Home Business School Guide to Traffic Exchanges HTML version
INTRODUCTION TO TRAFFIC EXCHANGES
I assume most of the people reading this are quite familiar with using traffic exchanges and are just
reading this guide to see what new things they can learn. But if you have never used a traffic exchange
before or you know very little about them, then this section is for you. I will take you through the basics of
using traffic exchanges so you will become more comfortable with using them.
WHAT IS A TRAFFIC EXCHANGE?
A traffic exchange is an online promotional system which displays your website to other people in
exchange for you viewing their websites. The term “traffic” refers to the people who are viewing your
website. So you are exchanging website views with other people – hence the name “Traffic Exchanges”.
Traffic exchanges are also known as Hit Exchanges. When your website is viewed by someone it is
known as a HIT in traffic exchange terms.
Before your website can be displayed you will need to earn or purchase credits. Each time you view
another member’s website you earn a credit. When a member views your website you spend a credit.
The term used for viewing one website after another is Surfing. All members’ websites are placed in a
giant rotator and displayed one after the other - as long as they have credits assigned to them. Each
website will be displayed for a set time period of 5-30 seconds (depending on the exchange) then the
exchange will wait for you to click something on the screen before it moves to the next website in the
rotator. Just like a slideshow. The person surfing the websites is known as a Surfer.
Once the click has been registered, the exchange will award a credit to you. It will then display the next
website in its rotator for the set time and wait for you to click again. The time you spend surfing a number
of websites on the exchange is called a Surfing Session.
There is no limit to the amount of credits you can earn or how many sites you can surf. But it is
recommended to set a regular surfing session of around 1-2 hours a day.
The Surf bar is the section of the screen where you click on something to earn credits. This would usually
involve clicking on a matching picture or a number. The screenshot below shows the Surf bar from Hit
Safari – one of the most popular exchanges there is.
Hit Safari expects you to click on the matching picture, which is the parrot in this case. The “0” in the
bottom right hand corner is the countdown timer. As you can see, the timer has reached “0” and Hit Safari
is waiting the surfer to click the parrot in order to proceed to the next website.
Notice that it says I have earned 0.5 credits? This is because Hit Safari offers a 2:1 Surf Ratio for free
members. I will cover Surf Ratios in lesson three.
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