Home Business School Guide to Autoresponders by Dean - HTML preview
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INTRODUCTION TO AUTORESPONDERS
Autoresponders are useful tools that allow you to collect someone’s details and use them for a large number of possibilities such as newsletters, ezines, mailing lists and email tutorials. By building up a database of names and email addresses you will be able to send your mailings to thousands of people quickly and easily. You can even arrange to have a series of letters sent automatically on set dates which looks like you are sending them yourself – where in actual fact it is the autoresponder sending them which saves you a lot of time and effort.
When you buy something online you are usually added to a mailing list. This allows the stores to email you with offers such as new products or discounts on existing ones. This way they can gain repeat custom from you without relying on you going back to their websites. A store such as Amazon who stocks a variety of items may record extra information about the kind of products you usually buy so they can mail you about them. Some companies give you the option to sign up for their mailing list (or newsletter) so you get the choice whether you want to receive email from them or not.
There are many newsletters and ezines on the Internet that you can subscribe to and have delivered to your inbox on a weekly or monthly basis. With an autoresponder you can create your own newsletter or ezine and set up your autoresponder to send it to your subscribers. Once you decide on a subject you can promote your newsletter using various resources such as traffic exchanges and article directories. When you have built a large subscriber base you could sell advertising space to companies or even promote your own products to make money.
Autoresponders allow you to create a series of emails and sent them to your subscribers on set dates. These emails are known as Follow up Letters. Once a prospect (person interested in your offer) requests information from you then they will receive an email with that information. However a single email may not be enough to encourage the prospect to go for what you are offering, therefore you need to send further emails with more information. Professional marketers will tell you it can take between 7-10 emails before a prospect acts upon your offer.
You can create a tutorial on any subject you like and turn it into an Email Tutorial. An email tutorial is simply a set of emails – each one containing a section of the tutorial. Marketers often use email tutorials to promote a product. For example, you could create a ten email tutorial called “10 Steps to Weight Loss” where each email covers various subjects such as exercise, diet foods etc… and at the end of the tutorial you could provide a link to a weight loss product.
A useful feature you will find in most popular autoresponder tools is Tokens. These allow you to store and display a piece of information you have received from your prospect. The most common token you will use is the NAME token which will store the prospect’s full name and insert it in the email you send. This is useful if you want to add a personal touch by addressing the prospect by their name. Another use of tokens would be to store a membership number which you can refer to when contacting customers.
You may ask why you would need an autoresponder when you can just email people yourself. Well you could use a bulk email program to mail a monthly newsletter and just add new subscribers manually. However this would take up a lot of your time as you would have to manually remove subscribers from your mailing list who requests to stop receiving email from you. Follow up letters would be a nightmare as you would have to make a spreadsheet to remind you which prospect had what email and when.
Prospects are also required to verify their email address before they receive any emails - which act as a guard against people entering Autoresponder Email Addresses. An autoresponder is so much easier as it puts the whole process on autopilot once you set it up.
There are two types of autoresponder tools. One is a program that you can install on your computer and the other is an online version. I do not recommend the ones you install as they will require your computer to be switched on most of the time. Online versions will keep your campaigns running 24 hours a day so prospects can subscribe to your list at any time.
When you set up an autoresponder with information you are setting up an Autoresponder Campaign. Many of the popular autoresponder tools allow you to set up more than one campaign and have them all running at the same time. Each campaign keeps itself separate so you can have more than one mailing list. Imagine having a list of people who read your newsletter and another list of people you are promoting your products to.
In this guide I will be using the popular Trafficwave Autoresponder which is easy to use and very powerful. Before we start with the lessons I recommend you subscribe to an example campaign. This will allow you to see an autoresponder campaign in action. Click on the link below and you will be taken to a page where you will be asked to submit your name and email address. You will then receive an email asking you to confirm your email address by clicking on a link inside the email. Once you have done this then you will receive the first of a series of follow up letters which will be sent to you daily.
Bear in mind that you can stop receiving these emails at anytime by clicking on the Unsubscribe Link in the email itself. Once you do this then your email address will be removed from the system.
This guide covers how to use a selection of affiliate programs. In order to benefit from it you should at least join Trafficwave so you can follow the lessons.
IMPORTANT: when you click on any of the links below you may be asked if you wish to Allow or Block this website. You must click Allow because if you click Block you may never be able to open it again.
AFFILIATE PROGRAMS USED IN THIS COURSE
TRAFFICWAVE: This is the main program used in this course. A powerful newbie-friendly autoresponder that allows you to create unlimited campaigns and recruit unlimited subscribers. It also allows you to create unlimited tracking links, reminders and even promote other programs. You can also earn a regular monthly income as an affiliate. You can get a free 30 day trial with unlimited use of the features.
ADKREATOR: Adkreator allows you to create professional looking splash pages, banners, squeeze pages, buttons and even peel away ads. If you want a quick and easy of designing something then this is the only system you'll need. Improve your response one hundred percent.
OTO GOLDMINE: An easy website that allows you to create One Time Offer pages so you can make extra money from your campaigns.
For video presentations of lessons in this course - see the Home Business School YouTube Channel.
LESSON 01 – INTRODUCING TRAFFICWAVE
An introduction to the popular Trafficwave autoresponder and its many features.
LESSON 02 – CAMPAIGN OVERVIEW
Learn how a campaign actually comes together complete with letters.
LESSON 03 – CREATING A CAMPAIGN
Learn how to create your first autoresponder campaign with welcome letter.
LESSON 04 – CAPTURE PAGES
Learn how to create nice looking capture pages with the Trafficwave Page Creator.
LESSON 05 – ADDING LETTERS
Learn how to add follow up letters to Trafficwave.
LESSON 06 – BROADCASTING
Learn how to send a letter as a broadcast letter. Used for one-off mailings.
LESSON 07 – USING TOKENS
Discover the advantages of using tokens to collect information
LESSON 08 – PLANNING FOLLOW UP LETTERS
Learn how to plan out follow up letters for your campaign.
LESSON 09 – EARNING MONEY WITH TRAFFICWAVE
Learn how you can make a seven figure income with Trafficwave as an affiliate.
LESSON 10 – HOW TO REBRAND THIS GUIDE
Learn how to rebrand this guide so you can start building large downlines and income.
This is an optional download for people who want to rebrand this guide with their own affiliate links. This means that people will be able to join your downline in the programs featured in this guide.