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“How to Make Money Interviewing Experts” by Andy Sacker

Page 2 of 205

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Terms of Use

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Disclaimer

The advice contained in this material might not be suitable for everyone. The

author obtained the information from sources believed to be reliable and

from his own personal experience, but he neither implies nor intends any

guarantee of accuracy.

The author, publisher and distributors never give legal, accounting, medical

or any other type of professional advice. The reader must always seek those

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The author, publisher and distributors particularly disclaim any liability, loss,

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Copyright © 2011 All Rights Reserved

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“How to Make Money Interviewing Experts” by Andy Sacker

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Contents

Please Read This First........................................................................................2

Terms of Use ...........................................................................................................................2

Disclaimer................................................................................................................................2

Contents ..............................................................................................................3

About the Author ..............................................................................................10

Foreword ...........................................................................................................12

A Note from the Author! ...................................................................................13

Why this Book was Written ..............................................................................15

YES, I’d Love To Hear Your Feedback ............................................................16

Introduction .......................................................................................................17

Why Interviewing Experts Can Set Your Business On Fire...........................19

Interviewing Is One Of The Quickest Ways To Become An Authority. ...............................19

Interviewing Opens up New Business Opportunities....................................21

Interviewing: A Sure Way To Boost Business Success ................................22

An Opportunity For Personal Growth And Learning .....................................23

Making The Learning Process Much Easier ...................................................24

What an Opportunity to Grow and Learn!..............................................................................24

Interviewing Is For Everyone – If I Can So Can You! .....................................25

Interviewing Requires No Experience at All - Zip, Zero, Nada! .....................28

Interviewing Provides Simple Steps To Success...........................................30

Summary ...........................................................................................................31

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The Key Secrets To Interviewing Success .....................................................32

What Do I Mean By interviewing Experts?.............................................................................32

Why You Don’t Need To Know Everything To Interview Experts .................34

Why I Believe Interviewing Is the Key .............................................................35

How You Can Become an Instant Authority ...................................................36

Summary ...........................................................................................................38

Too Much Information and Can’t Make any of it Work? ................................39

Information Overload ...............................................................................................................39

Knowing What to do And Making It Work Are Very Different Things...........41

The First Way ........................................................................................................................41

The Second Way ...................................................................................................................42

Frustrated By Limited Resources....................................................................43

Interviewing Experts Becomes a One-Stop Solution.....................................44

Summary ...........................................................................................................46

My Early Experiences .......................................................................................47

My Story.....................................................................................................................................47

So What Does This All Mean For Me?.............................................................50

Will Experts Talk To Me?..................................................................................52

Do you realize how important having a mentor is? ..........................................................52

My Embarrassing Learning Curve...................................................................54

Summary ...........................................................................................................56

How to Develop a Millionaire Mind-Set ...........................................................57

The Entrepreneur......................................................................................................................57

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What the School System Teaches Us .............................................................58

What Makes A Millionaire?...............................................................................60

How Beliefs Affect the Results You Get .........................................................61

What Influences Your Mind-set? .....................................................................63

Learning To Control Your Mindset ..................................................................67

Physical State....................................................................................................68

Interpersonal Relations ....................................................................................69

Environment ......................................................................................................70

Conclusion ........................................................................................................71

Summary ...........................................................................................................72

7 Steps To Make Money Interviewing Experts................................................73

The Start To An Empowering Journey ...................................................................................73

Summary ...........................................................................................................75

STEP 1: How To Find Experts To Interview ....................................................76

Finding An Expert.....................................................................................................................76

Finding An Expert On Speaker Websites .......................................................78

Finding An Expert By Product Or Service ......................................................79

Finding An Expert By Name.............................................................................80

Summary ...........................................................................................................81

STEP 2: How to Prepare for Your Interview....................................................82

What You Need To Know About Online Interviewing Equipment .......................................82

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What You Need To Know About Conference Calling Facilities ....................84

Recording Software ..........................................................................................85

Testing Your Equipment And Software ..........................................................86

Personal Preparation........................................................................................87

Summary ...........................................................................................................89

STEP 3: How to Ask The Right Questions from the Start .............................90

Interview Invite Templates.......................................................................................................90

Do Your Homework...........................................................................................97

Understanding The Different Types Of Questions You Can Use..................98

How To Prepare Questions For The Interview..............................................100

Basic Interview Questions................................................................................................ 100

Additional Questions to Consider ................................................................................... 101

Tips to Remember When Creating Questions for Your Interview...............104

Avoid Yes or No Answers................................................................................................. 104

Ask Questions that You want to Know the Answers to................................................. 105

Express a Keen Interest in your Guest............................................................................ 105

Keep to the Topic of the Interview ................................................................................... 106

Ask Questions in a Way that Stirs Emotion.................................................................... 106

Always try to Maximize the Interview Opportunity ........................................................ 107

How To Maximize The Interview ....................................................................108

A Quick Tip:........................................................................................................................ 109

Use Social Media to Build up Excitement.....................................................110

Summary .........................................................................................................112

STEP 4: How to Create A Powerful And Profitable Interview......................113

Leading Up To The Interview................................................................................................ 113

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Templates Of Email Reminders............................................................................................ 114

Tips For Conducting Powerful Interviews ....................................................116

Always Be Professional And Courteous.......................................................120

Summary .........................................................................................................121

STEP 5: How To Edit And Produce Your Interview......................................122

Interview Editing Tips............................................................................................................ 122

Producing Your Interview ..............................................................................126

A Quick User Guide for Kunaki......................................................................127

Summary .........................................................................................................132

STEP 6: How To Promote Your Interview For Free ......................................133

Why Do I Need To Promote The Interview? ........................................................................ 133

How To Promote Before The Interview .........................................................134

How to Promote after the Interview...............................................................135

One Important Thing To Remember .................................................................................... 140

Summary .........................................................................................................141

STEP 7: How to Drive Traffic to Your Website .............................................142

and Build Your List for Free!..........................................................................142

How Does This Promotion Offer Work? .............................................................................. 142

Starting Out .....................................................................................................144

How To Make This Work.................................................................................145

Next Steps .......................................................................................................147

What Are The Benefits To You? ....................................................................148

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What Income Can You Expect? .....................................................................149

A Win/Win For Everyone? ..............................................................................151

Summary .........................................................................................................152

How To Make Money With Your Interviews ..................................................153

What Products Can You Create From An Interview?......................................................... 153

A Full Length Audio CD of the Interview......................................................................... 153

A Full Length Transcription You Can Use To Create more Written Products............. 154