simple way out of this is to play safe and publish your e-Book in both formats. Your customers can then decide what format they prefer.
Having decided the e-Book format you have to move to the design of the e-Book. Designing the book is a simple systematic process which is explained here. If you stick to this process you are going to come up with a brilliant end-product. The presentation of the book is a crucial factor that determines whether the book succeeds or not. The e-Book should be professionally designed, well-organized and easy to navigate. Additionally, the e-Book should include images. These images enhance the appearance of the e-Book and compliment the subject matter it contains.
You can design your e-Book by using any application of your choice. However we will move by the standard high-quality choice and focus on designing your e-Book with Microsoft Word.Portable Document Format (PDF)
After you purchase and install Adobe Acrobat, a shortcut button gets added to your Microsoft Word toolbar. You can use this button will to instantly convert your word document into a PDF document. .
Designing an e-Book is just like writing a book. You have to create the pages one by one. The designing is exactly like that of a normal book.
An e-Book is a book in an electronic format. The structure of the e-Book can be any way you choose, but we have included a list of guidelines that will make your task simpler.
This is the first page of the e-Book. It represents the cover of the book. It can contain an image or a logo that symbolizes the topic of the book. It should contain the title of the e-Book. An opening statement can also be included.Foreword
This is an important section of the e-Book and contains a foreword. Information with regard to your copyrights, disclaimers or other important legal information is also included.Instructions
This is additional information on how to use the e-Book. It includes the instructions on how to navigate through the e-Book. Screen shots depicting the directions for use can be included if required.Table of Contents
This is definitely a help that is because it helps you to locate any section of the book. Suppose you wish to read the details in a particular section it helps if you can locate the section information in the table of contents rather than looking through the entire book.
Microsoft Word has a number of powerful options to assist you in formatting your pages in a specific layout. Text written in this program helps create page numbers, headers, footers, borders and images. It also has the capability to create the table of contents.
The Table of Contents is created after the entire book is written out. To create the Microsoft Word Table of Contents, you must apply specific heading styles to the chapter headings. These heading will then be displayed within your Table of Contents.
You can define the chapter heading styles in the style drop-down box on the left side of your toolbar. Highlight the text and select Heading1. Heading1 style can be edited to display your heading in the font and size of your choice.The same procedure is use to define sub-titles below the main headings. This time however Heading2 has to be selected instead of Heading1 and so on.
To build your Table of Contents, click on the page where you would like to insert your Table of Contents. Click on "Insert" then on "Index and Tables" and select the Table of Contents tab. Then, select your preferred format. One you do this Word instantly creates your Table of Contents.
The procedure Word follows to build your Table of Contents is by searching for headings with specified styles. The software then sorts the headings according to their level specified. A reference is provided to their page numbers. Then, the Table of Contents is displayed within your document.
With a system designed Table of Contents, the document can be easily navigated by clicking on any page number within your Table of Contents. This enables your readers to instantly jump to the corresponding chapter headings within your document.Introduction
The Table of Contents should be followed by an introduction. The introduction might contain an overview of your e-Book's subject matter or anything else that you may want to say. Your introduction acts as a will be a prelude to your chapters in the book. A good introduction is important to generate initial interest.Chapters
The introduction is followed by chapters in the book. The chapter headings should be larger that the normal text. Every new chapter should start on a new page. There are many ways to improve an e-Books look and feel to make it look professional. Let us look at a few of those methods.Inserting Page Numbers
To insert page numbers simply click on "Insert" then "Page Numbers." Then select formatting options for positioning, alignment and styles. Additional text can be added with your page numbers, by using the "Header and Footer" option.Headers and Footers
Headers and Footers are used to insert specific information at the top and/or on the bottom of each of your pages. To insert the Header and Footer fields into your pages, click on "View".
Then click on "Header and Footer." A header and footer section will appear at the top and bottom of each page. You can then type in your text and/or use the toolbar to insert your information into your pages. Once you insert the information into the "Header and Footer" area of your first page and it will be displayed on every page.Borders
Borders enhance the appearance of your e-Book. If you want to add a border to each of your pages, click on "Format" then on "Borders and Shading." Click on the "Page Border" tab. Then select your border style and color.Images
Images also enhance the appearance of your e-Book. Images create reader experience. They also create a focus on important concepts in the book. To insert an image within your page, click on "Insert" then on "Picture" and select an option.
Take all the time you require to use the powerful features offered by Microsoft Word. These features will ensure that your book looks great and professional. If you have any doubts about the features of Microsoft Word, you can easily use the excellent Help facility by clicking on “Help”.Hypertext Markup Language Format (HTML) To design an HTML compiled e-Book, you must create an HTML document (web page) for each page within your e-Book. Make sure your design incorporates all of the following:Introduction
Here you may create an image that compliments the theme of your e-Book. You can add your company logo and the title of the e-Book. The introduction should contain information on what the e-Book is all about. The introduction helps the reader develop an immediate interest in the topic of the e-Book.Foreword This section includes information in regard to warranties, copyrights, trademarks or even an editorial. Table of Contents
A Table of Contents can be inserted if required. A small e-Book may not require a Table of Contents. However, for an e-Book that contains many chapters a Table of Contents is highly recommended. Important information can be quickly located from the Table of Contents.About
This is an optional page. The page can be inserted if the type of e-Book you are writing demands it. An e-Book that is like a “How – To Manual” should include an “About” page. This page should tell your readers about your e-Book, your company, your website and yourself. Other information can also be added if you chose to. Your website address and your contact information is included in your “About” page.Bibliography
This page is really very important The Bibliography page should list the names and resource boxes of the featured content providers. This specifies whose material was used in your e-Book. For example, if you used articles or article portions from 2 authors, your Bibliography page would list those two authors and their resource boxes. You’ll find the bibliography of this ebook at the end.Navigation
HTML e-Books are created in a manner similar to web sites. To navigate through the pages, you require good navigational links on each page. Additionally, each page you create should contain links to the previous and next page within your eBook. For example, page two of your e-Book should have navigational arrows or links to page one and also page three. Page three should have navigational arrows or links to page two and page four and so on.File Names All the files used for the book need to be placed within an independent folder. These include HTML pages and graphics files.
Your main or starting page of your e-Book should be called, "index.htm" or "index.html", as many HTML compilers require this. The other pages can have any name.Creating Links When linking to another page within your e-Book, your HTML code should look like this: <A HREF="yourpage.htm">Your Page</A> To display an image within your e-Book, your HTML code should look like this: <IMG SRC="yourimage.gif"> Or <IMG SRC="yourimage.jpg"> Any images you include within your e-Book must be included within the compilation of files.
If you're linking to a web page outside of your e-Book, make sure you create a link that includes the full path to the website and will open the page in a new window like this:<A HREF="http://www.yoursite.com" TARGET="_blank"> Your Site</A> If you don't include "TARGET="_blank" the web page will open within your ebook. Enhancing your e-Book's appearance
Small images that compliment the subject of your e-Book enhance the appearance of the e-Book greatly. Small graphic page headers, subject dividers and bullets also make the e-Book more presentable. These images will improve your e-Book and make the reader experience more enjoyable.
Avoid using animated or large slow loading images. These can irritate and distract your readers and reduce the reader experienced quality.
When you design your e-Book, try to avoid using anything that requires a special plug-in as far as possible, such as Flash. A dynamic presentation looks nice to those capable of viewing it however, not everyone has those capabilities. Flash is very slow to load. This can easily frustrate the readers who are trying to load your eBook.
Creating an Icon
Many HTML e-Book compilers now enable you to use your own e-Book icon. An icon is essentially an image that will be displayed on your client's desktop. When you click on it, it opens your e-Book.
To create an icon, you require a special software program that saves your image with an .ico extension.
You can download an excellent software program called, "Icon Edit Pro" here:
Before you create an icon, make sure you review your compilation software. You need to make sure that you can include your own icon and get the required specifications.Compile Your e-Book:HTML (Easy eBook Creator) http://www.download.com/Easy-Ebook-Creator/3000-2189_4-10200434.html
Let us see how you compile your own e-Book with “Easy eBook Creator” the SMALL brother of “Easy Ebook Pro”. But before you compile your ebook you should convert your ebook into html .You can use any WYSIWYG (What You See Is What You Get) editor .Download a free editor by clicking the link below: http://www.interactivetools.com/products/htmlarea/
To convert your document just copy from “Microsoft Word” and paste it to the editor .then save all in .html format and you’re done.
Just double click on the file to open it or right click and OPEN.
Remember the pages (html files) will have to be linked in order that they can be navigated to and from.
Now that you have created you own e-Book you should take the necessary steps to protect your work. While many e-Book compilers allow you to protect your work by providing password protection complete security may not still be possible.Copyrighting your e-Book
The moment you create your own e-Book, you are protected by the US copyright laws. However, if you should need to file an infringement lawsuit, you must register. Although registration is generally voluntary, it is recommended, as you certainly don't want your work to be copied and claimed by someone else. If you don't take the time to register a copyright, you may have little or no recourse should your work be illegally copied.Visit the following sites to register online: Media Register .http://www.mediaregister.com/ Click and Copyright http://www.clickandcopyright.com/For further information, visit the US Copyright Office: http://www.loc.gov/copyright/Cheap Copyright:
An inexpensive way of copyrighting your e-Book is to make a copy of it in any form .Then send it to yourself through the postal mail .Once you receive the package - Do not open it! The postmark on this unopened package serves as your copyright, and is legal in a court of law. Make sure it stays sealed, and let the judge open it. You should try this as soon as your e-Book is finished and ready for publication.International Standard Book Number (ISBN) Once you get your copyright, your next step will be to obtain an ISBN.
An ISBN is a 10-digit number that uniquely identifies books and similar products that are published internationally. It is used to uniquely identify one specific title, whether it is a book, e-Book or similar product from one specific publisher. This number is completely unique to that one title or edition. You will need to obtain an ISBN if you would like to sell your e-Books in bookstores or online. Once you obtain your ISBN, you can submit your title to be listed in the Books in Print database. Bookstores and Libraries refer to Books in Print when they need to order a particular book from a publisher.
When you're ready to order your ISBN, keep in mind, it can never be reused. Once it is assigned to a specific title, it cannot be used again -- even if the title is no longer available. What this means is that if you update your book in any way, you will have to get a new number. In addition, if you're offering your eBook in different formats, you must use a separate ISBN for each format.
The current price is $225 for 10 numbers, which is the minimum you can purchase. You can order right online and should receive your numbers within 10 business days.For further information, visit: http://www.isbn.org/
http://www.bowker.com/Bookland EAN Bar Codes
If you're planning on placing your e-Book on CD-ROM, you'll need to use a bar code specifically designed for books. The Bookland European Article Number (EAN) is the standard bar code used in the book industry. It enables the ISBN to be encoded directly into the bar code.
An EAN begins with 978, which is the Bookland prefix. This code is used on books and similar products internationally.
This code will enable a retailer to scan the code and easily identify a book by its ISBN. When the book is sold, the cashier can scan the Bookland EAN bar code and retrieve the book price and other important information from the bookseller's database.
If you're serious about publishing an e-Book, make sure you research all of your options before you start. You must look at the entire picture before deciding upon the right format, whether or not you should copyright your e-Book and if you'll need a bar code. You never know, once you write your e-Book, you may want to expand your market and offer your e-Book in different formats. Not only can you publish your e-Book in PDF or EXE format, but you can also place it on CD-ROM, format it for e-Book reading devices or even Print on Demand. The possibilities are endless.CHAPTER VII: WRITING AND DESIGNING YOUR SALES PAGE
You have written a great e-Book and are now walking on the path to success. This however is only a small part of the overall strategy that you need to make to succeed. Your strategic plan must have the following components: .
- A well written e-Book
- A web site that has been specifically designed to sell the e-Book
- A passionate, exciting and persuasive ad copy written that highlights product
- An ordering process that is easy to implement
- A power-packed marketing strategy
Each of these components is crucial to overall success. Each step needs to be planned very carefully and the strategy must be developed to its fullest potential. If even a single step fails, your sales will suffer a decline.Designing your sales page You are now ready to design your sales page. You have to keep in mind that the most important part of your page design is the sales copy.
While fancy web sites and graphics contribute to some extent... The words will play a deciding role.
The sales page you make should fulfill one specific purpose - getting your potential customer to take the buying action. The design should be simple and should focus on one specific product.
Your page should be designed in standard HTML. Avoid using Flash or anything that requires fancy plug-ins. This is because you want your page to load as fast as possible and attract visitor's attention to the text.
The next consideration of great importance is the Search Engines. Your page must be specifically designed to rank high in the Search Engines. One step in the right direction is including good META tags. However, META tags are only a small part of preparing a page for the Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank.We will learn more about this in page 70 (search engines). You can get a head start on designing your sales page, by using some of the free templates that you can find here: http://www.freesitetemplates.com/Writing effective sales copy
The most important part of your entire marketing strategy is the words you use. Every word, sentence and headline should be specific enough to lead to increased sales potential. Your copy should take the customer straight to your order page. The copy should be packed with all of the important benefits of your e-Book. Tell your potential customers exactly what your e-book will do for them. The e-Book should offer solution to specific problems. The bottom line is that the copy should have the ability to persuade.
The sales letter should start with a high-power headline that DEMANDS ATTENTION. This could be a question that identifies a problem. It could also be an intriguing statement. Your headline being prominent should be the most impressive part of your entire sales copy. If the headline does not capture attention immediately, the potential customer might lose interest and not read any further. You should spend as much time as required on a great headline even if it is a substantial part of the total work. That is how important the headline is.The headline should be displayed in a large, bold font. That demands your potential customer's attention and intrigues them to read further on.
To maintain attention, use subheadings (headlines) all along the sales letter. Subheadings provide the highlights of each section. They are also useful in case the customer just scans the text. Your subheadings should also be in a large bold in a large and bold font.
Your sales copy should be written such that you were talking with just one person. The content should be passionate and exciting. The copy should clearly tell the potential customer the uses and benefits of the e-Book. The words should flow seamlessly right from the initial headline to your order page.Testimonials
Killer headlines and passionate sales copy must also be complemented by powerful testimonials. Placing the testimonials on a separate page decreases the probability that the testimonials will be read. However, placing your testimonials throughout your sales letter ensures visibility.Tips on using testimonials
Many times, customers send letters with positive comments about your company or product. It is important to use this information for marketing purposes. Hence, you must immediately seek permission to use this testimonial in your ads, brochures, direct mail, and other promotions. The simplest way to do this is to send a “release letter” to the client (This should be accompanied by a photocopy of the testimonial letter, with the passages you want to reprint highlighted in yellow).Your release letter can follow this basic format:
Mr. Mike J
Advertising Manager World Enterprises Any town, USA
Thanks for your letter of 12/12/87 (copy attached). I’m glad you’re pleased with our product!
I’d like to quote from your letter in the ads, brochures, direct mail, and other promotions we use to market our product—with your permission, of course.
YES, YOU HAVE MY PERMISSION TO QUOTE FROM THE ATTACHED LETTER IN ADS, BROCHURES, MAIL, AND OTHER PROMOTIONS USED TO MARKET YOUR PRODUCT.Signed:__________________ Date:__________________ Make sure you enclose a self-addressed stamped reply envelope along with a second copy of the permission letter (for the recipient’s files). Soliciting Testimonials
Sometimes you may not get many testimonials from the customers by their own accord. In a case like this you can easily ask for testimonials yourself. How will you do this? A simple way is sending a letter to clients and customers who are happy with your product or service. We can ask for their comments in the letter.Here’s a letter format to use for such purposes. (Feel free to copy or adapt it.):
Mr. Alex S
Product Supervisor XYZ Corporation Anyplace, USA
I’m in the process of putting together a booklet of testimonials—a collection of comments about my services, from satisfied clients like yourself.
Would you please take a few minutes to give me your opinion of my consulting services?
There’s no need to dictate a letter—just jot your comments on the back of this letter, sign below, and return to me in the enclosed envelope. (The second copy is for your files).
YOU HAVE MY PERMISSION TO QUOTE FROM MY COMMENTS, AND USE THESE QUOTATIONS IN ADS, BROCHURES, MAIL, AND OTHER PROMOTIONS USED TO MARKET YOUR SERVICES.Signed:__________________ Date:__________________
The important thing to note here is that Bob is asking for an “opinion” instead of a testimonial. He urges Alex to give him criticisms as well as positive comments. In this way, he is not just asking for a favor - the information he gets will help him serve his clients better in the future. Thus, both the seller and the buyer benefit from the information.
Your solicited testimonials from your satisfied clients and customers, combined with the unsolicited testimonials that people send you that you have permission to use, put together will make a thick testimonial file. As you have got a “blanket release” to use customer comments any way you choose, you can use these testimonials in any or all of your marketing materials—from ads and sales letters, to brochures and catalogs.
Another powerful tactic used to increase sales is to include free bonuses with the purchase of your e-Book. Many times customers purchase your product just for the free bonuses that come with the product.To get some great bonuses you can offer with your e-Book, visit the following web address: http://www.free-ebooks.net/Guarantee
You can remove the risk the customer faces in buying your product by including a money back guarantee. The agreement is such that if the customer is not completely satisfied he gets his money back. The Internet users may be apprehensive when it comes to making purchases on the Internet. A guarantee like this puts their mind at ease and vastly improves the chances that the customer will buy the product after he sees the guarantee. .PostScript
The sales letter should include a PostScript as the final component. When your potential customers scan your sales copy, chances are that they will read your headline, subheadings and your PostScript message. Placing important benefits in the PostScript is a good strategy to ensure that sales get made.
You should spend some time and develop your sales page to its maximum potential. It is absolutely essential for your success. Even if you have a great eBook, if your sales copy is poor, your sales will be low. All your effort in creating the e-Book will be wasted. Hence a great sales page that sells is a must.The last thing you need now is a merchant account or a credit card processor to accept payments online. Accepting payment through your website
As you are doing business on the Internet you need to be able to accept payment through your website. If you do not process orders online, you are losing a great deal of money in lost sales. Studies have shown that online sales increase by up to 400% simply when you accept credit cards on the website. The latest technology makes processing your customer orders online as simple as pasting a code within your web page HTML.
Preparing your website to process orders online is not at all very difficult. There are essentially two options:
The first option is to set up a merchant account. This involves either making arrangements with your bank or using an online company. The second option is to use a third party credit card processor. This option requires no merchant account and usually entails setting up a form or placing a link on your order page.
If you'd like to set up a merchant account, keep in mind, you will also need a shopping cart system and access to a secure server. Many web hosts will provide you with both. If yours doesn't, this professional web host does:http://www.thirdsphere.com The following websites can provide you with a merchant account: Total Merchant Services (TMS)http://www.marketingtips.com/creditcards
They offer two merchant processing software packages to choose from. The first package is the TotalPay powered by Authorize.Net™ Virtual Terminal. This package will enable you to authorize, process, and manage credit card transactions from any computer with an Internet connection and a Web browser. This package ordinarily runs $995, but for a limited time is being offered for only $287. The second package is the TotalPay powered by Authorize.Net™ Virtual Terminal that includes the Total Merchant Manager Shopping Cart. This package includes everything the first package includes, plus all of the following:
- Customizable Shopping Cart System
- UPS Shipping Module
- Links to Virtual Terminal
- Free Initial Installation
Their discount rate is 2.4% and $0.35 per transaction fee. Monthly fees include a $10 monthly statement fee and a $10 gateway fee that includes secure, online, realtime credit card and e-cheque processing and only applies to merchants processing transactions through their Internet payment gateway.Third Party Credit Card Processors
If you'd rather not have your own merchant account, third party credit card processors will process your credit card orders for you. There are usually no monthly fees. They charge a "per transaction" fee and send you payment for all of your orders processed, minus their fee and a reserve fee. A reserve fee is withheld to cover and charge backs you may have. If you have no charge backs within a period of time, your reserve will be refunded to you. Each company has their own guidelines in regard to reserves.The following websites will process credit card orders for you: Click Bank http://www.clickbank.com/
ClickBank is another outstanding company that will enable you to accept Visa, MasterCard, American Express, Discover, Eurocard, Visa-Debit, MasterCard-Debit and Novus cards. No merchant account is required.
They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees. The great thing about this company is that over 60,000 affiliates can choose to sell your products for you. ClickBank enables any web seller to automatically pay sales commissions to affiliates. ClickBank will bill your customers, pay you, and pay your affiliates a commission. In other words, they'll run your entire affiliate program for you. In addition, their services are available for non-US merchants.ClickBank is intended to be used for electronic merchandise only. Paypal http://www.paypal.com
Paypal (Highly recommended) will enable you to accept Visa, MasterCard, American Express, JCB or online checks. You can also get paid by phone, fax and mail. Non-US merchants are welcome.
If you're just starting out, you may want to use one of the third party credit card processors, as this is the easiest route for new Internet businesses. Each company provides you with step by step instructions to assist you in getting your website set up to accept credit cards. The great thing about third party credit card processors is that they handle everything for you. You don't have to hassle with processing your credit card payments or charge backs, as all of this is taken care of for you.
If you're serious about your online success, you must have the ability to process your orders online. With today's technology, even the smallest home-based business can now accept credit credits almost instantly. Visit one of the websites mentioned above and get your website set up today. Your success depends upon it.Test and Edit. It is important to determine if a sales letter will be successful or not. Hence, it has to be put to the test. This is done by sending it out to some potential prospects.
The response will help determine if the letter makes a profit or not. If it is winning letter right we can continue our way into profits. If the response is poor we have to make the letter again. It is crucial that we test our sales letter so that we make the most sales.
One option to improve the letter could be to try a different headline. Compare the results with the new letter. We can also test the response to price. We can state the offer in different words. A succession of tests will soon give us the best letter to send. We can exercise this kind of control that to send the letter that gives the best results.
Winning marketers keep testing their materials to find out what produces the best results. Highly effective sales materials that you see being used year after year and decade after decade became that way through this type of testing. It is a rare event that the first material that is put out produces the best results. The quality of the sales material has to keep on improving and the sales have to keep on increasing. The improvement process has to continue till you come up with a sales copy that delivers regular sales in high volumes.CHAPTER VIII: PEOPLE JUDGE A BOOK BY IT’S COVER There is an old saying, "Don't judge a book by its cover."
The truth however is that people DO judge a book by its cover. When you market a report or a book on the Internet, it is very important that you create a cover for your e-Book that looks appealing and interesting.
Statistics says that a professional cover for an e-Book can increase sales by as much as 318%. This is a rather large number that should not be ignored as it could be vital to the success of your e-Book or e-Report.I had hired a professional to create my first e-Book cover, but technology has come a long way since then and I now see e-Book covers that simply blow me away. Does a good cover add credibility to the product?
The logical answer is that of course it does. Most people who order e-Books really have no clue as to whether the content in the e-Book is really worth the price. The only way to judge the contents is from the sales letter and the e-Book cover. A dismal cover can kill a sale even though the content may be worth ten times the price. All the effort spent on the content can be ruined by a bad cover. On the other side, a good cover can complement the content greatly.
It is a proven fact that you can even sell the worst product and make large amounts of money. It is all a part of the marketing game. Effective and convincing marketing is sure to make sales.
This should not be interpreted as you sell bad products. You would be bombarded with requests for refunds. The point here is that good marketing can convince the customers that they need the product.
A well designed e-Book cover immediately conveys to the customer that the contents will be high quality as well. Your e-Book cover makes the first impression on your potential customers and will automatically equate to their first impression of your reputation. Reputation is very important on the Internet. A poorly designed cover can drag down even the best sales letters.
For more information on how to create an effective e-Book cover, just go to any major search engine and type "e-Book covers" and you will get a lot of links regarding e-Book covers back for use.
There are many professional companies out there that will design a cover for you for a modest fee. There are also sites that will teach you how to create an e-Book cover all by yourself. You need to pick and decide what suits your needs.
A well designed package does not only include e-Books. You can also create an attractive package for the accompanying software. Look at all the marketing tools that are sold with an attractive box cover.
Although the customer rarely receives the box, the quality of the box design automatically puts into the customer's mind that the software they are purchasing has been created by a professional company.
Therefore the next time you write a book, report, or create a piece of software, remember that the design of the cover or package is a crucial component of the entire sales package.
http://www.DynamiteCover.com/CHAPTER IX: DYNAMICALLY UPDATE YOUR E-BOOKS
The type of e-Book I am referring to is a self-contained "executable" file of HTML. This HTML may be a website you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution.
Needless to say, they are one of the most powerful marketing tools available on the Internet. They combine two of the most sought after forms of content online: the need for information and the desire to get something of quality for free.
By creating a quality, informative e-Book and allowing it to be freely distributed, you are literally creating a massive marketing machine. This marketing machine will spread like wildfire and continue to work for you eternally.
You can even take that one step further and create a free e-Book that will become a Viral Marketing Tool. You can create a free e-Book that you will have complete control over forever. No matter how many copies you give away, you can have the ability to update each and every one of them with just one file.
And download Syndicator eMagazine. This free e-Book is the Net's first dynamically delivered e-Magazine. There are two versions available; the Internet Business version and the Home and Family version.
document.writeln('<TABLE BORDER="0" ALIGN="Center">'); document.writeln('<TR>');
document.writeln('Your table content');
After you've completed your content file you'll need to save it and upload it to your server. Try to select a name that reflects your file such as ebook.js and make sure your filename is no longer than eight letters.
Next, you'll need to create a new directory on your server where you store all of your HTML files. Name this directory "content" (without the quotes) and upload your new .js file in ASCII.
PS: If you are receiving a script error message, most of the time, it's due to an extra space at the end of a line or an extra or missing character. Make sure you go over your code very carefully.
Creating a free e-Book will be one of the BEST marketing decisions you'll ever make. Creating a free e-Book you can dynamically update will give you the power to control your free e-Books forever. Now that's Viral Marketing!CHAPTER X: PRICING FOR MAXIMUM PROFITS There are four key components of the entire marketing process. They are known as the 4 P's of marketing. They are:
Choosing the right price for your product or service is very important to help maximize your profit potential. Not only that, but your price can also help people make a judgment about the quality of your product or service.
For example, a company such as Rolex sells their watches for thousands of dollars. Often this high price is associated with the prestige of the watch. If they started selling the Rolex watches for only $99, this would dramatically affect the perception people would have of these watches.
On the other hand, if you price your product or service too low, it can give the perception to a customer that your product is cheap and of low quality. This can results in reduced sales.
Most companies use the bottom-up approach to pricing their product or service. This means that they take all the costs associated with the making of the product and then traditionally mark-up the price a certain percent which is the company's profit.
Other factors in determining a price is competition, type of market and overhead costs. Some companies deliberately set their prices high to reap large profits. This reduces their sales, but gives them less customers to work with.
Other companies deliberately set their prices low (even at a loss sometimes) in order to penetrate the market. They then offer back-end sales to their established customer base.There are a couple of methods that you can use to determine the best price for your product or service.
The first method to determine your optimal price is by sending out a survey to your present customers. For example, you may be releasing a new e-Book and may not have a clue on what to price it at.
But since you have 100 customers who have purchased a previous e-Book from your company, you can solicit their opinion on what they think your second e-Book should be priced at.
Send them to the sales page for your second e-Book and instead of including a price, link to a survey that asks a variety of questions that will help determine the cost of your e-Book.
The second method to price your product or service is by testing. You can create up to four or five duplicate sales pages with different prices for your product or service on each page. Advertise each page exactly the same way and view the conversion ratio from visitors to sales.
By looking at which page converts the most visitors, you will be able to determine what the optimal price is that customers will buy your product or service for. However, it is important to make sure that each ad copy is identical to each other for a fair comparison.
From what I have read, the best book on the topic of proper pricing is Ken Evoy's "Make Your Price Sell." Ken covers all the aspects of properly pricing your product or service in a step-by-step manner. This is the only e-Book that I have come across that even covers this topic.The e-Book is not that expensive and can make a world of difference in maximizing your profit potential. I suggest picking up a copy at: http://myps.sitesell.com/CHAPTER XI: MARKETING TIPS
Imagine, you are selling the coolest looking cowboy boots on the Internet and everyone is dying to buy a pair from you! At $200 a pair with a gross margin of 20%, you think you are making a mint. Your competitor is selling similar boots on their web site for the same price, but their overall profits always seem to be 75% higher then yours. Why?
They managed to increase the average transaction of each of their sales by hitting their customers hard with an "up-sell." When their customer is ordering their cowboy boots, your competitor asks the customer if he/she would like to also receive a cool cowboy hat for only $20 more. This is an example of an up-sell. It is trying to get more money out of the customer at the point of purchase.
The most common example of this technique being used is at fast food restaurant chains. They offer to upsize your combo for an extra 50 cents. This technique has been ingrained into McDonalds employee heads so hard that when you order anything, you always hear, "Would you like fries with that?"
Sometimes I wonder if McDonalds has gone too far to make sure employees apply these concepts. I once went to McDonalds and ordered some "fries" and the cashier replied back "Would you like some "fries" with that?" “Hmmm, I think the first order of fries will be enough, thank you.”
You should sit back and come up with a list of products or services that you could use as up-sell items. You should only offer your up-sell items at a special price, available only with their initial order.
Most marketers are successful because they apply back-end selling into their marketing efforts. Back-end selling is when you sell other products or services to your existing customers after they have purchased an initial product.
It is always easier to sell products or services to your existing customers because you have developed a relationship with them when you sold your first product or service to them. You will find it less expensive to sell to old customers as compared to selling to new customers.
Your conversion ratio will be dramatically higher with existing customers! Every time you continue selling back-end products or services to existing customers, you will be building a life-long relationship. You should continually bring out new back-end products or services to sell to existing customers. They will keep buying and buying and buying...You get the point. Enough said.
Many businesses sell their front-end products (initial products) at almost zero profit in order to generate back-end profits. These businesses do not care even if they lose money on the front-end products or services - they want the back-end profits!
One of the prime examples is Ken Evoy, who sells the Make Your Site Sell book for only $17 U.S.
This 800-page book is worth a heck of a lot more money, but Ken figures he will recoup his costs selling his back-end products such as his latest e-Book Make Your Knowledge Sell at a much higher price.
Trust me, you will find it hard to develop a profitable business if you sell only one product. You will be spending too much time and money trying to acquire new customers.Integrate up-selling and back-end selling in all your marketing efforts and you will almost instantly raise your sales and profits. Resale Rights
Sometimes resale rights have to be handed down. For Example if you have sold an e-book aptitude measurement to a coaching center they may like to use it as a part of the package they sell to the students. In such cases the e-book is resold by the person who bought it. It can either be copied or the intermediary can ask for new copies of the e-Book for resale. The pricing for resale must be done carefully. The person making the resale may even want to make a commission on the resale. The advantage of resale is that the marketing network expands and more people use the e-Book. This in turn increases volumes and overall profit. An intelligent author can use the resale rights to gain a competitive advantage in the market.Pop ups
Pop-up windows are those little windows that automatically pop up at the same time when you are trying to enter or exit a web site. Many webmasters use pop up windows to display ads or subscription instructions to their ezines.
Many marketers do not employ this strategy because they feel that it will annoy their visitors. But the fact remains, pop-up windows do work. The benefits of using pop-up windows far outweigh the negatives associated with them, but only if you use them properly!
There are many sites that use multiple pop up windows when someone clicks on to their web site. This is very annoying when five or six pop up windows open and most web surfers consider this a form of "spam." This will be sure to turn off any potential customers and kill your chances of repeat visitors.
If you are going to display a pop-up window, you should only display one window, either executed when a visitor enters your web site or when the visitor exits. There are scripts available that will let you send a cookie to the visitor's computer so that no matter how many times they enter or exit the page that calls the pop up window, they will only ever receive one pop up.
When I write about cookies, I am not referring to Mr. Christie or Oreo cookies that people eat. For those of you that are new to the Internet, a cookie is a small file that is sent to your computer from the web site to either gather information about your surfing habits or to let the web site know not to run a certain script (i.e. pop-up window, survey, etc...).
I suggest executing the pop up window when visitors exit your web site because you do not want to hit them with to much information when they enter your web site.
What makes pop up windows so effective (when used properly) is that they become the center of attention. They quickly grab the reader’s attention, and in order to close the pop up window, the visitor has to click the box shut. With an effective ad in the pop up window, you can generate additional profits.
You do not have to be a rocket scientist to create a call script for a pop up window on your web site. Here are a few resources that you can go to learn about creating a pop up window:http://www.angelfire.com/ct/ctsdomain/popup.html/
Originally when web sites such as Tripod, Geocities and Angelfire were giving away free web space, users had to display the companies’ banners on their site. But these companies got smart and have now installed pop up windows when these free sites are accessed. It gives them better response to their ads and greater profits.
Although the pop up window method has been tarnished by a few companies and the online adult industry, serious marketers can still use this technique to their advantage.
If you are an e-zine publisher, you can expect the number of new subscribers you get everyday to almost double. Just don't put a pop up window on every page of your web site. This can really annoy potential customers.
Once you get your pop up windows working, you should develop a mechanism to track the response to the window. This will help you find what offers work more effectively.
HTTP 404 - File not found is a browser error message that we've all grown to know and hate. On a number of search engines, it gets to a stage where we feel that all their links will return this result? How is this happening, who is to blame and how do we fix it?
On reviewing my server logs, I had noticed around 1% of all requests from my site will return this HTTP error code. One of the reasons for it was a stupid mistake I made around 6 months ago. I wasn't happy with the naming of a couple of my files, so I renamed them without considering the consequences:- The files had been on my site for a few days.
- During that time a couple of search engine bots had crawled through the pages. A search engine bot is a software program that scours web sites for content and returns the results to a search engine database. The search engine interface feeds off this to return links and descriptions to surfers when they have entered their search criteria
- Since I changed the names of the files after the bot went through, the pages in their original state no longer "existed".
- The search engine query results reflect the database entries, pointing to the wrong filename, visitor clicks on the result - 404.... Aaaaaaaaargh!
It would appear that some search engines only update their results once or twice a year - such is the hugeness of the task of spidering the web these days. Last month, the percentage of requests to my site that resulted in this HTTP error code was 2%, the previous month to that - slightly higher. While I am happy that this is reducing, I am kicking myself that I didn't think things through six months ago - we live and we learn.404 errors may also be caused through a malformed browser request (user error - wrong URL typed into address bar)
Save yourself the shame and embarrassment (and homicidal thoughts directed at you from frustrated potential visitors) - plan your site carefully before you promote to search engines.
If you do or have found yourself in the same situation as me, there is something that you can do about it (dependant upon your hosting service set up). Instead of a visitor being directed to those rather horrible "file not found" pages, you can create custom error pages. Here is an example:http://www.tamingthebeast.net/error/error404.htm The above link is incomplete which triggers a 404 response on this server.
By implementing custom error pages, you have a good chance of retaining the visitor, especially if you include the standard navigation buttons. It also acts as a means of apologizing to the visitor for the inconvenience.
It isn't just 404 error messages that you can apply this to. There are a number of error code returns that you could customize, all with the goal of alleviating visitor stress and encouraging them to further explore your site.
• You may want to check with your hosting service first before creating custom error pages as certain hosting configurations may not allow you to create custom error pages.
• First design and publish the pages to your web space. You'll only really need to design a couple for the more common errors, for file not found (404) or unauthorized/forbidden (403, 401). Your custom error pages should have a brief summary of what went wrong and an encouragement for the visitor to try again or explore a different area of the site. The best custom error pages are those that match the other pages of the site in navigation and layout.
• After publishing the pages, you'll need to edit the .htaccess file in the root directory of your server based web (not your local copy). Use the Edit utility (set to ASCII transfer mode) in your FTP program to view the file. The .htaccess file contains a number of settings to control who can access the contents of a specific directory and how much access they have. It can also be used to create a "URL Redirect".
• If you have a FrontPage based web, be especially careful, as the .htaccess file contains other settings as well.
• If you don't find an .htaccess file, you can create your own, but once again, check with your hosting service first for guidelines.
• Add the following lines to the end of the file (examples provided as a guideline alter path and file names to point towards your error pages)
ErrorDocument 404 http://blah/blah/404.htm ErrorDocument 403 http://blah/blah/403.htm ErrorDocument 401 http://blah/blah/401.htmCustom error pages are simple to create, help you to increase your site traffic and encourage better visitor/customer relations. CHAPTER XII: START PROMOTING YOUR E-BOOKS
Developing a marketing plan is an essential part of your e-Book's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.
Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.Short-term marketing strategies
Although there are many forms of advertising that may be purchased on the Internet, the best form is ezines advertising. Consider purchasing sponsor ads within a publication that targets your specific audience. We will discuss this later in this chapter.Forums (Discussion Boards) A forum is a website where you can go read and post messages to one another. It doesn't require any other software than just your regular web browser.
There are thousands of forums out there...A good place where you can find a listing of all of the available forums is at: http://www.forumone.com
Once you go through there and make a list of forums to visit, find the ones which are most suited to your business.
#2 - Post answers to peoples’ questions and take active part in the conversations. By doing this, you can post your signature file with information about something that is free on your site, such as this newsletter or some other free report ,something that entice people to click on your link .
I want to emphasize to you that you CANNOT post an AD in these forums or you will be flamed. You have to get involved in the conversations and let your signature file or Link to your site give a short free benefit for visiting your site.Participating in forums that target your potential customer is a great way to share your expertise and make more sales. Pay per Click
It can be very expensive purchasing web site traffic utilizing pay-per-click; so you will need to do your mathematics first in order to justify it. Most of these search engines require you to bid on keywords or phrases that users type in. The highest bid gets the highest ranking on the search results and the advertiser pays the amount bid every time someone clicks on their link. In this option, you will want to be listed in the first page of results in order to be noticed.
Some advertisers go overboard in their bidding. As an example, today the term "computer" on Overture.com showed that the no.1 advertiser has bid US$10 for the privilege. The number 2 position was held by an advertiser prepared to pay US$.77 per click. It's a huge difference. Coupled with the fact that not everyone who clicks on the link will purchase, it becomes an extraordinarily expensive marketing exercise.
If you do intend to utilize a pay-per-click option for gaining traffic, you'll first need to work out your current visitors/sales ratio. If on average one out of one hundred visitors to your site makes a purchase then bidding 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your profit margin is $10 per sale, then it's viable. If it's $4, then it's very risky. These figures are only a "guesstimate", but you get the idea.
You will find it more beneficial to bid on words and phrases that are not so popular. In comparison to the example mentioned previously, a search on "computer parts" showed that the top bidder only pays US$.36 for each click; a difference of over $9.60 on the term "computer". Using this strategy will cut down the costs of each visitor that you acquire. Remember, customers who know what they want to purchase will be more specific in their search criteria.
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.Long term marketing strategies
Listing your e-Book's sales page with the top Search Engines and Directories will provide you with some additional traffic. However, ranking within the top twenty or thirty search results is very difficult.* Eight Keys for High Ranking Pages *
1. TITLE: Your page title needs to contain the keywords that you are trying to get listed under while at the same time being interesting and exciting ad copy. Remember, your title tag will be what gets listed on people's favorite places if they bookmark your site AND the title is the first thing they see when they are searching on the search engines. If they don't like your title, they won't click to your site.
2. KEYWORDS: Make sure your keywords are in the keyword Meta tag. List all of them, but also be careful to make sure that none of the keywords gets listed more than two or three times total. Example: If your keywords are internet marketing, internet promotion, internet secrets, and internet tools; change them to internet marketing, promotion, secrets, and internet tools.
3. DESCRIPTION: Make sure your keywords are in a 25 word description of your site...but at the same time remember that many of the search engines will also be list this description for your potential visitors to see...so it needs to sound inviting to get them to click through to your site.
4. COMMENTS: The comment tags aren't used by all of the engines, but you should still include a short comment on your site full of some of the keywords. It could help you out on a couple of the search engines.
5. TEXT OF YOUR SITE: Your site needs to look attractive and list your keyword throughout the text. How often your keyword should be seen throughout the actual text is up for debate and is different on each engine, but it varies between 3% and 10% of your text. In other words, every 3 - 10 words out of a 100 on your site should be the keyword you are targeting most. This isn't as easy to change on your main page, but it is something for you to really play with on your Doorway pages which we discuss below.
6. IMAGE TAGS: List your keywords once inside of an image which you have on your page to give you one more extra chance of being listed under those words. People will see these tags before your pictures become visible so make sure you use them in a sentence that makes sense and that you don't just list them over and over (Spamming the search engine with them).
7. LINKS: Many of the search engines count the number of links coming to and from your pages and other sites linking to your site throughout the internet (This is another reason to trade links with as many high-ranking sites as possible). More details on links exchange in this chapter.
8: CREATE DOORWAYS OR LEAD PAGES: Sometimes, on some keywords, it just seems that you can't get a Top 20 ranking no matter what you do with your main page. On these occasions (Which occur very often), create what is called a doorway page. These pages are specifically created with one or two keywords in mind and really focus on these words. These words are in your title, your keywords, your description, and your comment tags. They go inside of an alt image tag. And you make sure they are used on 3% - 10% of the page...sometimes as high as 15%. They should be around 3 - 5 paragraphs long and link back and forth between other lead pages you create for other keywords.Opt-in List (Ezine)
E-Zine stand for electronic magazine, also know as email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
Having your own publication will not only enable you to keep in touch with your visitors, but it will help you build a huge database of targeted customers. If you've been marketing on the Internet, then you know it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts, without spamming... In addition, you can eventually make a nice income selling sponsor advertising and classified ads.You can publish an ezine completely free. There are many list servers such as: http://www.getresponse.com/
They will host your list (ezines) free of charge. In addition, they take care of all your subscription requests so you won't have to. To use one of these list servers, simply sign up and instantly create your list. They will provide you with a “subscribe” and “unsubscribe” email address and even a list owner email address, all completely free. The only disadvantage is that each posting will contain an ad for their service. This is really a small price to pay for such a great service. If you're just starting out, utilizing one of these free services can simplify the process.You should also submit your ezine to e-zine directories, so people can find easily your ezine by searching in those directories .here are some directories to visit: eZINESearch http://www.ezinesearch.com Best Ezines.comhttp://www.BestEzines.com EzineSeekhttp://www.ezineseek.com Zinos http://www.zinos.com/ Refer Me http://www.refer-me.com/members/e-zine-master/ Ezine-Marketing http://ezine-marketing.com/ Jogena'shttp://jogena.com/ List City http://list-city.com/ The Ezine Directory http://www.ezine-dir.com/ Suite 101 http://suite101.com/ Pilot Search http://www.pilot-search.com/ Get Published: http://www.published.com Inkpot Zine Scene http://inkpot.com/zines John Labovitz's Ezines List http://www.meer.net/~johnl/e-zine-list L-Soft International http://www.lsoft.com/lists/listref.html Newsletter Access Directory http://www.newsletteraccess.com/directory.html Quest finder Search Engine http://www.questfinder.com The Etext Archives http://www.etext.org/search.shtml http://www.e-zinez.com The Internet Mailing List Network http://www.listsnet.com/ Web Loft Publishing http://www.webloft.com The List Tool http://listtool.com/cgi/listTool/addList.cgi
- CONTENT –
A quality ezine should contain at least some original content. Don't let the fear of writing intimidate you. If your ezines focus is on an area of your expertise you shouldn't have any problems coming up with something to write about. If you've been out of school for a while, you might want to freshen up on your writing and grammar skills. Visit any of the sites listed below for a crash course.
Here are some additional resources for obtaining free content for your publication. Before using any articles, make sure you review the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article. Most articles for publication can be used in your ezine free of charge as long as the authors credits or resource box is included.
- FREE CONTENT -
- Your ezine should focus on a subject in which you have a great deal of knowledge. If you have a web site, you should also take into consideration the focus of your web site; i.e., if your web site's focus is on Internet Marketing, you wouldn't want to have your ezines focus to be on "Animals & Pets," you would want it to be on "Internet Marketing."
Many e-zine listing sites list their ezines in alphabetical order. By selecting a title such as, "Advertising Secrets" instead of "Working Online," your publication will be listed towards the top instead of the bottom. This will give your publication an advantage over the publications listed below yours. Potential subscribers will see your ezines first and be more apt to subscribe.- Your title should sound intriguing and tell your potential subscriber exactly what your publication is all about.
PUBLISHING SCHEDULE –
- You can publish your ezine as often as you like. When you first begin you may want to only publish once a month until your subscriber base has grown. You can always increase your publication to bi-weekly or weekly whenever you'd like.
- There has been a great deal of controversy over the size of an ezine. In my humble opinion, size really doesn't matter. If you publish a quality e-zine with a great deal of content, I don't feel that your subscribers will care what size it is within reason. You should; however, take into consideration that your subscribers may not want to download it. If it is too large, America Online will automatically turn it into a file attachment. Consider either condensing it or separating it into "Part One" and "Part Two."
WEB SITE –
- It isn't imperative that your ezine have its own web site, however, it is HIGHLY recommended. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming editions, polls, archives and a subscription box to allow your visitors to easily subscribe.
- You should probably wait to begin selling advertising space until you have at least 1000 subscribers. You can sell ad space for $25 for every 1000 subscribers you have. There is a lot of advertising competition to take into consideration when selling ad space so, you may want to begin selling your ad space at a lower rate or offer special incentives; i.e., Buy two weeks of advertising for $20 get the third week free. Try to limit the number of ads per issue to four and place them in the center of your publication. This will not only ensure adequate exposure for your advertisers, but your subscribers won't be overwhelmed with advertising as well.
STYLE & FORMAT –
- The appearance of your ezine is one of the most important factors in determining your e-zine's success. Getting subscribers is the easy part. Keeping them will entail a little work. A professionally written, well designed, content rich publication will ensure your ezines success. When formatting your ezine, keep in mind there are many different types of email programs and they are not all created equal. As a general rule, to accommodate all of your subscribers and their different email programs, it is probably best to write your ezine in plain text. As with email programs - word processing programs are not created equal as well. Your regular word processing programs are great for writing business letters, sales letters, etc., but not a good choice for writing your newsletter due to formatting issues. A good program to consider using is Notepad. This program should already be on your desktop.
Another consideration of great importance is your line length. If your text lines are too long, some email programs that aren't capable of viewing long text lines will force the last few words to the next line and your text will be viewed like this:
When formatting your publication your text length is one of the most important factors in determining how professional your publication will appear. As a rule, a generally safe line-length is 65 characters (including spaces). As you begin typing your text, when you reach 65 characters, use a hard carriage return. (Hit Enter) If you'd rather not have to worry about hard carriage returns, you might want to use a site to format your text. http://www.web-source.net/format_text.htm . This site can be set to automatically insert a hard carriage return when your text has reached 65 characters.
When you're ready to begin, make an outline for the contents of your e-zine to enable you to create a template.
After you've written your publication and you're ready to copy & paste it into your email program, make certain your email preferences are set to allow at least 65 characters of text per line. If your preferences are set for less, when you paste your text to be mailed it will appear to be improperly formatted.
It is highly recommended that you send a sample copy of your publication to yourself prior to sending it to your subscribers. By viewing your publication in this manner you will get an idea of what your subscribers will see and it will enable you to correct any formatting problems.
Publishing your own ezine is one of the best marketing decisions you'll ever make. Take your time, research your subject and design a publication of quality, useful content.
When you begin marketing your e-Book on the Internet, you can dramatically increase your sales with an affiliate program. An affiliate program will enable you to recruit an entire sales force to market your e-Book for you. The great thing about having an affiliate program is that your affiliates work for you on a commission basis. They are paid a specified percentage for each sale they make. If they don't make any sales, they won't get paid.
The key to obtaining affiliates is to offer a nice commission for each sale. The higher the commissions, the more affiliates you'll recruit. There are thousands of affiliate programs on the Internet. In order to be successful, you must sell your affiliate program just like your product. In other words, your affiliate letter should be written like a sales letter. You must persuade your visitors to join your affiliate program by packing your affiliate sales letter with benefits. Tell them exactly what your affiliate program will do for them, how much commission they will receive and make the sign-up process simple.Setting Up Your Affiliate Program
When you're ready to set up your affiliate program, there are basically two options. The first option is to purchase an affiliate software program. Affiliate software will track your affiliate sales and enable your affiliates to view their stats. This option requires that you run your affiliate program and you are responsible for accepting payment and sending out commission checks.
The second option is to use a third party affiliate tracking company to run your affiliate program for you. These companies will track your affiliate sales, enable your affiliates to check their stats and send out commission checks for you.Affiliate Tracking SoftwareAssocTRAChttp://www.marketingtips.com/assoctrac/Affiliate Tracking Network http://affiliatetracking.com/ Affiliate Tracking CompaniesClickBankhttp://clickbank.com/overview.htmlCommission Junction http://www.cj.com/ One Tier versus Two Tier Affiliates Commissions
One-tier affiliate programs pay commissions on one level. For each sale an affiliate makes, they will receive a commission.
For example, if you offer your affiliates 30% commission and your product sells for $39.99, for every sale your affiliate makes, they will receive a $12 commission.
Two tier affiliate programs pay commissions on two levels. Affiliates will receive a commission for each sale they make and for each sale their recruits make. Two tier affiliate programs usually divide the commissions over the two levels. For example, if you want to give your affiliates a total of 30% commission for each sale, you would offer 20% commission on their first level sales and an extra 10% commission for second level sales. If your affiliate makes a $39.99 sale, they would receive an $8 commission. If one of their recruits makes a sale, they would receive an additional $4 commission.Increasing Affiliate Sales
The key to developing a successful affiliate team is to keep your affiliates motivated. Set up an opt-in list to enable them to subscribe and receive new promotional methods, sales letters and articles to assist them in making more sales. This will not only increase their sales, but it will also enable you to keep in contact with your affiliates and introduce new products.
Nobody knows more about your e-Book than you do. Set up a page on your web site and provide your affiliates with all of the promotional information they'll need to market your e-Book.This information might include all of the following:
- Sample ads
- Sales letters
- Autoresponder courses
To further increase sales, create a sample or limited version of your e-Book. This eBook should be used to intrigue and persuade your readers to purchase the full version. This can be accomplished by allowing your readers to only view a portion of your e-Book. In order for them to gain full access to your e-Book, they must purchase the password.
The key to using this technique successfully is to enable your affiliates to customize the sales links within the e-Book with their affiliate information. This will provide your affiliates with a viral marketing tool that they can freely distribute and earn commissions for years to come.Creating a Customizable e-Book
In order to create an e-Book that can be customized by your affiliates, your e-Book must be in HTML (EXE) format. In addition, you must have a special e-Book compiler. This compiler will enable you to specify certain areas within your e-Book that may be customized. When your affiliate downloads your e-Book, they will also need to download additional software that will be used to place their affiliate information within your e-Book. There are very few compilers on the market that use this technology.Here are two that I recommend: Ebook Compiler http://www.ebookcompiler.comEbook Edit Pro
Both of these compilers will enable you to create an e-Book with customizable fields.
Developing your own affiliate program will not only enable you to increase your sales, but it will also drive targeted traffic to your web site. Even if your visitor decides not to purchase your e-Book, they may be interested in some other products your web site offers.
Take your time and select the best affiliate option for your business. If you'd rather not take the time to run your affiliate program, you may want to use one of the third party affiliate companies. This is the easiest route and will enable you to concentrate on more important things -- like making more sales and writing new eBooks.Free Trial
A great way to increase your e-Book sales is to create a trial version of your e-Book and freely distribute it. This will provide your potential customers with a sample of your e-Book and encourage them to purchase the full version. By enabling them to review your product and providing them with an easy ordering process, you can increase your sales immensely.
Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written an e-Book, consider locking out certain chapters.
In order for your potential customer to gain access to these chapters they will be required to purchase the full version. You can include an order form and instantly take orders, right through your free trial Ebook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it.
The key to using a free trial version is to offer your product for download from your website and allow it to be freely distributed. Provide some valuable free information, but save your most important information for the unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing the full version, provide a complete list of all the benefits, and provide them with an easy ordering process.
To further increase your sales, provide your potential customers with instant gratification. You can completely automate your entire ordering process simply by using a CGI script. There are scripts online that will allow you to make your product available for download, take the customers order, approve it right online, send your customer a password and send you a confirmation of the order, all completely automatic.- SuperScripts - http://www.superscripts.com/ - CGI Resource Index - http://cgi.resourceindex.com/This type of free trial will not only increase your current sales, but it will promote future sales as well.
The possibilities are endless. By offering your potential customers something of value for free, providing instant gratification, and an easy ordering process, you can dramatically increase your sales.Viral Marketing E-Books can also benefit any online business in a variety of ways, the most exciting being the viral marketing potential. Here's a scenario:
You own an online fishing tackle store and want to extend your market reach without investing huge dollars in advertising. Using an e-Book generator you could rapidly develop a document that contained a series of solid fishing tips. Each page would have the layout and feel of your website, which would familiarize readers with your brand.
Each page of tips would also have a message promoting your online store, and encouraging people to pass the e-Book on to others. But it doesn't have to be just promoted from your site. I'm sure that many other online fishing destinations would be happy to offer your free e-Book from their sites as well, as it would benefit their visitors.
If the tips in your free e-Book were well presented, it wouldn't be long before the book was popping up all over the world - creating traffic to your site as people investigated the source of the book. Your excellent fishing tips would create credibility with readers, and credibility translates into sales over time.Articles
If you've been on the Internet for a while, you've probably subscribed to a few ezines. Many ezines publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer.They usually contain a couple of lines about the author and a web address. The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author's bylines.
By writing articles and allowing them to be freely published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezines archives or on high traffic websites. Most ezines publishers prefer short articles between 500 and 750 words. Short "tip" articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.
When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as Notepad. It should already be installed on your desktop.
When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.
Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published: 1. Make sure you follow the publishers' submission guidelines. Articles submitted to publishers that don't follow the submission guidelines will most likely be deleted.
2. Make sure your article is properly formatted. Publishers won't take the time to format your article. They'll simply delete it and move on to the next article submission.
3. Keep your bylines down to 6 lines or less. Publishers will not publish articles that contain excessively long bylines.
4. Select a descriptive title to intrigue your readers. Use a powerful headline that demands attention and try to keep it all on one line.
5. Use proper grammar and spelling. Publishers will not take the time to edit your article. Make sure you read your article several times and use spell-check. 6. Avoid articles that are nothing more than a sales letter. Publishers want quality content and will simply delete an article that is written like a sales letter. 7. Avoid referring readers to an affiliate URL. Articles containing affiliate links may make your article appear to be biased and untrustworthy.
8. Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.
Once you've written your article, you'll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.
In addition, you can visit some ezines sites to locate publishers who may be interested in your articles. A good place to start is eZINESearch.
Search through the database for publications that may be interested in the type of article you've written.
Another great way to promote your articles is to submit them to article announcement groups. These groups enable writers to submit their articles to an entire group of publishers, completely free.
mailto:email@example.com Free Content Subscribe: mailto:Free-Contentfirstname.lastname@example.org Make sure you review the submission guidelines prior to posting your article to an announcement group. Here are some additional promotional resources to help you get published:
http://expertonebiz.com/marketing/articles-to-ezines.html http://www.freesticky.com/stickyweb/submit.asp http://www.ideamarketers.com
Writing and distributing free articles on the Internet will be one of the best promotional decisions you'll ever make. Not only will it provide you with free publicity, but if your articles are good, you'll become a trusted professional in your area of expertise.Joint Venture
Many of the techniques we have discussed previously take a long time to start producing Internet Profits. That is just the nature of any business. It takes time to build a profitable business. You have to think long-term to own a successful business.
What you are going to read now is often an exception to that rule. It can be used to make an almost instant success of practically any business, especially when you have all of the tools available to you online. Just about any business can do, both new and old - products or services. It doesn't matter. What does matter is the fact that a properly set up Joint Venture can be a Win-Win proposition for absolutely everyone involved.
If you were to think up every marketing technique that you have ever been taught, this one training tip could produce more profits than ANYTHING ELSE anyone else could show you. It is simply that powerful!
Before we go too far into this subject, let us stop a minute and make sure we all understand exactly what Joint Venture Marketing is all about. Although it sounds like a difficult idea at first to learn, the whole premise behind it is extremely simple. Joint Venturing is taking the unused assets in your business (i.e. customers, advertising, products, services, knowledge, skills, etc.) and leveraging them with another non-competing company with a similar customer base to produce almost immediate profits for the both of you.
Everyone wins in this deal. Once you understand just how simple it is to take advantage of joint ventures in your business, you will wonder how you could have ever done business without this no-risk marketing strategy, no matter what business you are in.
• What do you have in your business?
• What is your specialty?
• Who are your customers?
• What else would your customers like to purchase or use?
Many times business owners never ask themselves these questions. If you become one of them by not asking these questions, YOU could be cheating yourself out a fortune!An Example of How Joint Ventures Work
For this, we will just use a simple joint venture where Company A has a customer list or subscriber list...Company B has a product which is a solution to a problem that many of company A's customers need or want.
If the Company B were to rent Company A's mailing list with an extremely well crafted offer he may be able to sell 3% of them on his/her product. A Joint Venture comes in though if Company A decides to combine efforts with Company B and endorse the offer. In other words, they recommend the product with a satisfaction guarantee and privileged offer only to their subscribers.
This simple joint venture could produce sales rates of up to 30% or even higher! The response rate of 3% has now jumped to 30% just by having Company A & B work together. Then, they split the profits which are much higher now because of their combined efforts.
Why does the response rate jump SO much just because of the endorsement of the list owner? It is simple. The customers or subscribers have dealt with Company A for some time now...They have started to trust them. The recommendation is taken highly by them. The most powerful form of marketing is word of mouth and this is where word of mouth can come into play and practically guarantee the success of both companies involved.
This is only one example of how a Joint Venture can work. There are really infinite possibilities which can be brought into the equation to make them more successful and Risk-Free.One Simple Technique for Finding Joint Ventures
Here is one simple technique for you to find joint ventures on your own on the internet. The internet gives a vast advantage in our marketing efforts when you learn how to take advantage of it…Step One: Figure out and research who your targeted market is or should be. Step Two: Go to one of the major Search Engines and search for keywords which relate to your targeted market.
Step Three : Browse the results and chose those companies which are selling similar but non-competing products to your targeted market and write down their names, addresses, and phone numbers. You are especially looking for sites which have carved out a niche in a market and have customers who trust them.Normally you should find their information in the “contact us” or “about us” page. But it’s not always the case. Simply do a WhoIs search.
A WhoIs search shows you who registered a particular domain name and the information related to the owner of the website (Company name, Name of the site owner, Address, Phone number, e-Mail address ….)
Step Four: Write a letter telling the owner of the business who you are and the raison you’re writing and that you believe that their subscribers/customers would greatly appreciate what you have to offer and that you would like to joint venture with them for a Win-Win Situation for everyone involved. You should also offer them a free copy of your e-Book. Use The JV software you received as a bonus when you bought this ebook to write killer JV propositions that no one can refuse.Links Exchange
Over the last month some major changes have been taking place in regard to how a web site is ranked in the Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos and the search portion of Yahoo. This new system will track and rank sites according to the number of links pointing to a particular web site. Not only is the number of links considered, but the quality of links is considered as well.
With these new changes now in effect, not only are web sites ranked by keyword relevancy, Meta tags, title and text, but the overall popularity of the web site as well. These new changes may have a great impact on the effectiveness of some of the current techniques used to achieve high rankings.
Establishing quality links to a web site has always been an effective way to build traffic, but now has become a necessity. By obtaining just a few links from hightraffic web sites your traffic will increase considerably. The more high-traffic links you receive, the more traffic you will receive and the higher your web site will be ranked in the Search Engines.
If you have a quality web site, chances are you're already being linked to and don't even realize it. That's a great starting point - however you must build on that by finding targeted web sites with high ranking that may be interested in exchanging links with you. A targeted web site will have similar content to yours, but will not be in competition. A good way to find these web sites is to visit a Search Engine and type in one of your keywords. Visit some of the top ranking sites and gather information such as, the owner's name, email address and a little bit about the web site. Contact the owner personally and discuss a link exchange with them. Mention the owner's name, web site and what you liked about his site. In addition, tell him why you think a link exchange will benefit both of you and a little bit about your web site.But how can I know if a certain site is ranked good and how to know if it gets a lot of traffic? You need to immediately download these indispensable two free toolbars. Google Toolbar : http://toolbar.google.com/
Google Toolbar is a good tool if you want to know the PR (Page Rank: a search engine’s measure of how important it considers a web page using some kind of mathematical formula) of the site you are visiting. Once you install the Google toolbar you can see the Google Page Rank score for any web page by looking at the little Page Rank bar. Google PR range from (0 to 10) depending of the popularity of the site. A Page Rank of 5 or above is generally pretty good. If your site doesn’t have at least a Page Rank of 5 right now, it will after a few months exchanging links effectively.Google’s Page Rank score is calculated from these factors:
The number of sites that are linking to your site
The types of sites that are linking to your site: the more closely themed the better in general.
- The PR scores of all the sites that link to your site: the higher the better
Alexa toolbar is a slight different from the Google toolbar: Alexa ranks your site depending on how many hits it receives - the more visitors you get to your site the better your ranking on Alexa will be .
Generally the good ranked sites are within the top 100,000.
- Broke up your links page into categories
- Always link with closely themed sites
- Make sure that the link page of your link partners are hosted in their sites.
- Always tell your partners where their link is
Web sites come and go each day on the Internet. If you visit a web site and find it to be a great resource, show your support for that web site by giving them a link. In addition, tell your ezine subscribers about them. By supporting your favorite web sites, you can show your appreciation for all of the hours and hours of hard work that goes into developing the web site and help ensure it will be there the next time you visit. Without your support, many of your favorite web sites may not be there in the future.
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will increase your sales considerably. To further increase your sales, list your e-Book at various e-Book sites. Listing your e-Book with a number of e-Book sites will increase your sales considerably. Each site will pay you a specified percentage for each sale. This payment is known as a royalty. The royalties paid will vary at each site and will depend on your selling price and format. . No matter which e-Book sites you choose make sure that you retain all of the rights to your e-Book. This will enable you to sell your e-Book wherever you'd like and not be limited to just one site.
Book Locker provides you with a web page for you to refer your customers. They handle all of the transactions and delivery. They pay 70% royalties on e-Books priced at $8.95 and higher and 50% royalties on e-Books priced lower than $8.95. You retain all the rights to your e-Book. In addition, they offer of great print on demand option. They'll print your e-Books one at a time, accept payment and ship your book directly to your customer (usually within 48 hours). They pay 35% royalties on POD orders.Author House http://www.authorhouse.com/
Author House Library is an online publishing company that will turn your manuscript into an e-Book formatted in PDF and a number of other formats. You retain all rights to your book. They provide your book with worldwide distribution and make it available in more than 25,000 bookstores such as Barnes & Noble and Amazon.com. They pay 100% royalties for e-Books up to the first $300 in sales and 40% thereafter. They pay 30% royalties for paperback and hardcover versions.
Take your time and plan your marketing strategy carefully. Track your response rates for each strategy and concentrate your efforts on the strategies that work the best for you. If you've developed a quality e-Book and have followed the steps outlined within this series, you'll be well on your way to self- publishing your way to Internet success.A FINAL WORD...
We have equipped ourselves completely now to create an e-Book. Right from the conception we have developed ideas ranging to commercial success. The advantages of e-Books are multifold and include low cost, low volume and excellent presentation facilities. The niche market structure helps you find subject matter for the e-Book. We find out what a select targeted segment of the market requires and then we go ahead and deliver it. An e-Book can be written using a variety of techniques. We either take expert industry opinion or use ghostwriters. The content can also be compiled from the work of authors or from public domain books.
The basic formats for e-Books are PDF and HTML. An e-Book has to be protected as well. This is in terms of copyright and ISBN. It should also be accompanied by a sales page. You have to spare no efforts to create such a page with a great design and effective copy. The e-Book should carry an excellent cover page. Enhanced perceptibility delivers better results. It should be priced taking into consideration marketing concepts. The aim is to reach the maximum profit level. Other features that help e-Book market performance are up-selling, pop-ups and error pages. These need to be designed effectively and should make reading the e-Books a pleasurable experience.
Then you’ll need to develop both short-term and long-term marketing strategies for e-Books. The short-term strategies include purchasing advertising, forums and payper-click. The long term strategies comprise use of search engines, opt-in list, affiliate programs, free trial, viral marketing, articles, joint ventures, and link exchange. This in short covers all there is to e-Books publishing and marketing.
All this clearly shows that e-Books are the technology of the future. Given the convenience associated with e-Books, paperback could soon become a fading dream. As a professional who wants to create an e-Book this work is an indispensable guide. The links given here are well researched and offer exactly the right kind of information and usability. The work is good enough to guide a novice and is a handy reference for experts. We hope you will take the advantage of this book in the best manner possible.If you have any comments to make about this book do contact me by clicking here.
We wish you all the best on your adventure of creating your e-Book. We hope the experience will be enlightening and along with having a good time you will also be able to rake in good profits. The market for e-Books is relatively new and there is plenty of potential work waiting to be done.We hope you found reading this book an interesting experience. Thank You! Good writing and may your e-book be a success! APPENDIX. BIBLIOGRAPHY
I'd like to thank the following individuals for their expert advice and contributions to this publication. Each one of these individuals is dedicated to helping people just like YOU become more successful and profitable online, so be sure to check out what they have to offer!Terry Dean:
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and "Uses Every Single Month". Click here to Find Out More:http://www.netbreakthroughs.com/Gauher Chaudhry:
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to email@example.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business!http://www.ezmoneywithezines.com/Bryan Winters:
Bryan Winters is Co-Founder of Push Button Publishing.com, the first-ever complete resource for creating EXCLUSIVE digital information products in just minutes! Visit PushButtonPublishing.com TODAY to learn more!http://www.pushbuttonpublishing.com/Shelley Lowery:
Shelley Lowery is a successful full time Internet marketer and founder of WebSource.net . Web-source.net provides the latest Internet technology for web design and development from some of the top online professionals. The site assists the entrepreneur in developing a serious Web presence by providing a wealth of free information, resources, tools and content!Michael Bloch:
Michael Bloch is the founder of Taming The Beast.net: Tutorials, web content and tools, software and community... Web Marketing, eCommerce & Development solutions. Michael can be reached at: firstname.lastname@example.orgRobert Smith:
Robert Smith helps thousands successfully market their Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web site at:http://www.smithfam.com/ - THE END – # au198723
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