1. Introduction................................................................................................................. 3
2. Search Engine Optimisation: How to Get a Good Position on the Internet? .............. 4
1. White Hat SEO ....................................................................................................... 6
1. Site Quality and Content ..................................................................................... 6
2. Site Title.............................................................................................................. 7
3. Meta Tags............................................................................................................ 8
4. Good Navigation ................................................................................................. 9
5. Right Keywords .................................................................................................. 9
6. Site Popularity................................................................................................... 10
7. In-site Cross Linking......................................................................................... 11
8. Web Site Design ............................................................................................... 11
2. Black Hat SEO ...................................................................................................... 12
3. Pay per Click Advertising Campaigns ...................................................................... 13
1. How to Create the Ad and Description of Your Campaigns ............................ 13
2. How to Run Your Campaign with Google Adwords........................................ 14
3. How to Run Your Campaign with Yahoo! Search Marketing.......................... 20
4. How to Run Your Campaign with MSN.com.................................................. 22
5. Conclusion ........................................................................................................ 24
4. Final Conclusion ....................................................................................................... 25