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Follow Up Fortunes
The Secrets Of email Marketing Revealed
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Get your own re-branded version of this report here
•
Turn more of your web site visitors into paying
customers…
•
Give your web site the best chance of
success…
•
Prevent your prospects from buying from a
competitor…
•
Do 3 vital things that can add up to a huge
boost in sales…
Fol ow Up Fortunes
Thank you for downloading this free report ‘Fol ow Up Fortunes’ In this smal document, we
are going to show how auto-responders can help you:
•
Turn more of your web site visitors into paying customers
•
Give your web site the best chance of success
•
Prevent your prospects from buying from a competitor
•
Do 3 vital things that can add up to a huge boost in sales
But don't worry, there's no theory or techno-speak. Just simple explanations and easy
practical steps that you can take immediately to put your web site on track to be the success
you want it to be.
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The only restriction is that you cannot modify this
document in any way without permission from the
author.
Enjoy!
Welcome To Follow Up Fortunes...
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Table of Contents
Follow Up Fortunes
The Secrets Of email Marketing REVEALED
Part 1:
What’s possible?
Page 5
Part 2:
3 simple rules for effective follow-up marketing.
Page 7
Part 3:
How to build trust with your prospects in record
Page 7
time.
Part 4:
Where to send your visitors.
Page 8
Part 5:
Turning more of your web site visitors into
Page 10
subscribers.
Part 6:
Backend sales - you've gotta do this...
Page 15
Part 7:
How a fol ow-up system can create a powerful,
Page 17
passive income stream for you.
Part 8:
Beyond simple automation.
Page 19
Part 9
Craft your autoresponder messages.
Page 21
Part 10
The secrets revealed...
Page 27
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What’s Possible?
To give you one example, one of our associates (a famous UK Internet Marketer) sent one
email to his list of subscribers using an auto-responder. Within one week, he had generated
sales of over $14,000 (yes, fourteen thousand dollars).
So can you see what's possible?
We've been immersed in email marketing day and night for years. We know what works and
what doesn't. We want to share al our real-world knowledge and experience with you in this
report.
Right, Let's Get Started...
It's wel known that only a tiny percentage of your web site visitors wil buy from you on their
first (and possibly only) visit to your web site. The vast majority of your prospects simply forget about you and your web site and never return.
Can you imagine just how much money you are losing by not having a way to keep in
touch with those people? That money is probably going right into the pockets of your
competitors. But that money could be going into your pocket, not theirs - after al , these are
your hot prospects!
But there's worse to come...
Not only is this "prospect drain" losing you sales and kil ing your profits, but it's actual y costing you money too. Attracting quality traffic to your web site costs money.
Isn't it crazy that you spend your hard-earned dol ars getting targeted prospects to visit your
web site, only to miss the chance to convert them into a paying customer? Do you really want
to watch them sail off into the distance, never to return? It's simply madness!
You might as wel burn the money you spend on getting them there.
The solution is so easy, you'll laugh.
Imagine you have a simple solution that al ows you to contact these "hot prospects". As often as you want. FOREVER.
You'll no longer be lying awake at night, hoping potential customers remember your web site
and return to buy. Instead, you'll be sleeping easy, knowing that you're doing al you can to
turn every site visitor into a loyal paying customer.
So what do you need to do? It's simple real y - just ask your prospects for their...
•
First name
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Email address
Now, how difficult is that? (Er, it's not!)
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As soon as a prospect has given you this information, a whole world of sales opportunity
opens up for you. You can:
•
Immediately and automatically send more information about your product or
service - information that arrives in their email inbox, that they can read at their
leisure (or even print it out).
•
Repeatedly and automatically send fol ow-up messages to your prospect, providing
more information about your offer, answering their concerns, giving more and more
reasons why your offer is right for them.
It's wel known in marketing circles that sales of a product increase when prospects are
exposed to its benefits multiple times. The actual number of exposures needed varies by
product and price but 5 to 10 is about average.
And whether your prospect chooses to buy your original offer or not, you can:
•
Give your monthly profits a REGULAR boost by continuing to send information on
your promotions, specials and current offers whenever you want.
•
Build long-term trust and credibility by sending useful, interesting and informative
content, maybe in the format of a newsletter, ezine, email course or ebook.
•
Generate immediate sales by sending time-limited offers that expire within a few
hours or days.
•
Turn your original "lost prospect" into a valuable lifetime customer.
It's called follow-up marketing!
...and in order to convert your sluggish web site into a finely-tuned, automatic, profit
generating machine you simply must make follow-up marketing central to your online
activities.
You can start doing that IMMEDIATELY by following 3 simple rules...
So far we learned that it takes an average of 5 to 10 fol ow-up messages to turn a prospect
into a paying customer. We also learned that factors such as trust and credibility play an
important role in the sel ing process.
Let's crack on with the next instalment. In this part of the report you'll learn...
•
3 simple rules of effective fol ow-up marketing
•
What wil happen if you don't automate your fol ow-up process
•
How a top-notch fol ow-up Auto-responder system like ListWire can free up masses of your valuable time for business-building activity
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Ready? OK, Let's Get Started...
We closed the previous part of this report by saying that you must make fol ow-up marketing
central to your online marketing activities. And that you could do it by fol owing 3 simple rules.
Wel , here they are...
3 simple rules for effective follow-up marketing
•
Rule #1
Build a permission-based email list offering valuable information to your prospects in
return for their first name and email address. The term "permission-based" just
means that you ask upfront if you may contact them.
•
Rule #2
Instal a robust, effective and finely tuned system on your web site to gather those
names and email addresses 24x7. These are your HOT PROSPECTS that you can
contact again and again.
•
Rule #3 (and this is very important)
Ful y automate your entire fol ow-up process or face drowning in a sea of email
administration.
By following these simple rules, you can use follow-up marketing to build trust and
credibility for your business. These are essential because...
•
As we've already seen, the vast majority of your site visitors and prospects simply
won't buy from you on their first (and perhaps only) visit to your web site.
•
Most people need to be exposed to your offer several times (maybe 5 to 10) before
they wil buy anything from you.
•
You are losing countless customers and hurting your bottom line by not implementing
an automated system to manage and organize your fol ow-up marketing strategy
effectively.
But here's a warning...
...to those who think that they can do al this using their standard email software (Outlook,
Eudora, Thunderbird, Gmail etc).
Don't underestimate how complex the management of an effective fol ow-up campaign can
be. For a moment, imagine you have 2,000 hot prospects, and each of those people is at a
different point in your "7 stage" fol ow-up sel ing process. That's an unbelievable 14,000
different personalized emails that you must send out EXACTLY on time to the right people.
Imagine how difficult it would be to manage this manual y. It's simply impossible.
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There are no "hidden" secrets here. Installing an effective AUTOMATED
follow-up system on your web site is the ultimate defence
against your hot leads turning stone cold.
And don't forget that you paid good money to get these people to your
web site in the first place! So you need to...
•
Capture the first name and email address of your prospects - automatically!
•
Fol ow-up with those prospects - automatically!
•
Super-charge your online sales machine by connecting with your prospects 24 hours
a day, 7 days a week, 365 days a year - automatically!
A ful y-featured fol ow-up system like ListWire gives you al those benefits and a lot more besides. It...
•
Adds vital follow-up marketing capability to your web site
As you use an auto-responder, you can rest assured that those al -important names
and email addresses are being gathered 24x7, and that your sales message is being
delivered on time, every time.
•
Automatically and efficiently manages your prospect subscriptions
While you spend time on growing your business (you know that's what you're
supposed to be doing, right?), is automatical y managing your subscriptions,
removals, duplicates, bounce-backs and email address changes.
•
Prevents accusations of SPAM
From asking people to confirm their subscription to obtaining and storing subscriber
IP addresses, date/time of subscription etc, auto-responders take care of everything
for you.
•
Expands with your business by allowing you to create as many follow-up
campaigns as you need
Be wary! Some auto-responder or mailing list service providers charge you for EACH
campaign or by the number of subscribers in your list. As a ListWire FREE
subscriber, you do not need to endure such additional, ever-rising costs because
Listwire is 100% FREE!
Next we’re going to cover practical steps you can take to build that al -important trust and
credibility. In the meantime, start to think of ways that you can build fol ow-up marketing into
your marketing strategy (don't worry if you can't because I've got loads of ideas coming up).
Now we're going to take a closer look at how to build trust with your prospects in record time.
We hope you enjoy, and profit from this section.
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Let's Get Started...
Start by asking yourself a question. When you buy products or services, do you prefer to buy
from someone you know and trust, or are you happier buying from a perfect stranger?
Please forgive me if that sounds like a dumb question. Let me explain.
Probably the number one mistake online business owners make is forgetting that people
buy from people and businesses they trust.
So many wel -meaning people go online, establish a web site, choose a product they are
passionate about, write compel ing copy and make it easy for the customer to order.
They don't bother to build trust before asking for the order!
And, like the gold miner who stopped two feet short of the rich vein of gold, they sabotage
their own success by not developing a powerful fol ow-up system to do it for them.
So how do you build trust by using a fol ow-up system?
It's easy ... you simply tell the truth!
The fastest way to build trust online is to *prove* the claims you make on your web site.
•
Does your site claim that people can make money? Then send a fol ow-up message
containing a testimonial from someone who is prospering with your product.
•
Does your sales letter claim that people can save time when they use your product or
service? Then send a short fol ow-up note showing people exactly *how* they wil
save time. Include some examples from real life and your message will have even
more impact.
Building trust online is harder than in the offline world. When you go into a store to make a
purchase you can see, hear, smel and touch the products you are going to buy. And, you can
see if the store fits with the pricing and quality claims being made.
We have a tougher job online. We need more time (as in a series of messages) to convince
people that we're genuine and trustworthy.
When our fol ow-up messages *prove* the claims we make on our web site, we build trust
quickly and our rate of orders increases.
And that's what you want, isn't it?
By the way, do you know the sweetest sound to a person's ear, no matter what language they
speak?
Their own name!
People like to get emailed that's addressed directly to them personal y.
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The good news is that an auto responder such as ListWire offers you lots of ways to completely personalize your messages. More than just speaking to your subscribers by name,
you can tel them what product they bought, when they subscribed, how long they've been a
valued subscriber and more!
In fact, auto-responders are only limited by your imagination.
Next we'll be looking at ways you can earn affiliate commissions and boost your opt-in list, all
at the same time.
Earlier in the report we learned how important it is to fol ow up with prospective customers
several times - around 5 to 10 is about average.
We also learned that people buy when they are comfortable with their choice of supplier.
Now we're going to focus on YOU!
Let's Get Started...
Many, if not most, people who begin an online business do so by sel ing other people's
products. This is known as affiliate sel ing and it's one of the most powerful (and easy!) ways
to build an online income.
Being an affiliate is great! After al , the company who produces the product is the one who
handles al the headaches. They produce the product, deliver the product, provide customer
support and more.
All you do is promote their product and cash the checks!
But there is one aspect of affiliate marketing that is often overlooked - an aspect that's vital to
your long term success.
We’re talking about *where* you send visitors when they respond to your promotional
activities.
Here's a quick example.
Let's say you promote Joe Guru's excel ent ebook. You're going to earn a handsome
commission each time someone buys it. So you create an attention-grabbing ad and buy
some advertising space for it in your favourite newsletter.
NOW the question becomes ... where do you send people when they respond to your ad?
If you send them straight to Joe's site, here's what happens. They buy the ebook and you get
a one-time commission. Then they go into Joe's fol ow-up system. Over the next six months
he sends them messages about his other products and they buy three of those products.
But you don't profit from those additional sales!
So here's a better way...
Instead of sending them direct to Joe's site, send them to a squeeze page on your site first.
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Side note - a squeeze page is a page on your web site that asks someone for their name
and email address before al owing them access to the content that they wish to see. There's
nothing else on the page apart from the subscription form.
Your squeeze page adds them to your auto-responder and the "thank you for subscribing"
page contains the link (your affiliate link!) they're looking for to Joe's site.
So they go into your fol ow-up system *before* you send them to Joe's site. They buy his
ebook and you get a commission.
Then you inform them of other products just like the ebook they bought and they buy three
more items. You get commissions on all three!
Need a squeeze page? Check out this FREE squeeze page generator
And best of all, this is super-easy
to do with an auto-responder.
Here's how you do it...
Instead of having people who respond to your ad go straight to Joe's site, send them to your
squeeze page. When they subscribe, your auto-responder sends them the link to Joe's site in
an email - immediately.
This works real y wel for a few reasons.
First, the reader doesn't have to choose to interrupt what they're doing to click to Joe's site
*now* to see what they want. They get it via email and visit Joe's site when they want to.
Second, and most important, you col ect their name and email address, al owing you to
send them fol ow-up messages.
And third, you can use your "thanks for subscribing" page to promote Joe's product a bit
more, or another affiliate product, or one of your own products. Or al three!
Bottom line is ... you are building YOUR long term business, not Joe's business.
If you're ready to get started, ListWire makes it super-easy to set al this up, and even tracks the success of your fol ow-up messages.
Next, we'll have loads of tips you can use to maximize the subscriptions from your web site.
We're going to look at ways of turning more of your web site visitors into subscribers, so that
you can fol ow up with them until they become valuable paying customers.
There are two issues we need to cover in this topic:
•
the subscription mechanism
•
creating compel ing reasons to subscribe
Before we start, We'l throw in an apology about the length of this section but there's LOADS
to tel you - and this really is stuff you can use!
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