Glossary of Search Engine Ranking Terms HTML version
Most search engines ignore stop words while searching. Example of stop words are:
and, the, of etc.
Title Tag : The contents of the Title tag is generally displayed by the browser at the
top of the browser window. The search engines use the Title tag to provide a link to
the sites which match the query made by the user. Having keywords in the Title tag of
a page can significantly increase the search engine ranking of the page for those
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