Home Business School Guide to Autoresponders HTML version
INTRODUCTION TO AUTORESPONDERS
Autoresponders are useful tools that allow you to collect someone’s details and use them for a large
number of possibilities such as newsletters, ezines, mailing lists and email tutorials. By building up a
database of names and email addresses you will be able to send your mailings to thousands of people
quickly and easily. You can even arrange to have a series of letters sent automatically on set dates which
looks like you are sending them yourself – where in actual fact it is the autoresponder sending them which
saves you a lot of time and effort.
When you buy something online you are usually added to a mailing list. This allows the stores to email you
with offers such as new products or discounts on existing ones. This way they can gain repeat custom
from you without relying on you going back to their websites. A store such as Amazon who stocks a
variety of items may record extra information about the kind of products you usually buy so they can mail
you about them. Some companies give you the option to sign up for their mailing list (or newsletter) so
you get the choice whether you want to receive email from them or not.
NEWSLETTER AND EZINES
There are many newsletters and ezines on the Internet that you can subscribe to and have delivered to
your inbox on a weekly or monthly basis. With an autoresponder you can create your own newsletter or
ezine and set up your autoresponder to send it to your subscribers. Once you decide on a subject you can
promote your newsletter using various resources such as traffic exchanges and article directories. When
you have built a large subscriber base you could sell advertising space to companies or even promote your
own products to make money.
FOLLOW UP LETTERS
Autoresponders allow you to create a series of emails and sent them to your subscribers on set dates.
These emails are known as Follow up Letters. Once a prospect (person interested in your offer) requests
information from you then they will receive an email with that information. However a single email may
not be enough to encourage the prospect to go for what you are offering, therefore you need to send
further emails with more information. Professional marketers will tell you it can take between 7-10 emails
before a prospect acts upon your offer.
You can create a tutorial on any subject you like and turn it into an Email Tutorial. An email tutorial is
simply a set of emails – each one containing a section of the tutorial. Marketers often use email tutorials
to promote a product. For example, you could create a ten email tutorial called “10 Steps to Weight Loss”
where each email covers various subjects such as exercise, diet foods etc… and at the end of the tutorial
you could provide a link to a weight loss product.
A useful feature you will find in most popular autoresponder tools is Tokens. These allow you to store and
display a piece of information you have received from your prospect. The most common token you will use
is the NAME token which will store the prospect’s full name and insert it in the email you send. This is
useful if you want to add a personal touch by addressing the prospect by their name. Another use of
tokens would be to store a membership number which you can refer to when contacting customers.
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