Strategy ………………………………….……… 8
Community Involvement ……………..……… 25
Networking ……………………………..………. 32
Atmosphere ……………………………..………. 40
Event Ideas ………………………………………. 49
Event Promotion …………………………..…….. 61
Media Relations ………………………..……….. 66
Surveys and Determining ROI …………………. 77
Marketing Collateral …………………..……….. 82