How to Combine Your SEO with Pay-Per-Click Advertising Campaigns HTML version

7. In-site Cross Linking
Get all of your web pages indexed by the search engines by implementing your sitemap. Your
web pages should be no more than three clicks away from the home page. On every page you
should link back to your home page and your main service(s) or product (s).
8. Web Site Design
This is also important, if you want to get indexed! Text content should outweigh the HTML
content. The pages should validate and be usable in all of today's leading edge browsers. Stay
away from Frames, Flash, Javascript, Image Maps, and Dynamic URLs, search engines
dislike them all a lot.
One prudent tool to use is the “alt” attribute of pictures on your site. You simply describe the
pictures and this description can include your keywords. It is essential not to put more than
2-3 keywords to one picture.
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