How To Turn Your Desires and Ideals Into Reality by Arthur Donald - HTML preview
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It is unusual I assume for a businessman to accept the obligation of writing a foreword to a book of idealism, and
any attempt on my part to add to its spiritual content would be vain assumption. But since I know of the
phenomenal results of idealizing the process, I can perhaps give some measure of faith and hope to those who
have not always succeeded and who now doubt the possibility of making their ideals become realities.
My certainty of the results of this process bases itself upon many years' personal contact with the attainments of
Brown Landone, upon my own individual and business success in using the process, and upon my intimate
acquaintance with the many executives who have with his aid made their ideals come true. Some of these ideals
have been of the higher things of life; some of more mundane affairs, such as increasing one's salary from two or
three thousand a year to a thousand a month or more by a few weeks' use of the process.
Brown Landone, the man, like all of us, has his individual habits and hobbies known only to intimate friends. For
instance, he never reads anything idealistic immediately before going to sleep. " If I do," he says, " my mind
reacts and I have unpleasant dreams; but, if I read something weird, my soul reacts and I live the night in a state
of high spiritual consciousness."
Then there is the passion of "cleaning up things." Today, this is most annoying to some of the intimate friends
whom he visits, for no sooner is he in the home than he makes for the basement or attic to satisfy his soul's desire
to make things clean. It is a passion with him; it was born in him. As a child he would clean up his playroom
rather than play with his toys. When but five years old he became so angry because the servants would not let
him mop the kitchen floors that he ran away from home!
Although handicapped in childhood and youth with what most of us consider insurmountable physical handicaps,
yet he has lived long, worked much and retains enduring vitality. Those in whose time he first worked -Helen
Wilmans, Dr. Adams, Mrs. Eddy, Dr. Stockham and others -have long since passed into the greater life. Yet,
today (I know from years of association), he often works twenty hours out of twenty-four and finds life and the
work a joy because he loves both. You and I may not wish to work thus, yet it gives one great consciousness of
power to know that someone has attained such spiritual contact with Life that he is able to do so.
His recreation is painting. After a day's work, usually from eighteen to twenty hours, he paints to rest himself
before going to sleep. He paints at such times with phenomenal rapidity.
He has worked much and all he has done or written is original. In point of fact, he has done so many original
things that many find it difficult to keep track of his work. More than twenty years ago he wrote of the value of
vitamins, now being accepted by the medical profession; a generation ago he proved the solar plexus to be a
brain by itself, a statement then ridiculed by biologists but now accepted; seventeen years ago he discovered that
tone is most resonantly projected on the parabolic curve and it is just now being used by engineers to secure
valuable patents; within this decade he has formulated a new science of sociology which conservative French
thinkers have called "epoch making." He was the first man to work out a new science of the arts unifying the
basic principles of music, literature, painting, sculpture and architecture; to work out neural reaction; and to
prove that new brain structure can be developed by conscious functioning just as Burbank proved that new plant
structures can be developed.
In this book one thought deserves more than passing mention. During the centuries philosophers have sought the
basis of the soul's faith in the unity of all things. Clearly to present that basis of unity is now, I know, Brown
Landone's one great life aim. He may or may not succeed in making the world conscious of this unity, but at
least the attempt in The Spirit of Matter comes nearer making us know that the spiritual and material world are
one than anything written previously. With such a consciousness of the unity of all things of spirit and of matter,
the faith is strong and the way is clear to make our ideals come true. EDGAR H. FELIX -New York City, June, 1922
Every desire is the heart of some ideal. Your desires always come true. Your wishes seldom do; they die by
consuming themselves in forever wishing wishes. A desire with a body or an ideal with a heart always becomes
a reality! Every desire is the heart center of some ideal that is either revealed to consciousness and understood or
hidden in the ultra-consciousness and misunderstood. The ideal is the active body of the desire. Do not expect
your desire to come true unless you give it a body. Construct an ideal that gives substance to each desire. Make
the ideal active; -endow it with the process of attainment. Then, it will become a reality! It will come true!
But an “idea” is not an “ideal”! That is where your trouble often lies! Only a few -a very, very few -of your ideas
ever come true. And very, very few of your thoughts and plans ever materialize if they are made up of ideas
instead of ideals. An ideal always manifests itself in action and becomes a reality. Unless it does so, it is not an
In using the term “ideal” I am not conceiving any particular meaning of the word to fit my own philosophy; I am
using the word as it is made definite by all dictionaries of the English language, -that is, that an ideal is a perfect
image in the mind. An ideal differs from an idea. An idea is an image in the mind. An ideal is a perfect image in
the mind. Every idea or ideal is composite, -it is made up of parts. Your idea of an orange includes, among a
score of images: certain images of color, for you know it is not black; certain images of size, for you know an
orange is not as small as a pinhead or as large as a watermelon; certain images of odor, it does not smell like an
onion; and certain images of taste, for it does not taste like carrots or potatoes, pickles or chilli-sauce.
An idea is imperfect because it lacks mind images which it should include and because it includes images which
should not be included. Your idea of a certain person is imperfect because your idea of them does not include all
the imaged qualities a perfect human should possess and includes imaged qualities that the perfect human should
not manifest. But your perfect ideal of a person includes all of those qualities that such a person should possess
and none of those, which they should not manifest.
An idea is not perfect; it is but a partial image, and lacking that something which is essential, seldom comes true.
Usually the element an idea lacks is the very element that -if the idea possessed it -would make the idea manifest
as a reality.
Differing from an idea, an ideal is a perfect image in the mind. It includes all of the component parts that it
should include and it includes nothing that it should not include. Thus, in content and substance, it is perfect.
Ideals are the substance of things that come true. Ideas are but mental skeletons; they are without heart and body,
-they have no desire, no ideal.
Desire may be related to an idea or it may not. It is never a part of it. That is one of the elements an idea lacks.
An ideal has always a heart of desire. That is one of the reasons why ideals come true. Mere ideas do not thrill
the soul, urging and forcing man to action. Ideals, surging with desire and impelling to action, lead man to live,
serve, sacrifice and die that his ideals may be made manifest as realities.
Your ideas seldom materialize. They lack desire and impulse to action. Ideals always come true. Change your
ideas into ideals and they will become realities. It is easy for you to do so as soon as you know what it is the idea
lacks. Thoughts formed of ideals become realities, -as surely as though they were conceived directly by God,
Which of your ideals can you make come true? Not one of them if they exist only as desires, for desire is but the
soul's impulse to become real! But, give a desire a spiritual body -that is, embody it in an ideal -and it will
always come true! For ideals are substance of things that are!
Some of you are endowed with faith and some beset with doubt. Of those endowed with faith based upon
spiritual knowledge, there is not one whose faith is not weakened a little by trifling doubts. Of those beset with
the darkest of doubts, there is not one whose doubt is not enlightened a little by a touch of faith.
When I state that ideals come true none of you deny it or think of denying it. But, when I assure you that every
ideal always comes true and that every one of your own particular ideals can be changed to a material reality, my
statement contrasts so astoundingly with your past experiences of having tried faithfully to attain that which you
desire, that some of you feel it can not be true, -some of you may doubt even my common sense in making such
an assertion. You who doubt that every ideal comes true, doubt sincerely,
-doubt because of common sense
judgments based upon your present knowledge. No matter what the cause, doubt interferes with your realization
of your ideals: it dampens the fire of desire and lessens your effort to attain that which you wish because you
think the effort is useless.
I do not wish you to accept any statement; I wish you to know truth! Do not change from doubt to blind belief; it
will do you no permanent good, -blind faith soon dies. But what are the “ideas” in your mind that make you
First, mistaking ideas for ideals. Second, your idea of the density of matter. Third, your idea of the solidity of
matter. Fourth, your idea of matter as motionless and lifeless. Fifth, your present incomplete knowledge of the
process of making ideals become realities.
These are the only serious causes of doubt, -five stones in the path of faith and attainment. I shall not, in
succeeding chapters, give them more attention than they deserve, but just enough to remove them.
By and large, your doubt is based upon the seeming impossibility of etheric images of the mind being able easily
to change, re-form and re-create the substance of matter that is seemingly so dense, solid and lifeless. If you
could know that matter is not so dense as it seems, not so solid as it appears, not so lifeless as it is assumed to be
-if you could know these things, then doubt would be faith and faith would be divinely certain, forever lasting,
and ever impelling to action.
Most of your trouble, then, relates to your idea of the nature of matter
-its substance and attributes. In what
follows I shall not be so silly as to assert that matter does not exist, that it is a mere claim of matter, or that it is
If I should assert that matter is non-existent, you could laugh at me and justly, -for I am so conscious of the
existence of matter that I find it necessary to have a house in which to live, a bed in which to sleep, clothes to
wear and food to eat. If I should assert that matter is a mere claim of being matter, I would corner myself; when
people owe me money, I am not content with the claim, -I prefer the money itself. If I should state that matter is
an “illusion of the mind,” you could -knowing the certainty of the law that only like perceives like -smile to
yourself over the idea that nothing but an illusionary mind could conceive an illusionary world, eat illusionary
vegetables, wear illusionary shirts, handle illusionary money, use and depend upon ten thousand illusionary
things and live upon an illusionary earth.
I hold that matter is existent and that it is very unwise and detrimental to deny its existence and attempt to live up
to the denial, -for instance to deny the existence of material food and try to live without it. But, I hold also that it
is lack of knowledge of the true nature of matter that makes us think of it as dense, solid, motionless and lifeless.
If in our greater knowledge of matter we find that it is only energy in reality, that it is not restricted energy but
infinite energy, and that it is of the same substance as spirit -then our concept of matter becomes so like our
concept of the substance of which ideals are made, that it is possible for us to perceive some definite connection
-a real relation, perhaps a similarity, perhaps even a co-existence -of the substance of every ideal and the
substance of every material reality.
With such knowledge -found in next succeeding chapters -our faith that ideals come true, because they are of the
same substance as matter, can be and is justified. Such faith will fire anew our ideals and desires and impel us to
cease no effort until they become realities; and with knowledge of the process of attainment, we shall know by
experience that it is not so difficult as it once seemed. And you, yourself, can make your ideals become realities.
Faith is the substance of things hoped for. Ideals are the substance of the things that are.
Your ideas are always changing and you are ever changing your attitude regarding them. Why? They have no
form, no body of spiritual substance; being without body, they are notions and very changeable notions at that.
But you are loyal to your ideals; you are steadfast in your allegiance to them. Why? Because there is something
fixed and real about them; they are made of spiritual substance; they are the actual bodies of your desires; of
your highest ideals, you say that they are fixed as the stars, by which you mean that they are made of substance
that is eternal.
You hold steadfastly to your ideals; but, since ideals are of the spiritual and etheric substance, can you easily
change them into material actualities, -make them manifest in a world of matter which appears so compact and
dense? This idea that matter is compact and hence dense is one of the stones in the path of faith; as an idea, it
prevents you from making sufficient effort to make your ideals come true. When you study matter as it is -as the
great physical scientists now know it -and when you find that that which is called density is but the compactness
of materially empty space -etheric substance -spiritual substance, does it not open up new visions?
Already you perceive that, if so-called density of matter is but compactness of etheric substance, that which
makes density possible is similar to and co-existent with the very substance in which ideals exist and of which
they are made. All of which suggests that that which appears to us as density is of aid in giving substance to
ideals -in giving them bodies so that they can come true.
What is density of matter? If matter is dense, it must be compact, -for the idea of density depends upon the idea
of compactness. Is matter a compact substance? Read carefully and think; for this, to you, is vital. It means either
that you can and will make your ideals come true or that you will slip through life forever wishing that you might
have done so.
Matter, we say -employing terms in general use -is made up of masses, masses of minute particles, each particle
of millions of molecules, each molecule of atoms, and each atom of from hundreds of thousands to millions of
electrons. There is but one form of structure in the universe; the universe is the uni-verse -the creation of one law.
The moon is 2 thousand miles in diameter, but it is 240 thousand miles away from the earth; 2 units of matter,
240 units of etheric space. Our earth is 8 thousand miles in diameter, but it is 93,000 thousand miles from the sun;
8 units of matter, 93,000 units of etheric space. The sun's diameter is less than 1 million miles, but its nearest
star-neighbor is more than 25,000 million miles away; 1 unit of matter, 25,000 units of etheric space. The
materially empty etheric space -distance between any two heavenly bodies is infinitely greater than the size of
either. Thus it is throughout the universe. Thus it is throughout matter. The material emptiness of the universe is
a true indication of the so-called density of matter.
What is the density of the molecule? A molecule is composed of atoms infinitely smaller than itself. Its atoms,
however, are not close together; it is no more compact nor dense than the space of the heavens.
What is a molecule? Image the sun; image the Earth, Mars, Mercury, the other planets and their moons, all
whirling and circling around the sun center to form our solar system. The system is a gigantic sphere. Of what?
Of nothing but etheric space. There is no shell to this sphere; it is just ether -conceived as a globe -within which
whirl a few comparatively small specks of dust -the earth and the sun, for instance.
Look up in the air above you. Imagine the outline of a toy balloon without any material except a few specks of
invisible dust in the space you image as a globe. That is the density of the universe; it is also as dense as the
molecule that is merely an etheric globular space in which atoms -far, far apart -whirl around an etheric center.
Is not the density of matter already evaporating so that in it you see no hindrance to making your ideals into
realities? If not the molecule, is the atom dense? The atom, like the molecule, has no shell or body. It is merely a
spherical system of ether space in which electrons whirl around an etheric center. So far nothing but infinite
space and infinite energy in space! In such, what hindrance is there to your ideals and desires coming true?
Is it, then, the electron that gives matter its appearance of density? Of course, if the electron were itself of good
size and if its own substance were compact, it could give to matter some semblance of material density.
What is the size of the electron? Out of paper cut a square inch surface. Then imagine a tiny paper bag the size of
a cubic inch. If this cubic inch box were filled with any one of several different gases, the space would contain
approximately 441,000,000,000,000,000,000 molecules. They are very far apart; hence there is plenty of room in
this cubic inch for a million times the number already given. Since each of these molecules is composed of
atoms, each atom must be definitely smaller than the molecule. Since in an atom there are millions of electrons
with comparatively great intervening spaces capable of holding millions more, how small, then, is the electron!
You cannot conceive its infinite minuteness for, although each atom is but one-hundredth of one-millionth of one
inch in diameter, the electron is fifty thousand times smaller than the atom!
Of course, you cannot imagine this; it is infinitely small -a part of the infinity of God! And what is the electron?
Of what substance is it? All scientists agree that it is an infinitely small etheric whirl of energy -a whirling hole
What then is density? Density is the spirit of matter -the infinite etheric energy-space of God. It is that in which
all things live and move and have their being. It exists between the infinitely small whirling electrons but a
billionth of an inch from one another; it exists between whirling stars and infinitely large suns thousands of
millions of millions of miles apart.
There is no density of matter to hinder the manifestation of your ideals and desires. Since you, your ideals and
desires are of God, and since the cells of your body and also the substance of all other material actualities are but
the infinite energy-space of God, certainly your ideals composed of this substance -the only substance that exists
-can and will and do come true. In fact, this etheric energy-space substance, which makes matter seem to be
dense, is the very substance that gives bodies to your ideals and thus makes them manifest in material actuality.
Another stone in the path of faith and the attainment of your ideals and desires is the idea that matter is solid. As
density was found to be but infinite energy space -the spiritual substance in which ideals and all things exist what
will solidity turn out to be when you come to know it as it is?
Iron seems to be a solid substance and very hard. Does its hardness reside in matter or is it due to the spirit or
energy of matter? The molecules and atoms of iron are no harder or more solid than the molecules and atoms of
butter. Yet, it is difficult to drive a nail into a piece of iron and easy to drive one into a chunk of butter. That
which makes it difficult to drive a nail into iron is the degree of attractive force existing between the particles. It
is this force that holds molecules and their respective atoms to each other. When you drive a nail into iron, what
you overcome is the attractive force that tries to prevent the molecules being pushed apart. It is easy to force
apart the molecules of butter to make space for a nail. In this case also, what you overcome is the attractive force
that holds together the molecules and atoms of butter.
When the degree of attractive force is comparatively great, we say the matter is hard and solid. When it is
smaller, we say the matter is not hard and not so solid. But it is not matter itself that is solid or not solid. In truth,
solidity is but the spirit of matter. It is another manifestation -the infinite attractive energy found throughout the
universe. It is as infinite as God. Matter is not solid! There is only one solid thing in the universe -the infinite
attractive energy of God which holds all things together. Your ideals are of spirit. If you wish to change any part
of your body, know that it is no more solid than the heavens; know that that which makes it appear solid and
holds the tiny centers of force together, is but infinite attractive spirit; that this attractive spirit or energy is of
God and is infinite.
Your soul -with its mind, love and life forces, is also of God. Being direct of God, made in His Image, you are
supreme. Being supreme, your soul controls its ideals and their actualities. Do not deny evil; that which we call
evil exists, but when you know its real nature you find it is good. The solidity, which you feared as an evil
hindrance to the manifestation of your desires and ideals, is infinite attractive spirit, -the very force that gives
your desires the power to attract all that is necessary to make them come true.
Ideals are of the substance of spirit and space; they have motion and life. Can they, then, manifest in matter if it
be motionless and lifeless? That which lives has motion of itself and within itself; that which has such motion is
not dead. All atoms are reservoirs of limitless energy. I use radium for illustration only because you have heard
of it and know it. A grain of radium is a very small particle; it is less than one four-hundredth of one little ounce
of matter. Yet, during every single second of time, a grain of radium gives off 2,000 impulses of energy.
Is this energy of the spirit? If it is of the spirit, it is enduring. Man's body sustained by the energy of the soul may
last a hundred years. How long does atomic energy last? After one fourhundredth part of an ounce of radium
has given off 2,000 impulses of energy every second of every hour of every day for 1,700 years, it has used up
but part of its energy and has enough left to continue the process at the same rate for 1,700 years more, -and then
at a slower rate to continue forever. Spirit energy has power; has atomic energy power. If we knew how to free at
one time all the energy of but one ounce of radium, its freed energy could toss all the navies of the world from
the mid-Atlantic to the Mississippi Valley. What infinite energy there is in every atom of so-called matter! This
energy is not of dead matter; it is the infinite energy of God in every atom!
All so-called matter is alive. It is alive with energy. It is God in manifestation. And, it moves! It moves within
itself! An airplane flying 660 miles an hour would make us gasp! The earth whirls around the sun with incredible
speed, -66,000 miles an hour! But a freed electron whizzes through space at the rate of 660,000,000 miles an
hour! And such an electron can change its position 40,000,000 times while you are saying o-n-e! Every cell of
your body is composed of billions of electrons pulsating and throbbing with energy and life! Every material of
your body, brain, muscle, heart, and bones -is composed of billions of cells, how many only the Creator knows.
And every one of these cells is a gigantic and colossal universe of atoms of titanic force and electrons of infinite
energy! Their energy waits for your soul to use it! Whatever part of your body you wish to change, can be
changed, -for matter is neither dense, nor solid, nor motionless, nor lifeless.
The same electrons -these same whirling centers of infinite energy compose every form of matter: wood, and all
things made of wood; iron, and all things of iron; brass and gold; materials of all kinds; every thing you can see
and touch and all other things! The substance of all things -ideals and realities -is ever the same! All are of God!
Ideals can come true: all things can be changed, -for the density of matter is but infinite energy space -the
substance of all things; the solidity of matter is but the infinite attractive force of God; and matter has motion and
life moving at a tremendous rate responsive to the supreme energies of the soul -mind, love and life.
Can anyone -now knowing that the particles of seemingly motionless matter can move at a rate of 660,000,000
miles an hour and can change position 40,000,000 times in a second -doubt that it is this infinite energy of God
in all things that gives to ideals the possibility of manifesting as material actualities?
Matter so throbbing with energy and movement cannot hinder your ideals coming true; but your idea of matter as
dense, solid and motionless can hinder them by deadening your desire and lessening your effort. Change your
idea of matter to a true ideal of matter. For desires embodied in ideals
-in bodies of etheric substance possessing
infinite energy --always come true! You cannot prevent them more than you can stop the whizzing of electrons
or the whirling of stars.
First, there is the Ideal of Something Desired; Second, the Process that Leads to Attaining It; and Third, the Act
of Making the Reality Yours.
These are the three basic activities of attaining that which you desire; they are the only ones which have been
and can be successfully used in attaining any quality or degree of development within yourself or in obtaining
any thing, condition or position in society or the world about you. These three activities are simply stated
because they are true, -not because I write them. Basic truths are always simple; and, if not enveloped in a mass
of superfluous words or intertwined with a web of entangled thoughts, they are always easily understood. When
simply stated and easily understood, it is easy to apply them.
If you permit your ideal to be lost in a jungle of many words and your process to be misdirected by a multitude
of varying thoughts and feelings -each pointing in a different direction
-why, then, of course, your ideal will not
and cannot become a reality. Unless you can clearly and definitely state your ideal, it is not sufficiently concrete
to make any process of attaining it successful. Unless you can definitely and simply state what you are to do and
how you are to do it, your plan of the process of attaining or obtaining that which you want will be confused and
your effort will be partly wasted and probably unsuccessful.
Attaining that which you desire is easy and certain: (1) if you conceive a clear-cut ideal of what you desire; (2) if
you turn the ideal to the particular process that always leads to attaining or obtaining that which you wish; and (3)
if you know how to make the reality a part of you or your surroundings. That you may know how to make your
ideas and desires become realities, I now take up the process in this section:
How to Form an Ideal that Will Come True;
Firing the Heart-Desire of Your Ideal; Giving a Body of Etheric Substance to Your Ideal;
Giving Your Ideal the Impulse of Action to Make It Real;
The Process that Makes Ideals Come True;
The Act of Making the Reality Yours; and
Where to Center Your Effort. TO ATTAIN YOUR DESIRES, ALL THREE MUST BE USED
If you idealize and use all three of the basic activities and only those three, it is easy to make your ideals become
realities. You always attain when you idealize and use them; but, if you leave out any one of the three, you fail to
attain your desire, -and no one can be blamed except yourself.
If you idealize only that which you desire and hold faithfully to that ideal, -that is, if you use only the first of the
three activities, -you will succeed and justly in proportion to what you do.
Since God is justice, the result corresponds to the effort. Idealizing what you want and holding faithfully to the
ideal for months and even years brings you the success your effort merits
-even after years you will still be
holding to the ideal.
And, if you idealize that which you desire and attempt to take possession of it mentally -using the first and third
of the three basic activities -you succeed and justly in proportion to what you do.
If, when in New York, you learn of a football game to be played in Boston and desire to be present, the ideal of
the Thing Desired is to be in Boston. If you desire to drive by automobile from New York to Boston, that is the
ideal of the Process you intend to use to get to Boston. If you go to your garage and sit in your car for a day, a
month or a year, holding faithfully all the time to the Thing Desired and holding also a mental picture of being in
Boston -mentally picturing the first and third steps, but omitting the second one -before the year passes your
friends will wish to send you to the madhouse; and only because you failed to use the second activity -that of the
process of actually starting the machine and driving from New York to Boston.
It is not enough to hold ideals of the Thing Desired, -the first step. It is not sufficient and it may be dangerous to
declare mentally that you possess it, -the third step. It is not enough even to have faith that your desire will come
true, though faith is the substance of things hoped for. You must put your ideals into idealized action for ideals
are the substance of things that are and idealized action is the only certain process of attainment.
“Faith without works is dead” does not stand-alone; Christ and the apostles presented the truth many times: " I
must work the works of Him that sent Me. . . . Return to God, and do works. -What doth it profit though a man
say he hath faith, and have not works? -Can faith save him? -Was not Abraham, our father, justified by works? By
works was faith made perfect. -I will give unto every one of you according to your works. -He that
overcometh and keepeth my works unto the end, to him will I give power over the nations." Of the names to be
written in the Book of Life, they are to be judged" according to their works"; and the very last message -last
chapter of Revelation -is "Behold, I come quickly; and my reward is with me, to give every man according as his
work shall be."
HOW TO FORM AN IDEAL THAT WILL COME TRUE
First, an ideal to come true must be an ideal; an idea will not do. Second, an ideal to become a reality must have
a heart of desire, -and a good strong heart. Third, an ideal to come into manifestation must be a body of real
etheric substance. Fourth, an ideal to become an actuality must possess an impulse of action. Lacking any one or
more of these, your ideals do not become realities.
First your ideal must be an ideal, not an idea. The ideal will come true. Since most people think and plan in ideas;
their thoughts and plans seldom materialize: After repeated failures, some become discouraged, despondent or
resigned and some lose faith in their capacity to attain the great goal and doubt the justice of society, the world
and God. Other men and women think in ideals; with them it is a habit. Such men and women are successful and
attain to a great extent that which they desire. They attain in proportion to their ideals.
You may idealize your thoughts of -ethical and spiritual advancement and attain soul consciousness; yet when it
comes to other matters you may use only ideas and fail. On the other hand, although others may not idealize
ethical and spiritual concepts as you do, yet they do idealize, -that is, make perfect images of their thoughts of
development, advancement, work, and business; and hence they succeed in those lines to a greater extent than
you do. This is just; in fact, it is God's Justice. You fail in that which you do not idealize; you succeed in that
which you idealize. They also fail in that which they do not idealize and succeed in that in which they use ideals.
Back of every thing in the world there is an ideal: back of the design of every chair; the decoration of every room;
the cut and material of every gown and every suit of clothes; back of every thing that ever comes true. Those
who think in little ideals, succeed in little things; those who think in big ideals, succeed in big things.
No advance of mankind has ever been effected except it was first formed by ideals of some kind: no painting
was ever painted, no statue ever sculptured, no music ever composed, except first conceived as ideal. No motor,
no dynamo, no engine, no printing press, no linotype, no automobile, no airplane -not one was ever invented
except it first existed as an ideal. Nothing in education was ever taught and no ethical or spiritual concept was
ever preached that did not previously exist in ideal form in the mind.
Those who think ideas never attain to greatness. Great men and women always think in ideals. Change your
“ideas” to “ideals!” How? By making it a perfect image, adding desire, giving it body substance, and creating in
it an irresistible impulse to manifest itself in action.
How can you complete an idea so as to make it an ideal? First, by adding the factors the idea lacks. You have an
idea of the color of an apple. How perfect is it? Take paints and try to paint a picture of an apple and you will
discover that there are scores of tints and blends of colors that your idea does not contain. You have an idea of
the profile of the face of someone you love. Take a pencil and try to draw that profile! You have an idea of the
shape and form of the legs of your table. Close your eyes; run your fingers over one of the legs; feel every
indentation, every part that projects, the number of rings around the legs. Scores of new factors are added to your
How can you be certain that you have added everything the perfect image ought to contain and left out
everything the image should not contain? Although there are many millions of degrees of variation and an
unlimited number of combinations, there are but a few different basic qualities that enter into our images. They
are: colors, sounds, tastes, odors, movements and directions of movement, balance or lack of balance, fineness or
roughness, hardness or softness, heat or cold, lightness or heaviness.
Take any idea you wish to come true. Image it in your mind as it now is,
-a imperfect idea. Then, take the factor
of colors. Image it again, mentally seeing every color it has possessed, does possess or could possess. In this
same way go over the idea of that which you desire. Use every one of the elements of color, sound, taste, odor,
heat, cold, motion, direction of motion, form, size, balance, fineness, roughness, hardness, softness, lightness,
Do not leave out a single one. When you have finished you will have the form of a perfect image -of an ideal, but
it will still be only the form -without a heart of desire, without an etheric body, and without impulse to impel
action. Next, add desire!
Wishes are but wishes; they lead only to wishing more wishes. Desires are heartbeats of soul; they demand and
impel to action. A wish turns ever to itself, wishing that something will come to make itself true. A desire goes
out from self; it daringly reaches out, demanding the thing desired, and divinely creates it in reality.
Put the following truths together: Desire is the heart of your ideal; in this heart are the fires of attainment;
sometimes they die down and are dim; sometimes they burn brightly and glow with hope and set fire to action;
unless they thus burn with the light of hope and the fire of action, your ideal will not come true. When the fires
of desire are dimmed by disappointments or discouragement, or memories of the failures of the past, what are
you going to do about it? Feed the fires with your feelings and emotions! Your thoughts will not do; they are but
damp wood and wet sand. Desires are of the heart; they cannot be made to burn brightly by adding ideas and
thoughts of the mind.
Is it a thing -a material thing -you have desired and for which desire burns low because of past failures to attain it,
or is it a new desire that dares not burn brightly for fear of disappointment should it not be attained? Fire your
desire so that it will come true. Fire it with YOUR feelings and emotions.
Are you a young woman and is it a dainty rose-colored gown you desire? Image the color of it and feel the joy of
gowning yourself in that color. Feel the pleasure it would give you to look at yourself in that color. Think of its
color again, -the color of roses. Imagine that you have perfumed the gown with just a touch of essence of roses.
Feel the joy of smelling the sweet odor of roses. Feel the joy of smelling the perfume with which your dress is
scented. Think of the feel of the material, -how soft and delicate. Feel the joy you feel in feeling it. Think of the
lightness of the dress. Feel the joy you experience in handling light and dainty and fluffy things. Feel the joy you
would feel in putting on that dress and in waiting for your sweetheart to call. Feel the joy you would feel as he
admired it and complimented you upon it. Feel the joy you would feel dressed in that gown, when with a group
of people. Is not your desire fired and burning with impulse to act? Will you not do something to get that dress;
and, idealizing your doing, you will do it in the right way and get it in the right way.
Are you a young man desiring a new suit of clothes? Fire your desire with your feelings. Image the suit you wish
-its color, cut, form, material, and fit to you. Feel how happy you would feel dressed in that suit calling on the
girl you love. Feel how proud you would feel if you could wear it when going home to see mother. Feel how
satisfied you would feel walking into the office dressed in that suit. Feel all your good feelings -felt under all
other conditions -in relation to that suit. Is not your desire fired to the point where you will do something to get it
and, idealizing your doing, you will do the right thing and get it in the right way?
Is it a position you desire? Feel the joy the income of that position would give you. Feel the pleasures you could
obtain with that income. Feel the joy of the opportunities the income would give. Feel the true pride of
advancement. Feel the joy of knowing you have attained the position and made good. Feel the joy of generously
helping others when in that position. Feel what that position would mean to you among your fellows. Feel what
it would mean to you among businessmen. Feel all these feelings -feeding your desires with your FEELINGS instead
of with wishes and thoughts -and you will do something to attain that which you desire.
Think, think, think of wishes and you will live a nervous wreck and die in the mental madhouse of unfulfilled
mental desires. Feed the desires of your ideals with your own feelings and emotions -and the higher the feelings
and emotions, the stronger the fire -and your desires will turn to action that cannot be prevented. And since your
desires are hearts of ideals, that which you do will be right.
The next step is to create a body for your ideal -a body of real etheric substance. Image the ideal of the thing you
want. Does the thing itself seem so compact and dense that you cannot reform and re-create it to accord with
your ideal? Its form can be changed, but only if you give a body to your ideal.
First, give form to the substance of the ideal. Turn back and read again my third chapter. Then, re-idealize your
image of the thing desired as made of infinite energy-space. By doing this you actually group the spiritual
substance into form. This is a first step in creating the body of your ideal.
Second, give the body attractive power. Read again the fourth chapter of this book. Then, re-image your ideal of
the thing you want. Realize, that whatever the substance of the thing desired, that which makes its actuality
possible is infinite attractive energy; that it is this same energy that holds all the particles of your ideal together
and draws to it all the factors necessary for manifestation. By thus imaging your ideal you give it solidity. The
particles of this spiritual substance becomes fixed so that the ideal will persist; so that it will not change, as an
idea changes, or evaporate in vain imaging’s. By this process you also give it power to attract and draw to it all
those conditions, qualities, thoughts, feelings and attitudes necessary to make it real, -necessary to make its
Third, create the body of self-active substance. Turn back and read the fifth chapter. Realize that everything you
wish to change is in infinite motion, thrilling with life; that even the piece of copper wire that leads to your
electric light is composed of whirling centers of space, infinitely small, capable of moving 660,000,000 miles an
hour and able to change their positions 40,000,000 times a second, By this process you rid your soul of any idea
that any so-called material thing can oppose -the manifestation of your ideal. And you give to the ideal -to its
body substance -the same quality of infinite, infinitely rapid power of movement, power of action, power to
make itself come true.
Image the body of your ideal composed of spirit substance, vibrating at this tremendous rate, exerting enormous
power, and you give it additional power to make itself into an actuality. To this point in the process, what is your
Second, an ideal with a heart of desire, fired to action by all your feelings and soul desires: (1) increased by
imaging the beauty and utility of the ideal and the pleasures it will give you and (2) augmented by every
conceivable element of desire you can awaken by imaging everything composing its image -color, sound, et
Third, an ideal body -formed of the infinite spirit substance, energyether; a body of the same material as the
essence of matter which makes it easy for the ideal to manifest as an actuality; a body held together and made
permanent by infinite attractive energy; a body composed of etheric substance whose particles vibrate at a rate so
rapid that imagination cannot conceive it; a body composed of etheric substance an ounce of which has gigantic
power, sufficient -if freed at one time -to toss the Alps into the Atlantic Ocean.
GIVING YOUR IDEAL THE IMPULSE OF ACTION TO MAKE IT REAL CHAPTER 11
There is one more step in the process of making your ideal complete. It possesses infinite energy, but you must
give it the impulse of action. How can you do this? In this I differ from many others. I hold that visualization is
not sufficient. Visualization, although it often accomplishes wonders, is after all but a picturing of an idea. It
does make the idea vivid but it adds to it only one of several elements only the images of the sight sense.
Instead of visualization I use idealization -the perfect image. This includes the factor of visualization and that of
the eleven other factors. Using the other factors -especially those of motion and direction of motion -we give the
ideal an impulse to move and this in turn gives it the action power that makes the ideal manifest as a reality.
Visualizing is the act of holding a mental picture; idealizing is the act of perfecting the mental image of all
factors, -the picture, the process of securing it and the act of making it real.
You often ignite the heart of your ideal by vivid mental pictures and strong feelings of desire to possess the
reality; but unless connected up with your motor power of action, it remains merely an urgent unfulfilled picture
of desire within you -an ideal that does not become a reality. Clutching your ideal to action cannot be effectively
accomplished by a picture. Let me illustrate this clearly.
Go to an art museum; look at any painting representing a number of people. If, after going away, you close your
eyes and visualize the painting, you hold in your mind a mental picture of the painting. With care and practice
you can make this mental picture very vivid and increase your ability to re-see in the mind every detail of such a
painting -lines, forms and colors of things and people. Yet, it is still a mere picture; it is flat, lacking action, and
it does not impel to action. That which I have just described is the visualizing process. Visualizing has produced
marvelous results when the person visualizing has turned such mental picture-making into the idealized process,
even if they have not recognized that they have done so.
Idealizing, however, is more remarkable because it includes visualizing and adds all other elements to it.
Visualization comes from using the stored-up images of but one of our senses, the sense of sight. Idealization
comes from using the stored-up images not only of the sense of sight but of all other senses. To attain that which
we desire it is necessary, not only to see the visual image, but to act.
Try now another process: Idealize the painting you saw in the art museum; bring it visually to your mind; re-see
it just as you did by the process previously described. Then image action, -every person in it in action; feel them
doing the thing they are pictured as doing; feel the movement; feel the activities. If it portrays them as speaking,
hear the tones, -hear what they say. I might continue with all other elements of the picture, but I think this is
sufficient to show you the difference between visualization and idealization. Visualization produces a nonmoving,
non-active picture in the mind, even though it be vivid and clear. Being non-active, it does not impel to
action and hence many of our pictured ideals do not become realities. But if we idealize action, if we use the
mental clutch of connecting up the ideal of the thing desired with the process of obtaining that which we desire,
action must result; and action is one of the essential factors in making any ideal come true.
THE PROCESS THAT MAKES IDEALS COME TRUE
Process is the way of doing things. There are several ways of doing things, but the idealized way is the only way
that guarantees success.
The fourth process is the idealized process.
Mere doing never leads to success, -for back of it there is no ideal of the process, no desire to improve it, no
thought-out plan, and no ideal. In mines and stores and factories and offices, there are millions of good workers.
They learn to do one thing -they learn to do it well -and then, forever afterwards, they merely do. They drudge,
or toil, or labor but they do not work; and -they do not succeed. You yourself may do your work perfectly merely
doing it; you may be always at it; others may be able to depend upon you doing your work exactly, with
no loss of time, not missing a stroke. But all these do not lead to attainment, -why, even a hay-press does those
Purposeful doing is one step in advance of mere doing. It is based upon an idea of progress and is stimulated by a
desire. But that is not sufficient. Why, the bank-robber has a purpose in robbing; he may succeed now and then
in getting what he wants and he always succeeds in making himself a useless member of society, -yet, his life is
not successful and he is not a success. Even well planned, carefully thought-out doing leads to thousands of
failures. Many a young man, intelligent, enthusiastic, hardworking and earnest -starts in business for himself and
fails, -even after he has planned and thought out his entire problem. When he begins, he sees success -big
success -within two or three years at most. But in six months the sheriff may close him up as a failure. Even
planned doing, based upon ideas, desires and thought-out processes, fails unless the process is idealized. It is
only an idealized aim, process and attitude that always win.
Some time ago an additional main subway was opened in New York City. It necessitated a new routing of
passengers. More than seven million people had to learn to travel by new routes. For days before its opening the
papers were full of the new system and how to get from one point to another. At least nine out of every ten of the
millions of adults in New York must have read the directions previous to the opening, although probably not one
in a hundred thousand -when they read the directions over and over again
-idealized the new route, nor idealized
themselves going about the city or to and from work on it. The Result of Not Idealizing the Process on the day of
the opening, intelligent men and women crowded and jammed each other, went where they did not wish to go,
even got lost, though many of them had known New York all their lives. The confusion and jamming of the mob
at two transfer stations were so great that scores of women fainted, and many were seriously hurt. More than a
million people lost their heads -more than a million were confused for weeks. It was necessary to close the crosstown
subway for a month to prevent accidents -actually to prevent people killing themselves and each other,
because of their confused mob action. And all of this confusion, trouble, injury and delay could have been
prevented if each of the seven million people who use the subways had spent but five minutes previous to its
opening in Idealizing the Process of traveling on it.
How I Idealized the Process in this Case: I took a description of the routes from a newspaper; read it carefully.
Then I quietly visualized the new routes. Next, I idealized action, Idealized myself using the new route from my
home to my office, picturing myself on the cars, changing where the description said changes must be made;
idealizing every bit of the journey to my office door. Next I idealized one trip after another to other parts of the
city, until I had myself mentally used every new and old route. After this, it was impossible to be confused;
impossible to make a mistake in using the subway.
Millions of others thought of the new routes, but certainly very few consciously idealized themselves traveling
on them. Yet every individual in New York could have done it in five minutes if they had only been in the habit
of Idealizing the Process of Doing Things. Others had ideas of the new route, of where they wanted to go, and of
how to get there. I turned my ideas into ideals. Idealizing the process of doing the thing, included more than the
re-seeing of the mental picture of the new route. I did more than visualize it. I put into it an element of action. I
kept my “clutch” in so that the picture became movement. That is always essential in attaining that which you
CHAPTER 13 This last activity -the act of making the reality yours -comprises three steps:idealizing your attitude;
unifying the substance of the ideal WITH the substance of the real; and
making the actual thing a part of your possessions or placing yourself in the actual conditions that you have
idealized and desired.
Your attitude relates to yourself, to others, to conditions, and to the world in general. Begin with yourself.
Consciously or not, you do take some kind of an attitude toward yourself. You may think yourself a worm or a
god. You are free to take any attitude toward yourself you desire to take; but there is only one attitude that leads
to success and it is the idealized attitude! Incomplete thinking in “ideas” makes you see yourself as a child of sin,
suffering, sorrow, weakness, mistake and failure. Think of yourself as you are: a son of God -idealizing the end
you desire, the process by which you attain, and the attitude you hold toward yourself, others, conditions, and the
Then, idealize your attitude toward others, "That which ye seek ye shall find." If you think that all men are trying
to crush you, you will be crushed; first, because your attitude closes your eyes to the opportunities offered you;
and second, because such an attitude discovers and draws to you those who do not help you. If you idealize
others as willing to help you, you draw to you men and women who will do the square thing by you and help you,
-in them you will find help and a just reward. This idealized attitude does not make you a trusting simpleton, for
the idealized attitude also idealizes wisdom in knowing others.
The idealized attitude changes all the conditions of life. In business, it leads us to expect good results, and,
expecting good results, we plan better. When we plan better, -that is, in, a more idealized way -we get better
results. Idealize the world in general. The universe must be good. If it were not good it would go to pieces over
night, -for evil disrupts and destroys. Good attracts and unites and holds together.
You cannot idealize your business, your profession and your work without conducting the whole affair as an
idealized service that inevitably will force your ideals to come true! You may idealize the Thing Desired,
idealize the Process of Attaining It and Carry Out the Process in Action,
-and, yet, by your attitude keep the
reality from becoming yours. With a group of congenial friends, you can desire and idealize an evening's
pleasure for yourself and the girl you love, you may call for her and go to the gathering together, -and yet your
attitude, if disagreeable, can keep the pleasure of the evening from becoming yours.
First, then, give attention to your attitude! Second, unify the substance of your ideal with the substance of the
thing or condition desired. The substance of your ideal is yours! It is of your mind. The substance of the reality
may not yet be yours. To make it yours, you must make the body of your ideal coincide with the body or
actuality of that which you desire.
Re-read the chapters on How to Form an Ideal that Will Come True, Firing the Heart Desire of Your Ideal,
Giving a Body of Etheric Substance to Your Ideal, and Giving Your Ideal the Impulse of Action to Make It Real.
Then, re-image your ideal in accord with those four qualities -its form, its desire, its substance, its impulse to
Next, re-read the three chapters of The Spirit of Matter: Your Ideals and What Compactness of Matter Gives to
Them, Your Desires and What Attractive Energy Gives to Them, What Movement in Matter Gives to the Body
of Your Desire. Do not neglect to re-read these. You remember much, but not all the things. Re-read them,
that the material density, of the thing you desire is an etheric substance coinciding in nature with the substance of your ideal;
that the material solidity of the thing you desire is infinite attractive energy which coincides in nature with the
holding-together energy of your ideal; and
Now, image each detail of your ideal, project it out of your mind to the place of the actuality, and unite it with
the same detail of the material actuality you desire to be yours. Do not miss a single detail; make the projected
ideal coincide with the actual thing in every feature -form, substance, energy and place. To miss no factor, unify
step by step, -as to color, sound, taste, smell, balance, heat, movement, direction of movement, form, size,
fineness or roughness, hardness or softness, cold, weight, use, pleasures from use, et cetera. Miss none of these!
Then, third, take possession of the thing or walk into the condition desired. Idealize yourself in action: (1) the
condition of yourself when in action; and (2) your use of the means to be used in performing your action.
If this afternoon you are to go to one man or a group of men to discuss or do something which it is necessary for
you to present or do in order to make your ideal come true, image yourself with the man or with the men, image
yourself at perfect ease, image your confidence in yourself, image your self-control when talking to them, when
contradicted by them, even when ridiculed by one or more of them. Image these conditions in your mind before
you go. It builds in brain a path that makes the doing of the thing but a mere repetition of a thing already done.
I say image these things, -not merely imagine them; merely thinking about them will not bring results. Image
also the impressions you see yourself giving to others: Are you appearing as sincere as you are sincere! Are you
appearing as reliable as you are reliable? Are you appearing active and energetic and sane and safe? Remember,
it is not only what you are, but what you communicate to others which determines results in dealing with others.
Idealizing the action builds in brain paths. Then, when you come to the actual doing, you have already
established a habit of doing it successfully. The more times you idealize the doing, the stronger and more
permanent these brain paths become. Hence, when you go into action, you are merely repeating what you have
already done and what you have already succeeded in doing. Consequently there is no hesitancy, no doubt, no
lack of confidence, no lack of ease, and no mistakes in your action. And
-because you center your effort rightly the
thing or condition is a reality and belongs to you! Where to center your effort now follows.
It is very important that you idealize that which you desire; but, so far as the attainment of it is concerned, the
process is much more important, and idealizing the process is the most important of all. I will illustrate (1) by a
little incident and (2) by a great world experience.
In the spring of 1919, some time after I had returned to the United States from one of my sojourns abroad, I
wrote a letter to Elizabeth Towne. I had known her for many years but while I was living abroad we had been
quite out of touch. When Mrs. Towne received my letter it awakened a desire in her mind. There was to be a
convention near her hometown the following week. She wished me to speak at that convention. To have me
speak at the convention was her ideal of the Thing Desired. Did she stop with the Ideal of the thing desired? Not
at all. She began Idealizing the Process of getting me there. She pressed the bell-button immediately; in came a
stenographer; and a letter was sent telling me how I could come and return -giving information of the trains -how,
by traveling at night, the trip would take the least possible time. At intervals during that day and next she went
on Idealizing the Process of arranging for me while there, -where I should stay, when I should speak, how many
times I should speak, et cetera, et cetera. She gave ten seconds to recognizing the Ideal of the Thing Desired and
an hour or more Idealizing the Process: 10 seconds to the former; 3,600 seconds to the latter. That's about the
Think this over; it applies to everything in life. -Give about a thousand times more time and effort to idealizing
and working out the process than you give to idealizing the thing you desire and your ideal will come true. Turn
from this very simple incident to consider the value of Idealizing the Process in attaining great things -any very
great thing -in such a matter as a world war.
The great World War was a great spiritual test of the race. When the Germans in 1914 were at the Marne, the
Ideal of the Thing Desired was: the German Army must be stopped! This was not a mere idea; it was a life and
death ideal of the peoples of the Allied countries. Great leaders recognized this. When news that the German
Army was being forced back was ticked off in the London War Office, Lord Kitchener said, "God must have
done it"; and Lord Roberts replied, "It means the nations have been praying." The following year, during another
crisis, Lloyd George exclaimed, "The war will be lost unless all England gets down on her knees in prayer;" and
in 1918 the great Foch found daily communion necessary. This was the emphasis of the Ideal.
But the Process was not neglected. Even he, who daily spent an hour in prayer and daily went to Holy
Communion, knew that God helps only those who know enough to help themselves. Our one national war-ideal
was: Win! Having once recognized this, did we waste time harping upon it? No! And we succeeded because we
centered most of our efforts upon the processes necessary to win the war. When it was necessary to save food
we saved it. We went without this or that -without meat on meatless days; without wheat on wheatless days. But
we did more than accept the process; we Idealized it. We made it a matter of patriotism; a religion of brotherly
help to our allies who needed food.
When, we needed money, did we continue harping on the Ideal? Not at all! We Idealized the Process of
furnishing the means to equip and feed our boys. We Idealized the Process to such an extent that he who did not
buy all he could afford and a little more, felt wrong inside. When more ships were needed college boys and
highly paid business men did manual work in the ship yards; and when more munitions were needed, women whose
white hands had never before known the grease of factory machines -worked long hours because the
process was Idealized.
What was new in this: we had always held ideals and been forced to take part in the processes of life in peace
times. The new thing -the thing that brought phenomenal results -was the Idealization of the Process. No work
was drudgery; it was an Idealized Part of the Efforts of a Great Human Brotherhood. Suppose we had neglected
the Process! Suppose we had made no munitions, built no ships, sold no bonds, sent no men oversea, -would
such procedure have helped to win the war?! Such a process would have been ridiculous. Yet, in other matters,
we attempt to make our ideals and desires come true by holding persistently day after day and month after month
to the ideal of the Thing Desired, giving little or no attention to idealizing the process and putting it into
If you want to win, if you really wish that which you desire, if you truly desire to make your ideals come true -to
turn them into realities, first form your ideal of the Thing Desired but give your great effort to Idealizing the
Process and putting it into action. That brings you the reality!
In whatever you are doing and in whatever you hope to do and attain, it is necessary to deal with three factors:
things, words and people. In fact, when you come to think of it, there is nothing else with which you can deal.
Consequently, idealizing the process of attaining what you want includes idealizing the things with which you
work or the things you are to handle; and often great fortunes are made from idealizing little things and great
failures result from non-idealization of things, big or little. Here are the experiences of two men illustrating the
It was on the train speeding across the State of New York toward Chicago. I had left the dining car, gone to the
Club car and, observing that the seats about one of the card tables were empty, sat down there so that I might be
alone to read. Men were coming in from dinner and soon a man took a seat across the table. I looked up to
determine whether others were with him and, if so, whether they might not wish the table for card playing. But
he was alone. He had a fine face, clean, clear-cut; evidently a man of education; perhaps, a man of culture. His
face, his bearing, his attitude all proclaimed him to be a “man of ideals.” I do not mean a visionary, but a man
who does and who has always done that which is right and who refuses and has refused to do that which is
In a minute we were in conversation. It started regarding the high cost of living. It went from one thing to
another. He was communicative and it was not long before he mentioned that he had wished this year to send his
boy to college but he had been unable to do so because he could not afford it. "A college education costs four
times as much today as it did when I went to college," he said.
The first point I wish you to remember is this: he could not afford to send his son to college. I led him on in the
conversation, learned that after graduating from college he had been a school teacher; that later he had been in Y.
M. C. A. work; a welfare worker in a manufacturing plant for a year; and that in 1913, he, with a friend, had
gone into a manufacturing business of his own. "What line of manufacturing? " I asked. "Oh, just little wicker
hand satchels, such as boys use to carry books to and from school," he answered. This is the second point I wish
you to remember: "Oh, just little wicker hand satchels."
This conversation took place in the year 1920. It indicates that after having been in business seven years,
manufacturing an article of use to at least ten million school children as well as hundreds of thousands of others
in our country, this “man of ideals” was unable to send his boy to college because he could not afford it. We
talked of other things; but before long he left me, going back to his private car. Two other men came in and sat
down. One across the table, one beside me. Later I learned that one was a coal operator of Indiana, and the other,
-well, the rest of the story concerns the other man.
One look at this man told me he was not a so-called “man of ideals,” that is, not in accord with the ordinary use
of the term. He looked very prosperous; he was talkative -men are always more communicative after dinner,
smoking a good cigar, on a train with nothing else to do. This man is the soap-dye king of the world. Only a few
years ago he and a friend, his wife and his friend's wife, started in business making soap-dyes. Altogether they
had $800. Today each of them is more than a millionaire. Their soap-dyes sell for ten cents a package, yet they
do a business of many hundred thousand dollars a month. They secured the original patent and consequently, in
addition to the profits they make from their own concern, they are paid royalties by all other soap-dye companies.
How did he do it? I have said that he is not a man of ideals. That statement is both true and not true. He is not a
man of ideals of the Pharisee kind, but he is a man who idealizes the thing with which he works. To him the
soap-dye is one of the great inventions of the age. His face glowed as he told about it; his eyes shone.
"Think what it means," he said, "for every woman in the land -in fact, all over the world, for now we're selling
soap-dyes to Europe, Australia, India and Japan -to be able in two minutes to change the color of her shirtwaist,
of a piece of lace, or any light trimming merely by dipping it in our dye, without any boiling, and without
staining her hands."
From the very beginning he had idealized the thing he produced. He had idealized the soap in order to select the
best for the purpose. He had idealized the dyes so as to produce the most useful dye, the most easily and quickly
used dye, -a dye needing no boiling, a dye that does not stain the hands of those using it. He had idealized the
chemicals used in the process of making the dye, and, as he talked of how he had built up the business, I saw that
he had even idealized the kind of chemical expert he wanted and had then searched the United States until he
found the man that fitted his ideal. He had idealized justice and had secured patent rights for himself and those
who had worked for him.
His process of idealizing the thing -the soap-dye -did not stop when he had put a good product on the market and
when that product had earned him millions of dollars. He told me how that very afternoon he had spent three
hours with Japanese girls in New York to prove his soap-dyes would not stain the hands of the Japanese women.
He had done this because reports had come from Japan that the dyes did stain the hands of Japanese girls.
He began his work by idealizing the thing he intended to manufacture; he had idealized the thing every day since
he first conceived it; and he is still idealizing that same thing. Is it any wonder that his face glows, that his eyes
shine, that his tone is enthusiastic and that he is making millions? He is not a so-called “man of ideals,” but he
puts idealizing into action. He idealizes everything, even common labor; he was actually happy telling me that he
and his wife made the first dyes in their own home in stew pots and dishpans and that, while he was making the
boxes in which to ship the dyes, his wife was out peddling them. He has idealized the service the dyes render to
millions of women and the just rewards to himself. Consequently, he is successful. He is worth millions, made in
less than four years; he was able to send his two boys to college.
There are Pharisees today as there were in Christ's time. What value are your ideals unless you use them? The
great master has said that unless we use the talents we have even that which we have shall be taken away. It is
not holding ideals that makes desires come true. It is using ideals. The first step is to idealize the thing with
which you are working.
Everyone wants abundance -abundance of all things! And, specifically, everyone wants money and all things that
take the place of money. Can you turn a desire for money directly into money? No, certainly not! Money is the
result of abundance, not abundance itself. Let us agree upon the meaning of the term. When one friend is
thinking of a Persian cat and another is thinking of an ordinary house cat, both will disagree with what I am
saying about a cat if I am thinking and talking of a wild cat. Therefore qualify at once the word abundance. One
meaning of the word is sufficiency -enough to meet all our true needs, present and future.
Idealizing the Process to Secure Abundance should not be limited to securing money directly. Other factors are
more important. They are an abundance of ideas, recognition of the abundant opportunities that surround you,
and being abundantly prepared to make use of them. Lack of material abundance is not a lack of ideas; but
money-lack always indicates a poverty of ideals regarding the right processes of getting money.
Once all hairpins were made of straight wire and were always moving always slipping out of the lady's hair.
Millions of women were disturbed about it for scores of years and many people -millions of them -had ideas
about it. Hundreds of thousands consciously desired and wished for something better and thought about it.
Nothing, however, resulted from the ideas and thoughts of these hundreds of thousands. Not a one of them ever
made a cent out of his or her ideas or thoughts. There was no abundance in them. But, there was abundance in
the ideal of a hairpin which of itself prevented itself from moving easily. The man who idealized and produced
the crinkly wire hairpin is now a multi-millionaire.
Abundance always resides in an ideal, -whether of property or management or manufacturing or position or what
not; it resides in idealizing even the detailed parts of things and the movement of so common a substance as oil.
The steps in the Idealizing Process which brought success to Mr. Rockefeller were: First, he idealized oil in
detail. The other oilmen -then wealthier than Mr. Rockefeller -thought of oil only as oil; as costing so much per
barrel, as selling for so much, and as bringing so much profit.
Mr. Rockefeller thought of these things, but in addition he idealized oil in all its details. Mentally he visioned
other substances in it -not at all like oil. Moreover, he idealized the processes of separating these from the oil,
and out of these came the by-products. Today, it is said, the Standard Oil Company could give away all its oil
and yet pay good dividends out of the profits of its by-products. Let us be just: this wealth from the byproducts
was due to the fact that Mr. Rockefeller was less realistic than others; he idealized the oil that to others was just
oil and nothing more.
Second, Mr. Rockefeller idealized the movement of oil. Other oilmen thought of transporting oil just as barrels
of flour and barrels of sugar are transported. But Mr. Rockefeller idealized it in motion; he saw it flowing and
idealized it flowing in pipes. Hence the pipeline system, the second great source of Standard Oil profits and
supremacy. Again let us be just -God and His laws rule: Mr. Rockefeller won phenomenal financial success
because he idealized, more than did his competitors, the detailed parts of the thing and its movement.
On the other hand, Mr. Rockefeller did not idealize his relation to the rest of society. He thought of himself as a
man standing alone. For forty years he was silent, -unwilling that anyone within his companies should give any
statement regarding their policies or methods to the public. He failed to idealize the truth that men are bound
together in a social structure and consequently, separating himself from others, he failed to win the trust and
good will of mankind.
Ideas, thoughts composed of ideas, and plans made up of such thoughts seldom become realities. But once the
smallest or the largest thing is idealized, the soul, which conceives the ideal, cannot rest until the ideal has
become an actuality. If you would have your desires for abundance fulfilled, idealize them and the process of
obtaining them, and abundance cannot be kept from you.
In business you fail in some things and succeed in others. You are often failing and succeeding at the same time,
-failing to make one part of your business successful and succeeding in making another part increase and pay.
The failures are due to the ideas held; the successes, to the ideals. If you idealize the entire process of your
business you will not only avoid failures and partial failures, but will think of possibilities never thought of
before, the very ones that will lead you to succeed. To illustrate, I shall use a simple case, -one of the simplest
that ever came to me, yet one of the most interesting, and one, the success of which, gave me as much joy as the
success of many so-called big affairs. In this instance there was a woman in the case, and it's her story I shall tell.
The Woman: A widow with four children; she then lived in a suburb of Chicago; her husband had died three
months before; she was left as proprietor of a small grocery and delicatessen store.
The Conditions: As the husband had been ill three months before his death, savings had been used in doctor bills,
hospital bills and funeral expenses. Though the store was a little affair, it had had a good business in this section
of the wealthy suburb so long as it had been the only store there. But, about the time of the husband's death, one
of those large companies that establish branch stores all over a great city built a white-tiled, plate-glass, two
story building on the corner opposite her little shop. It cut down the business of the little store so much that the
woman was unable even to make a living for herself and her children. The Problem: I confess when she first told me the entire story that it seemed impossible for her to compete with
the new store with all its service, its supplies, and its million-dollar parent company back of it.
The First Step: The first thought was: God is not only All Supply, but He is also All Process and Means; the
second, Since God is All Process and Means, He knows and has all ideas necessary to make this store a success;
and the third, Since God's ideas are ideal, we can get in touch with them as soon as we idealize our own.
(3) the woman. Visualizing the people of the community was a simple matter. All were medium well-to-do; most
families had two or more maids; they entertained often at their homes dinner parties and evening affairs. But
what could this woman sell to them which the other store could not supply?
Idealizing the Business: The woman told me the greatest profit was made in handling bakery goods. The big
bakeries of the city delivered goods each morning and took back what was left unsold of the day before. In this
line there was no waste, and no loss. Moreover, the profit on the amount invested was made daily. If the woman
invested ten dollars in canned goods, it might be a month before all were sold; if she made a ten percent profit
she made but ten percent on ten dollars in a month. But with bakery goods, if she invested ten dollars in the
morning and sold the goods during the day at ten percent profit, she made ten percent on ten dollars in one day.
Evidently in this case bakery goods was to be the leader; but how could this little woman make her bakery goods
lead over the goods of the other store, when both of them could buy from the same bakeries; and the other store
had more money than she, and hence could buy better and more extensive supplies than she could?
Idealizing the Woman: All the time she talked, I had a feeling of conflicting ideas in my mind about her. These
remained indefinite until it flashed upon me that, although her name was Mrs. Hansen (Scandinavian), she spoke
with a Scotch accent.
The New Thought: Scotch -Scotland -Scotch tarts -those delicious uncovered fruit pies -two-and-a-half and three
inches deep -and as big as a dinner plate -Scotch tarts, which only Scotch and English women know how to
make. "Are you Scotch?" I asked. " Yes," she replied, evidently surprised. "Can you make Scotch tarts?” "Yes; at
least I used to." "Then go down in my kitchen and make one; order anything you think necessary, but make the
best one you know how to make." That night I tasted a tart equal to any I had ever eaten; and the next morning
she started the pie industry. I sent a note out to a few acquaintances, telling them the old pagan gods on Mount
Olympus would still be contentedly happy, even if nectar were taken from them, providing they could get real
Scotch tarts; also that I had found a Scotch woman who could make just such tarts, and that these delicious
desserts could be secured in Chicago; and I also added that they'd be wise to send their maids early in the
morning with an order to Mrs. Hansen.
The Success: The first day she made a dozen pies and sold every one of them. At a good price, too -for these
were no dollar pies -these pies were pies -apple tart three inches deep with gooseberry sauce -to be served with
whipped cream -they were worth much as pies, but much more as distinctive desserts not procurable elsewhere.
Of course the pie business grew and grew. Moreover, as families bought their tarts from Mrs. Hansen, their
maids also ordered other things at the same time. The idealized leader became the actual leader of group after
group of other goods sold from the shelves of her store.
Idealizing the Process -God working in every step -led us to get the New Idea -the new thought of making
Scotch tarts. Common sense? Yes. Only common sense? No. It was idealized Common Sense. God is all Process,
and His Ideas are your ideas -unlimited -as soon as you Idealize your own thought processes so as to be in touch
Someone once said, “Order is Heaven's first Law.” Who it was I do not know. It was first said thousands of years
ago and I am not old enough to remember. But the saying being old and persisting through the ages, I know it
must be very true else the race would not have conceived it and kept it alive in our consciousness. Heaven is the
Kingdom of God. Order is God's first Law. Without order in the process of your thinking and order in the act of
doing things, ideals and desires do not come true. The value of idealizing a series of things to be done before
starting to do them is well illustrated by this experience: The Scene: Office of a physician in a South American city. City just visited by cyclone; destruction freaky as to
places; some telephone exchanges in order; houses here and there almost completely destroyed; many others not
damaged; yet scores of people severely injured by falling walls.
The Work to be Done: As the cyclone passed, many telephone messages begged the physician's immediate
assistance. The first asked him to hurry to a certain place to attend a woman whose scalp was torn and who
evidently was suffering from internal injuries, and he was about to leave when the second message from another
place begged him to come there at once and attend a man with a broken leg and an injured back. Message
followed message, -two score and more, each of which he listed. It was then he changed his plans; and even
though he realized that each case should be attended quickly, he did not rush off.
The First Thing He Did: He took the receiver from his telephone, for there was no need of listing more calls;
these and those he would find, would be all he could attend to. Then for five minutes he sat quietly at his desk,
seemingly doing nothing.
The Second Thing: Quickly he wrote a list of medicines, cottons, bandages, etc., and calling his office girl, told
her to rush to the druggist at the corner, to insist they be given her at once, and to wait with them outside the
druggist's door till he came.
The Third Thing: He telephoned the department store a block beyond the drug store and ordered a clerk to stand
ready with fifty blankets at the door of the store.
The Fourth Thing: He rapidly selected from his operating room every instrument that might be necessary in any
kind of emergency case.
The Fifth Thing: Taking his bags of instruments and his medicine cases, he ran to his auto at the door; drove to
the drug store corner, where -without stopping his machine -he snatched the package from the girl; and
continued on to the department store, where he commanded the clerk to dump the blankets in the car.
The Sixth Thing: Then -and only then -did he begin his work of assistance, going rapidly from one injured
person to another.
The Result: In no case was anything lacking that was needed; and the records show that during the afternoon he
attended twice as many injured as any other physician of the city. The result of his work shows that his efforts of
the afternoon were most efficient. But what did he do while sitting at his desk? Did he waste those first five
minutes? This is what he did:
First, he idealized all the different kinds of injuries reported to him, and, in addition, all the possible injuries he
might be called upon to treat;
Second, he visualized all of the medicines, antiseptics, accessories, etc., that would be required and might be
required; visioned his own supply and such a surplus to be obtained at the drug store as would make any lack
Third, he idealized what should be done at once to aid the future recovery of those injured -the wisdom of
wrapping each up in a warm blanket immediately after the first aid -as protection from the after-chill of the storm;
Fourth, he visualized the places where the most seriously injured were reported to be; idealized himself going
from one to another by shortest routes; and repeated the process visioning the places where the less seriously
injured were. All this in five minutes!
Yes, the mind -trained to Idealize the Process and knowing that God is in every process -works more rapidly
than radio. Were the first five minutes wasted? Those five minutes more than doubled his service that afternoon
and evening, and there was no failure to give aid because some necessary thing was lacking. But we -yes, we see
the value of Idealizing the Process of Doing Things in an emergency; but we forget that in our lives each hour is
an emergency -a call to do the most, live the most.
In essence every phase of contact in human society is a sale. If you apply for and secure a position you sell
yourself to the employer, who buys your services in competition with many others. If you are the leader of a
great reform movement, carrying the ideal of that reform to the masses of people and winning them to support it,
you are selling your ideals to them. Of course there are business sales, for every phase of business operation and
management is a sale of things, ideas, ideals of services. The process of selling is always the same. Any sale you
desire to make -any sale you have in mind as an ideal -can be made a reality; but every “idea” you have of a sale
may fall through.
If you idealize the value of that which you wish to sell, you give it additional selling value. If you idealize the
process of selling it, you discover new means of selling. If you idealize all kinds of possible buyers of that which
you have for sale, you discover a buyer capable of perceiving the additional value you have given your product
and a buyer capable and willing to pay for that value.
A Case for Illustration: A man owned a tract of land near Pasadena, California; on this there was a $10,000
mortgage; he had bought it on a shoestring, planning soon to sell it, for it was expected that a building boom
would make it a desirable residence site long before the $10,000 was due.
Conditions at End of Six Months: The building boom had not materialized; the mortgage was due in ten days;
real estate men refused to take it up; those holding the mortgage refused to extend it; the bankers wouldn't touch
Cause for Refusal: The land was in a hollow; real estate men and bankers were convinced no one would buy it
until every other residence site near it had been sold; that might be years hence.
The Owner's First Efforts: When, at the end of the first three months, the boom failed to boom, he recognized
abundant supply, and faithfully and persistently and confidently affirmed “God IS ALL Abundance” and “All is
Three months went by. The money did not drop from the heaven; but something else dropped -the corners of his
banker's mouth. What was the trouble? Faithfully and confidently the owner affirmed the truth: “God Is the
Source of Abundant Supply.” Why then the failure? Because God is Spirit; and consequently as long as he
continued merely to affirm God as Abundant Supply, -the supply continued in a spiritual state. This the bankers
refused to cash; they wanted certified checks. After a failure of more than two and a half months, the owner tried
Idealizing the Process. First, he idealized the land in all its details. And at once a new thought came: If this land
is not now valuable as a residence site, certainly there are other uses for it; and since God knows all uses, the
idea of another use will come to me.
Second, he idealized the changes in its condition at different seasons of the year and -hurrah -another new
thought he had not thought before: Since the land was in a hollow and the moisture of the surrounding land
drains into it, it is green many more months a year than surrounding land
-an important condition in dry
California -and hence it is ideal for truck-gardening.
Third, he idealized his activities in relation to it and to the bankers. Since God is all Process, He must know
many ways of convincing a banker's mind. Hence a third new thought: Many people talk to bankers about the
value of their lands; I'll do something besides talk to make my banker realize the value of this land as a truck
garden plot. So, in one day, he called upon three different owners of truck-gardens, and got three separate offers
to buy his land, although the best price offered was less than the owner wished to accept. But as the sum offered
was much more than the mortgage, it made the banker himself take new notice and even he had a new thought -a
very difficult operation for a banker -his new thought was: Even if this land is not valuable for a residence site at
present, it must be valuable for a truck-garden plot, if three prominent truck-gardeners want to buy it; and if they
are willing to pay what they've offered, a $10,000 mortgage is certainly safe.
So the deal was closed. Two and a half months had been spent in Idealizing the Thing Desired, and at the end of
the time it was still “desired”; three days were spent in Idealizing the Process, and at the end of the seventy-two
hours the thing was done. Idealizing the Thing Desired leads you to repeat old thoughts; Idealizing the Process
leads you from one new thought to another new thought.
One of our writers has emphasized the policy of using what you have to get what you want. It is a policy of
failure if you do not idealize that which you have. If, however, you idealize the thing you have to use and the
process of using it, it becomes a sure road to success and great success. Values are increased only by idealizing.
But how can the mind of itself and within itself -by a mere process of thinking -increase the value of anything?
Especially, let us say, the value of such a thing as a piece of land, of real estate? Certainly, it seems that its value
depends not at all on what we think about it. You know what land is; but, do you know what value is? Certainly,
value is nothing material. If mind did not distinguish between a diamond and a piece of coal and give special
value to the former because of our desire for beauty, the material of the diamond would be no more valuable than
the material of a piece of coal of the same size. If there were no mental conception regarding the purity of the
diamond and no desire to possess it and use it as decoration, diamonds would possess no more value than
Now let us consider the idealizing of the value of a piece of land so that the process increased its value in four
days from less than $200 an acre to $1,000 an acre. The land, of which I write, is situated in eastern
Pennsylvania near a very beautiful lake some distance from railroads. It was purchased twenty-four years ago as
farmland at less than $15 an acre. It was left as part of an estate to two nephews. The younger one became of age
in 1919 and the land was offered for sale. They desired to obtain $200 an acre for it and felt that, if they could
sell it at that price, they would be very lucky. Many things have happened in the last twenty-four years. The land
is still far from the railroad but every foot of land around the little lake has been purchased by millionaires from
Philadelphia and New York. In fact, since 1919 they have spent $3,000,000 in general improvement of this
millionaires' colony in addition to the money spent on individual estates.
The land of the two nephews, however, was not of great value. The acreage was not large enough for a great
estate and the land was not good as farmland. In no sense did it lead surrounding land in value. Those who knew
the land thought it ought to be worth $200 an acre, but, as the months went by, it was not sold. The nephews
were anxious to realize on their land; they wished to go into business, and knowing me, they called one day to
ask for help. I idealized it as farmland and saw its uselessness. In fact, it had been neglected so long that it would
take two or three years to bring it back to normal condition. Then I idealized it as a site for a country estate of a
wealthy man. But I saw it would not do for that. It was not large enough. Next, I idealized the entire colony of
millionaires about it; I idealized its nearness to New York and Philadelphia; I idealized the people in the city
who desired homes; I idealized human nature, realizing that there were many cultured people of limited means
who desired to live near very wealthy people who would enjoy life in a community of such people.
Consequently out of the cosmos there came to my mind the ideal of making this land a little park divided into
forty little home plots of one acre each. The nephews and myself drew up this plan. We had given added value to
the actual land by creating an idealized use of it, a vision of a little park among the millionaires -for forty
families each with its own little country home. The first result was accomplished within forty-eight hours. The
plan was presented to a real estate man in New York City. At once he wished to buy the entire plot at $300 an
acre. But the nephews had seen a vision -the idealization had given value to their land -and they refused. The real
estate man offered $400, and then $500 an acre for it.
The second result was that within four days the nephews were offered $1,000 an acre for the first plot that was to
be sold. And why? The land was exactly the same land it had been a week before, but value had been added by
idealizing a little community of forty cultured families living near a colony of millionaires, and value had also
been given to it by creating a desire for such homes. These two factors, the mental plan and the desire created,
gave a greatly increased value (from $200 to $1,000 an acre) in four days. Because of the plan and the desire
created in the minds of those to whom the plan was given, this run-down, neglected farmland led in value all the
other farmland, even though the other farmlands were improved and cultivated. This was possible because this
land was hilly and rolling and partly wooded Therefore other farmland could not compete with this as plots for
Moreover, in value this land within four days after the plan was made and presented was worth just five hundred
percent more than the lands of the great estates surrounding them. It was worth more because it could be
purchased in small plots, while the owners of the estates would not consider selling an acre or even ten acres of
the land they owned. Hence this land, which -four days before the plan was conceived by idealization -as at the
tail of land values, became the leader of land values in comparison with farm land value and that of the great
Whenever you wish to increase the value of anything you have to sell, add mental effort by sane idealization that
fits the best use that can be made of the thing. Whenever you wish to give a predominant value to anything,
idealize a plan and create a desire for it in such a way that the thing you have to sell leads all other things near it
or approximately like it.
Thus, by actual practice, you prove that all value is of mind and thus that all value is of God. The value of that
which you possess, depends upon the sanely idealized concept with which you endow it and the desire you create
in other minds for the honest value you have given it.
Strange as it seems, yet it is true Greatly increased value can be given to land -even to useless land possessing no
market value at all -by such ideals as love and service, the values of which are apparently so distinct and separate
from the values of land. But values of love and service cannot be connected with the values of land unless the
process of relating the two factors is idealized.
Frankly, I do not know whether the father and mother, concerned with the story I am writing, recognize
idealization or not. But one thing is certain, whether they recognize it or not, -the great success they made -in
using a little plot of useless low wet land to provide college education for their three children -is the result of
The story begins twenty-two years ago. Soon after they were married, the father of the young wife gave her a
little plot of wetland, seemingly quite useless except for water bugs and sand flies. It was on the Rhode Island
coast, off the main road, in an out-of-the-way place. Even today it is twelve miles from a railway station. On the
plot, the father built for his daughter a little cottage, to which the young married couple could go for the
During the next few years three children were born to them. The mother and father were poor. It was possible to
carry the children through grammar school and high school, but how to pay their way through college was a
problem! The hearts of the mother and father were filled with a consuming desire -a desire to give each of their
children a college education. Their minds were practical minds. Hence, they looked about to see what they had
that could be used to help provide a means of sending their children to college.
I presume when they first thought of the wetland at the seashore and the little cottage there, in the out-of-the-way
place, it seemed only an object of expense to them, -certainly not the means of an income sufficient to provide
three college educations. But they did something with this real thing they had. They idealized it. They may have
done this consciously; they may have done it unconsciously. But, they did it
Instead of thinking of the land as an out-of-the-way wet place to which few people wished to go, they idealized it
as a place of peaceful seclusion to which a certain class of people would wish to go for a rest. Such idealization
recognizes God as Wisdom. It was adapted to the place and the conditions, to themselves and to their
pocketbooks. I was there one July, -there were no glass-screened porches, no casinos, no ornamented boardwalks,
and no vain show of life. But there was life itself! The people visiting there were real people. There was freedom
of action. There was fellowship and the spirit of love and service. Also there was rest.
The father and mother had made it pay. They had made it pay from year to year, which means they had rendered
such good service, such idealized service for the prices charged, that visitors returned year after year. They have
succeeded. The three children have been given college educations and this in itself is sufficient proof of their
success. And yet there is something greater than this. The father and mother each summer are giving a spiritual
education to a hundred or more different guests who see God's idealization of service in action.
God is All and Everything -be very sure of that. He is everything that exists, not only in the mental and spiritual
world, but everything that really exists in the material world.
If you think and plan in ideas and act in accord with them, be certain that you will leave out some essential factor
of your effort and probably fail to attain that which you desire. In thinking and planning to secure the position
you desire, or to create a position for yourself, your plans may not become realities if you fail to idealize and use
any one of the factors.
Here is a little incident: that of a young man who changed in a few weeks from making thirty-five dollars a week
and working eight hours a day to making five hundred dollars a month working but four hours a day. I met him
by accident -no, not by accident, but by God's designing.
It happened thus: One Sunday afternoon I went up into that section of the wild north end of Central Park where
one can imagine oneself in the deep woods. I stretched myself on the ground and, reclining against a big rock,
started to read. A young couple had come up from the other side and had stopped for a moment and begun to talk.
I thought they would move on in a moment, so I kept still. But instead, they sat down on the very rock against
which I was reclining. "You see, dear, "the young man said," you've accepted a mere trailer. I'm just pulled along
by business, that's all. I advance as it advances, but I am not the racer you think me; I am not even a flivver. I
can't even see a chance of spurting ahead of the others." "But you're so wonderful and such a good
stenographer," she protested. "Someone will find out your real worth."
"I am only one in 40,000," he answered. Startled, astounded, they jumped up and looked around -for from the
other side of the rock had come these words: "Well, you blubbering young Romeo, why don't you stop thinking
of things as they are and work them out as they ought to be?" It was my own voice and it astonished me almost
as much as it astounded them. I realized I had “thought out loud” and determined to make the best of it. Getting
up, I said, "I am sorry; I was here reading. You came up and I could not help but hear." "Well, I'll be damned,"
said the young man. "A good greeting, that," I replied, "and an introduction also; I offer my services as business
counselor -no fees -it is Sunday you know," and I held out my hand. The girl smiled and I smiled; and then, he
smiled and grasped my hand. We sat down and I talked about idealizing things as they ought to be, of the
necessity of avoiding dreamy visions, of pinning one's idealization down to fit the possibilities.
"But, what do you mean by this idealization?" he said. "Just this," I replied. "Idealization is the process of
establishing a perfect standard in the mind. That means considering every part; the individual, the means at hand,
the place, the work itself, the other people concerned, the conditions and the time: making a composite whole out
of all the ideas.
"Apply these to your case. You are a good stenographer. I accept you at your own valuation, but you are no
better than a thousand others, -perhaps, five thousand others in New York City. If you can make yourself stand
out from all the rest as rendering a service they cannot render, would you be able to command almost any
income you pleased? " "Well, I should say I could."
"Can you, by merely bettering your work, make yourself stand out as a stenographer above all other
stenographers? "Perhaps I could, if I worked ten years at it; but then, a thousand others could do the same." "That,
then, is one part of the idea considered, and discarded.
"Next, take up the idea of place. You live in New York City. How long have you lived here?" "All my life."
"Have you ever idealized it?" "I don't know what you mean." "Well have you ever attempted to think of New
York City in a big way, -to vision all the possibilities within itself and its relationship to the rest of the country?
Close your eyes. Picture New York City with its millions of people, its hundreds of thousands of offices, its tens
of thousands of big business men and bankers and shippers doing business with all parts of the world. Vision
businessmen coming to New York City from all over the country, from all the rest of the world. Do you see New
York City as a great opportunity for a business stenographer? Do you see the place as offering the great
opportunity?" "Yes," he answered," I do."
"Now, idealize your own work. I heard you say you were a mere stenographer. Think of your work as it actually
is by picturing its ideal side. Picture it as a perfect whole. Vision its importance. Visualize what would happen if,
in one moment, all stenographers should forget everything they knew about stenography, and all knowledge of
stenography should be lost. Imagine the conditions that would exist if all businessmen and all their clerks were
compelled to make all records and handle all correspondence by handwriting. Has your idealization given you a
realization of the importance of stenographic work?" "Yes," he replied, monosyllabically.
"There are still to be considered the other people concerned -those needing services the existing conditions, and
the time. What class of people is most in need of stenography?" "Why, business men, of course." "Are the needs
of these business men met every day by the work of the stenographers in their offices?” "Yes" "Are there any
business men in New York City who do not have offices?" "Why, none of importance." "When you idealized
New York City as a business center, did you not vision big business men coming here from all over the
country?" "Certainly." "Do you know there are about 200,000 of these men in New York City every single day
of the year?" "Is that so!" "Have these men need of stenographic services?" "Yes, but they go to public
stenographers or hotel stenographers. I don't see any special chance there." "Neither do I. Frankly, I don't know
what the solution is going to be; but I do know that if we continue idealizing every single factor and keep them
all in mind, we will see a new relationship and a new need. It always works out something.”
"Let us take the next point--conditions of service.” "Are you ever asked to work overtime?" "Not often; but
sometimes I work till ten or eleven o'clock when the boss wants to get out special letters or telegrams for the
midnight mail." "Then the conditions of stenographic service are such that business men do now and then, even
those living in New York City, wish service which, under ordinary conditions, is not rendered.
"This brings us to the subject of time. It is clear that stenographic service is rendered in the daytime; it is also
clear that it is not rendered at night. Even hotel stenographers do not work later than nine or ten o'clock. Does
that give you any idea? "Yes, but nothing I can get hold of; nothing I can actually use!" "Well, let's drop it, now.
Think of all these -yourself, the means, the work, the other people, the conditions, the time -over and over again
tonight. Idealize every one of the factors -don't omit a single one. Come to see me tomorrow night. Here's my
The next night he came. He was a different man. He was no longer a stenographer; he was a creator. More than
that, he was an inspired creator. A new idea, a new thought, an inspiration, had come to him. This is what he did:
he organized a stenographic night service between nine in the evening and one in the morning, -for businessmen
coming to the city for a day or two. For this service, at such a time, he was able to charge twice the price of a
public day stenographer. The service rendered to a big business man -who, having settled business affairs in the
early evening, wished to get off contracts or letters or telegraphic instructions after the hotel stenographic offices
bad closed -was worth the price. By idealizing the time of rendering service, he made his stenographic work
surpass and lead all other stenographic services in the city.
Your work in the world is performed in one or more of three fields:
work with things, work with words,
work with people.
In each of these fields of work, there are thousands and thousands, who serve earnestly and loyally, work
efficiently year after year, and yet -the advancement they desire is not attained. Are you one of these? If so, why
do you not win the advancement for which you strive so earnestly? Because you fail (1) to make yourself a
leader in the work you are doing; or fail (2) to prepare yourself for the field of service you desire to enter.
If you make things better than others make, or if you make things more rapidly or more efficiently or more
beautifully than others do, you lead them in the work you and they are doing and your leadership brings
advancement. But advancement does not come merely because of good work, it must be better work than others
do, better than all others about you do. If you make yourself a leader in any field of work -work with things,
words or people -you are given advancement.
Now, the next factor: your preparation for work in another field of service. It is in this that most earnest workers
fail. To attain this kind of advancement -advancement from one field of work to another -earnest and efficient
work, loyalty, skill and years of experience are of little value unless you idealize the process of advancing from
the field in which you are working to the field in which you wish to work. Even years of preparation are almost
useless unless the process of preparation has been idealized.
Take, for instance, the case of John -Old John, they now call him. Fortyfour years ago he was a young machinist
learning his trade. He was energetic, ambitious and hopeful. He worked well. At night he studied mechanics at
home. Later he went to a night school and studied mechanical drawing. Yet he did not neglect his work: his
machine was always in good condition; he worked faithfully and well; he turned out a greater amount of work
per day and did better work than any other man in the shop. But he was not promoted. Today he is still an expert
machinist and they call him Old John -expert old John! He certainly had an ideal, -a worthy, ambitious, definite
ideal. The hope of his boyhood was to become boss of the shop and then foreman in some larger shop and
ultimately the head of a department. Yet with all his skillful work and all his earnest effort and study and
application, he has failed.
But God is Good; the world is good; and old John was given just reward for everything he did! He worked well
and got the reward for this, good pay. He trained himself to be skilled and rapid in his work and got his reward
for this, -when piece-work pay was adopted, he received a larger sum per day than any other machinist in the
shop; in fact, more than any other machinist in the city. He studied mechanics and took excellent care of his
machine and got his reward for this, -the highest bonus paid for the least wear and tear of a machine. He served
long and loyally and got his reward for this, -the highest extra Christmas bonus based proportionately on the
number of years service.
No man should be advanced to directing men -human souls, merely because he is expert in operating a machine;
no woman should be made a teacher of children merely because she is an expert in shelling peas. Old John did
not idealize the process of advancing from his field or work – handling things -to the field he wished to enter,
handling men. All his study of mechanics and mechanical drawing brought him a reward; it made him a better
machinist; but it did not fit him to direct men.
Three years ago, a young man who then knew nothing whatever about any machine, started at the same shop and
now he is boss. He had the same ideal Old John had; the same ambition; the same zeal; the same energy. He also
studied mechanics and mechanical drawing and trained himself to run a machine expertly; but he wished to get
into the field of directing men so he idealized the process and adapted his preparation to it. Hence, he studied
men: during the noon hour, he watched them; he got clues of the impulses and desires that impelled each to do
things or to refuse to do things; he watched the bosses also to learn how they handled the men; he observed their
successes and their failures; he idealized himself in the process of handling the men; he learned how to get them
to do things without antagonizing them; and soon, -well -he is now foreman of the shop.
Advancement comes to those who advance themselves. If you feel a little hurt and a little sullen and a little
resentful because you have not been advanced -made a leader in other lines of work -look to yourself. First,
idealize just exactly the type of work you are doing now; second, idealize the type of work you want to do; third,
idealize the process of preparation necessary to fit yourself to do the type of work you want to do. Be truthful to
yourself: have you prepared yourself in the right way or have you merely done your work well and asked for
advancement? If you foolishly think you can fit yourself to direct people by making yourself an expert
dressmaker, don't blame anyone but yourself. God gave you mind; use it! Not only effort -but mind effort,
intelligent mind effort, idealized intelligent mind effort -makes you worthy of advancement.
MAKING A SOLID ANKLE JOINT FLEXIBLE AND USABLE
In the matter of spiritual healing let me make myself clear to you at the beginning of this section. Spiritual
healing recognizes God as All and Everything and puts the truth into practice, using every thing, -but every thing
only when idealized. Spiritual healing does include material means, but material means only as spiritual
manifestation. I am well aware that spiritual theorists differ with me in this: they say that depending upon
material means limits my thought of God. There are two mistakes in this statement. First, spiritual healing does
not depend upon material means but it does use them and use them only when idealized. Second, I answer that
those who criticize limit their thought, -for they first insist that the patient accept the truth that God is All and
Good and secondly insist that he or she must not use the truth that God is All because some of God's
manifestations are not good.
Having read the three chapters of the section entitled The Spirit of Matter, you now know that denying that so
called matter is a manifestation of God is the same as denying that infinity of space, infinite attractive energy and
infinite activity are of God. In those three chapters you learned that density of matter is but God's infinite space,
that solidity of matter is but God's infinite attractive energy, and that matter is but etheric aliveness, infinite
energy ever present.
I, then, in Spiritual Healing, adhere in practice to the truth that God is All and use not only God's Spiritual Ideal
but God's Spiritual Manifestation as well -that is, God as All and Everything!
Take first a case of healing that has to do with that which is most difficult to handle -the changing of bone
structure. When I was three years old my left foot and ankle were crushed between the rollers of a one-horse
sugar mill. The foot and the leg -half way to the knee -were so badly injured that, when the rollers were reversed,
it was necessary to lay me sidewise on a board to prevent the crushed foot from dropping off. The doctors
molded it back into form as best they could and put it into a cast. But the irregular bones of the ankle were so
crushed and mashed that they grew together as one single solid bone. When the cast was taken off, I could not
move the ankle at all; I could not flex it any more than you can bend the bone of your arm half way between
elbow and shoulder.
As the leg from knee to toes was as stiff as a carved piece of wood, it was necessary to use a cane or a crutch and
to hunch my whole body upward in order to swing the other leg forward. Today, I can move the left foot up and
down at the ankle as easily as I can move my right foot. I do not even limp! My step is springy and certain.
Friends say that my walk is more like that of a man of thirty than that of a man of sixty-five. Certainly, -with the
small bones of my ankle grown together as one solid bone, -I was compelled to do something with my
consciousness of the “solidity” of matter.
To get rid of the idea that matter is COMPACT, DENSE and SOLID is the first step in all healing. So long as
you think of a cancer -or a tumor, or an abnormal bone growth -as compact solid matter, so long will you doubt
the power of mind and spirit to change it. Throughout all the ages, individuals have been healed by prayer, faith,
mind, love and spirit. Each such case proves it can be done. Yet today, not one person of each twenty million of
the world's population is healed directly by such methods. We cannot account for this, by asserting that the world
does not know that God has healed. We cannot account for it by asserting that millions do not wish to be made
well by spiritual healing. If, at any time during the ages, we had held to the truth that God is All and known that
matter is spiritual manifestation, the knowledge of the results of our spiritual healing would have swept the
world and everyone would now accept and use them.
We have ideals of God, spirit, and spiritual healing. We have no ideal of matter, the thing to be healed. Our
failures have been due to our partial and very mistaken ideas of matter. Some have tried to get around matter by
calling it an illusion. Think of matter as an illusion as much as you please but -if you have a cancer on the end of
your nose -deep in your heart you know that you cannot deny that your mind recognizes that that cancer is there!
So long as you call matter an illusion, you admit there is something to be called an illusion; and that something
makes you doubt to one degree or another the possibility of the healing. Others try to get around matter, by
denying its existence. So long as you find it necessary to deny matter, your very denial is your admission that
there is something to deny. Is it consistent to deny the existence of the matter we call a cancer and then to turn
our minds topsy-turvy in a second and demand that universal supply be manifested as matter in the form of
money and means of material existence -food, clothing, houses, etc. Demanding the presence of one kind of matter and denying the existence of another indicates a partial but not a
complete conception of spiritual manifestation. And so long as our conception of truth is incomplete, we heal now
and then -but not always. Christ never denied matter. He changed its manifestation by spiritual power: water
to wine, for instance. But He never denied the water or the wine. He increased the number of loaves and fishes
and, in teaching His disciples the lesson to be drawn from the miracle, He called specific attention to matter for
He emphasized the fact that there were but a few loaves and fishes before the change and many thousands
God is All: Everything that is true in spiritual existence is true in material existence and vice versa. If God is
holy, then all of His manifestations are holy. "If the root be holy," writes Paul, "so are the branches." Your body
is composed of cells. Cells are composed of atoms and atoms of electrons. Christ did not deny the existence of
the body; He called it a temple-a place of holiness. Cells, atoms and electrons are God in manifestation, just as
much as thought is! God is ALL.
How did I change a solid anklebone to a flexible and usable joint? First, I idealized matter exactly as I have done
for you in the three chapters of the section entitled “The Spirit of Matter.” Read them again, read them a
thousand times if necessary, for the idea that matter is dense, solid and motionless has been accepted millions of
times by your mind. What, then, if it does take a thousand readings to dispel the mistaken ideas?
Second, after idealizing matter in general, I idealized the particular matter of the ankle joint. I knew it was
composed of cells, each composed of molecules -millions of them. I idealized a molecule as it truly exists, -a
mere etheric spherical space in which atoms whirl at a tremendous rate. I idealized the atoms of every molecule
of that bone structure, knowing each to be but a smaller etheric spherical space composed of electrons. Then I
idealized the bone structure as composed of electrons. I idealized these elections as being far, far apart; I
idealized them as moving at stupendous speeds; I idealized the electron itself as only an infinitely small whirling
hole in space. Then my anklebone became infinite space energy, formed and held together by infinite attractive
energy, -no more dense nor solid than infinitely active holes in space.
Was this all I did? No, this was but my ideal of the substance of which the ankle joint is composed and of the
process of infinite energy in operation. Hence, third, I idealized every process and means of developing muscles
to move the ankle and of developing nerves to move the muscles; I rubbed the ankle; pulled it; pressed it; tried to
turn it this way and that -used every means of which I could conceive, anything that might induce motion. Never,
however, did I for a moment think of it as dense, solid and motionless. I knew that bone to be infinite energy. I
knew that my soul could control and direct that energy; that it could form, re-form, and create anew the bone
structure itself. I knew the structure -as all great scientists were then beginning to realize -to be only infinite
energy under my control.
No matter what it is to be healed, your first step is to idealize matter; idealize it as it truly is, made up of
infinitely small, whirling holes of energy held together by the infinite attractive energy of God. Being only
infinite energy, matter can be changed by the Infinite Will and Spirit residing in each of us.
This is a case of healing illustrating the Idealized Process of using God's Intelligence discriminatively. Many
mental theorists also object to this. They refuse to think particular ideals of details, asserting that God's general
concept of truth and perfect health are sufficient. Failures in healing would be lessened if we were wise enough
to realize that God Himself was unable to create anything of value in manifestation except by the use of
God first created our world by general concept; but what was the result? It was "without form and void." Then,
He used the discriminative intelligence and separated the light from the darkness, the firmament from the earth,
the waters from the land, etc. Let us not be so unwise as to depend upon mere general concepts of truth. Hold
them, if you will, till you are blind and gray, and your manifestations will still be "formless, and void."
During the last seventy years spiritual healing has been characterized by three distinct stages: The first stage did
not truly represent even the thought taught at that time, for many persons, with but a vague idea of what it was
all about and a wish to do good, set themselves up as healers. It was the stage of denial and in some cases absurd
I remember well the time when -if one went to such an uninformed or misinformed healer for treatment for
headache -the healer would say, "But how can you have a headache -you have no head?" Then came the second
stage of spiritual healing. In this the denial became the less important and the recognition of great spiritual truths
the more important. When specific application was then tried, it tended toward materialism. Now, we are
idealizing every step in the process and making it spiritual. Hence it adds to, rather than detracts from, the great
We now come to the third stage of spiritual healing, the recognition of particular truths and the specific
application of them. We are advancing. We know that All is God in action and practice as well as in general
Let me give you a case that demonstrates the effectiveness of specific application after the failure of general
affirmation. It is the case of a man who was thirty-five years old when the healing took place, afflicted with
cancer of the stomach and said to be dying at the time. Four specialists had treated him and at the time the case
was brought to my attention he was to be operated upon in two days. It was his wife who came to me. The man
himself was thirty-two miles away in a hospital; too weak even to feed himself. He had been ill for some years.
First there had been medical treatment, X-rays, diet, serum and, when these had failed, he had tried suggestion,
mental healing, divine healing, Christian Science.
At first it seemed impossible for me to take the case. Affairs prevented my going to the man. I realized, although
his wife was trying to give the correct ideal of his mental condition, she might not know it well enough to give
me the information necessary to make specific application successful. I did know, however, of two of the healers;
who had been trying to help him. I called them on the telephone and found they had been treating for health, life
and wholeness. Now these conditions were exactly what was desired as an end to be attained. The man wanted to
be healthy; he wanted to be whole; he wanted to live. These conditions were exactly what the healers desired. He
had faith and the healers had faith, and yet he had not been healed.
Hanging up the telephone, I turned to the wife and questioned her. She did not know exactly what I was driving
at, and neither did I; but I found out that the phrases most frequently used by her husband were: "Oh, I'm so
tired"; or, "I am too tired to do that," or, "I am so tired, I cannot try." This, then, was the stumbling block. It was
fatigue. As long as this consciousness continued, it contradicted the truths of health, life and wholeness, -for one
who is healthy and whole is not so burdened with fatigue. I decided to use the specific truth strength as the truth
that would lead to the end desired.
This was at four o'clock in the afternoon. The wife left me and I at once spent a half hour and another half hour
at midnight, idealizing God as All Energy, All Vitality and All Life, idealizing Energy and Vitality and Life and
Strength as flowing through that man's body. The first result: Twentythree hours later a tall, thin, white-faced
man walked into my office. His first words were: "Mrs. W. was here yesterday to see you about a cancer case." I
looked at the man, noted his white face, and thought: "Good Lord, he's evidently her brother. The husband must
be dead or she would have come herself." I asked him to be seated and he said: "I am very grateful to you. My
wife told me that you would center all thought upon strength, and I am astounded at the results." If he was
astounded, I, myself, was dumfounded. The man had literally picked up his bed and walked, had dressed himself
with little help and had come thirty-two miles by train to see me.
My treatment was not one bit more of truth than the treatment of the healers who had previously worked for him.
The one difference was this, that the wife and I had made a specific application, discerned WHAT truth must
first be brought to consciousness and used that truth to lead to the end desired. I am certain from this and a
thousand other cases that there is never a failure when God is recognized as wisdom, when the true mental cause
is discerned and the specific application of truth is made to fit the case.
As to the second result: there is no need of elaboration; it is enough to state that within ten days the man was at
work and that the healing was permanent.
What innumerable images, ideas, impulses, thoughts and feelings are pressed back and hidden in the
subconsciousness of each person's mind! I remember slipping off a little rowboat pier at a Michigan summer
resort about twenty years ago. To the conscious mind, it was but thirty or forty seconds from the time my head
went under the water till it bobbed up again and I was helped into one of the rowboats tied to the pier. But
subconsciously, I lived years: I saw the snow peaks of the Himalayas; a jungle army of African gorillas; a garden
of roses in Rome; I worked out the chapters of a book on a new philosophy of life; I felt passions previously
unknown to me; I heard people gibbering and saw twenty or more box cars filled with dirty linen; I conceived a
new play; planned to build a pyramid; and even saw the headlines of a newspaper announcing my death "in the
presence of forty thousand people" -when in reality there were only eight people on the pier.
Every suppression is a possible cause of an ill or failure of one kind or another -even though the conscious mind
does not know that such suppression exists or that such cause is operating. To one ill of the wild animal, man has
ten thousand diseases. The animal's subconsciousness is hourly expressed; but man's subconsciousness is
habitually suppressed. So long as the cause is hidden in the subconsciousness, the conscious mind often fails to
heal. It succeeds only when it happens to hit the nail on the head.
Let me illustrate the value of a study of hidden causes by a particular case: Twenty-one months ago a man 56
years of age came to me. His heart palpitated so badly that his physicians feared for his life week by week. He
was subject also to periods of great despondency and to fits of violent temper. These had been growing worse for
twenty years or more. He had been a poor boy and was now wealthy. He had faith in prayer, mental healing and
First, he had been -treated by physicians; he had tried "change of scene," and had been hypnotized; then for years,
he had relied upon mental treatment to cure him. Yet he had not been healed. As he told me the story of the
sincere and earnest efforts of others to help him, I became certain that there was some cause hidden in his
subconscious mind that was at the bottom of all his trouble. But his conscious mind could remember nothing that
seemed to be of sufficient importance to cause so persistent a condition.
The process is this: discover the hidden cause in the subconscious mind; interpret it; and thus give the conscious
mind a chance to idealize and express it in normal action.
To return to our case: an analysis of the subconscious showed that the man preferred yellow, violet and old rose
to other colors. He preferred opera to any other form of entertainment. In drama, he liked the villain best; but in
opera, the hero. Of different voices, he liked the bass best; and of music, that of the pipe organ. In writing 900
words -anything that came into his mind beginning with the word match -he wrote smooth 27 times, harmony 42;
times, heaven 37 times, flowing 11, sound 28, organ 53, father 41, hell 36, concert 42, opera 28.
Space limits me as to detail; but this is what I discovered. As a young boy, his greatest desire was to play the
organ. The next strongest desire was to listen to organ music. He often went to a Catholic Church to hear the
organ music. But his father was a Baptist and thrashed the boy every time he found out that the boy had been to
the Catholic Church Music aroused limitless feelings that demanded expression; but -because of his father -these
were always suppressed by fear. Consequently, as means of curing him instead of concentration on calmness
and peace and control, as had been done in previous treatments -I chose Courage and Harmony in Action. This
last was put in practice. The man learned to play a pipe organ. Within thirty days he was cured. In eighteen
months that have since passed, he has never had an attack of blues or a fit of temper and his heart beats as
normally as my own.
God is All Knowledge; hidden and revealed. Your subconscious mind is infinite, with the infinity of God. Out of
it all ideas, impulses and feelings you need to know will come to you. There is nothing hidden that shall not be
If you know how to prevent your mind making mistakes, that knowledge and the use of it will aid you in your
advancement, stop failures in business, prevent friction in social life, stop the offending and losing of friends,
and help very greatly in making you happier. Happiness is the goal of the soul. It is the end of human endeavor, the
purpose of living and loving and serving.
How we have suffered because of the unintentional mistakes we have made! How we have made others suffer;
how others have made us suffer! And not because of our intention or their intention, but because we did not
know how to idealize the process of preventing mistakes. It is completeness that makes thought ideal, that makes
it right, that makes it God-like. God is God because He is complete -the perfect -the All-in-All. We make
mistakes only when our thought is incomplete; that is, when it is not idealized.
There are two factors in the process of thinking: (1) recognizing likenesses and (2) discriminating differences. If
you idealize the process of thinking, you complete it -you use both of these. If you do not idealize the process,
you use but one, or you use one almost to the exclusion of the other. And it is then that you make the mistakes
that bring unhappiness.
A baby boy, reared in the tropics, was brought to New York when three years old. That winter as he looked out
of the window at the first snow he had ever seen, he clapped his hands in glee and said, "Oh, mamma, look at all
the sugar!" He recognized the likeness in appearance of snow and sugar its whiteness -and he made the mistake
because he had had no opportunity of distinguishing the differences.
A little girl, now a noted woman, was born in inland Peru in the nitrate section desert, an absolutely barren land
where no vegetation could live. She had never seen grass; she had never seen a tree. When ten years old, she was
taken by ship to Santiago and driven in a closed carriage through the city to the home of her grandfather. Out in
the yard a few hours later, she saw a great tree. A breeze sprang up, the leaves rustled, the branches moved. In
terror she picked up a stone to defend herself. To her, the tree was some gigantic animal making ready to attack
her. She had never known a vegetable form of life that moved, for she had seen vegetables only in sacks and
cans. But animals moved and since this tree moved, she judged it to be an animal. The mistake was based on the
recognition of a likeness: animals move; this big thing moves; therefore it must be an animal.
Let me repeat: unintentional mistakes are caused by recognition of likenesses with insufficient discrimination of
Another case -husband and wife and two young sons. The man has worked earnestly and efficiently, and his wife
has helped. They are in comfortable circumstances. One son is in high school, the other in college. Oil is
discovered in California west of the coast mountain ranges. The wells are gushing thousands of dollars worth of
oil per day. The husband visits the desert lands east of the mountain range and, accidentally, in the crevices of a
gully, he finds soaked chunks of earth that are oily. He feels of it; it feels oily. He looks at it; it looks oily. It feels
and looks like the oil-soaked chunks of earth found in the oil region west of the mountains. In his mind, he sees
oil gushers in this region like those west of the mountains. In his imagination he sees himself many times a
millionaire like the men who discovered oil west of the mountains. As many know he is on this trip he does not
confide his discovery to others. So he says nothing, but invests all his savings in this desert land. At the bank he
borrows all he can borrow, to secure additional options. To this point, all his thought and action is based upon
recognition of likenesses. Then the expert finds a difference. It looks like oil, but it is not oil. It feels greasy, just
as petroleum feels greasy, but it is not petroleum. It is of no value.
It is so easy to see only likenesses. It is the lowest type of mind action. It is incomplete: It leads to mistakes. It
brings unhappiness -so much unhappiness! To prevent mistakes in individual life, in home life, in business, in
industrial and in national affairs -idealize the process of recognizing differences. Idealize your thoughts, and
your plans of action; whatever you are to do -idealize the process. Sit quietly, vision the likenesses -do not omit
them; but idealize the differences also. Idealize the differences again and again, to be certain you include all of
them. Only the idealized process produces the ideal result -happiness!
What a lot of personal, family, social and business troubles -yes, even tragedies -result from forgetfulness! You,
and everyone, desire to change this mental habit of often and easily forgetting to a habit of remembering easily
and readily. Such a habit of good memory cannot be attained by using the clownish mental gymnastics that are
called “memory systems.” Waste no time on these substitutes for memory. Many of their methods are ridiculous
in nature and complex in operation. For instance, -if you wish to remember who was the Fourteenth President of
our country -you are instructed to think of the initials of these two words -F and P -and then to remember that it
was Franklin Pierce. But F and P might also stand for “Filthy Pig!” Such a memory relationship would be of no
value at all unless you had PREVIOUSLY remembered (1) that Franklin Pierce was the Fourteenth President; (2)
that the initials of Franklin Pierce are F and P; (3) that the initials of the Fourteenth President are F and P; (4)
that the initials of Franklin Pierce and Fourteenth President are the same; (5) that F and P must not be
remembered as initials of Filthy Pig, Funny Pictures, False Policies, Fatty Peters, Fancy Poultry and (6) some
10,000 or more other possibilities of such initials.
To remember by using “memory systems” requires about ten times the energy and mind effort required by
memory itself. It is when you have not remembered, that the mind makes effort. When you have remembered to
do what you intended to do, the act of remembering was easy. Why? Because your mind then used its own
process of remembering. If you idealize this process, you make it perfect, -a habit of remembering easily. What
is the process of idealizing memory? What is the mental act of idealizing the process?
Let me make a confession. In my psychology, I wrote of this development of memory at least twenty years ago. I
have used it much; I have never known it to fail when used. That is the point, when used.
A few months ago, after returning from Mexico and the south, I had no residence ready for me and for a few
weeks took a place with which I was entirely unfamiliar -a place that was very inconvenient in that it was
necessary to keep certain manuscripts in the basement. The electric lights of the basement were turned on by a
button switch at the top of the stairs. I do not like to waste anything, yet for two weeks, over and over again,
when I started for the basement I would find that the lights were already on. This meant that over and over again,
after getting the important thing I wanted, I had forgotten to turn out the lights after I came up. I thought about
this; I reminded myself again and again not to forget to turn out the lights; but my mind being occupied with
things which I considered very much more important, I continued again and again to forget.
This is the point: mere thinking to remember will not develop memory nor make you remember. A mere idea
that you must remember something often leads to forgetfulness, no matter how good the intention to remember.
One day, like a flash it came to me that I had been very remiss in not putting my own ideals into practice -the
very things I had written twenty years ago -the very things I had practiced for twenty years whenever important
things were to be remembered. What I did illustrates the idealizing process. What you forget to do is not a
material thing but the process in your mind that you intend to do a certain thing at a certain time. If you idealize
this process you build it into the structure so that it works automatically. This was the actual process I wished to
I wished to be able automatically to go to the stair, even while my mind was centered upon getting important
papers from the basement, turn on the lights, go down, get the papers, return, and automatically switch off the
lights. As stated, I had previously thought of doing so, I had had an idea of doing so a score of times and had
reproached myself for forgetting to do so.
It took two minutes to idealize this process. I closed my eyes to shut out all other images. I first saw and then felt
myself move, approaching the door leading to the basement; I saw and felt myself move in turning on the lights,
descending the stairs, getting a file of papers, mounting the stairs, turning off the lights, and going about my
work. Immediately I re-imaged this process. I went over it again; a third time; a fourth; a fifth. What was the
That process was built automatically into my mind process. I had an ideal
-a perfect image of myself remembering
to do the thing I wanted to do, built into the brain structure so that no matter how important were
the things occupying my mind, I could go to the basement and return, not forgetting to turn out the lights, not
even being bothered to remember to turn them out.
If your mind has been trained to idealize -if it has been trained for only a week or a month -you can idealize such
a simple process fifty or a hundred times in five minutes -that is, if your eyes are closed so that the mind is not
interrupted by impressions of other things.
Apply this idealized process not only to memory, but to the development of any mental process you wish to
establish, any habit of character you desire to attain. After all, memory is a habit of character, and the process
given here -idealized as I have described it -will change not only any mental process but any habit of character mental,
ethical or spiritual. The essential thing is to idealize the process, making it perfect in the mind; then it
will always come true.
What a tragedy it is to live with the will so weak that one cannot carry out that which one sincerely intends to do
or live as one has conscientiously resolved to live. And, it is so easy, so very easy, to change what is called a
weak will to a strong will if you idealize the process that was used in the beginning to form the original intention
or resolution. If you do this, the original intention with all its desire
-is ever present and no effort is necessary to
sustain the will. All success depends, however, upon the process being idealized -being made perfect in the mind.
In the case of will, the idealizing applies most of all to idealizing vivid images in the mind.
Will is the power that makes us persist in our efforts to carry out a decision long after the decision is made. A
person with a weak will often makes a decision with the same good intention as one with a strong will, but the
power to carry out their decision does not persist after a lapse of time because they cease to visualize the images
that led them to make the decision in the first place.
Why does a person of good intentions, having made a promise in all sincerity, fail to keep it? Because of lack of
will. Because they allow the images that led them to make the promise to become less vivid day by day. And as
these images fade, as they become weaker and weaker, the individual leaves undone many things that should be
done to enable them to keep the promise. A strong will keeps the images in mind day after day; a weak will
permits them to fade. The decision at the time a promise is made is strong because the images, ideas and ideals
that lead one to make the decision are vivid at the time. If the images are kept vivid, the decision remains, and
the will grows stronger instead of weaker.
The case of a Boy and His Mother: The boy is lovable, dutiful, obliging, sociable and idealistic -not a single bad
habit. His mother is partly dependent upon him. He left the little Connecticut town to accept a position in New
York City because the increased pay would make it possible for him to give more to his mother. Before leaving
he vowed to himself and promised her that every Saturday night he would send her at least six dollars; that when
his salary was increased he'd send her more.
Failure Due to Weak Will: The six dollars were sent the first, second, third, and fourth Saturday nights, but only
five dollars were sent the fifth; and then the amount varied. Finally one Saturday night he had nothing to send; he
did not even have enough to pay his room rent for the next week. He was just as lovable, obliging and idealistic
as when he left home; but when he went out with the other office men to lunch, he did not wish to seem miserly,
so ordered what they ordered. When they invited him to join, then -Dutch treat -at a good theatre, he went
because he liked good entertainments. And so his money was spent. His habits were still good, but his will was
not strong enough to resist the temptation to spend money for the things of the city.
His Struggle: The night he was unable to send anything to his mother was a night of agony. He was not selfish,
and, consequently, he suffered the more. He prayed, and he resolved, and he vowed that he'd never fail again.
But -he did. Though he sent six dollars a week regularly for the four succeeding weeks, the seventh week he sent
but four, and two of these he had borrowed.
How He Developed a Strong Will: He chummed with a fellow-worker in the office. One night the boy, in
desperation, opened his heart to his friend, and the chum, who knew me, brought him to me. The boy felt his
whole life would be a failure: "If I have not strength of will to resist these temptations, what will become of me
when big ones come?"
The Process of Idealizing: I asked him to close his eyes, to think of his home, to picture in his mind the house
and the rooms in the house, to visualize his mother there, to visualize her love for him and his love for her; to
visualize her needs, and how much the six dollars a week added to her comfort. That was all; there was to it.
"You now feel strong enough to keep your promise, do you not?" "Certainly," he replied, "I am strong enough
now." "Then always keep this condition of the NOW with you; make it permanent in your mind; visualize, for
fifteen minutes every morning and every night these same images of your mother's home, her needs, and the
extra comforts your six dollars a week will provide. So long as these images are strong in your mind your will to
keep your promise is strong. But when these images fade and the images of expensive lunches and theatres
become stronger, your will to keep your promise becomes weak. To keep your will strong to keep the promise
you made, idealize the images which led you to make the promise."
Twenty-four hours later he said over the telephone: "It's easy -desire to help mother is so strong I've not even a
desire to waste money." And a year later he said the same thing, and he had lived up to it, too!
The race longs for spiritual development; the soul desires it. You have long held ideals that you wish would
come true. You have held ideals that do not relate to the daily life, that do not relate to business or politics or
world affairs, -ideals that are in addition to those of your home, your family, your friends; in other words, ideals
of your own spiritual consciousness -the desire to be at peace within yourself and at one with God.
Spiritual Consciousness completes life; it gives life the true balance, the balance of knowing both its actuality
and its spirituality. Spiritual Consciousness is a condition -a condition of being consciously in touch not only
with all other souls but with Cosmic Consciousness -with God, Divine Mind, The Infinite, Principle -anything
you wish to name it. It is not recognition, nor acceptance, nor faith. It is not a thought of nor about God. It is
consciousness -knowing God. Certainly, I'd not write a word on how to attain Spiritual Consciousness if I
thought you were looking for a means of attaining a sort of non-active state of etherealized super-holiness.
The aim of all religion and idealistic thought is to extend the scope of life, -to get in closer touch with and be
more responsive to The Infinite. This gives the keynote of the process by which we attain spiritual consciousness
-making ourselves more responsive.
Responsiveness necessitates likeness, for only like qualities or conditions respond one to another. The vibration
of one string of a violin produces a responsive vibration only in a string or wire or vibrating body capable of
vibrating to a like note. Even seemingly contrasting people are drawn to each other by those qualities of soul that
are common -although perhaps unconsciously common.
Intelligences of individuals differ much more than their love-natures. The ignorant peasant knows love as deep
and pure and noble as the best-schooled man or woman of the world. Love is the great common denominator of
Man and God. Hence consciousness of universal love is the first step in attainment of spiritual consciousness.
But love's spiritual nature is not personal, hence the method must idealize it -eliminate personality -use the
process that has been idealized in all the past for the three great unselfish manifestations of love -love of home,
love of country, and love of God. These have been most idealized before the fire: the hearth-fire, the campfire,
and the altar-fire.
No matter what the bickering of the day, the annoyances and disturbances, the disagreements, and perhaps even
the quarrels, -they all disappear when the family gathers about the open hearth-fire. Little by little conversation
ceases -which means that thought ceases -and the vague consciousness of universal love permeates each, taking
each in his reveries to the very borderland of spiritual consciousness. So also around the campfire of the army.
No matter what the friction of the day between officers and men, or the discontent, or the horrors of the struggle,
-they disappear, and the same vague consciousness of universal love quiets the men, and takes them also to the
And the same is true -perhaps to a greater extent -before the altar-fire. One cannot attain spiritual consciousness
by thinking. Thinking is mind activity; the mind reaches out into all the world in search of new impressions and
new ideas to be taken within itself and treasured up for its own use. Its activity is toward the self, -therefore selfish.
Love is emotion, it is a moving out, its nature is to give. Its activity is away from the self, -therefore un-self-ish.
Unselfishness is not attained by selfishness, -therefore thinking, thought, or thought affirmations will not awaken
a consciousness of universal love. Moreover, thinking, thought and thought affirmations prevent the attainment
of spiritual knowing and establish instead thoughts about spiritual consciousness.
The first step, then, is to quiet thought; the second, to awaken universal love by the most idealized process of all
the ages, -and that is idealization before the fire. You know the effects
-whether before the open-fire in the home
or the campfire in the woods. First, you cease to think -conversation lags, then stops -and the body relaxes.
Second, daily troubles vanish, and a kindly attitude and an indefinite contentment come to you; Third, there
comes not a conscious but a super-conscious condition, beginning with reverie; and then all thought ceases, and
since all thought has ceased you are not even conscious that it has ceased; until -Fourth, with a start, you come
back to yourself, -that is, back to mental consciousness. But you have been on the borderland of spiritual
Continued, before the open-fire -impersonally the most idealized process of all times -the super-conscious state
soon becomes illuminated and spiritual consciousness is attained. Awakened in this way, it does not unfit one for
the daily work of life; it becomes the balance -the proper balance of Cosmic Realization and Practical Life.