How to Avoid Identity Theft by Ronald E. Hudkins - HTML preview
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What is LifeLocks Job?
The job of LifeLock is to protect your good name. As a consumer, you have rights that allow you to take more control over who uses your identity and how they use it. We do the mechanics, the details if you will, to enforce those rights. And we stand behind our service with our $1,000,000 Service Guarantee. We charge $10 per month to do it.
Some of what LifeLock does, you can do yourself for free. The difference is that the only thing Life Lock thinks about is how to protect your Identity. Think of it this way: all of us can change our own oil, but most of us have it done by specialists. We'd like to think that what we do is more complicated than changing oil, but you get the idea.