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E-Commerce Web Design - The Do's and Don'ts
for Successful E-Commerce Web Design
Besides aesthetic appeal of any web site, it is the character of the site that also matters.
When it comes to web designing the sites, the webmasters need to concentrate on the
nature of the site and for which purpose it is going to be launched.
Incase of e-commerce web sites, extra considerations are to be made. The e-commerce
sites are those sites that deal with monetary transactions. These sites carry on the sales
for the company or particular brands. The e-commerce sites give priority to ‘conversion’.
The conversion of visitors to e-commerce sites to online buyers depends on how the
visitors feel about the sites. Besides textual content, the visual appeal attracts the
visitors. Thus while designing any web site; especially the e- commerce ones certain
things are to be kept in mind.
There are some do's and don'ts for successful e-commerce web design. Following some
of the basic ones the web design for an e-commerce site is bound to be successful.
First let’s know about the dos for an e-commerce web design:
The language used on the web pages of an e-commerce site should be simple and
devoid of jargons as far as practicable. The texts used on the sites should be easily
comprehensible to the visitors.
The webmaster can keep a page on the site to display the products that are
currently not available. This page should be regularly updated so that the visitors/
users can save their time by not ordering those items which are out of stock.
The web design should be friendly enough so that users find it easy to navigate the
site. The ordering page for the products on the site should be made to reach by
minimum number of clicks. It is preferable that the number clicks for the order
page should not exceed three.
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