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Designing a Logo
A logo is a visual representation of the corporate identity of a business house. Thus
the role of a logo is very significant for making or breaking the corporate image of any
company. A logo designed for a corporate house should be designed with professional
expertise and creativity. Corporate logo design can be of three types. They are abstract
or symbolic logo design, descriptive logo design and typographic logo design.
While designing a logo, some simple things should be kept in mind. Some of them are
discussed for you. At times through an abstract logo the actual purpose of designing it
can become obscure. Thus it needs to be kept simple yet reflecting the corporate feel
aiming the target audience.
Simple Design: A logo is designed for a company or business house for its better
prospects. Simplicity is one of the main keys of a good logo design. It is advisable to
avoid the complicated designs for logo. For the users it becomes difficult to remember
and identify a complicated logo of any company. A logo is used as a symbol of a company
and not as an object of beautification.
Use of Less Color: It is advisable to use less color for a logo design. It is better to
restrict the usage to at the most of three colors for logo design. There are valid reasons
for using fewer colors for a logo. First of all the printing cost of a company’s labels,
brochures, letterhead, cards etc will increase with the use of an additional color. Secondly
too much use of colors can diminish the visual clarity of a logo in certain mediums. The
intelligent choice of color for a good logo design is also appreciated.
A Business Implement: While designing a good logo for a professional purpose, it has
to be kept in mind that it will portray the company’s image and good will. The logo will be
considered a good logo if it hails an up to date look. It should also be able to create an
impact on its very introduction.
Use of Vector Graphics Software: While designing a logo, vector graphics should be
preferably used. The use of vector graphics will enable the designer to resize the image
whenever necessary and the design integrity will also be not affected. Using vector
images does not bring any change in the file size. Even the sharpness and clarity of the
image is not lost. Adobe Illustrator can be used for creating vector graphics.
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