How to Combine Your SEO with Pay-Per-Click Advertising Campaigns HTML version

2) Try to make a list of 100 keywords minimum. Providing that you barely reach this goal,
do use search term suggestion tool (such as or
Yahoo! Search Marketing (formerly Overture) also comes with a keyword suggestion
tool, available to Yahoo! Search Marketing advertisers only.
3) Don’t forget dashes, apostrophes, spelling variations, plural versions and paste tense.
Your potential customers will not search a keyword in the same way. For instance:
website, web site, web-site.
4) Check out your competitors’ webpages for ideas. View the source HTML code and take a
look at keywords in their meta tags. They could be a good tip for yours!
5) When you are combining your SEO with PPC advertising campaigns, it is very helpful to
use tracking results from Google Adwords or Yahoo! Search Marketing to revalue your
keyword list. Try to put emphasis on those which gain the highest number of clicks in
your PPC campaigns.
6. Site Popularity
As determined by the number, quality and type of linked
pages, most search engines don't even consider web sites if
there is not at least one or two links pointing to the web
site. Links from other popular websites back to your
website are one way of increasing your site's popularity.
Finding websites with similar content (but not your
competitors) and high link popularity, then trading links to
be posted on each site, is one way of increasing your site
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