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“How to Make Money Interviewing Experts” by Andy Sacker

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Disclaimer

The advice contained in this material might not be suitable for everyone. The

author obtained the information from sources believed to be reliable and

from his own personal experience, but he neither implies nor intends any

guarantee of accuracy.

The author, publisher and distributors never give legal, accounting, medical

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Contents

Please Read This First........................................................................................2

Terms of Use ...........................................................................................................................2

Disclaimer................................................................................................................................2

Contents ..............................................................................................................3

About the Author ..............................................................................................10

Foreword ...........................................................................................................12

A Note from the Author! ...................................................................................13

Why this Book was Written ..............................................................................15

YES, I’d Love To Hear Your Feedback ............................................................16

Introduction .......................................................................................................17

Why Interviewing Experts Can Set Your Business On Fire...........................19

Interviewing Is One Of The Quickest Ways To Become An Authority. ...............................19

Interviewing Opens up New Business Opportunities....................................21

Interviewing: A Sure Way To Boost Business Success ................................22

An Opportunity For Personal Growth And Learning .....................................23

Making The Learning Process Much Easier ...................................................24

What an Opportunity to Grow and Learn!..............................................................................24

Interviewing Is For Everyone – If I Can So Can You! .....................................25

Interviewing Requires No Experience at All - Zip, Zero, Nada! .....................28

Interviewing Provides Simple Steps To Success...........................................30

Summary ...........................................................................................................31

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The Key Secrets To Interviewing Success .....................................................32

What Do I Mean By interviewing Experts?.............................................................................32

Why You Don’t Need To Know Everything To Interview Experts .................34

Why I Believe Interviewing Is the Key .............................................................35

How You Can Become an Instant Authority ...................................................36

Summary ...........................................................................................................38

Too Much Information and Can’t Make any of it Work? ................................39

Information Overload ...............................................................................................................39

Knowing What to do And Making It Work Are Very Different Things...........41

The First Way ........................................................................................................................41

The Second Way ...................................................................................................................42

Frustrated By Limited Resources....................................................................43

Interviewing Experts Becomes a One-Stop Solution.....................................44

Summary ...........................................................................................................46

My Early Experiences .......................................................................................47

My Story.....................................................................................................................................47

So What Does This All Mean For Me?.............................................................50

Will Experts Talk To Me?..................................................................................52

Do you realize how important having a mentor is? ..........................................................52

My Embarrassing Learning Curve...................................................................54

Summary ...........................................................................................................56

How to Develop a Millionaire Mind-Set ...........................................................57

The Entrepreneur......................................................................................................................57

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What the School System Teaches Us .............................................................58

What Makes A Millionaire?...............................................................................60

How Beliefs Affect the Results You Get .........................................................61

What Influences Your Mind-set? .....................................................................63

Learning To Control Your Mindset ..................................................................67

Physical State....................................................................................................68

Interpersonal Relations ....................................................................................69

Environment ......................................................................................................70

Conclusion ........................................................................................................71

Summary ...........................................................................................................72

7 Steps To Make Money Interviewing Experts................................................73

The Start To An Empowering Journey ...................................................................................73

Summary ...........................................................................................................75

STEP 1: How To Find Experts To Interview ....................................................76

Finding An Expert.....................................................................................................................76

Finding An Expert On Speaker Websites .......................................................78

Finding An Expert By Product Or Service ......................................................79

Finding An Expert By Name.............................................................................80

Summary ...........................................................................................................81

STEP 2: How to Prepare for Your Interview....................................................82

What You Need To Know About Online Interviewing Equipment .......................................82

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What You Need To Know About Conference Calling Facilities ....................84

Recording Software ..........................................................................................85

Testing Your Equipment And Software ..........................................................86

Personal Preparation........................................................................................87

Summary ...........................................................................................................89

STEP 3: How to Ask The Right Questions from the Start .............................90

Interview Invite Templates.......................................................................................................90

Do Your Homework...........................................................................................97

Understanding The Different Types Of Questions You Can Use..................98

How To Prepare Questions For The Interview..............................................100

Basic Interview Questions................................................................................................ 100

Additional Questions to Consider ................................................................................... 101

Tips to Remember When Creating Questions for Your Interview...............104

Avoid Yes or No Answers................................................................................................. 104

Ask Questions that You want to Know the Answers to................................................. 105

Express a Keen Interest in your Guest............................................................................ 105

Keep to the Topic of the Interview ................................................................................... 106

Ask Questions in a Way that Stirs Emotion.................................................................... 106

Always try to Maximize the Interview Opportunity ........................................................ 107

How To Maximize The Interview ....................................................................108

A Quick Tip:........................................................................................................................ 109

Use Social Media to Build up Excitement.....................................................110

Summary .........................................................................................................112

STEP 4: How to Create A Powerful And Profitable Interview......................113

Leading Up To The Interview................................................................................................ 113

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Templates Of Email Reminders............................................................................................ 114

Tips For Conducting Powerful Interviews ....................................................116

Always Be Professional And Courteous.......................................................120

Summary .........................................................................................................121

STEP 5: How To Edit And Produce Your Interview......................................122

Interview Editing Tips............................................................................................................ 122

Producing Your Interview ..............................................................................126

A Quick User Guide for Kunaki......................................................................127

Summary .........................................................................................................132

STEP 6: How To Promote Your Interview For Free ......................................133

Why Do I Need To Promote The Interview? ........................................................................ 133

How To Promote Before The Interview .........................................................134

How to Promote after the Interview...............................................................135

One Important Thing To Remember .................................................................................... 140

Summary .........................................................................................................141

STEP 7: How to Drive Traffic to Your Website .............................................142

and Build Your List for Free!..........................................................................142

How Does This Promotion Offer Work? .............................................................................. 142

Starting Out .....................................................................................................144

How To Make This Work.................................................................................145

Next Steps .......................................................................................................147

What Are The Benefits To You? ....................................................................148

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What Income Can You Expect? .....................................................................149

A Win/Win For Everyone? ..............................................................................151

Summary .........................................................................................................152

How To Make Money With Your Interviews ..................................................153

What Products Can You Create From An Interview?......................................................... 153

A Full Length Audio CD of the Interview......................................................................... 153

A Full Length Transcription You Can Use To Create more Written Products............. 154

Create a Workbook to go with the Audio Recordings ................................................... 155

Create a Top Tips Guide that covers the Main Light Bulb Moments of the Interview 155

Produce Articles from the Transcript and Post on Article Directory Sites. ................ 156

Create a Report; an edited, formatted Version of the Transcript ................................. 156

Create an e-book; a more detailed version of the Interview ......................................... 157

Create Shorter Blog Articles from the Transcript .......................................................... 157

Create Your own Newsletter............................................................................................. 158

Create an Online Magazine............................................................................................... 158

Host a Webinar to Promote your Interviews................................................................... 159

Set up a Podcast of the Interviews on iTunes ................................................................ 159

Create a Membership Site................................................................................................. 159

Create a Video and Post it on You-Tube ......................................................................... 160

How to make these Products Work for You..................................................162

Summary .........................................................................................................164

Real Proof This Works....................................................................................165

Success Stories ..................................................................................................................... 165

Introduction:....................................................................................................................... 165

Ahead Of His Time – Napoleon Hill...................................................................................... 166

Life Changing Opportunity ............................................................................................... 166

Journey To Success.......................................................................................................... 168

How You Can Benefit ........................................................................................................ 169

Inspiration .......................................................................................................................... 169

A Mentor from Down Under – Brett McFall ...................................................171

So Who is Brett McFall anyway? ......................................................................................... 171

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A College Drop-Out (The Early Days) .............................................................................. 171

Worldwide Success ........................................................................................................... 172

Inspiration In Brett’s Story ............................................................................................... 173

A Salesman’s Big Dreams - Joseph Bushnell ..............................................174

Starting Out ............................................................................................................................ 174

Road to Success................................................................................................................ 174

Inspiration .......................................................................................................................... 175

Mixing it Up – Andrew Warner .......................................................................177

The First Business................................................................................................................. 177

The Start of a New Dream ................................................................................................. 178

The Second Business ....................................................................................................... 178

Summary .........................................................................................................181

How To Apply This To Your Life And Business ...........................................182

What Do These Success Stories Have In Common? ......................................................... 182

What Can You Learn From These Stories? ..................................................185

Summary .........................................................................................................187

Conclusion ......................................................................................................188

Useful Resources............................................................................................191

Recommended Reading .................................................................................192

Author’s Disclaimer ........................................................................................194

Would You Like Some Extra Help? ...............................................................196

Author’s Dedication........................................................................................203

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About the Author

I am married to my soul mate Julie and have been with her for 7 years,

meeting her on Valentine’s Day 2004. We have 3 wonderful children (and

another one on the way) and we live in Devon, a beautiful part of South

West, England.

I was an average pupil in school, with just average grades, then left to begin

an engineering apprenticeship, of which I almost got kicked out of…

I bought my first investment property in 1995 at the age of 25… then just 2

years later almost lost it due to bad tenants, rental arrears and all that stuff.

I really hated my job and the mundane day to day treadmill that I was stuck

on. So in 1997 I decided to go into business for myself and began cleaning

windows. I started reading self-help books and I began studying audio

programs, and in just a few short years I had built a 3 truck window cleaning

operation, employing a small team of window cleaners.

I then decided to sell the window cleaning side of the business and

specialized in only carpet cleaning and stone floor restoration. By the end of

the second year it had become a well-respected company in our area winning

the investors in people award, the ISO 2001 award and it was also featured

in the local paper. All this time I was continuing to build up my property

portfolio. Things were going great.

Then I came down to earth with a thump in 2008-2009 when the credit

crunch hit and we were struggling to fill the works diary. Money was going

out like a leaky tap and not enough was coming in. Things were getting

desperate…

I realized that I had to do something, so after attending an Internet

marketing event came across ‘some stuff’ that blew me away, and I had to

find out more…

I began my first Internet business interviewing experts in 2009 and people

said I was crazy if I thought these ‘experts’ would give up their time for

nothing, talking to a ‘nobody’ like me.

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Now two years later having interviewed loads of experts, I have put together

a successful monthly interview series, (Wealth Secrets Interviews) and

various other online businesses, including a marketing company which

guarantees success for your business or your money back by using advanced

online marketing techniques and social media.

I love what I do.

“They say you treat people exactly as you see them.

I wanted people to see me not as a hopeless vegetable,

but as a man who would one day stand tall again.”

~ Morris Goodman

If you don’t believe in miracles I highly recommend that you check out the

Morris Goodman story.

It could change your life forever…

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Foreword

By Internet marketing expert, Brett McFall

Andy came to a seminar of mine. He sat a few rows back from the front. He

listened and learned. But then he did something that very few people do: he

went home and applied what he’d learned.

It might sound strange, but that very act is his success strategy. I teach tens

of thousands of people each year about Internet marketing and about how to

become financially free.

The fact is most people get excited and motivated when they learn. And that

goes for any seminar they attend. But unfortunately the majority of people

waste their time.

They invest their time, money and effort in being taught. Yet when they get

home, they allow the everyday distractions of their lives to take center-stage

again; meaning that all the plans they had to change their habits and their

lives get put on the shelf.

Andy could have done the same. He was insanely busy at work and at home.

But he decided differently. He decided that this was the day he was going to

change his path.

Then he put one foot in front of the other. He made mistakes, and then

corrected them. He lost his way, and then he found it again. He got

confused, so he asked for help.

Now today you are reading his book about how he did it. Pretty amazing?

Yes it is. But could you not do the same? Only you can decide.

I cannot wait to hear your story of adventure should we meet in person one

day. Just do what Andy teaches. That’s it. Just follow his steps.

Congratulations Andy and I know that this is just the start.

Brett McFall

www.brettmcfall.com

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A Note from the Author!

*** VERY IMPORTANT ***

Thank you and congratulations on investing in this book. However did you

know that 90% of people NEVER even finish reading a book that they have

invested in? This does not make sense. Do not make this same mistake will

you?

What if I told you that the information contained within this book will make a

big difference to you and your life?

What if I told you that you will gain instant credibility?

What if I showed you that you could easily build a huge list for free?

What if I told you that it is as easy as falling off a log to get interviews, and

not just anyone? I’m talking about world leading experts.

What if I were to show you step-by-step how to make money online super

easy? (Guaranteed to make you money every single time)

Am I just spouting out a load of BS?

Maybe you’re thinking to yourself right now “What If?”

This simple idea has totally transformed my life, and all I ask is that you

open your mind and really take on board the principles I will be sharing with

you, and even more importantly, USE THEM!

I believe it can totally transform your life too.

Yes you can build your list for FREE. Yes you can get targeted traffic to your

website for FREE. And YES you can make money.

Everything in this book I have done and continue to do and my promise to

you is that I will spill the beans on exactly what I’ve done, so that you can

simply copy and profit.

This has personally helped me to grow from someone who would never, and I

mean NEVER get up and speak in public, to interviewing the world’s leading

authorities on business, wealth creation and Internet marketing. And yes

become a public speaker too.

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I do not say this to brag, but only to impress upon you that if I can do this,

then anyone truly can if they choose to do it.

You will soon discover the exact same secrets that I took step-by-step, as

well as the many hidden benefits that you will gain from this. I cannot let you

in on the inside right now, simply because I do not want to ruin the surprise

for you.

Take what you find useful within this book and apply it to your life today.

Do not let this become another one of those How To Shelf-Help books…

"Deep within man dwell those slumbering powers;

powers that would astonish him,

that he never dreamed of possessing;

forces that would revolutionize his life

if aroused and put into action."

~ Orison Swett Marden

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Why this Book was Written

After being online for over a period of 18 months or so, I experienced

something that you may have already gone through. I made absolutely no

money. I just couldn’t believe it; all these gurus made it sound so easy yet

I’d been spending money on this program and that program with no success.

When I finally discovered the concept of interviewing and thought to myself,

“Hey I could do that”, I really got excited.

However, I had my own limiting self-beliefs to combat. Once I knew and

understood that experts would freely want to be interviewed, doors began to

open and that was the beginning of a brand new world for me.

I then realized that I couldn’t be the only one struggling to make money

online, let alone a full-time income. So I started writing notes on what I was

doing in order to get hold of experts and to help other people if they liked

this system too.

I mean, I really cannot believe some of the guests I have had the pleasure of

interviewing. If I were to share them with you, firstly you probably would not

believe me, and secondly think that I’m bragging.

That is not what I am saying at all.

You need to understand that I never would have thought this possible;

interviewing some of the world’s leading authorities, and I have only just

begun to understand the power of using this concept.

I know what this can do for you and my hope is that you do something with

what you’re about to discover in this book.

Andy Sacker

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YES, I’d Love To Hear Your Feedback

….. So, please give me your thoughts!

Your feedback is essential to me, can you please let me know what you think

and send me your thoughts to the private email address below.

feedback@andysacker.com

Or, if you prefer, you can leave a comment on my Facebook Page.

http://www.facebook.com/TheRealAndySacker

I look forward to hearing from you in the near future.

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Introduction

~ A journey of a thousand miles begins with a single step' ~

Lao Tzu

If you want to learn to swim, how would you go about it?

Would you walk into the nearest sports shop, buy a swimming costume, cap

and goggles and then head straight off to the nearest swimming pool? Would

you then get changed into your gear and simply jump into the deep end?

No, of course you wouldn’t. Before getting wet, you would look for someone

who is a swimming expert. It might be a friend, an associate, or even a

professional coach - someone who could first teach you how to swim.

Why then, do so many people in the business world try to dive in and figure

things out on their own, thinking they’ll instinctively know how to swim,

especially when there are so many experts around? Let’s consider for a

moment that you could ask any expert for their advice. Let’s look at how you

may benefit from such a conversation.

This is something that you can easily do and it is my wish that you raise your

level of awareness to see the huge benefits that will come your way.

How To Interview Experts will guide you to the keys that you hold right now,

and to a much brighter future, filled with opportunity and excitement and

enriching your life to achieving your true potential.

I encourage you to draw a line in the sand right now, and make a

commitment to yourself to nurture your dreams, and the dreams of others.

Remember that:

• You can’t push a rope

• You can’t run from the wind and

• Water can’t flow uphill

… but you can do this; you can interview experts and make money.

This is easy.

I look forward to greeting you in the near future.

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Yours in prosperity

Andy Sacker

Live Life With Passion ~ Dream Big Dreams ~ Inspire Others

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PART I – Introduction to Interviewing

~ 'Shoot For The Moon,

And Even If You Miss

You'll Land Among The Stars' ~

Les Brown

Why Interviewing Experts Can Set Your Business On Fire

~ You see, it's never the environment; it's never the events of our

lives, but the meaning we attach to the events — how we interpret

them — that shapes who we are today and who we'll become

tomorrow ~

Anthony Robbins

Interviewing Is One Of The Quickest Ways To Become An Authority.

When you interview an expert there are more benefits to you than just the

knowledge and information that you can gain from interviewing.

It also leads to an association with the expert and you will also be raising

your profile by your association with that person.

If done correctly, of course, this can then lead to many doors being opened

for you, but more on that later…

Once you have interviewed just a few experts, you soon start to build a

reputation for yourself, quickly and easily.

When people with high profiles hear that you have already interviewed other

business authorities, whatever topic you choose, I’m just very passionate

about entrepreneurship. It could be health, fitness, weight loss or anything -

it doesn’t matter, they are far more likely to want to talk to you too. After all,

you are helping to promote them, to help to sell more products/services for

them and to get their messages out there for free.

I will use the example of business authorities as I have said that this is what

I’m passionate about; helping people to become free from the BOSS so that

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you can then live your life on your terms and not on the terms of someone

else.

Just think for one moment what your life would be like if you had just an

extra $2,000 - $5,000 a month.

What could this do for you?

You can apply the exact same simple principles to interview any type of

expert in any market or any particular niche.

They could be health practitioners, actors, public figures, business owners,

entrepreneurs, home business owners – whatever fits with you.

Think of famous television stars like Larry King or Oprah Winfrey. Today,

very few people will turn down an interview with them. I mean, would you?

In the world of television and radio it’s these people that have a reputation

for being an authority, and the same principle can apply to you too, even if

it’s on a smaller scale.

When people see the value of what you can offer them by interviewing them,

it makes you much more of an authority figure.

~ That some achieve great success, is proof to all that

others can achieve it as well ~

Abraham Lincoln

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Interviewing Opens up New Business Opportunities

When you associate with an expert, it raises your business profile at the

same time. People learn more about who you are and what you do.

This can often attract new customers and new business opportunities your

way. People like to associate with winners and people that are successful.

Interviewing experts can help you to build a positive business reputation in

your industry.

When you speak to an expert, take the opportunity to ask if they know of

someone else who’d be open to the idea of being interviewed. Ideally, it

should be someone that they know and that they look up to. This is how you

get an opening for new business opportunities.

It really can be that simple.

This is just one of the steps in this system that can help you build a

successful and profitable online business by interviewing. It’s the cornerstone

of how I built my business, and I will explain in detail for you exactly how

you can also have the opportunity to profit in this simple step by step system

which you will discover in this book.

~ Success is a journey, not a destination ~

Ben Sweetland

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Interviewing: A Sure Way To Boost Business Success

Think of the valuable information you can gain from interviewing an expert.

Now, instead of trying to figure out how to start an online business on your

own, you can get the inside track from an expert who can explain to you how

to go about it.

Your business can directly benefit from information shared by an expert. You

can apply their strategies directly to your business confident in the

knowledge that they are already tried and tested strategies.

~ Luck is not something you can mention

in the presence of self-made men~

E. B. White

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An Opportunity For Personal Growth And Learning

Throughout the centuries, people traveled across the globe for the

opportunity to hear words of wisdom. In biblical times, the Queen of Sheba

traveled from Africa to hear King Solomon’s wisdom. In more recent times,

many followers have traveled to Tibet to hear wisdom from the Dalai Lama.

When you have the opportunity to speak to an expert, a guru or a leader

(whatever you choose to call them), you have an opportunity to grow and

learn from their wisdom to the limit of your own personal capacity.

We may read things and yet not really absorb what we are reading. But,

when that same information is passed on to us by an expert, we suddenly

take more notice. There is something about hearing information from an

expert that makes us sit up and listen.

You agree with me here, yes?

For example, if there is an area of your business or profession that you do

really well in, you may not see it as a strength because you have been doing

it for a while (maybe even several years) and it’s something that seems to

come naturally to you, because you have been trained to do it in a certain

way.

(Important note this – we can change our situation by learning new

things)

But, if it’s pointed out by an expert as something which you can build on,

there is an opportunity for us all to grow.

~ You have all the reason in the world to achieve your grandest

dreams.

Imagination plus innovation equals realization. ~

Denis Waitley

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Making The Learning Process Much Easier

One of the key things that made a difference in my life was working with

mentors.

Just to clarify for those of you that have not heard the term before, mentors

are people that help to guide you, encourage you and show you the way to

reach your goals. It was my mentor that first introduced me to the idea of

interviewing and who then helped guide me through the process, for which I

will always be forever grateful to Brett McFall.

When you find that things are not going quite as you hoped, a mentor’s

encouragement and guidance can help you through the learning process. This

is ABSOLUTELY CRITICAL to your success, because sometimes things don’t

go exactly as planned, do they?

But, you knew that already, right? So, please keep this in mind.

In a similar way, you can learn from an expert’s experiences. If the expert

mentions an area that they once struggled in, that may resonate with you.

Maybe you are facing the same challenges right now.

What an Opportunity to Grow and Learn!

As an expert shares their experiences, you can learn what worked and what

didn’t and avoid making the same costly mistakes. How much easier is it

to learn if you have someone else’s experiences to guide you along

the way?

This is made even more valuable if the person achieved a level of success

and is now known as an expert in that particular field.

Learning from an expert can and will help you fast-track your success.

~ Every man is the architect of his own fortune. ~

Sallust

Copyright © 2011 All Rights Reserved

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www.andysacker.com

“How to Make Money Interviewing Experts” by Andy Sacker

Page 25 of 205

Interviewing Is For Everyone – If I Can So Can You!

One of the comments I used to get when I started to talk about interviewing

experts was. “That might work for you, but why would an expert speak to

me? I’m a nobody! I’ve got no experience and I wouldn’t know what to say?”

Whatever you call this, it’s just an excuse. And this is where I was coming

from just a little over 2 years ago now. I said the very same things.

Take my first interview for an example. It was a complete disaster. I was so

nervous, sweating buckets; I couldn’t even remember my own password to

login to the conference call service to record the interview. What a doughnut!

More about this a bit later…

I’d grown up in the southwest of England and, for those of you who are not

familiar with the area it has a large farming industry and is also a major

naval port. I was just an ordinary lad in every respect. I did have big dreams,

but no idea at all as to what to do.

I always thought that there has to be a better way to live; there just had to

be, right?

I just couldn’t imagine working for someone else that couldn’t care less about

me for 40 years or so, and then end up with nothing. (Well, maybe a gold

watch!)

If you’ve lived in a small community you’ll know that big dreams are often

thought of as foolish. An honest day of hard labor is held in much higher

esteem. A job and security are often valued much more than

entrepreneurship, right?